Recent research has shown that some brands have truly dominated the world market space with thousands of products and services, and hence sustained constantly growing customer strength. A point worthy of note, however, is the fact that some of them seem to be the regular names you’ll find trailing each other simultaneously or randomly in the valuable brand list.
These top brands have been able to create a connection with their customers and equally have continued to stand the test of time by regular innovations and ground-breaking market value.
Read More: SECRET FACTS ABOUT TOP BRANDS 2023
In a recent update by Forbes, these valuable brands 2023 includes;
#1. Apple.
It was established on the 1st of April 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs.
Headquarters; Cupertino, California.
Industry; Computer Hardware.
The range of Apple products in use worldwide is large and is solely dependent on the fact that this brand is authentic, and most importantly differs from all other branded PCs, smartphones, and tablets as a result of its degree of luxury and sophistication.
Apple is now the most valuable brand on the planet. Experts from rating agencies estimate its worth at $241 billion.
Steve Wozniak, Ronald Wayne, and Steve Jobs founded the firm on April 1, 1976. Initially, the trio worked on the assembling of home computers and the development of proprietary PC models. Their biggest success, however, came in recent years, when Apple launched its range of mobile products, including iPhone cellphones and iPad tablets, to the world.
Apple now offers a wide range of devices, including smartwatches, PCs and laptops, tablets, smartphones, and more. However, great quality, elegant design, and Steve Jobs’ brilliant marketing program are the hallmarks of “apple” gadgets’ popularity.
With approximately 147,000 employees worldwide, the corporation now includes thousands of offices, brand stores, and service centers.
An interesting fact: the modern “apple” logo, which is probably one of the most well-known today, went through many changes before becoming one of the most well-known in the world.
Cupertino, California, is home to the company’s headquarters.
#2. Microsoft.
This is one of the leading companies in the PC software market and was founded by Bill gates in 1985.
Industry: Software and programming.
Headquarters: Redmond, Washington.
It offers a range of products like Windows operating systems, as well as a set of applications to work with documents known as Microsoft Office.
Bill Gates created the internationally renowned Microsoft Corporation in 1975. Microsoft was the first software firm to advocate adopting bundled software for personal computers (PCs) to make the PC experience more user-friendly and intuitive at the time. This software – the Windows operating system – was revolutionary because it made it simple for regular people to learn how to use computers. The system was important in the company’s phenomenal performance and revenues.
Microsoft is now one of the most well-known names in the PC software industry. It provides new-generation Windows operating systems, Microsoft Office, a suite of document-editing apps, and a slew of other products. Microsoft also manufactures its own mobile devices and peripherals, as well as video, audio, and office equipment, and is among the world’s top three most well-known companies.
The company’s headquarters are in Redmond, Washington.
#3. Google.
This is a prominent World search engine. Sergey Brin and Larry Page established it in 1998.
Industry: Computer Services.
Headquarters: Mountain View, California.
This search engine has millions of visitors daily, and moreover, processes billions of queries per day.
Because Google is the most widely used search engine on the internet, it is likely that all internet users are familiar with it. As a result, the “Google” brand is among the most expensive in the world.
Experts estimate its worth at $207 billion, making it the world’s second most valuable brand.
Sergey Brin and Larry Page co-founded the company in 1993. It runs a search engine that handles billions of inquiries every day. Because of its superior search engine, Google’s developers were able to create one of the most powerful advertising aggregators on the Internet, which accounts for the company’s single largest source of revenue.
However, it is not the company’s only offering. Alphabet Inc. is always working on new projects. For example, Google today sells its own mobile devices, develops software (such as Android OS) to interact with them, and owns a number of major Internet services such as YouTube, Gmail, Google Maps, and Google AdWords. With such consistent development, it’s safe to argue that Google is one of the most well-known brands in the world.
Mountain View, California, is home to the company’s headquarters.
#4. Amazon.
Jeff Bezos established Amazon in 1994. Apparently, it is America’s biggest retail company, selling and delivering goods all over the internet.
Industry: Internet and catalog retail.
Headquarters: Seattle, Washington.
It offers a range of high-quality goods at low prices which have led to its popularity.
Amazon is the largest online retailer in the United States, offering and delivering a wide range of products.
By using Amazon’s website as an online platform, internet users, suppliers, and producers can sell any things on their own. As a result, the company’s primary business is product sales. Due to high-quality goods, reasonable costs, quick delivery, and a large selection, the service’s popularity skyrocketed.
Jeff Bezos launched the firm in 1994. The headquarters of Amazon is in Seattle, Washington.
According to estimates, the company employs over one million people and has assets worth more than $360 billion. It has an annual revenue of almost $400 billion, making it one of the world’s most successful brands.
#5. Facebook.
Facebook is another top brand that ranks largest in the social media platforms, with about 2 billion people, daily users. Additionally, Mark Zuckerberg established it in 2004.
Industry: Computer services.
Headquarters: Menlo Park, California.
It partners with other social media platforms like WhatsApp and Instagram.
Despite its enormous popularity, Facebook fell out of the top five most expensive brands in the world in early 2021, but rapidly recovered and is now in the top five again.
Mark Zuckerberg founded Facebook in February of 2004. Every day, more than 2 billion users access the Facebook social networking site. $70 billion is an enormous indicator of the popularity and demand for an Internet project.
Thanks to online advertising, Facebook now generates a net profit of more than $38 billion every year.
The company’s headquarters are in Menlo Park, California.
#6. Disney.
Walt Disney and his brother Roy Disney established this company in the year 1923. This top brand is currently the largest in the Hollywood broadcast industry.
Industry: Broadcasting and cable.
Headquarters: Burbank, California.
The brand only gets stronger with the advent of new streaming services.
Walt Disney and his brother Roy Disney founded the company in 1923. The company began as a tiny animation studio and has since grown to become one of Hollywood’s largest.
Disney also owns 11 theme parks, two water parks, and ABC, the largest television and radio network in the United States.
The well-known animation and film company continues to expand and invest in potential businesses. 21st Century Fox was one of the most recent acquisitions. This new addition is expected to bring a massive amount of material and broaden Disney’s global footprint.
Burbank, California, is home to the company’s headquarters and principal production facilities.
#7. Samsung.
This top brand was established in South Korea in the year 1938.
Industry: Semiconductors.
Headquarters: Suwon.
It is a brand that thrives on its authenticity, relevance, and responsiveness in the delivery of products like smartphones and PCs.
Samsung is a consumer electronics company that is well-known around the world.
In 1938, the corporation was founded in South Korea. Sanyo joined with Samsung in 1969, forming the Samsung Group and altering the company’s marketing strategy and objective.
In 1980, the first versions of Samsung air conditioners appeared on the market. This was the start of climatic equipment’s successful development in the European and Asian markets.
The Samsung firm began producing personal computers in 1983. The development of the first mobile phone product line was finished in 1991-1992. Samsung Electronics also won the Forbes Global award for consumer electronics manufacturing in 1999.
The Samsung Group now has a plethora of product lines to choose from.
Suwon, the provincial capital of Gyeonggi-do, Republic of South Korea, is the company’s headquarters.
#8. Netflix.
Netflix is an American Media Service provider, it offers online streaming of a library of films and television programs based on subscriptions.
#9. Coca – Cola.
It is the most famous worldwide carbonated soft drink company which began operation in 1882.
This top brand features in the Beverage industry.
Headquarters: Atlanta, Georgia.
Coca-Cola is the most well-known carbonated soft drink in the world, with a net profit of more than $8 billion per year.
The popular beverage brand, which was first touted as a “brain tonic,” was founded in 1886. Fanta, Sprite, Diet Coke, and Schweppes are among the company’s current product offerings.
The value of the “Coca-Cola” brand is estimated to be $64 billion due to the high value of its assets, strong profitability, a large staff, and high earnings.
The company’s headquarters are in Atlanta, Georgia.
#10. McDonald’s.
It is an American fast-food company that started in 1940. It’s among the top valuable brands in the world.
Industry: Restaurants.
Headquarters: Chicago, Illinois.
It is the world’s largest restaurant chain by revenue and serves over 69 million customers daily in over 100 countries.
Read More: 10 Most Valuable Brands in Nigeria and Most Valuable Fashion Brand in the world
McDonald’s is a fast-food restaurant franchise with a global presence that ranks 10th among the most valuable brands. Despite a capitalization loss of 11% in 2015 as a result of a series of mishaps, the company’s current estimated value is $46 billion.
Mac and Dick McDonalds, two brothers, launched the firm in 1940 and opened their first restaurant in San Bernardino, California.
How is the brand value estimated?
There are a variety of methods for determining brand value, however many of them are debatable. Because everyone interprets the concept of value differently, the estimate is inherently subjective.
The following are some of the most popular methods and approaches for estimating brand value:
#1. Total Costs
The brand’s value is calculated as the total of all costs incurred in its development since its inception. Advertising costs, asset acquisition costs, personnel pay, and so on are examples. After adjusting the annual amounts for inflation, the resultant sum represents the brand’s real value.
It’s worth noting that the final value will only reflect the cost of brand creation, and the owners will almost certainly refuse to sell it for that amount.
#2. Market Value
This is the most straightforward way of estimation. The number of issued shares is simply multiplied by the current market price. By the way, we have a list of the world’s most expensive stocks.
The disadvantage of this strategy is that stock prices fluctuate rapidly, brand value declines dramatically during a crisis, and, on the other hand, an asset may be overvalued by investors.
#3. Income
The method’s essence is that future net income, which is directly tied to the brand, is computed in order to assess the brand’s current worth.
The methods described above generate raw information, so in this article, we have used data on value according to the online edition of Forbes.
FAQ
What is a leading brand?
A brand that sells the most The company claims that its product is better than the leading brand.
Which Indian brand is world famous?
Prominent among these are Tata Group (1868), Dabur (1884), Godrej (1897), Vadilal (1907), and Parle G (1929). The oldest joint stock bank was Allahabad Bank, established in 1865. Initiative pertaining to Indian brands was taken after independence from 1952.
Why is McDonald's logo so successful?
The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s logo is so easy to spot on a crowded road. The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand.
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