THE COCA-COLA HISTORY: Success Facts

Coca-Cola History

The Coca-Cola history like every other history is a compendium of testimonies of birth and growth. The Coca-Cola drink was established in Atlanta, on May 8, 1886, by a U.S pharmacist, John S. Pemberton. His bookkeeper, Frank Robinson gave it the name “Coca-Cola” and was penned beautifully in his flower-like font script which is still in use today. The drink came up for the sole purpose of relief and relaxation from exhaustion and has since been able to fulfill its purpose duly. Asa Griggs Candler marketed the Coca-Cola drink with his marketing tactics. Consequently, this led to Coca-Cola’s dominance in the beverage market throughout the 20th century to date.

What was the original use of Coca-Cola?


It would interest you to know that, the original intent of the Coca-Cola drink was medicine for temperamental patients, and hence its nickname, nerve tonic.

For over 130 years in history, the Coca-Cola brand continues to be a pacesetter for other beverage brands in the world. Its story has been an epic one, which this generation will tell the unborn one.

3 Facts About Coca-Cola That Will Change Your Business Strategy.

The need for strategic marketing and market positioning can not be overemphasized. This is because, it boosts the Coca-Cola brand, thereby keeping a firm lead in the business world at large.


Coca-Cola has the hearts of its target audience in its palms. In this regard, they’ve achieved a greater competitive advantage over their competitors. Hence, Coca-Cola seems to have no competitor in the beverage business world. This has relatively increased their consumption statistics in the last two years of production.

Here are three top facts that will change your business strategy;

1. Insensitivity to changes impedes the actualization of business goals.


Note, sensitivity to changes and strategizing in that regard complement each other. Coca-Cola experienced a change in meeting up with the needs of its consumers. Hence, they resorted to cutting back on the intake soda due to health considerations. It wasn’t an easy-to-do task as they had no choice than to adapt rapidly to the change. They believe that the brand has what it takes to successfully adapt to change in consumer demands.

2. Leveraging on opportunities is a path to attaining maximum growth.

It will interest you to know that when drafting a strategy for your brand, opportunities lie at your disposal. It is advisable to leverage on these opportunities, big or small. As you do this, you tend to improve customers’ perception about your company’s brand.

3. Expanding your vision for an ideal business is tied to strategically planning for the fulfillment of the vision.

In a nutshell, to actualize your brand’s vision, it is paramount to strategize to bring the vision to fruition. Your brand’s vision should come alive, and not remain an imagination of some sort of unicorn. It has to be clear enough, and be in existence, such that can come through marketing strategies.

0 Shares:
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like