The media (TV and radio) used to be the main source of entertainment for people. Now, most people spend a lot of time on their phone navigating different online platforms. So, has this posed a problem to marketing? Yes. Because businesses shouldn’t be saying different things on different platforms...

Over the years, the human time period has changed from the stone age to the post-modern information age. So also, it is with marketing. From the production centered era, where firms believe the availability and affordability of goods do the job. To the modern relationship-centered era. That marketer...