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SECRET FACTS ABOUT TOP BRANDS 2018

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It’s no longer news that several companies have been taking the lead in the world top brands 2018 list. Surprisingly, it appears to be dominated by most U.S Tech firms as they gain more prominence on a steady basis.

3 most valuable top brands 2018

According to Interbrand’s ranking, the most valuable top three brands for the top brands 2018 list include
1. Apple
2. Google
3. Amazon

Generally, here’s a list of top brands 2018 with their brand values according to HowMuch.net
1.  Apple. -$182.8 billion (Technology)
2.  Google. -$132.1billion (Technology)
3.  Microsoft. -$104.9billion (Technology)
4.  Facebook. -$94.8billion (Technology)
5.  Amazon. -$70.9billion (Technology)
6. Coca-cola. -$57.3billion (Beverage)
7.  Samsung. -$47.6billion (Technology)
8.  Disney. -$47.5billion (Leisure)
9.  Toyota. -$44.7billion (Automobile)
10.  AT&T. -$41.9billion (Telecommunications)
11.  McDonald’s. -$41.4billion
12.  G.E. -$37.2billion
13.  Mercedes Benz. -$34.4billion
14.  Intel. -$34.1billion
15.  Louis Vuitton. -$33.6billion
16.  Cisco. -$32.4billion
17.  IBM. – $31.2billion
18.  NIKE. -$32billion
19.  Verizon. -$31.4billion
20.  BMW. -$31.4billion
21.  Oracle. -$30.8billion
22.  Marlboro. -$26.6billion
23.  SAP. -$26.2billion
24.  Honda. -$25.5billion
25.  Budweiser. -$25.5billion
26.  Walmart. -$24.9billion
27.  Visa. -$24.5billion
28.  American Express. -$23.1billion
29.  Pepsi. -$18.4billion
30.  L’oreal. -$17.2billion

Facts about Top brands 2018.

1. Apple and Google has held the top two brand spots for six consecutive years.
2. Facebook has been named the fastest growing brand for five years.
3. Forbes list of top 100 brands in the world sums up a worth of about $2.15trillion.
4. Apple is the world’s most profitable brand for three years in a row. How did Apple build such a strong brand?

These lists rank brands basically according to their revenue. In the last decade, sorting these top brands 2018 by industry on a 100% scale gives a highlight of the following categories;
– Technology (20%)
– Financial Services (13%)
– Automotive (12%)
– Consumer goods (11%)
– Retail (9%)
– Luxury (6%)
– Beverages (4%)
– Diversified brands (4%)
– Telecommunication (3%)
– Restaurant (3%)
– Apparel (3%)
– Alcohol (3%)
– Leisure (2%)
– Media (2%)
– Transportation (2%)
– Tobacco (1%)
– Business services (1%)
– Aerospace (1%)

Industries and their top brands 2018.

– Technology industry – APPLE
– Beverage industry. – COCA COLA
– Leisure industry. – DISNEY
– Automotive industry – TOYOTA
– Consumer goods industry. – WALMART
– Restaurant industry – McDONALD’S
– Telecommunications industry – AT & T
– Apparel industry – LOUIS VUITTON

Brands missing out on the top brand 2018 100 listing

– Tesla
– Thomson Reuters
– Moet and Chandon
– Smirnoff

A common attribute amongst these brands is their ability to respond quickly to the ever-changing needs and demands of customers, making them succeed as top brands 2018. This is because consumer power has increased more than ever as they seem to carve out their own personal brands.
This tells each brand and brand industry story as they make their way to several top brands 2018 list. More to come!

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