People purchase varieties of products from Jumia almost every day of the week. And to a large extent, these purchases are made through Jumia agents or...
The major goals of every business enterprise are to provide reliable products that satisfy the desires of its customers and, thereby, generating high profits. However, you...
A target market definition is simply a group of customers or organization most likely to buy a company’s product. The process of marketing to that selected...
Ever wondered how people earn so much by just talking about a product, yet not selling or purchasing that product? Impressive, I believe. That’s the interesting...
As the digital world takes over the marketing space swiftly, the Apple brand follows suit at the same pace. Unarguably, this’s a brand that goes the...
For every brand strategy planned and implemented appropriately, there is a high tendency of it experiencing a skyrocketed growth level in all ramifications. Similarly, for every...