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The Google brand strategy is so much more than the usual way of creating a logo and advertising with it. Successful branding is establishing yourself; your personality across a myriad of outlets and always staying one step ahead of competitors. To effectively enhance your brand, there are tools necessary to implement strategies for sustainable growth of a company. In this article, you’ll learn all you need to know about the Google brand strategy, specifically, as it is one of the fastest-growing brands in the world amidst rivals and how much of the market they have taken charge of.
A brand encapsulates everything about a company, from its culture segmentation, sales strategy, to its market position, and for a company like Google to fully actualize its goals and satisfy their teeming audience, they needed to create an approach to outline and develop their objectives including their brand personality.
How Google Dominates The Market.
Have you wondered why Google is the leading search engine on the globe? Google doesn’t lead search engine market shares, it dominates. Oh yes!
Google is known for its exploitation of brand and market position amongst its competitors. With its uniqueness in offering qualitative and satisfactory search result, it is able to evoke customer dreams and aspirations.
Factually, it (Google) is surrounded by several other search engines like Bing, Yahoo!, Baidu, Wikipedia, etc, yet their market share doesn’t in any way compare to it.
Read Also: How Google gained a competitive advantage
Statistically, Google had maintained a high-end amount of market share over the years, since its inception, resulting in an increase in the revenues generated through advertising which is the chief source of their revenue. You might want to ask, is advertising an important factor in brand strategy and marketing? Owning a brand without advertising is like buying a car with no wheels. It is vacuous. Advertising is one way Google has been able to dominate its market, hence its speedy expansion in services, productivity and other ventures. It seems to be a cinch when it comes to advertising your brand, but I tell you in all honesty that brand advertising is not an easy-peasy task and so building a strong backup of strategies gives you an edge over your competitors. This is the understanding Google have which undoubtedly has helped them to dominate the market.
How The Google Brand Strategy Works.
The Google brand strategy works at the snap of the fingers. It is pretty simple and seemingly harmless. The more time we spend surfing the internet, clicking on ads and performing a variety of searches and downloads, the more likely revenue is to be generated from these activities because the blood flow of every internet business starts with huge traffic. All they need do is improve internet access and speed and search result accuracy which other search engines lack.
Read Also: Why Nokia failed and lessons to learn
Therefore, in order to develop a Google brand strategy, it is ideal to carry out your market research using the four basic strategies as a yardstick, which includes:
- Value proposition which entails your brand promise. what exactly do you offer and what value do you promise to offer your customers. To the extent, you keep this promise is the extent your market will trust your products. Gaining strong trust in your market positions your business as a strong brand. The Google brand strategy is that of building and gaining trust from their users.
- The brand position.
- Name development.
With these, you will see your brand dominating the market and being a pacesetter.