Customer Appreciation: Gifts, Benefits & Best Ways to Show Appreciation

customer appreciation

‍You can’t overstate the importance of customer appreciation. Whether you are a business owner or a customer service representative, showing customers that you value their patronage is essential for building trust and a long-term relationship. But how do you show your customers that you appreciate them? What are some of the gifts, benefits, and best ways to show appreciation? This article will explore the answers to these questions and provide you with examples of customer appreciation gifts, messages, and days.

What is Customer Appreciation?

Customer appreciation is the act of showing gratitude to customers for being loyal patrons of your business. It is a way of thanking customers for their patronage and expressing your appreciation for their contribution to your business. Customer appreciation can take many forms, including gifts, discounts, personalized service, and sincere thank yous.

Why Is It Important to Appreciate the Customer?

Showing appreciation to customers is important for many reasons. In today’s competitive marketplace, customers have many options when it comes to where they shop and do business. If you don’t show them that you value their loyalty and patronage, they may look elsewhere. By showing appreciation to customers, you can create a sense of loyalty and trust that will keep them coming back.

Additionally, customer appreciation can lead to increased sales and revenue. Studies have shown that customers who feel appreciated are more likely to purchase products and services from a company. They are also more likely to recommend a company to their friends and family. Showing appreciation to customers can also help to reduce customer churn. Customers who feel appreciated are less likely to switch to a competitor.

How Do You Make Your Customers Feel Special?

The best way to make customers feel special is by recognizing and rewarding them for their patronage. This could include giving them discounts, freebies, or special offers. It could also include providing personalized customer service, creating loyalty programs, or offering rewards for repeat customers.

Another way to make customers feel special is by thanking them for their business. This can be done through email campaigns, phone calls, or in-person conversations. You could also send them handwritten thank you cards or letters.

Finally, you can make customers feel special by listening to their needs and feedback. This could include conducting surveys or focus groups or just asking customers for their opinion. This shows customers that their opinions matter to you and that you are taking their feedback into consideration.

Benefits of Showing Appreciation to Customers

There are many benefits to showing appreciation to customers, including the following:

  • Increased customer loyalty: Customers who feel appreciated are more likely to remain loyal to a company and refer their friends and family.
  • Improved customer satisfaction: Customers who feel appreciated are more likely to have a positive view of a company and be satisfied with their experience.
  • Increased sales and revenue: Customers who feel appreciated are more likely to make repeat purchases and purchase higher-priced items.
  • Reduced customer churn: Customers who feel appreciated are less likely to switch to a competitor.

Ways to Show Appreciation to Customers

There are many ways to show appreciation to customers, including the following:

  • Send personalized thank you cards or letters.
  • Give discounts or freebies.
  • Offer rewards and loyalty programs.
  • Invite customers to exclusive events.
  • Ask them for feedback and act on it.
  • Follow up with customers after a purchase.
  • Give customers a shout-out on social media.
  • Give customers a surprise gift.

Examples of Customer Appreciation Gifts

Some examples of customer appreciation gifts include:

  • Gift cards
  • Discounts
  • Free Merchandise
  • Special offers
  • Gift baskets
  • Personalized products
  • Experiences
  • Subscriptions

Customer Appreciation Messages

Customer appreciation messages are a great way to show your customers that you value their business. These messages should be sincere and express your gratitude for their patronage. Here are some examples of customer appreciation messages:

  • “Thank you for being a loyal customer. We appreciate your business.”
  • “We value your patronage and we are grateful for your support.”
  • “We would like to express our gratitude for your continued trust in our company.”
  • “Your patronage is important to us and we are thankful for your loyalty.”
  • “We appreciate your business and we look forward to serving you in the future.”
  • “Thank you for being a part of our community. Your support is greatly appreciated.”

How Do You Appreciate Customers in Words?

Appreciating customers in words is a great way to show your gratitude. Your words should be sincere and express your appreciation for their patronage. Here are some examples of appreciation messages for customers:

  • “Thank you for your loyal support. We appreciate your business.”
  • “We are grateful for your trust in our company.”
  • “We value your patronage and we thank you for your loyalty.”
  • “Your patronage is important to us and we are thankful for your support.”
  • “We appreciate your business and we look forward to serving you in the future.”
  • “Thank you for being a part of our community. Your contribution is greatly appreciated.”

Examples of Customer Appreciation

Here are three popular brands that have implemented some of the customer appreciation ideas we’ve explored.

#1. Customer appreciation day at Zappos

Zappos, a popular e-commerce company, is recognized for going above and beyond to please customers. So it’s no wonder that they go above and beyond when it comes to client gratitude.

In addition to providing personalized gifts with orders to thank consumers, the company arranged weekend customer appreciation events throughout 2017. The Friends with Benefits Roadshow featured engaging activities such as local food, live music, and puppy fashion displays to thank consumers and give back to the community.

Zappos demonstrates that face-to-face meet-and-greets combined with entertaining activities may be the ideal icebreaker for thanking customers and improving customer relationships.

#2. Customer loyalty programs at Sephora

Sephora, a famous supplier of skincare and beauty items, expresses thanks by rewarding customers for purchasing their products.
Sephora’s three-tiered loyalty program is well-known for its exclusive rewards, promotions, gifts, and other perks. The Beauty Insider program, with perks such as free samples, birthday gifts, and makeup, is the most talked-about consumer loyalty scheme.

This is a great illustration of how customer appreciation programs may help you build a loyal client base while also contributing to business success.

#3. Nike’s landmark anniversary

Nike celebrated the second anniversary of their debut on social media with a day-long event on Instagram. Nike chose ten amazing photos from its supporters and reshared them with motivational remarks. They received a lot of affection and praise for their appreciation of their customers who love the brand.

The most important point here is that low-effort, low-cost customer appreciation initiatives such as resharing can be effective if they are sincere.

Customer Appreciation Days

Customer appreciation days are a great way to show your customers that you value their patronage. This could include sending out special discounts or offering free webinars or workshops. You could also give out free gifts or provide exclusive access to certain products or services. Customer appreciation days can also include hosting an in-person event or giving out gift cards.

Creating a Strategy for Customer Appreciation

Instead of being irregular or casual about your customer appreciation strategy, plan out exactly how and when you’ll thank your customers. Formalizing your appreciation strategy may seem paradoxical, given that many of the best thank yous are spontaneous, but it offers several advantages.

#1. Accountability

Having a plan for when and how you’ll thank customers ensures that it truly happens. If you don’t have anything written down, it’s simple to put off sending that note or getting the swag until tomorrow. Because customers aren’t contacting you to express their gratitude, it’s typically the first thing to go, but it’s also one of the most important chances for increasing customer loyalty.

Adding a focus to your efforts also helps to define the somewhat hazy concept of customer appreciation, with concrete goals, activities, and expected outcomes.

#2. Financial accountability

It’s difficult to finalize present ideas and budget for them without a committed plan. How much money are you planning to spend on sponsorship this year? Which department is responsible for paying for the new stationery? A customer appreciation strategy assists in allocating funding to projects that require them.

#3. Measurability

It’s impossible to quantify the benefits of customer appreciation if you approach it haphazardly and inconsistently. Tracking your customer appreciation actions will help you see the return on your time and money commitment. It will show you which appreciation activities are the most beneficial to your clients and which ones are not.

Questions to consider before developing an appreciation strategy

The first stage in developing a customer appreciation strategy is determining how you want to thank your consumers. To determine which concepts will work best for your company, ask numerous questions.

  • What kind of clientele do you cater to? Are they customers or businesses?
  • What are your customers most concerned about? What is motivating them?
  • What incentives can you provide as a thank you? Shipping, upsells, samples, and so on?

Understanding what your clients will appreciate is the first step in selecting how to thank them. Then consider what you have to offer as a thank you. The key to an effective appreciation strategy is matching what your clients value with what you can supply.

Budgeting for Customer Appreciation

Once you’ve decided what you want to give your customers, it’s time to budget for it and make sure you can afford it. Pick how much each form of appreciation approach would cost for one customer (for example, the cost of one sticker or free delivery), and then decide how many consumers you’d like to appreciate with that specific tactic.

When it comes to offering discounts, knowing your profit margins is critical. A 30% discount code may be too much for certain of your items or services. If you share a discount code with all of your Facebook followers, expect many of them to use it, and don’t reduce things below cost.

Plan for a variety of ideas, from extremely low-cost (such as simply saying thank you in an email!) through discounts to higher-value activities such as customer dinners or sponsorships. There are solutions for any budget because rewarding consumers does not necessarily have to be costly.

Delivering the Customer Appreciation

You’ve devised a strategy and determined that you can afford it. Now it’s up to you to make it happen.

  • Getting your employees on board is usually not a problem because doing pleasant things for customers feels good. Even if everyone agrees in theory, it can be difficult to remember and create time for customer appreciation strategies. This is why scheduling time and procedures for thanking consumers is critical to making it happen.
  • Determine who on the team is in charge of each tactic. Is it something that everyone on the team does, or do you have an “appreciation” person that leads the process if you need to send handwritten cards? Can you incorporate free samples into your delivery procedure? Any manner you may include thankfulness in your team’s workflows might be beneficial.
  • Setting aside time on everyone’s calendars once a week to write and send out handwritten cards.
  • Make room on your social media calendar for customer appreciation items, such as highlighting the businesses of your customers.
  • Every time your team travels to an event or a customer onsite visit, plan a customer meal.

Another alternative is to incorporate customer appreciation into your team’s key performance indicators. Include thankfulness on ticket quality assurance rubrics, or set a quarterly quota for each team member to send out five handmade notes. What gets measured gets done, therefore set a goal for your team and stick to it.

The more common customer appreciation grows, the more frequently it will occur. It’s all about creating a culture in which anyone in the company feels empowered to surprise and delight consumers by utilizing the customer appreciation practices you’ve established.

Customer Appreciation Success Measurement

Customer appreciation is essential for creating customer loyalty and enhancing customer retention. To determine the influence of your customer appreciation strategy on your company’s financial indicators, examine the changes in retention and sales.

For example, does providing a discount code to a loyal customer enhance the quantity of their order or the regularity with which they purchase? This rise is a direct effect of any investment in customer appreciation. Do you notice an improvement in customer experience and retention when you sincerely appreciate customers in support inquiries?

You might also track online mentions to see how much positive talk or social media activity your customer appreciation strategy produces. Customer appreciation is excellent public relations.

Choose a few KPIs that you wish to impact by praising customers and track them both before and after your strategy goes live to see how customer appreciation boosts loyalty.


Showing appreciation to customers is essential for building trust and a long-term relationship. It can also help to increase sales and revenue, reduce customer churn, and create a sense of loyalty and trust. There are many ways to show appreciation to customers, including giving them discounts, freebies, or special offers; thanking them for their business, and listening to their needs and feedback. Additionally, customer appreciation gifts, messages, and days can help to make customers feel special. By following these tips, you can show your customers that you truly appreciate their patronage.


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