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For increased patronage and sales, brand marketing is expedient. Outlined below are the brand marketing techniques, strategies top brands have made use of to dominate the market.
Brand marketing is an approach to communication, sales, product, and service that grows the asset of brand equity.
Brand equity is the portion of a company’s value or market capacity attributable to a company’s brand.
In other words, brand marketing is the process of marketing products and services in a way that supports the brand and helps consumers understand the mission of the company.
The theory of spending on marketing is an investment in building a brand’s value and in turn the company’s value. This investment-based strategy makes brand marketing different from other forms of marketing.
Tips for Creating Brand Marketing Strategies
Creating a brand can be difficult because many competing companies seek brand attention. There are three things to keep in mind when building a brand:
– The brand must be recognizable,
– It must be consistent and specific, and
– The brand must support the company’s products and services.
By implementing these strategies, you can help your brand get more attention and become a popular name.
Brand Marketing Techniques
Events such as company parties, trade shows, and associations are ideal for increasing brand awareness. It not only brings the opportunity to mingle but also introduces you to potential clients and customers.
At trade shows, companies gather leads, collect emails from prospective clients for campaigns and giveaways, then, customers learn and connect with brands on a personal level. This is the most effective brand marketing strategy.
A typical example of a trade-off is GTBank food and drink festival.
2. Distribution channels
The distribution network of a company should be very strong and supply its products even to the most remote areas. Using this marketing channel, the products could be made available in online stores and on leading sites on the internet.
The company can go into remote promotions straight to the consumers and end-users. Well, this is dependent on their products and services.
But, no other brand marketing technique is as effective as distribution.
3. Promotion/ Campaign
Having a strong promotion strategy increases the market share of a product.
It is important for brands to promote their new innovation to increase the awareness of the product.
Discounts, new packaging, sponsorship of a local event, clearance sales are all categorized under promotions. Print advertisements, billboards, media advertisements are under campaigns.
This may sound controversial but it is worth the read. Why Advertisement will kill your business. Eager to find out? Check it out!
4. Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting another person’s product. You can recommend products to your target market, then generate a commission as a result.
It’s sort of like earning a reward for sending a new customer to a company. It reaches and affects customers both online and offline.
So many businesses market their products through affiliate marketing. It is a brand marketing strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service.
In the case of blogging, a blogger will become an affiliate of a selected company and make money from placing a link within a blog post that will lead the readers to that product or service.
5. Online Marketing/ Social media
Following the changes in e-commerce, a new form of marketing has emerged. From online banners to those annoying popups, online marketers attempt to get their customer’s attention.
Many products are sold online by marketers. As soon as customers get into the online world, marketers will attempt to collect their emails as it is the primary way to connect with customers. It is called email marketing.
This also involves creating profiles on social media platforms and live streamings.
6. Paid Social Advertising
There is an option of paid social advertising. Platforms like Facebook, Instagram and Twitter are relatively inexpensive for the exposure that they offer. The publicity and familiarity it offers will get you one step closer to achieving your dreams.
Paid social advertising has become very popular and reaches a significant number of audience. The interesting aspect of this marketing technique is that it gives the marketer the ability to tailor his adverts to only the audience he wishes, whether of a particular age bracket or geographical location.
See Also: Marketing Concept for Small Businesses
Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. It increases page ranking which in turn sets the brand up for an improved possible view.
The solution is to focus on SEO and finding the right keywords in the content created that your current and future clients and customers will use in order to find your service or product.
These aforementioned brand marketing strategies require time, patience and hard work for them to work. Businesses require adequate marketing for effective sales and patronage. Follow the techniques above and smile at the increase in the volume of sales.