LEAD MANAGEMENT SYSTEM: Definition and How It Works

Lead management system
Photo Credit: Sample Templates

It makes no difference what you sell or what industry you’re in; your company can’t grow without a steady flow of qualified leads. However, in order for inbound sales teams to maximize the value of those leads, they must have a well-defined lead management system in place, as well as the necessary tools to put that strategy into action. In this article, we’ll define lead management, what insurance lead management system entails, how it works, and the tools you’ll need to achieve the best results.

What is a Lead Management System?

Lead management is the process of gathering, qualifying, and nurturing leads before passing them on to the sales team. While it may sound simple in practice, many organizations don’t have any formal lead management system.

Lead Management, also known as Customer Acquisition Management, is a collection of methods, practices, and processes used to acquire new customers for a company. Lead Management Tools, which are used by both small and large businesses, have evolved to meet this need.

All businesses require easy-to-use tools for building and maintaining customer databases and sales leads. This article discusses the top lead management tools on the market, as well as their features and comparisons.

Types of Lead Management Systems/Softwares

#1. Monday.com

This  CRM software can assist you in managing customer data, interactions, and processes. It will enable you to manage these things however you see fit. All of your information will be kept secure. It will allow you to build and customize the dashboard to your specifications. This CRM software includes automation features to assist you with repetitive tasks.

It is capable of performing automatic insertion of leads captured on any other form. It will also allow you to import leads from various tools and insert them.

#2. Zendesk

Zendesk is a top-notch  CRM software that is jam-packed with lead management features. It has features such as “Funnel Tracking” that inform you about the ability of a marketing campaign to generate revenue.

We moreover love how its pre-built “Pipeline Conversion Report” feature assists users in detecting issues early in the sales cycle.

Zendesk also provides users/subscribers with a customizable Lead Smart list, which they can use to quickly access only the best prospects for their company. Another feature we like about Zendesk is its ability to automatically log calls and emails, ensuring that quality leads aren’t lost while sorting through a large number of prospects.

#3. ACT!

CRM and marketing automation platforms are available from Act! The tool allows you to prioritize leads based on their actions, such as survey responses or campaign participation.

It has features that allow you to focus on the best opportunities. Its advanced lead capture capabilities will assist you in automatically creating activities and opportunities based on responses. This tool will automatically initiate the next action.

#4. Zoho CRM

It works best for medium-sized businesses with 1 to 1000 employees. With designs that are precise solutions to business activities, Zoho undoubtedly improves team productivity. Customers are drawn to and satisfied by its automation and customizable dashboard.

Zoho CRM is trusted and used by over 13600 businesses worldwide. It is widely used in countries such as the United States, the United Kingdom, India, Canada, Spain, France, the Netherlands, Mexico, and Brazil.

Mortgage Lead Management System

Mortgage Loan Customer Relationship Management (CRM) software is designed to help mortgage professionals complete their startup operations. By using the contact management features of mortgage CRM software, lenders can keep track of all of their client’s information in one place. However, while the tool is specific to the mortgage industry, it also includes additional key features: loan portfolio management, referral partner marketing, mortgage event alerts, and Regulation compliance.

Let’s check out some of the best Mortgage lead management software.

#1. NetSuite.com

NetSuite CRM+ is a cloud-based CRM (Customer Relationship Management) solution for small and medium-sized businesses. Thousands of businesses in sectors as diverse as wholesale, manufacturing, media/publishing, and retail are among NetSuite’s many satisfied customers.

NetSuite CRM+ provides sales force automation, e-commerce, customer data management, partner relationship management, marketing analytics, and more. The NetSuite App for iPhone extends the functionality of the software to the mobile device. Its platform and architecture allow organizations to customize and personalize the solution to their business needs. NetSuite CRM+ offers a Software as a Service (SaaS) implementation.

Furthermore, the solution works on a multi-tenant architecture and all information is cataloged in a secure data hub. NetSuite also delivers an application improvement platform called the NetSuite Business Operating Platform (NS-BOS) that provides developers with the tools and resources to plan, build, and deploy line-of-business applications and customizations. This software doesn’t have a free version. For subscribers, pricing is $129.00 per month

#3. Salesnet CRM

Salesnet CRM is a cloud-computing sales and marketing automation tool for businesses of all sizes with a focus on sales automation. Dashboards, pipelines, forecasts, and reports are used by Salesnet to make sure that every team member has access to the most recent and accurate data. Salesnet’s marketing automation tool is built for marketing departments and organizations to market across multiple channels and automate repetitive tasks.

Users can identify, manage, target, and track potential customer sources while managing campaigns with tools that include email marketing, document libraries, and reporting capabilities. Salesnet Process Builder is a proprietary workflow engine that adapts to the way a company does business, regardless of its industry or sales method.

The program also offers developed customization options, including  APIs and XML web services infrastructure.

#3. Volly(SoftVu)

SoftVu is a cloud-computing marketing automation solution designed to help financial service providers automate their marketing operations. It is aimed at small and medium-sized companies. SoftVu’s marketing automation solution provides marketing analytics, lead scoring and lead development capabilities designed to help financial services providers develop and execute marketing campaigns.

Additionally, SoftVu’s wizard allows users to easily create unique marketing content for email campaigns, questionnaires, and land-in pages. The solution also features dynamic notifications to notify the sales team when a target engages with your campaign, beyond opening an email or visiting a website.

Insurance Lead Management System

An insurance lead management system or software will help you streamline your sales process based on the lead category. For example, potential customers should receive emails showing them the best plans or deals for their preferred insurance policy.

The insurance distribution business is a growing business that must meet an ever-increasing variety of demands from the rising generation. A lead management tool for insurance helps agents and brokers manage policies and renewable energy, prioritize leads and connect with prospects.

Currently, LMS provides 10+ results in the insurance industry, based on current case study results times. A good LMS for insurance brokers can also become the “golden key” that sets you apart from the competition.

Let’s consider some insurance lead management system/software.

#1. Bitrix24

This is a free affiliation platform. It serves users by delivering tools such as CRM, document management, task assignment, time management, and project management incorporated in a social-style environment that includes user profiles, likes, comments, instant messaging, and content sharing.

Again, Bitrix24 strives to deliver a convenient solution for running an online business. From check-in at the beginning of the day, to tasks, sales processing, and closing with reports, there are flexible and accurate tools for every process. More than 5 million  Bitrix24 will be Trusted by businesses in 186 countries.

Spoiler alert: It’s free for up to 12 users! (amazing right)

Bitrix24 also simplifies communication with social features like likes and comments, automated processes like notifications, subscriptions to meetings/discussions or groups, and assisted reporting.

This advanced platform brings together robust modules running the full range of intranet services:

  • Workgroups (projects) with tasks, calendar, archive, wiki, photo gallery, and conversations;
  • Business services such as visual structure, absence graph, task and  time reports, employee directory;
  • Time management devices with check-in/check-out mechanism, daily planner, and periodic work reports;
  • Scheduling function with calendars,  scheduler, and meeting manager (with synchronization Outlook and CalDAV)
  • Document archives/libraries with flexible authorization systems, version control, and compatibility WebDAV ity
  • Social search encompasses all system objects including documents, tasks, and uploaded events. The results correspond to access  permissions;
  • CRM with email integration and visual tools to build business processes Construction tools/devices.

#2. EngageBay

It allows users to create email campaigns and automate marketing processes and sales funnels. The cloud-based platform can be used to help with lead growth, create and automate email marketing content distribution, and manage customer relationships with the built-in CRM.

Custom web forms can be created and added to company websites to capture leads and landing pages can be created to optimize clicks and conversions.

EngageBay offers an integrated CRM that assistances users organize their business contacts, manage relationships, and track pipelines. With the marketing and sales teams working on EngageBay, leads and contacts can be seamlessly moved through the sales process through a single, synchronous platform.

#3. PhoneBurner

This amazing software is a fave amongst insurance agents! PhoneBurner’s Power Dialer software helps agents make more live calls and sell more policies. Mark cables up to 4 times faster. main monitoring functions. Easy to use.

No contracts! Try it for FREE without a credit card.

Free Lead Management Systems

#1. Jobin.cloud

This is an all-in-one automation tool for finding and interacting with people. Import profiles in bulk, filter, track and manage them in self-updating repositories. Simply select the best contacts, automatically search for emails, and communicate with them in bulk with intelligent templates via email or LinkedIn. Allocate them to workflows and keep track of all your discussions/conversations with timelines, labels, and notes.

Quickly expand your network with unlimited LinkedIn connection requests and build your ultimate database asset.

#2. Bigin

Track and supervise your leads and prospects in a simple and organized way to guarantee your prospect becomes your client. Built for the sole reason of being simple, Bigin is packed with the ideal features, an easy-to-use interface, and an affordable price that fits your small business like a glove.

Bigin gives you everything you need: multiple pipelines, built-in telephony, workflows, seamless integrations, and much more just to confirm you manage your consumer relationships with ease.

#3. Freshsales

This is a complete sales force automation software for sales teams. It offers everything an agent/sales clerk needs to generate quality leads, have contextual dialogues, drive deals with AI-powered understandings, and nurture customer/Client relationships. With integrated email, phone, chat, and telephony, Freshsales gives sales committees more time to sell by automating the sales strategy and increasing the efficiency and productivity of their day-to-day activities.

Why Do We Need Lead Management?

Without powerful leads, there is no need for a CRM or even a sales committee at all. It is the spunk and lifeline of a prosperous sales procedure.

How Does CRM Help Lead Management?

By organizing and storing all the leads you generate from different channels in one central location, a well-equipped CRM system can help you consistently engage your leads, improve their status track and turn them into conversion business. You can use business intelligence to analyze and improve your entire sales process.

How Do You Build a Lead Management System?

  • Discover the best sources of leads and create marketing collateral for them.
  • Get relevant insights into customer behavior and likes/dislikes.
  • Set criteria for what leads to prioritization.
  • Establish a system for quick communication so leads don’t fall through the cracks.


Lead management System/software aids in analyzing, and collecting data to guarantee the lead generation process is fit for business growth, as reflected in the quality of the typical number of leads among all generated leads shown by surveyed companies. I trust you now have a firm grasp on what constitutes an “insurance lead management system.”

  1. Best 10 Customer Relationship Management (CRM) Software For Businesses
  2. What is Customer Relationship Management Tools: Definition, Process and Examples
  3. BUSINESS LEADS: Meaning, Examples of Business Leads Wensites & Providers
  4. Best Account Management Software For Your Business: Top 10 Reviews
  5. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS: Definition, Examples & Best Strategies
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like