Over the years, email marketing stands out as a core component of any digital marketing strategy. It is one of the least effective ways to send your message across to a large audience. With good email marketing software, you can set up email automation, which allows you to send automated emails to your customers. You can also send your emails in bulk using email marketing software.
An email marketing software provides you with tools that help you to engage your customers by creating stunning emails. With email marketing software, you can manage your contact lists, as well as track your emails to know whether they’ve been opened or not.
Email Automation Software
An email automation software helps you to send automated email campaigns. That means the emails are sent automatically upon the actions of your subscribers. This is quite a helpful tool as it not only saves you time but also increases your visibility. Thus, increasing your chances of generating more revenue. Here are some of the email automation softwares you can choose from.
#1. Active Campaign
Active Campaign is an effective email automation software that allows you to create highly engaging emails. Over 60,000 organizations use this software, so you see it is trusted for optimum deliverability. Active Campaign can serve as a CRM, as well as marketing automation software. It is also affordable and has great customer support. Its minimum paid plan costs about $9 per month, while the optimum plan costs $229 per month.
#2. Hubspot
Hubspot ranks among the best email automation tools. It has a landing page builder platform, with an all-in-one CRM. You can also track your email campaigns to know who opens your emails, and when they open them. Hubspot is also affordable, although some features may cost you more.
#3. Constant Contact
Constant Contact has easy to use features that allow you to send emails with unique designs. With Constant Contact, you can arrange Facebook fan promotions, coupons, and deals. It has excellent customer support and an autoresponder. Its paid plans are also affordable.
#4. Drip
Drip is a simple and user-friendly email automation software. It has amazing features like email gathering technology, drag and drop elements, and ready to use templates to help you create your emails. Drip is a great tool for you if you own an eCommerce company.
#5. Sendloop
Sendloop also ranks among the best email automation software. With over 80 free email templates to choose from, you can create automated emails like a pro without the help of IT personnel. You can use the drag-and-drop email builder to customize your emails as well. By using this email automation software, you can run highly-effective automated email marketing campaigns. It is quite expensive though, as it does not offer plans but charges based on the number of your subscribers.
#6. Customer.io
Customer.io is another software suitable for automated email marketing. IT has a user-friendly interface that lets you customize your messages easily. You can also target messages to your customer’s and integrate it with your mobile app. Its features include in-context conversations, conversion tracking, A/B testing, and customer profiles. Customer.io offers free plans for starters, and introduces payments gradually as you grow.
#7. GetResponse
GetResponse is a good software for automated email marketing. It has useful features like autoresponder, which makes email automation quite easy. You can use its drag and drop interface to design your workflows. It also has features for landing page building and email marketing.
#8. MailChimp
MailChimp is another email marketing automation software that allows you to send automated emails. You can send welcome messages to new subscribers automatically or send birthday wishes, or even abandoned cart messages. Mailchimp also helps you personalize your order notifications from your store and re-engage with inactive customers. So to say, Mailchimp is great for eCommerce store owners. Although the paid plans are quite expensive, Mailchimp offers excellent free plans.
#9. Wishpond
Wishpond is an email marketing automation software that allows you to capture leads, create landing pages, and run social content. IT has all the features available for creating automated emails. In addition, you can track each lead in your database.
#10. Benchmark
If you’re looking for a basic email automation software, Benchmark is a sure plug. Benchmark does not have many technicalities associated with other softwares, and this makes it a preferred tool by many. That’s the major advantage it has- its simplicity. It has a free plan as well as a paid plan that starts at $13 per month.
Bulk Email Marketing Software
Many email marketing softwares are available in the market, and when it comes to sending emails in bulk, quantity is a key factor in choosing which software to use. Some Email marketing software allow you to send bulk email messages for free, while some allow you to do so for reasonable prices. Let’s see some of the best bulk email marketing software in the next section
Best Bulk Email Marketing Software
#1. MailGet
MailGet is one of the email marketing software that allows you to send bulk emails to a number of people at the same time. With this software, you can create, send, and also track the emails you send. It has features like the drag and drop builder, that help you to create your emails seamlessly. MailGet offers a 30 days free trial, which enables you to send unlimited emails to up to 100 subscribers. The paid plan comes in stages, depending on the number of subscribers. The Rookie plan allows you to send unlimited emails to 5000 subscribers in a month for $29. The Pro plan costs $49 per month allowing you access to 15,000 subscribers, while the Advance plan with the highest number of subscriber access costs $99 per month.
#2. ActiveCampaign
ActiveCampaign is created to serve businesses looking for an all-in-one CRM and email automation and marketing software. It also lets you send bulk emails, using any of their plans. ActiveCampaign equally has better email automation features and integrations than other marketing software.
#3. Moosend
Moosend is a bulk email marketing software suitable for beginners. You can send unlimited emails using any of their plans. And their plans are quite affordable, compared to other software.
#4. ConvertKit
ConvertKit is ideal for writers who need simple, easy-to-use software for sending bulk emails. It has a drag-and-drop editor for creating emails, however, It doesn’t have email templates.
#5. MailerLite
So far, This is the most affordable bulk email marketing software for smaller contact lists. With their free plan, you can send up to 12,000 emails a month if you have less than 1000 contacts. The software is also easy to use and has amazing features that help you build your conversion leads.
#6. ZohoCampaign
ZohoCompaign is an efficient bulk email marketing software that provides you with ready-made templates, as well as a drag-and-drop editor that you can use to construct your own emails. It has a free plan that enables you to send 12000 emails to 2000 subscribers in a month. Its paid plans are also affordable.
#7. GetResponse
This tool helps you send bulk emails to a large number of people. You can use the drag-and-drop builder, as well as the HTML code editor to construct your email. You can also send automated email messages through this software.
Is Email Marketing the same as CRM?
Customer relationship management is geared toward assisting with the administration of interactions with existing and potential clients. In contrast, an email marketing tool allows you to efficiently and cheaply market to your customer base through automated means. Data is transferred from an email marketing tool to the CRM.
Is Email Marketing still Effective?
Absolutely! It is now more relevant than ever. Despite the rise in popularity of social media and other messaging platforms, research shows that email remains the best channel for reaching out to people. Email users are expected to increase further.
What Does Email Marketing Software Cost?
Email marketing software usually offers different plans based on the number of contacts you have. The cheapest plan typically costs between free and $50 per month. The most expensive plan can cost thousands of dollars per month. Most plans include a two-week free trial and discounts for users who pay annually.
Why Use Email Marketing Software?
Any business, no matter how big or small, can benefit from using email marketing software to create more effective email marketing campaigns, loyalty emails, and other forms of digital messaging. These mediums allow for a more human touch while still conveying a distinct message and expanding to a wider audience. Using email marketing tools, you can create targeted mailing lists to get your message in front of the right people at the right time.
Email marketing can be broken down into two broad categories: promotions and customer retention. Newsletters and advertisements fall under the category of promotional emails, while transactional emails and emails used to maintain relationships fall under the category of loyalty emails.
Is Email Marketing Hard to learn?
Similar to content marketing and social media marketing, email marketing requires adeptness in written and verbal communication, data analytics, and scheduling and automation. All three disciplines are roughly as challenging and as time-consuming to master.
Conclusion
The email marketing software listed above will help give your business a push and increase sales. You can use email automation marketing software to send automated emails to your subscribers. You can also track your conversions, as well as send bulk email messages. Some of this software also includes easy-to-use features in their free plan. So, You have nothing to worry about if you don’t have enough capital to run email marketing.
Frequently Asked Questions
What is email marketing software?
email marketing software is software used by marketers to customize email messages and grow their customer base
What is an automated email campaign?
an automated email campaign is a group of emails that are sent automatically upon the action of your subscribers
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