FREE EMAIL MARKETING SERVICES FOR NONPROFITS ONLINE: Top Picks for 2022 (Detailed Guide)

nonprofits free email marketing services online
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Email marketing is a highly effective method for increasing revenue and producing a return on investment (ROI). In recent times email marketing still persists because it works, despite the fact that it is a somewhat mature technology. Many companies have built email marketing tools to help automate the process over time. You’d expect to pay a premium for high-level automation, especially if it saves you time and money. However, there are a number of businesses that are delighted to provide free email marketing services to small businesses. All of the email marketing tools listed below have a free plan for those with fewer than 2,500 subscribers/recipients. The price rises according to the number of subscribers and the number of emails that must be sent each month in most circumstances. Also on this list below are nonprofits free email marketing services online.

What Qualities Should You Look for in an Email Marketing Tool?

  • With an intuitive user interface, a good email marketing tool should allow you to build extremely engaging email newsletters (ideally drag-and-drop editor).
  • Without a lot of effort, you should be able to send mass emails that are genuinely tailored and targeted. Marketing automation is another term for this.
  • Aside from that, your email marketing provider should make managing your contact list, segmenting people into groups, and tracking the success of your email marketing campaigns simple.
  • Most significantly, a competent email service provider keeps your email campaigns out of the spam folder.
  • With that in mind, let’s take a look at some of the most popular email marketing service companies and see how they compare.

Free Email Marketing Services

Below we compiled some of the free email marketing services for start-up businesses in the email marketing industry.

  • Mailchimp
  • Sendinblue
  • Benchmark
  • Omnisend
  • Sender
  • TinyLetter
  • Sumo
  • YMLP

Mailchimp

Mailchimp is an excellent option for small business owners and bloggers that value beautiful design and reliable delivery. It’s particularly useful if you have an eCommerce store or want to automate emails and want to improve the efficiency of your workflows.

Because it was one of the first major email providers to offer completely free email marketing services. Furthermore, Mailchimp provides superb eCommerce and email marketing solutions. For up to 2,000 subscribers, the free plan includes 10,000 emails every month.

It costs $10 per month to upgrade to unlimited emails; the catch is that you can only have 500 subscribers, which isn’t the case with some alternatives.

Sendinblue

Sendinblue offers a fantastic free plan that includes SMS text message sending, SMTP, in-depth analytics, and strong marketing automation features all in one place. Because Sendinblue is based in France, you can rest assured that you’ll be in compliance with GDPR.

You can have an infinite amount of contacts on the free account, but you can only send 300 emails per day. As a result, if you want to send email blasts to all of your subscribers at the same time, it might not be the best solution. However, because there is no subscriber cap, it is highly flexible if you have a lot of drip campaigns.

The Lite plan, which costs $25.00 per month and includes 10,000 emails, is the first upgrade. The daily sending limit is no longer in effect.

If you have a large number of subscribers but don’t need to address them all at the same time. Sendinblue is an excellent email marketing solution. You won’t have to pay anything for Sendinblue if you’re simply planning to send a small number of emails every day. Because of its official plugin, it’s also a fantastic alternative for WordPress users, plus it has superior analytics than many other free email marketing platforms.

Benchmark

Benchmark has a quick email creator designed just for busy marketers. The editor allows you to alter photographs directly in the editor, and the templates are suitable for a wide range of enterprises. Simultaneously, this solution is simple enough to use that your employees will be able to subscribe and unsubscribe without difficulty.

The free plan allows you to have an unlimited number of subscribers and send up to 250 emails each month, which is nearly identical to Mailchimp’s free plan. We would recommend the free plan to anyone who cannot afford to pay for an email marketing tool because it is one of the best on the market. Otherwise, it’s a good fit for bloggers and online stores.

If you want to upgrade, for $13.99 per month, you can get 600 subscribers and unlimited sends.

Sender

Sender is another email provider that offers a fantastic free plan. Along with its segmentation, integrations, and gorgeous looks that you can customize, it also delivers push alerts.

You can have up to 2,500 subscribers and send 15,000 emails each month on the free plan.

The next level of service costs $10 per month for 5,000 members and 60,000 monthly emails.

Sender has some great features, but my favorite feature is that the pricing stays quite reasonable when you increase.

Omnisend

For users who exclusively manage online stores, Omnisend is a must-have among these email service providers. It swiftly takes products from your store and creates attractive and engaging emails and opt-in forms to help you expand your email list.
 
You can send 500 emails every month with the free plan to 250 of your subscribers. 

Whether you require more emails per month or more advanced capabilities, upgrading is a personal decision. For 500 subscribers and 6,000 emails, the first package costs $16 per month. With additional subscribers, the email count and pricing increase.

Omnisend is a fantastic free solution for online retailers. If you don’t own a business, you can still use it, but you’ll miss out on a lot of the cool features.

TinyLetter

TinyLetter is a completely free service. You can have up to 5,000 contacts; if you have more than that, they recommend using Mailchimp. TinyLetter allows you to create forms for users to sign up for your email newsletter, complete with a personalized backdrop and some branding, but customization is limited. TinyLetter’s email editor is straightforward and similar to Medium’s post editor. Simply put down your ideas, add some formatting, and send it out. You’ll receive statistics on how many people have opened each of your emails, but that’s it. If you’re searching for a straightforward solution, this is it.

TinyLetter is a free plan.

Paid Plans: There are no paid plans; however, you can sign up with TinyLetter maker Mailchimp.

YMLP

YMLP (Your Mailinglist Provider) is one of the free email marketing services online with no frills. To get the most out of this tool, you’ll need to be familiar with HTML (or know someone who is). You can also use MS Publisher to compose your emails, and YMLP’s builder includes various email templates.

This program has a surprising number of capabilities, ranging from email scheduling to social media integrations; all it needs is a little effort to get it to work. It’s not simple software, and it’s a little clumsy and out of date. If you can get over the software’s late-90s vibes, though, this could be a great email marketing tool for you.

Free Plans: For up to 1,000 contacts, YMLP is free.

Paid Plans: For unlimited contacts and other features, paid plans start at $3.75 per month.

Sumo

Sumo is a set of tools that may be used on almost any kind of website, including WordPress sites. Here are the tools you’ll have access to once you’ve installed Sumo to your site:

  • Email opt-in form and custom content pop-up feature in List Builder 3.
  • Another tool to help you increase your email list and produce more leads is the Scroll Box.
  • Smart Bar: a hello bar-style display for forms and custom content.
  • Increase your social shares and followers by sharing.
  • Find out where your visitors are clicking on your site using heat maps.

…and a lot more!

Sumo’s email capture tool is completely free.

Paid Plans: Sumo Pro costs $468 a year and includes all of the free Sumo features as well as a slew of extra premium features.

Sumo’s email capture feature is included with the free website tool, which also includes other capabilities. Sumo allows you to collect email addresses from visitors to your website and interfaces with a variety of email and marketing services.

Free Email Marketing Services Online

With free email marketing services online you’ll be pleasantly surprised at how much you can acquire for nothing at all! Some don’t even place a limit on how many subscribers you can have or how many emails you can send in a month.

Other features, like landing pages, transactional email, and automation, are occasionally included, so keep an eye out for them. The elements that appeal to you will be determined by the needs of your company. Below are some of the free email marketing services online;

MailerLite

MailerLite’s goal is to provide a straightforward, no-frills free email marketing services online. As a consequence, you’ll have a simple-to-use newsletter tool with some unexpectedly valuable capabilities (think landing pages, forms, and marketing automation). And their ‘Free Forever’ plan offers you access to the majority of their features, but not all.

What we liked: Their platform is really user-friendly, so even if you’re new to email marketing, you’ll have no trouble setting up campaigns. You can send 12,000 emails each month and build up automation and landing pages for free if you have less than 1,000 subscribers.

MailChimp

Email marketing can be tedious at times. MailChimp is a breath of new air, and their bright and quirky branding, along with some strong, user-friendly features, has swiftly propelled it to the top of the email marketing service rankings and also offering free email marketing services online.
Their free membership allows you to send up to 2,000 contacts 10,000 emails each month and includes landing pages, forms, and reporting. You’ll need to upgrade to one of their monthly or pay-as-you-go subscriptions if you want ad-free emails and access to features like A/B testing, chat/email support, inbox previews, and time zone delivery.

They feature a large selection of well-designed and (mostly) mobile-responsive templates, all of which are easy to customize. Conversions, social engagement, e-Commerce tracking, and email domain performance are all included in their reporting. You also have access to forms that interact seamlessly with your website, landing pages, and over 800 third-party integration possibilities.

Sender

Sender is one of the easiest free email marketing services to use online thanks to its simple layout and pleasant user experience. Its free plan also includes a large number of features, such as 2,500 subscribers and up to 15,000 emails every month. Automations, transactional emails, push notifications, and forms are among the features available.

The free plan’s automation is surprisingly advanced; for example, you can send abandoned cart campaigns and do actions like shifting subscribers to various lists or modifying custom field values. In general, the tool’s simplicity is a welcome break from the overcomplexity of other programs with similar capabilities.

SendPulse

For businesses who want to do more than just email marketing, SendPulse offers a multichannel platform. Web push alerts, SMS, Viber, and even transactional emails through SMTP are all part of its extensive solution set.

With a monthly allowance of 15,000 emails and a maximum of 500 subscribers, SendPulse’s free plan is one of the most generous in terms of sending limits.

Even on the free plan, you receive access to some really essential features like autoresponders, A/B testing, and extensive reporting like click heat maps and openings by location. The free plan includes web push alerts, and you can also choose a free monthly plan with 12,000 SMTP emails.

Zoho Campaigns

In the world of sales and marketing, Zoho is a big thing. Marketers and small company owners may discover everything they need under one roof thanks to their amazing portfolio of services.

Zoho Campaigns is where the email marketing magic happens, and it’s certainly worth checking out if you’re on a budget. It has a wonderful selection of well-designed templates and an easy-to-use editor.

The well-designed and easy-to-navigate UI. The editor is quick and includes all of the essential features, such as columns, video, and polls. You can immediately add images from Unsplash into the editor, which is a fantastic feature. Segmentation is also a viable option. Their email and form templates were extremely appealing to us.

The free plan from Zoho Campaign is ideal for anyone seeking an easy-to-use email marketing service with reasonable subscription and email limits.

EmailOctopus

This is an email marketing platform that piqued our interest. With a bright interface and amusing branding, it’s undoubtedly one of the most appealing ones out there. Although the free subscription only allows for 1,000 subscribers, you get unlimited emails, access to practically all features (with the exception of landing pages and team accounts), and, surprisingly, no Moosend branding in your emails.

The drag-and-drop email editor is simple to use and flexible, with three and four-column layouts available. You may also choose from approximately 40 email templates, as well as handy features like spam testing, A/B testing, and automations.

Nonprofits Free Email Marketing Services.

Free Email marketing services is a wonderful tool that your nonprofits can utilize to engage your audience more deeply while spending little time online. Your organization can simply thank supporters, recruit new volunteers, and spread the word about your purpose by sending personalized, auto-generated emails. In order to optimize your email marketing potential, you must choose a reliable program. We’ve compiled a list of some of nonprofits free email marketing services, some of which are especially beneficial to organizations.

Benchmark Email

Nonprofit organizations receive a 25% discount from Benchmark Email. You can choose from a number of email themes, or you can create your own if you don’t find one you prefer. Benchmark Email also features strong autoresponder capabilities that will help you streamline your email campaigns and free your time for other things. You won’t be able to split test your campaigns, but you will be able to track their effectiveness with thorough reports on how your subscribers reacted.

MailChimp

Nonprofits free email marketing services inculde a 15% discount from MailChimp, with the option to earn an additional 10% off if you authorize your account as a security measure. MailChimp offers powerful marketing automation, ensuring that your emails are delivered to the correct people at the right time. Other capabilities include the ability to target consumers based on their behavior, preferences, and more; sending emails at the same time in multiple time zones automatically; triggering emails with a single API request; and getting in-depth reporting insights. MailChimp also features a drag-and-drop campaign builder and lets you link to your online store to establish hundreds of e-commerce integrations. They even provide you the option of running Facebook or Instagram ad campaigns to expand your audience. MailChimp has you covered when it comes to mobile alternatives.

Drip

Drip is unique in that they purposefully do not provide a drag-and-drop template builder, claiming that the HTML plain text template has a greater conversion rate. It does, however, provide a variety of templates from which to personalize your emails. Drip’s automation technology allows you to add tags and send one-off emails or whole campaign sequences. Automation can be used to move subscribers in and out of campaigns, apply tags, track conversions, send them to another app (such as a CRM system), and much more. Custom fields, lead tracking, email blasts for a specific purpose, split testing, and performance tracking are some of the additional capabilities.

GetResponse

GetResponse offers a whopping 50% discount to nonprofits on their purchase. With this reduction, you can keep your expenditures low while sending out a large number of emails. You’ll have access to hundreds of templates, making it simple to create a professional-looking email that matches the style of your company. If you have a large list of contacts, you can upload them directly to GetResponse, which will save you time. GetResponse also interacts with key social media platforms such as Facebook, Twitter, and LinkedIn, allowing you to simply publish your messages across all of them.

AWeber

Nonprofits free email marketing services include 25% discount on AWeber Communications, as well as three months free to get started. You get full access to all of their features, including strong autoresponders that let you automate your email campaigns and remain in touch with your subscribers. You’ll also have access to a large number of email templates from which to choose the one that best represents your company. The reporting tool provided by AWeber Communications allows you to track the success of your emails in terms of how many people have opened and clicked on them.

Campaign Monitor

It’s critical to keep track of the results of your email campaigns so you can see which ones are working, which ones need to be tweaked, and which aspects you can improve to boost ROI.
When it comes to email marketing efforts for organizations, the ROI is frequently measured in terms of donations rather than purchases. That’s why having the tools in place to track which campaigns have resulted in donations is critical.

The App Store for Campaign Monitor allows you to download add-ons that you can then use to extend the email marketing solution’s capabilities, such as tracking donations through CRM systems like Salesforce and Microsoft Dynamics CRM. You’ll be able to see which email campaigns resulted in donations as a result of this.

SendGrid

Treat your recipients like people, not numbers on a list, if you want them to believe you care about them and aren’t just after their money.

Automation is great for saving time, but it must be combined with personalization to ensure that your donors receive the best service possible.

By allowing you to add any information you collect on your donors to your message, SendGrid’s email editor makes it easier to personalize emails.

For example, you can include basic demographic information like their name, age, and location, as well as custom fields like their favorite causes, to donate to events they’re interested in. SendGrid retrieves this information from your contact list for you, so you don’t have to add it manually for each recipient.

GetResponse

People are busy, and they receive a large number of emails on a daily basis.

It doesn’t matter if you work for a for-profit or a nonprofit; you still need to create engaging content that stands out. It’s not an easy chore, but there are a few things you can do to make things simpler.

First and foremost, the subject line is quite important. Personalize the subject line and make it intriguing enough to persuade recipients to open your newsletter. Second, you must test several elements to see which ones resonate with your readers.

Because every nonprofit is distinct, what works for one may not work for another.

GetResponse offers a variety of A/B testing options for your campaigns, including subject line, delivery time, from the field, and content. It allows you to personalize and test five different subject lines for each communication.

Conculsion

For nonprofits, email marketing is critical.

By automating manual processes and enhancing the efficiency of your campaigns in engaging subscribers and generating donations, you can save a lot of time and money with the appropriate email marketing software.

Free Email marketing for nonprofits services is critical to the smooth operation of your organization. It frees up your time to focus on ensuring that your organization continues to do crucial work in the most efficient manner possible.

Frequently Asked Questions

Is Mailchimp really free?

Their Free Marketing services is perfect for those who are just getting started with Mailchimp and want to develop their audience and create campaigns while trying out some of the tools and capabilities. It contains all of the fundamentals you’ll need to get started marketing. The Free plan allows you to send up to 2,000 contacts and 10,000 messages per month, with a daily restriction of 2,000 messages.

How can I send unlimited emails for free?

TinyLetter and MorphyMail offer a 100% Free email marketing services with which you can Create, Send & Track UNLIMITED bulk emails for free.

Is Mailchimp free for nonprofits?

Nonprofits free email marketing services.
Mailchimp provides a variety of free marketing tools and channels, including as email marketing, marketing CRM, 1-click automations, websites, and more. (And if you decide to upgrade to paid capabilities, Mailchimp offers a discount to nonprofits.)

How do you email a non profit?

Don’t Forget These Nonprofits Email Marketing Best Practices
… Avoid the Spam Folder when building your email list.
Don’t expect too much too soon.
This Type of Content Should Be Shared…
Optimize Your Site for This Platform…
Take a look at your insights.
Keep everything in order.

How do you write a non profit newsletter?

Clean up your email address book.
Maintain Consistency.
Pay attention to the aesthetics.
Consider your subject line.
Make Use of Your Content.
Keep it short and sweet.
Consider how social and shareable your content is.

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