It can be overwhelming to shop for a watch. Price, size, and style must all be considered, yet where do you begin with so many options? If your Rolex high fantasies aren’t likely to come true soon, consider some of the more affordable luxury watch brands of high quality and at a reasonable price.

But consider this: obtaining a one-of-a-kind timepiece for less than $200? To me, that appears to be a fair value. So why spend hundreds of dollars on a watch when you can get a stylish wristwatch for a fraction of that price? I’m not saying the items listed below are cheap, but they are affordable—not just by watch standards, but by anyone’s standards.

Smaller and up-and-coming businesses are worth keeping an eye on, as they keep their finger on the market’s pulse by offering cutting-edge brands that aren’t too pricey. This article compiles a list of affordable Luxury Watch brands for men and ladies.

What is a Good Starter Luxury Watch?

  • Oris Aquis
  • Omega Seamaster Diver 300M.
  • Rolex Oyster Perpetual.
  • Tudor Black Bay Fifty-Eight.
  • Panerai Radiomir Black Seal Logo.
  • Breitling Superocean Automatic.

What is the Cheapest Rolex?

The Oyster Perpetual, which ranges in price from $5,300 to $6,150 depending on the case size you select, is the least expensive Rolex watch available on the company’s website. The choice of all-steel construction instead of precious metal makes it the most cheap Rolex currently in production.

Is It Cheaper to Buy a New or Used Rolex?

In general, used Rolex watches are considerably less expensive than brand-new ones. This is due to the fact that, like with the majority of new purchases, there is some depreciation as soon as you leave the store.

What is the Poor Man’s Rolex?

Tudor used to only employ commercial movements with Rolex components. As a result, the Tudor watches earned the moniker “poor man’s Rolex.” However, Tudor is today a renowned high-end watchmaker in its own right thanks to the creation and innovation of new and distinctive models as well as its own in-house calibers.

What are Affordable Luxury Watch Brands?

Looking for a premium timepiece on a shoestring budget? If you are starting to collect watches or want to add to your collection, our list of the top 12 most affordable luxury watches will help you find your next favorite piece. Luxury watches can be expensive, so we made sure that each of the top 12least expensive luxury watches was well-made, stylish, and, most importantly, a good deal.

Also read: Top watch brands in the world

Here are affordable luxury watch brands in 2023:

  • Michael Kors
  • Seiko
  • Casio
  • Orient
  • Citizen
  • Christopher Ward
  • Hamilton
  • Tissot
  • Timex
  • Oris
  • Stowa
  • Tudor

#1. Michael Kors

If you’re into fashion, you’ve probably heard of Michael Kors. Leather bags, shoes, ready-to-wear, accessories, and, of course, watches are the focus of this high-end fashion label. Michael Kors debuted its watch collections in 2004, much to the joy of his followers. Michael Kors watches are attractive, opulent, and reasonably priced, maintaining loyal to the brand’s DNA.

With an array of collections from minimalist to studded, you can get a Michel Kors to watch for every style, preference, and budget.

#2. Seiko

This Japanese behemoth is the king of low-cost labels. This is due to Seiko’s unwavering commitment to providing exceptional value in all of its products. So, whether you spend $75 on a simple watch or $500 on a more elegant item, you can rest assured that you’re getting a great deal.

The brand’s history adds to its allure, as they have played a key role in the evolution of horology.

#3. Casio

If cost is your primary consideration, Casio may be the best choice. They have things for as little as $10 on the lowest end of the spectrum. That buy won’t be of the highest quality, but the price is outstanding.

Casio’s value improves as you progress through its collection of more expensive watches. They have dressy watches, divers watches, and everything regarding analog timepieces. However, Casio’s claim to fame is their ultra-durable G-Shock line, so I’d start there when considering them.

#4. Orient

Orient is a lesser-known Japanese brand owned by the Seiko group, providing an additional layer of quality assurance. Nonetheless, they run their own business and give their products a distinct personality. Ray, Mako, and Bambino are the most popular, but the remainder of their portfolio is full of great options as well. Orient is difficult to top regarding the most inexpensive watch brands.

#5. Citizen

The name Citizen is well-known for two reasons. The first is their Eco-Drive mechanism, which is used in nearly all of their timepieces. It’s one-of-a-kind since it runs on solar energy rather than batteries. With this new technology, your watch will last much longer than a standard quartz movement. The second thing they’re known for is the value each timepiece contains.

#6. Christopher Ward C60 Tridient Pro 600

The Christopher Ward C60 Trident Pro 600 is a stylish and useful watch that is one of the most affordable steps into the luxury watch world without sacrificing features or design.

It has a beautiful ceramic bezel, and the lollipop and arrow hands complement the classic silhouette. Inside, it has a Swiss movement with 26 jewels, but what will most likely astonish you is the astounding 600-meter water-resistant certification.

There’s no chance you could have found something like this for $1,200 from a regular luxury company.

#7. Hamilton

Hamilton’s story is similar to those of other manufacturers. They started off as a pocket watch company, but as the World Wars progressed, they shifted their focus to wristwatches. Naturally, they flourished in this environment, and the rest is history. Hamilton’s beginnings as a company formed in the United States are something that many people admire.

#8. Stowa

Going even lower, we have the Stowa Marine Classic 36, which is a simple and classic watch without all the unnecessary fuss, but a well-made one that could be passed down to the next generation and still look fantastic.
With a lacquered dial and clear black Arabic numbers that create a remarkable contrast, plus a train outer track and delicate blue spade hands that provide a touch of color and intricacy, the legibility of this watch is fantastic.
The movement within can be either automatic or manually wound. Both are visible via the exhibition case-back.

Read Also GERMAN WATCH BRANDS: Best German Watch Listing (Updated)

#9. Tissot

You can’t talk about the most budget watch brands without mentioning Tissot. This brand stands out on the list for two reasons. The first is their long and illustrious past, which dates back to the 1800s. The second difference is that they are a traditional Swiss brand rather than a Japanese one. While some of you will be unconcerned about the watch’s origins, others will appreciate having a piece of Swiss history on your wrist.

Read Also, Swiss Watch Brands: Top Affordable Swiss, Updated (+Detailed Guide)

#10. Timex

While Hamilton began in the United States and later relocated to Switzerland, Timex has always been based in the United States. During that time, they produced reasonably priced timepieces of exceptional quality. They are one of the best deals on the market and work well for many people around the country.

This company also sells several different items. On the one hand, their cheapest models are under $50. On the other hand, they have some fantastic things in the $100-300 area. In the end, Timex will satisfy your needs, no matter what they are.

#11. Oris

The Oris Big Crown Propilot Automatic will have a huge 45mm case diameter, just like any other pilot’s watch. The satin-finished stainless steel case has a striped design around the bezel that gives it an elegant appearance.

In a pilot’s watch, the large crown at 3 o’clock also makes sense because it is meant to be held with gloves. You’ll find yourself gazing at the blue sunburst dial more than is necessary because of the fascinating ways it catches light. The day and date display at 3 o’clock blends in well with the rest of the watch, and the large white Arabic numerals provide the watch’s much-needed legibility.

#12. Tudor

Going with Tudor for your entry-level luxury watch makes a lot of sense because they are Rolex’s more reasonably priced relative. Such a watch is the Tudor 1926, which is also the least expensive one. Unlike some of its more expensive siblings, the Tudor 1926 has an original design.
You may enter the world of luxury watches for around $1,800, and you get a good automatic movement, a variety of colors, and combinations to select from.

Affordable Luxury Watch Brands for Ladies

For ladies, being on a budget doesn’t mean sacrificing quality, taste, or elegance when it comes to luxury watch brands.

Here are affordable luxury watch brands for ladies:

  • Chopard
  • Breitling
  • Baume & Mercier
  • Bell & Ross
  • Blancpain

#1. Chopard

Look no further if you’re seeking a watch that will make you feel like a princess. Make the most of your Chopard timepiece by pairing it with a matching set of Chopard jewelry.

#2. Breitling

Breitling is another affordable luxury watch brand. The nautical tradition is used to inspire these technical clocks. The outside face of the women’s Navitimer range incorporates slide rule markings, giving it a map or compass vibe. While these watches are practical and more masculine, they nevertheless have an air of beauty – think rose gold accents and plush leather straps.

#3. Baume & Mercie

Baume & Mercier will instantly appeal to those who appreciate Swiss heritage watches at a reasonable price.

French watch brand Bell & Ross is all about watches that put functionality first. Inspired by aviation, these timepieces look sporty and chic, channeling the Mod style of the ‘60s. White detailing’

#4. Blancpain

Blancpain’s Swiss roots extend back to 1735, and the company’s first automatic timepiece for women was produced in 1930. These clocks are now among the most attractive and distinctive luxury models available. They have diamond-halo faces, the trademark illustrated moon phase calendar, slim hands, mother-of-pearl dials, and rose gold casings that are unapologetically feminine.

Affordable Luxury Watch Brands for Men

The top affordable luxury Men’s Watches are:

  • Raymond Weil Toccata Classic Men’s Blue Dial Quartz Watch
  • Cartier Tank Solo XL Automatic Silver Dial Men’s Watch
  • Omega Speedmaster 38 Orbis Chronograph Automatic Men’s Watch
  • Breitling Chronomat Chronograph Automatic Men’s Watch
  • Piaget Polo S Automatic Blue Dial Men’s Watch

#1. Raymond Weil Toccata Classic Men’s Blue Dial Quartz Watch

Raymond Weil is an affordable luxury watch brand for men that is just expensive enough to make it into the premium market, but not so cheap that it drains your savings account completely. The Toccata Classic Men’s Blue Dial Quartz Watch is 42 millimeters in diameter, manufactured of stainless steel, and has silver indices. It costs $680. This pricing includes a three-year warranty as well as free shipping.

#2. Cartier Tank Solo XL Automatic Silver Dial Men’s Watch

If you’re a luxury jewelry connoisseur, you’ve probably heard of Cartier. It is another affordable luxury watch brand for men. Cartier also has some pretty good watches for men, and their most famous pieces for women, like the Love Bracelet and Trinity de Cartier rings, are worn by women worldwide.

#3. Breitling Chronomat Chronograph Automatic Men’s Watch

Breitling is another highly valued luxury watch brand. While the Breitling Chronomat Chronograph Automatic Men’s Watch isn’t cheap—still it’s $5,450—the majority of Breitlings cost between $8,750 and $11,000. So, why is this ShopWorn model so inexpensive? Because ShopWorn collaborates with companies and authorized merchants to “resell” products featured in its

#4. Omega Speedmaster 38 Orbis Chronograph Automatic Men’s Watch

Omega is one of the most prestigious watch brands, but some of their watches can cost more than $5,000. The Omega Speedmaster 38 Orbis Chronograph is available for $3,825 at Jomashop, making it one of the most affordable luxury watch brands for men. This watch is Swiss-made and has brushed blue accents, index hour markers, minute markings along the outside rim, and rhodium-plated hands.

#5. Piaget Polo S Automatic Blue Dial Men’s Watch

Most of Piaget’s watches cost more than most people’s annual wages. (We’re talking $40,000!) But Jomashop has marked down the price of the Piaget Polo S Automatic Blue Dial Men’s Watch to $7,995. It’s also quite flashy! It sports a blue guilloché dial with silver-tone hands, index hour markers, and a stainless steel case and band. It has a high-end design and feels luxurious yet reasonably priced, making it among our list of affordable luxury watch brands for men.

Which is the Best Budget Watch Brand?

  • Alpina Startimer Pilot Men’s Watch.
  • Victorinox Fieldforce watch.
  • Seiko SSH109J1 watch
  • Timex Standard Chronograph Watch.
  • Casio G-Shock MT-G watch.
  • Hamilton H70555533 Khaki Field Watch.
  • Tissot Tradition Chronograph Watch.
  • Stuhrling Special Reserve 657 Automatic Skeleton watch.

Affordable Luxury Swiss Watch Brands

Aside from the movement, style, display, power source, and practicality, most serious watch lovers and collectors think about where the timepiece was made when it comes to watches. Swiss-made timepieces are pretty popular.

Below is a list of the most affordable watch brands from Swiss:

  • Victorinox
  • Glycine
  • Movado
  • Mondaine

#1. Victorinox

It began producing watches in the United States under the name “Swiss Army.” However, most of the company’s watches are currently made in Switzerland. More importantly, Victorinox promises its clients that its watches, like its other items, are manufactured to the greatest standards.

#2. Glycine

Glycine was first discovered in 1914 in Bienne, Switzerland. It began by creating ladies’ timepieces, then moved on to self-winding watches by 1930. Because of this, the brand became more popular, especially in the U.S. and U.K. However, it wasn’t until 1953, when the company launched Airman, that Glycine gained widespread recognition.

#3. Movado

The company began as LAI Ditescheim & Freres SA in 1881 and was purchased by an American company in 1983 when it was renamed. Despite this, Movado clocks are still 100% Swiss-made, thanks to its Swiss production facilities.

#4. Mondaine

Another Swiss brand with a long history in the industry, but not just any regular Swiss brand you’d pass by without giving it a second thought. Mondaine is a well-known Swiss brand recognized for its precision and railway-inspired designs.

What is the Most Underrated Watch Brand?

  • MeisterSinger.
  • Ball.
  • Bremont
  • Grand Seiko.
  • Tissot.
  • Alpina.
  • Victorinox.
  • Omega.


With so many quality, affordable luxury watch brands, it’s hard to come up with a definitive list, but we hope this one helps narrow down your choices. As the list shows, you can own reliable, accurate, and quality luxury watch brands for men, luxury watch brands for ladies, and luxury Swiss watches without being too luxurious.


What is the cheapest luxury watch brand?

Some of the cheapest watch brands are

  • Citizen. …
  • Tissot. …
  • Hamilton. …
  • Timex

Which Swiss watch brand is the best?

The top Swiss watch brands are Rolex, Longines, Omega etc.

Are cheap watches any good?

Less expensive watches are often just as good as those more expensive. We’ve proven that corporations like Rolex charge so much for their timepieces because of their brand name. They’re pricey because of how they sell their pieces, but they’d be just as nice as any other watch on the market if it weren’t for that.

  3. MOST EXPENSIVE WATCH BRANDS: List of Most Expensive Watch Brands in the World
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