email marketing for small business

With an intuitive user interface, a good email marketing tool should allow you to build extremely engaging email newsletters. Without putting in a lot of effort, you should be able to send mass emails that are tailored and targeted. Marketing automation is another term for it.
Aside from that, your email marketing provider for small business should make managing your contact list, segmenting people into groups, and tracking the results of your email marketing campaigns simple.

Without the cash and resources of a midsize or enterprise firm, small firms must focus on a lot of things. Because they need technologies that intrinsically make it easier to run a quality business with less, the decisions they make around tech tools and software suites are sometimes more essential than those of a larger organization.

Small firms, in part, because they have greater brand and image flexibility, continue to find email marketing to be a highly effective strategy. And it’s valuable in part because, while having a cool Instagram profile is fashionable right now, IG is still controlled by an algorithm; emails go straight to a prospect’s inbox, so there’s no formula selecting who sees your best stuff.

Email marketing is a fantastic way to cultivate relationships. What is the ideal email marketing tool for your small business? Though, there are so many options to pick from on our list.

Constant Contact

Constant Contact is an email marketing business that is one of the world’s largest and fastest-growing. It’s also the most user-friendly email marketing service for newcomers.

You can effortlessly manage your email lists, contacts, email templates, the marketing calendar, and other aspects of your business.

Unlimited emails, easy tracking and reporting, built-in social media sharing capabilities, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores are all included with each account.

Email Plus memberships also include advanced features like email automation, drip marketing, surveys & polls, coupons, online donations, and subject line A/B testing, all of which help you send targeted emails to increase your open rate.

With live chat, phone calls, email, community support, and a large collection of useful information, Constant Contact provides unequaled customer service.

They also provide live seminars in person across the United States in addition to online training. This enables small business owners to quickly understand the fundamentals of email marketing and use it to build their company like a pro.

Constant Contact is the best email marketing service for small businesses and startups for all of the reasons mentioned above. A 60-day free trial is available with Constant Contact. Following that, their monthly pricing begins at $20.


BenchmarkONE is an email marketing for small business software solution. They offer the opportunity to develop your email list like a boss with responsive forms and automations, as well as an intuitive drag and drop builder, professionally pre-designed email templates, and a CRM integrated into one platform. BenchmarkONE’s Core subscription costs $79 per month (but a $39/month Lite package is also available). The Core package includes five users, 500 contacts and 2,500 email sends.


AWeber is one of the most well-known email marketing platforms for small businesses, and regardless of which paid subscription you choose, you get experienced support. They also feature a robust blog for individuals who are just getting started with email marketing, with ideas for pre-built email campaigns and more, providing a solid starting place for email marketing beginners.

With a free plan for up to 500 subscribers, that includes everything you need to grow your business with email marketing. The free plan includes AWeber branding. However, AWeber’s Pro plan starts at $16.15 per month (billed annually).


Mailchimp is a popular email marketing service for small businesses. They’ve lately expanded their platform to become more of an all-in-one solution, has long been renowned as one of the top email tools on the market. One of their benefits for small businesses is their pricing structure; you may start for free ($0 per month) and work your way up to Essentials (A/B testing, bespoke branding, and additional support), Standard (automation series, retargeting advertisements), and Premium (all of the above) (multivariate testing, advanced automation, phone support). They have a plan for you, regardless of your company’s needs or where it is already functioning.


Beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders are all available with GetResponse. They integrate with a number of third-party tools, including OptinMonster, SalesForce, Google Docs, ZenDesk, and others, as do many of the other products on our list. For 1,000 customers, their base plan costs $15 per month.


ConvertKit is a fantastic service for professional bloggers and producers who rely on blogging as their main source of revenue. Their pricing is determined by how many members you have, but the first 3,000 are only $49 per month. ConvertKit makes it simple to provide appealing offers and incentives through their simple signup forms. It also includes auto-responders that are simple to use and allow you to send drip emails.


You’d have to work your way up to Substack’s core products because it’s a newer player in this market. However, after you’ve built a list, they make it simple to publish and monetize it based on your subscriber count. You can make money straight from your list if you have a content-driven or visually-driven business and know how to send out stunning emails. There will be Calls-To-Action in most email marketing, but the end of relationship-building is where the majority of the revenue is generated. The commercial plans of Substack allow revenue to be generated directly from email subscribers. It’s a new strategy, but it’s one worth investigating — but you’ll need to start by establishing a list and earning the trust of your subscribers.


Drip is a robust enterprise email marketing platform for online retailers, bloggers, and digital marketers. They provide a number of tools to help with marketing automation, sales funnels, and personalization.

All popular website builders, such as WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups / opt-in sign-up forms to your website and collect more leads.

Intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual automation workflow builder are what set Drip apart from competitors like Campaign Monitor. These features help you reach out to specific customers on your email list in order to increase sales.

Live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation are all available through Drip’s support options. It allows you to send mass emails while still connecting and engaging with each customer on a personal level through their smart eCommerce marketing automation. Hence, their eCommerce revenue attribution feature tells us how much money each email marketing campaign generates.

Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts. Drip offers a free trial and monthly plans that include all of their features start at $49 per month.


Small businesses and startups can utilize ActiveCampaign, a low-cost email marketing platform that is simple to use and has a number of features tailored to SMEs.

This platform has a CRM system that manages leads and organizes sales and marketing automatically. Process automation is a plus for Active Campaign, which provides cutting-edge, informative reports that show users what is and isn’t working in their email marketing campaigns.

The way ActiveCampaign filters the customer experience acquisition process makes it a great email marketing service to look into. Potential users can be filtered by industry, product, and role on the platform’s official website. As a result, the platform can completely customize your email marketing service needs based on who you are and what you need.


Sendinblue provides a good balance between the cost and the ease of use and functionality it provides (like ActiveCampaign).

It also has a well-developed CRM section with excellent automation, integration, and segmentation capabilities, giving it a significant competitive advantage over competing platforms. However, the user interface is more complicated than that of other services such as Mailchimp).

It’s also a great way to send out SMS messages. You can choose from a variety of email templates and also create custom workflows in Sendinblue to send emails automatically. You can even send emails based on your customer’s actions on your website. If a customer adds an item to their cart but fails to check it, for example, you could send an automated email.

Sendinblue provides a completely free account with unlimited contacts and up to 300 emails per day. Paid plans begin at $ 25 per month if you need to send more emails than that.


One of the best conversion optimization software platforms on the market is OptinMonster. It makes it simple to convert visitors to email subscribers and customers.
It includes lightbox popups, slide-in modules, welcome mats, coupon wheels, and more that are simple to integrate.

OptinMonster integrates with all major email marketing systems, allowing you to easily grow your email list.

It has a lot of capabilities that allow you to target consumers automatically and deliver them customised messages. You can show targeted messages for different pages on your site, for example. You can also display campaigns based on user behavior and location.

Smash Balloon

Smash Balloon provides four WordPress plugins that allow you to integrate social feeds into your website, including Facebook, Instagram, Twitter, and YouTube.

These WordPress plugins are a terrific method to get the most out of your social media time while keeping an eye on your email marketing. Where applicable, you can automatically incorporate posts from your account or even posts with a specific hashtag.

You have several options for customizing your social feeds. For example, you can create a shoppable Instagram feed, which will automatically add clickable Instagram photos of your products to your site.


RafflePress is a free plugin that allows you to encourage user interaction and is the best WordPress Contest.

These actions could include going to a specific page on your website, signing up for your email list, taking part in polls or surveys, watching a video, and so on. Rafflepress allows you to make your own activities, such as requesting that people leave a comment.

You may substantially boost your readers’ engagement with your material by generating competition for them. You can also create activities that encourage users to share your material on social networking platforms.


Intercom is a live chat application that offers a lot more. It enables you to use chatbots and integrate them with other aspects of your marketing process.

You may use Intercom to send automated in-app communications that go beyond text. To aid your marketing, you can utilize photographs, videos, emoticons, and even applications. It’s simple to select from a variety of massage types without involving a developer.

Intercom also includes a number of optional add-ons. Product tours, improved lead creation, and smart customer involvement are just a few examples.


MoonMail bills itself as a “omnichannel communication platform for the next generation.” Email, SMS, Voice, WhatsApp, Messenger, and Bots are all included.

You can send up to 300 emails each month for free on the Free Forever plan – one campaign per day to a maximum of 10 recipients per campaign. Because this is a significant constraint, most users will immediately upgrade to the Starter bundle.

MoonMail’s logo appears in the footer if you are on the Free plan, but you still have access to a robust drag and drop editor.

It’s fine for small businesses, though, because you can construct a list of up to 2,000 recipients and start segmenting them. However, once you have segments of more than 10 people, you will need to upgrade to the Starter Plan.


Sender offers a comprehensive set of capabilities to aid in effective email marketing. The free plan gives you full access to all services with the exception of the number of subscribers and maximum monthly emails.

Because the company’s technical infrastructure and legal organizations are all located in the European Union, it makes a point of complying with GDPR.

The software allows you to create attractive emails in a matter of seconds. It comes with free newsletter templates that you may personalize in every way to meet your specific requirements. Simply pick a template from the gallery and start dragging and dropping content pieces like text, photographs, and videos. You can customize the subject line and substance of your newsletter.

Drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers are just a few of the automation options available in Sender.


SendPulse bills itself as a multi-channel marketing tool that goes beyond email. You may coordinate a variety of services on the central platform with the paid plans, including email, web push, SMS, SMTP, Viber, and Facebook Messenger. Hence, different types of messages can be sent singly or together into autoresponders.

SendPulse divides its plans into categories based on the services you need. For example, if you have fewer than 2,500 subscribers and don’t want professional services, it offers a free email marketing plan. It also provides limitless web push notifications and a free Web Push service to unlimited subscribers. Similarly, it offers limitless free Facebook Messenger messages. You can send up to 12,000 emails for free using SMTP or API.

It has sophisticated email marketing, including a drag-and-drop email editor. It comes with over 100 ready-to-use templates. Automation 360 allows you to create up email send-outs, web push notifications, and SMS flows based on variables, events, and user actions.


ExpressPigeon is an excellent choice for firms with modest mailing lists that distribute to vital, high-priority recipients. It gives you the tools you need to personalize and send emails, as well as automate your email responses and send a large number of emails per month. You can use the premium services with the free subscription, but your send priority will be low.


Mailjet bills itself as an email solution for teams that work quickly. As a team, you can generate, edit, and send emails from a single platform.

Its free plan is intended for those who send fewer than 6,000 emails each month. The Basic or Premium plans, both of which come in five pricing tiers based on the amount of emails you want to send, are then available. Finally, for customers sending more than 900,000 emails per month, there is a bespoke Enterprise price plan with dedicated account management services.

Unlike many of these tools, the free plan has no limit on the amount of persons to whom you can send emails, only a monthly limit of 6,000 emails. You have access to an advanced email editor, as well as extensive campaign statistics.


CleverReach is an enterprise-level email marketing service that incorporates automation, forms, a campaign calendar, and reports, among other things. It is an excellent alternative if your email list is tiny and you want to be sure you’re GDPR compliant.


The majority of these email marketing solutions for small businesses offer the same set of fundamental (and sophisticated) capabilities, such as list-building, A/B testing, intelligent automation, segmenting, and a large number of templates. In terms of feature set, some will be superior than others; however, the degree of support provided by the majority of these email marketing tools is what really sets them apart. To determine, ask prior colleagues what they thought of various platforms; post on LinkedIn and other networks. Things will go wrong with your email marketing platform, and you’ll have to solve them. It’s critical to have help! But don’t get put off by the overwhelming number of options available with all of these email marketing platforms. To establish relationships, sell, and grow, you need email marketing. You’ll find the greatest option for you if you do your homework.

Frequently Asked Questions

Which email marketing is best for small business?

There is no exact answer to this, depending on what you do. Different email marketing tools appeal to different businesses. So pick the one that best suits your business.

How do I write a marketing email for my business?

  • Use a name that you are familiar with.
  • Create a simple subject line that focuses on the benefits.
  • Create enticing preheader text.
  • Write interesting body information that is straightforward to understand.
  • Make your button more functional….
  • Avoid being caught by the spam filter.

How many emails should be copied?

The four essential email length best practices you should follow are as follows: The recommended length for a subject line is between 28 and 50 characters. Preheader text should be between 40 and 100 characters long. The recommended length of an email copy is between 50 and 125 words.

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