best email marketing tools

Email Marketing aims at saving you time while converting your leads into customers. A lot of tools are also available to achieve this. But, with a large number of email marketing tools available, it is quite difficult to choose which tool will work best for you. Not to worry then, this article will show you the email marketing tools that rank best in 2023. Some marketing tools like Mailchimp also offer free packages, and equally, help you send bulk email messages. First, Let’s see the best email marketing tools to use in 2023.

Best Email Marketing Tools in 2023

A good email marketing tool should contain an easy feature to help you create highly engaging email newsletters. You should also be able to easily send personalized bulk emails without any hitch. Lastly, and most importantly, the marketing tool should ensure that your email campaigns don’t end up being treated as spam. That being said, here are some of the email marketing tools that will serve you best in 2023.

#1. Sendinblue

Sendinblue is the best tool for sending transactional emails. It has easy-to-use features that help you create engaging emails. As a beginner, you will find their drag and drop editor extremely useful.

Sendinblue also has beginner-friendly marketing automation tools that enable you to send transactional emails, and manage your contact lists. With their free plan, you can get access to unlimited contacts, and send up to 300 emails per day, although your emails They will have their branding. Recently, they have improved their premium plan to include more advanced features like a landing page builder, live chat, sales CRM, and Facebook ads integration. Hence, you can get more value for the same price. 

In addition, Sendinblue has a separate SMTP bulk email marketing service that allows You to power automated or transactional emails from your WordPress site. This is quite helpful if you have a large website, and you want automatic real-time content-based emails.

#2. Drip

Drip is a good email marketing tool for small-medium eCommerce businesses. It has intelligent marketing automation tools, smart email segmenting, split testing features, list groups, and a visual automation workflow builder. With these features, you can reach your target customers and get more sales. It also offers support options like live chat support, webinars, automation training, detailed courses, and free guides. With the eCommerce revenue attribution feature, you can keep track of how much revenue you generate from each marketing campaign. Their paid plan is a bit pricey, but they offer a free trial for starters. In addition, Drip recently added an SMS notification feature that allows you to connect with your subscribers on both email and SMS marketing channels. 

#3. Hunter

Hunter is one of the best all-in-one solutions for effective cold email outreach. It’s perfect for professionals who want to make cold outreach one of their main lead generation strategies. 

With Hunter, you can find and verify the email addresses of any professional on the plan. Once you build a targeted email list and have valid contact information, you can add your contacts to Hunter Leads and create personalized email sequences using Hunter Campaigns.

You can automate almost the whole outreach process, which saves you a lot of time. Hunter also offers detailed analytics you can use to review campaign performance and find ways to get better results. 

Hunter’s free plan includes 25 email searches and 50 email verifications per month. If you are working with bigger email lists, you can take advantage of one of the four paid plans suitable for small and mid-sized businesses.

#4. Constant Contact 

This is one of the largest and fastest-growing email marketing tools available. It has easy-to-use and beginner-friendly features that can help you to easily manage your contacts, email lists, among others. With Constant Contact, you can have access to benefits like unlimited emails, built-in social media sharing tools, a free image library, and also an eCommerce integration for stores like Shopify. The Email Plus plans also come with amazing features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing that allows you to send targeted emails to maximize your open rate.

The unmatched customer support and in-person live seminars help small business owners to learn the basics of email marketing and use it to grow their businesses. 

Constant Contact offers a 60-day free trial after which their pricing starts for about $20 per month.

#5. ConvertKit

ConvertKit is the best email marketing tool that bloggers can use. It is not only easy to use but also powerful for converting leads. Some of their features are specifically created for professional bloggers and creators. With ConvertKit, you can easily offer content upgrades and incentives using email signup forms. It also helps you to manage your contacts, separating the ones who are just interested from the ones who have already purchased. Thus, you can increase conversions with automated emails that feel more personal. Email marketers call this targeted email marketing. It has all the nice features that make a good email marketing tool, including email-based support, and an extensive knowledge base. 

#6. AWeber

AWeber is one of the oldest and most popular email marketing tools for small and medium-sized businesses in the world. It is an easy-to-use tool as it connects effortlessly to most page-building platforms like WordPress. AWeber gives you access to pre-designed Html email templates, list management, autoresponders, and email tracking with detailed insights. It also has strong features like AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. The support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials. In addition, AWeber has a limited free plan for about 500 subscribers, after which the pricing starts at $19 per month.

#7. GetResponse

GetResponse has powerful email automation tools you can use to create amazing email automated campaigns to boost your profits. You can use the drag and drop builder to segment contacts, create campaigns, as well as send any number of emails to the designated groups. GetRespons also has amazing responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. They provide support through phone, live chat, and email. Their help section is equally full of free learning materials which include videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial, while their pricing starts at $15 per month.

#8. Mailchimp

Mailchimp is one of the best email marketing tools in 2023, basically because they offer a forever free email marketing service plan. With an easy drag-and-drop email builder, autoresponders, and simple tracking for analytics, you can easily set up your email campaigns. You can also set up delivery times based on the users’ timezones, and you can set up segmenting based on geolocation. You can also integrate MailChimp with WordPress, Magento, and many other platforms. Mailchimp provides support by email, live chat, and a tutorials knowledge base.

Best Free Email Marketing Tools

Some of the tools we listed earlier do not offer free plans. However, other email marketing tools include amazing features in their free plans, and you can use them until you’re ready to opt for their paid plan. Let’s see some of them. 

#1. HubSpot 

HubSpot has features suitable for a growing business, and you can access them for free. You can use the drag-and-drop email editor to create professional and personalized marketing emails that will engage your subscribers. So you see, you don’t need to wait on designers or IT managers to do that for you. Also, the tool integrates with the CRM platform. With this, you can easily arrange and personalize emails based on relevant data stored in your CRM. In addition, you can use the tool’s email reporting analytics to identify what is working among your audience members, and what is not.

#2. Moosend

Moosend is an ideal tool for people who are just starting email marketing. The free plan comes with a lot of features, but you can only have a maximum of 1000 subscribers. Moosend has an easy-to-use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. Moosend doesn’t offer a CRM, but it can be of immense help if you’re solely into email marketing.

#3. SendPulse

With over 130 email templates to choose from, SendPulse makes it easy for you to create your emails. You can as well use the drag-and-drop editor to create your emails. The free plan gives you access to the highly functional support team, including the live chat support. Additionally, SendPulse has a ‘Resend’ feature that helps you resend unopened emails with different subjects. This is extremely valuable for time scrapped marketers. 

#4. Sendinblue

Sendinblue is a great free email marketing tool for you if your business relies mainly on transactional and bulk emails. They have extensive web developer Apps that can help you integrate with their system to achieve required technical processes. With their free plan, you can have access to an array of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting.

#5. Mailchimp 

Mailchimp has an array of email marketing features such as list segmentation, A/B testing, contact profiles, and more. If you have an eCommerce store, you will find Mailchimp useful as it integrates with eCommerce providers like Magento and WooCommerce. It also integrates with WordPress and offers email reports and analytics for you to identify areas of opportunity. 

#6. Mailer 

Mailer has a free plan that gives you access to unlimited contacts, APIs and webhooks, an advanced email editor, and analytics. The free plan, however, does not provide features for A/B testing or automation.

#7. Benchmark

Benchmark is a user-friendly, and easy-to-implement tool that is ideal for enterprise-level businesses. It has a drag-and-drop editor, a variety of email templates, sign-up form options, and drip campaign features that help you create amazing emails.

Free Bulk Email Marketing

These are some email marketing tools that can help you send bulk emails for free.

  • Mailgun
  • Mailersend
  • SendPulse
  • Morphymail
  • Sendblaster
  • Sendinblue
  • Moosend

Mailchimp Email Marketing

Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. Since then, Mailchimp has become one of the most popular and sought-after email marketing tools for most businesses. Just like any other tool, Mailchimp has its pros and cons and works better for some people than for others. If you are just starting, Mailchimp can be a helpful email marketing tool as it allows you to use its features for free until you reach about 2000 subscribers. You can then migrate to their paid plan. 

Is Email Marketing still Effective 2023?

Absolutely! These days, its importance cannot be overstated. Despite the growth in popularity of social media and other messaging platforms, studies show that email is still the most effective channel for reaching people. An increasing number of people are expected to use email.

What is the Average ROI for Email Marketing?

Return on investment (ROI) for email marketing is $36 for every $1 spent. Profits can be made with email marketing. If you invest $1 in email marketing, you can anticipate a return of $36 on average. That’s more than you can say for any other type of marketing, digital or otherwise.

What is the Golden Rule of Email?

The golden rule of emailing is that you should never send anything you wouldn’t want to see on the front page of your local paper, which you probably didn’t learn in college. For at least two decades, and after numerous humiliating experiences in both public and private settings, this has been my personal motto.

MailChimp has quickly become one of the most popular online marketing tools. Its flagship product, an email marketing service, is particularly well-known for being the first to offer a completely free plan to users with fewer than 2,000 subscribers.

Is Email Marketing Still Profitable?

In a nutshell, yes. When looking to expand your reach and build a long-term enterprise, email marketing is a fantastic avenue to explore.

Why does Email Marketing Fail?

If you don’t stay away from these pitfalls, your email marketing campaign will be a bust. The use of overused and tedious cliches. not having a compelling call to action. Emails are not properly segmented.

What to Look for in a Good Email Marketing Tool?

If you’re looking for an email marketing service or tool, the one you choose should make it simple to create interesting email newsletters for your customers (ideally drag-and-drop editor). It shouldn’t be hard to send out targeted and personalized emails in bulk. Another name for this is “marketing automation.”
In addition, your chosen email marketing service should make it simple to organize your contact list, divide your audience into targeted groups, And monitor the results of your email marketing initiatives. Having your email marketing campaigns delivered to the inbox rather than the spam folder is the number one reason to use a reputable email service provider.


As your business grows, you will find that you need more than just keeping a list of names and email addresses to manage your contacts. You will need email marketing tools that will help you manage your contacts and keep your business running. These marketing tools can help you create personalized as well as bulk emails. If you’re starting, you will find Mailchimp a beneficial email marketing tool. Some of these email marketing tools also allow you to send bulk emails for free.

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