BEST EMAIL MARKETING SERVICES FOR NONPROFITS: The Top 15 (+ Free Tips)

email marketing services for nonprofits
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Email marketing is a wonderful tool that your nonprofit can utilize to engage your audience more deeply while spending little time online. Your organization can simply thank supporters, recruit new volunteers, and spread the word about your purpose by sending personalized, emails. In order to optimize your email marketing potential, you must choose a reliable program. We’ve compiled a list of the top 15 email marketing services for nonprofits.
We understand how important it is to locate the best nonprofits email marketing services for your email marketing campaign. Your nonprofit’s success depends on reaching out to contributors, extending your audience, and communicating with your supporters. That is why it is critical to select services that include all of the functionality you require. At a price that is appropriate for your business.

Drip


Drip is unique in that they purposefully do not provide a drag-and-drop template builder. It claims that the HTML plain text template has a greater conversion rate. It does, however, provide a variety of templates from which to personalize your emails. Drip’s automation technology allows you to add tags and send one-off emails or whole campaign sequences. Automations can be used to move subscribers in and out of campaigns, apply tags, track conversions, send them to another app (such as a CRM system), and much more. Further, custom fields, lead tracking, email blasts for a specific purpose, split testing, and performance tracking is some of the additional capabilities.

MailChimp

Nonprofits can get a 15% discount from MailChimp, with the option to earn an additional 10% off if you authorize your account as a security measure. MailChimp also offers powerful marketing automation, ensuring that your emails are delivered to the correct people at the right time. Other capabilities include the ability to target consumers based on their behavior, preferences, and more. Sending emails at the same time in multiple time zones automatically; triggering emails with a single API request, and getting in-depth reporting insights. MailChimp also features a drag-and-drop campaign builder and lets you link to your online store to establish hundreds of e-commerce integrations. They also provide you the option of running Facebook or Instagram ad campaigns to expand your audience. MailChimp has you covered when it comes to mobile alternatives. That’s why Mailchimp is one of the best nonprofits email marketing services.

Benchmark

Nonprofit organizations receive a 25% discount from Benchmark Email. You can choose from a number of email themes, or you can create your own. Benchmark Email also features strong autoresponder capabilities that will help you streamline your email campaigns and free your time for other things. You won’t be able to split test your campaigns, but you will be able to track their effectiveness with thorough reports on how your subscribers reacted.

GetResponse


GetResponse is one of the best nonprofits email marketing services that offers a whopping 50% discount to nonprofits on their purchase. With this reduction, you can keep your expenditures low while sending out a large number of emails. You’ll also have access to hundreds of templates. Making it simple to create a professional-looking email that matches the style of your company. If you have a large list of contacts, you can upload them directly to GetResponse, which will save you time. GetResponse also interacts with key social media platforms such as Facebook, Twitter, and LinkedIn. Allowing you to simply publish your messages across all of them.

Salsa Labs

Salsa Engage’s email marketing services provide nonprofits with internet marketing solutions that are specifically tailored to their needs. Hence, Nonprofits can experiment with email campaigns using the platform’s comprehensive email builder. To personalize the layout of your emails, drag and drop text fields, photos, buttons, and more. You may also use merge fields to personalize the content of your emails for each recipient. You’ll be able to preview your email template as a mobile, tablet, or desktop user once you’ve finished designing it. This is to ensure it’s optimal for all of your supporters, regardless of how they reach it. Based on characteristics like donor kind, interaction history, campaign, giving recency, donation frequency, and more, your team may design personalized email segments for your various campaigns. You’ll also have access to Salsa Engage’s online fundraising, online advocacy, and peer-to-peer fundraising tools if your nonprofit uses Salsa Engage.

AWeber


Nonprofits can get a 25% discount on AWeber Communications, as well as three months free to get started. You get full access to all of their features, including strong autoresponders that let you automate your email campaigns and remain in touch with your subscribers. You’ll also have access to a large number of email templates from which to choose the one that best represents your company. The reporting tool provided by AWeber Communications allows you to track the success of your emails in terms of how many people have opened and clicked on them.

Campaign Monitor

Nonprofits can get a 15% discount on Campaign Monitor, as well as access to all of their tools for creating email campaigns. There’s a drag-and-drop email builder included, as well as hundreds of templates to choose from. You may also design bespoke customer “journeys,” which allow you to set an “email trail” and choose which email is sent when based on which buttons your visitors click. Campaign Monitor uses customized data to allow you to personalize each email so that you can send the appropriate message to the right people at the right time. To expand your audience, you can also incorporate sign-up pages on your website. You can check how your emails are performing in real-time with interactive statistics and analytics on your campaign with Campaign Monitor analytics. Learn how your audience interacts with and shares your content, as well as the success of your calls to action.

Kindful

Any size nonprofit seeking donor management and CRM software that connects with the best-in-class email marketing providers. Can use this email marketing software.

You may use Kindful BCC to track all of your email correspondence with your contacts and donors, even if you use Gmail to send your emails. Kindful BCC is one of the best features of this tool.


Kindful simply connects your program and your data will sync both ways automatically, allowing you to partition your communication into separate groups. However, Kindful’s monthly cost starts at $100, and you may combine Mailchimp, Constant Contact, Emma, and any other software you want for free.

VerticalResponse

Nonprofits can get 10,000 free emails each month from VerticalResponse, as well as additional incentives. You may be able to use VerticalResponse’s email marketing for free, depending on how many emails you send every month. Nonprofits can also save up to 15% on email campaigns of over 10,000 recipients. Other savings include 15% off when planning an event with VerticalResponse and 15% off when creating surveys. You construct a website for an event, send out email invitations, and even advertise it on your social media accounts. Because not many other email marketing software packages offer services like this.

Constant Contact

Nonprofits searching for responsive customer service and consistent delivery are advised to use this service. Constant Contact works in tandem with your marketing team to help you establish the outreach strategy you want, and it boasts a 97 percent email deliverability rate to ensure that your message reaches its intended recipient.

Customer service is our favorite feature. It’s no secret that email marketing is challenging. With real-person customer service that can assist you with anything from product issues to marketing strategies, Constant Contact has alleviated a lot of the frustration. Plans start at $20 per month and are ideal for NGOs that want to create professional email and marketing campaigns but don’t require all of the more expensive plans’ extra features. They offer a 20% discount for 6-month prepayment and a 30% discount for 12-month prepayment.

Gmail Nonprofits

Apps for one-to-one emails and internal team collaboration should try this software. Where you gain access to G Suite programs such as Google Docs, Google Calendar, Google Drive, and Google Meet.

You can use Zapier to connect Gmail to a variety of other software programs, including email marketing solutions that are better suited for marketing campaigns. Zapier has a number of integrations available. Monthly subscriptions are available. Unlimited users, 30 GB of cloud storage, shared drives, and access to other Google applications are all included in the $0 per month plans.

Emma

Nonprofits looking for a highly configurable user experience and attention-getting templates should try this. Emma’s flexible segmentation lists allow you to pinpoint exactly those you want to contact. This allows you to focus your outreach and save time searching for others who have similar interests.

Plans start at $89 per month and include a variety of features such as real-time reporting and analytics, A/B content testing, and a variety of segmentation options. Large brands, franchises, and businesses with high-performance marketing strategies will benefit from more expensive plans.

ActiveCampaign

Email marketing is most effective when it is combined with your other marketing channels.

You could, for example, use social media to increase the number of people who sign up for your email newsletter.

Alternatively, you might employ SMS marketing and push notifications to alert clients to new campaigns or urgent appeals that require their attention.

This feature is available in one channel thanks to ActiveCampaign’s all-in-one marketing suite. You may also communicate with your donors in a variety of ways by merging numerous channels into one platform.

Sendinblue

Another important technique is to personalize content and provide more relevant content to your subscribers. Firstly, you have to tailor the content of your email to different stages of the contribution lifecycle process.

This means that instead of sending out many emails to different target audiences, you can send out a single email that is customized based on previous behavior.

The dynamic content functionality in Sendinblue’s email editor allows different content blocks in an email to be exposed to different users depending on certain parameters. This can contain information like a user’s age or location, as well as historical user activity like whether they’ve donated before.

Zoho Campaigns

It’s critical to get to know your donor base, to make sure you have up-to-date information so you can contact them quickly, and to keep track of all contacts in one place.

That way, you can ensure that your contributors are only contacted by one person, that you’ve logged their contact preferences (such as whether they prefer you to contact them through email or phone), and that you have all relevant previous interactions on hand to give superior service.

Zoho Campaigns comes with a collection of contact management tools that make it ideal for nonprofits. To ensure that you record the exact information necessary to manage your contributors, you can add custom fields to your sign-up forms and contact management functions.

In addition, this email marketing software centralizes all donor information and interactions with your brand.

Conclusion

By automating manual processes and enhancing the efficiency of your campaigns in engaging subscribers and generating donations, you can save a lot of time and money with the appropriate email marketing software.

Email marketing services for nonprofits is critical to the smooth operation of your organization, and it frees up your time to focus on ensuring that your organization continues to do crucial work in the most efficient manner possible.

Frequently Asked Question

What is the best email marketing platform for nonprofits?

  • MailerLite.
  • Zoho Campaigns.
  • Sendinblue.
  • Mailchimp.
  • Campaign Monitor.
  • Benchmark Email
  • SendGrid
  • SendPulse.

Is Mailchimp free for nonprofits?

Mailchimp is free and docile. However, as your mailing list and fundraising revenue rises, they offer a nonprofit discount on their paid subscription.

What is the best alternative to Mailchimp?

  • Moosend – Generous on features and emails.
  • Sendinblue – Better automation and cheaper.
  • ActiveCampaign – Better email automation.
  • MailerLite – Same quality but cheaper.
  • GetResponse – More features.
  • Zoho – Myriad of automations.
  • EngageBay – Excellent CRM features.

What does a CRM do for nonprofits?

Nonprofits use a CRM as a basic database to maintain their contacts, donors, and other supporters. A nonprofit CRM is a type of donor administration software that helps organizations understand and maximize their connections with donors.

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