Best Email Marketing Software: Top Picks For Small Businesses

best email marketing software, 2021, free, the best, for small businesses
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best email marketing software, 2023, free, the best, and for small businesses.

Best Email Marketing Software

Email marketing is an effective marketing tool for used by every marketing industry. In other words email marketing is an important tool in the good growth of every industry, whether private or public. whereas Email marketing software is service-based software that marketers use for email marketing. Thus, this software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent.can manage your contact lists, help you design and send compelling emails, 

Email marketing software enables users to create, send, and track emails to their list of subscribers. Using software makes it easier to create well-designed emails, and also allows you to see key metrics such as open rates and click-through rates. Advanced platforms allow you to automate sends based on user behavior, which increases the likelihood of engagement since the email is more personalized to their interests.. 

business owners are constantly trying to improve their marketing efforts. Email marketing remains a powerful marketing tool, with a return on investment of $42 to every $1 spent.1 In order to harness the power of email marketing, it’s important to choose the right software that can take your marketing to the next level. 

Email marketing software is so much more than just a way to send and track emails. Tools to increase your audience, segment your lists, and combine all your marketing channels turn the software into a powerful solution to grow your business and earn more revenue. 

We tested the most popular email marketing software on the market and considered price, ease of use, functionality, and more to give you the best options depending on what you need.

Best Email Marketing Software,2021,free,the best, for small businesses
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Best Email Marketing Software 2023

#1. Mailchip (Best Overall) 

Mailchimp is the best overall email marketing software in 2023 because it has the features that most businesses need, without being overly complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most generous free-forever plans of the software we tested.

This tool’s free plan includes up to 2,000 contacts and up to 10,000 monthly email sends and it is a perfect tool for any business looking for a simple way to send emails to their customers. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools such as A/B testing and multi-step journeys. Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content.

Aside from its free plan, there are also three paid plans, which vary in cost based on how many subscribers you have (nonprofits receive a 15% discount

  • Essentials: $9.99 to $270 per month
  • Standard: $14.99 to $540 per month
  • Premium: $299 to $1,190 per month

#2. ActiveCampaign (Best For Automation)

ActiveCampaign is among the best email marketing software 2023 for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber. this tool also is a customer experience automation (CXA) software with email capabilities. Because it is designed to manage contacts and the sales process, it offers more than 300 integrations.

There’s a 14-day free trial to test the software. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. The discount for paying annually ranges from 15% to 40% depending on the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off). 

  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month

You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. Moreover the Plus, Professional, and Enterprise plans increase the customer relationship management (CRM) capabilities of your platform. This tool also helps businesses build automation that is customized to increase engagement with subscribers, giving it the edge in this category. The interface is easy to use, intuitive and includes resources for any questions that come up during the process. It also includes sales automation so your marketing and sales processes can work together to earn more revenue.

#3. MailerLite (Easiest To Use)

MailerLite is the easiest email marketing software to use in this year 2023, I said so because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want. Simplicity is at the heart of the company’s mission, which is why the software has a clean and streamlined look.

MailerLite has designed a superior user-friendly platform, which makes it easy to use, and there is a 24/7 live chat available to answer any questions and troubleshoot. includes all of the essentials for email marketing, without cluttering their system with advanced features. This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can know well in days.

It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends, Cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount. Nonprofits also receive a 30% discount. Here’s a breakdown of the cost:

  • Up to 1,000 contacts: $10 per month
  • 1,001 to 2,500 contacts: $15 per month
  • 2,501 to 5,000 contacts: $30 per month
  • 5,001 to 10,000 contacts: $50 per month

#4. Hubspot (Best All- In -One Marketing Suite)

Hubspot is the best email all-in-one marketing suite software in this year 2023 , why? because it has great tools and reporting for all of your marketing campaigns across various channels. You can store all contact information with Hubspot’s CRM and attract an audience through lead forms, live chat, and online ads.

Hubspot is a leader in CRM services that include email marketing. The platform can handle everything from emails, social media posts, and blog publishing, all of your marketing activities in one place so you can have a centralized view of how contacts interact with your website, Google ads, social media, and email marketing. It also provides insights into the buyer’s journey, helping business owners better tailor their marketing efforts for success. However, the platform includes a robust training platform that not only reviews how to use the system but also highlights the best practices for successful marketing campaigns.

  • Starter (up to 1,000 contacts): $50 per month
  • Professional (up to 2,000 contacts): $890 per month
  • Enterprise (up to 10,000 contacts): $3,200 per month

#5. Moosend( Best Affordable Option)

Moosend is the best affordable option in email marketing software 2023, because its paid plans cost less than most on the market, but also because you can pay either by the number of subscribers or by the number of emails sent, depending on which option is cheapest for you. Plus, its tools are user friendly and make it easy to get attractive and timely emails out to your audience.

Moosend’s Free Forever plan includes 1,000 subscribers, plus there’s a Pro Plan and an Enterprise plan with tiered pricing. You’ll also receive a 25% discount if you’re a nonprofit. 

  • Up to 2,000 subscribers: $10 per month
  • 2,001 to 2,500 subscribers: $20 per month
  • 2,501 to 5,000 subscribers: $30 per month
  • 5,001 to 8,000 subscribers: $40 per month

Moosend is one of the cheapest email marketing software in 2023 in the market list; but it is robust enough to satisfy most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business. 

#6. Drip ( Best For E Commerce)

Drip is the best email marketing software for e-commerce businesses in year 2023, because of it’s sophisticated workflows combined with advanced list segmentation. This combination however means that subscribers receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails

Drip has a 14-day free trial and has one plan that ranges from $19 to $1,599 per month depending on how many contacts are in your account. Here are a few of the price points:

  • Up to 500 contacts: $19 per month
  • 501 to 2,000 contacts: $29 per month
  • 2,001 to 2,500 contacts: $39 per month
  • 2,501 to 3,000 contacts: $49 per month

Drip is built for e-commerce, which means its workflows, email templates, and lead generation forms are designed with e-commerce best practices in mind. It includes advanced segmentation of email marketing software for 2023 and also the customization that allows you to hyper-target your campaigns in order to increase user engagement. Also designed to improve the online user experience for shoppers

Best Email Marketing Software Free

These platforms best email marketing software includes some email marketing software that are free to get, unlike others that you will need to pay for before accessing them. They includes:

 #1. HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched as a software of free email marketing tool that can support a lot of a small business’ transactional email needs. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

The interesting part of HubSpot Email Marketing is, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you will get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

#2. Sender

Sender is one of the best free email marketing software in the market with features to ensure deliverability. It lets you create perfect newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender has this robust analytics feature that lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

#3. Sendinblue

Sendinblue is among the best free marketing communication platform that features both email marketing software and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

#4. Omnisend

Omnisend is a hard ecommerce marketing platform that breaks down all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

#5. SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

#6. Benchmark Email

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. It is one of the free best email marketing software. However, if you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message. You have the option to choose from tons of pre-designed templates based on industry, type and occasion.

#7. Mailchimp

Mailchimp is another best email marketing free software, Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.

#8. MailerLite

Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails. Its free features clasified it to be among the best of email marketing software.

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can also run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

All these are the best free email marketing software we can get to put a touch of perfection in our business buildup.

The Best Email Marketing Software 

There are various best email marketing software that are stored for us to make use of them, and for a good purpose. Below are the best ones:

#1. ActiveCampaign

Moving at the top among the best email marketing software, ActiveCampaign is one of the best, and support in every angle; Plus they offer automation of different sorts of tools. In the ActiveCampaign tool, you can find the Automation builder tool; it is a visual canvas that you can use for building different automated marketing sequences through different channels.

Also, unlike most of the other tools that require training for us, the ActiveCampaign design helps anyone for designing good email sequences. Also, ActiveCampaign even delivers A/B split testing for entire Automation sequences. Indeed ActiveCampaign offers brilliant sales and marketing automation support.

Below are the different ActiveCampaign Features:

  • 130+ Email Templates
  • 500+ Automation recipes
  • 700+ Integrations
  • SMS Messaging
  • Landing Pages
  • Web Personalization
  • SMS Messaging
  • CRM
  • Predictive content
  • A/B Testing and Split action
  • Predictive Sending
  • Attribution and Goal Tracking

#2. Benchmark

Benchmark is one of the better options for any business that is looking for a designed and easy-to-use email marketing tool. Also they do everything well and even their pricing are good too. Also, there’s one thing that sets this tool apart from the competitor which is the design.

Consequently, Benchmark is a cool choice for small businesses that have the need for simple and easy-to-use email marketing along with automation software.

Here is the Benchmark Features:

  • Marketing Automation
  • Visual Email Builder
  • Landing Pages
  • 1500+ Integrations
  • Reporting
  • Signup forms
  • A/B Testing

#3, SendingBlue

SendingBlue is a brilliant platform that is leading in different email services. Right on the road for building up on its core reputation, you can use SendinBlue for email marketing campaigns.

This tool can also be for sending different transactional emails to different ventures. However, the company’s marketing automation feature is very sharp to go for. Finally, if you are in search of good email marketing software, then this tool is for you.

Discover different Features of SendinBlue

  • SMS
  • Live Chat
  • Marketing Automation
  • CRM
  • Transactional Email
  • Signup forms
  • Facebook Ads

#4. Drip

Drip is one of the best email marketing software that serves quality, from every position. Also drip software focuses on small to medium scale businesses along with e-Commerce platforms. Also, it effectively works with platforms such as Shopify, Magento, WooCommerce, and much more.

Additionally, it comes with a built-in revenue analytics system along with different features regarding this. However, this tool is featured to be positioned as one of the powerful tools for eCommerce businesses.

Features of Drip Key

  • Visual Automation
  • Discount Codes
  • SMS and Email Marketing
  • eCommerce Segmentation
  • Retargeting
  • eCommerce Store Integrations
  • Reporting Dashboards
  • Split Testing Sequences

#5. Omnisend

Speaking about one of those companies that is growing at a rapid pace, Omnisend is the one without a doubt. This type of company is designed to offer automated solutions on email, SMS, Push notifications, and much more. Likewisely, it comes well integrated with Instagram, Facebook Ads, Google Ads, Whatsapp, Messenger, and much more.

Also, the platform focuses on eCommerce very well where you can design the email templates as per your liking. As per experts, Omnisend has helped people gain 10x click-through rates than the traditional email marketing tool. Therefore, if you are someone who runs an e-commerce company, then you can simply choose Omnisend as the go-to platform.

These are the features of Omnisend

  • Visual Email Builder
  • Push, SMS and Email Notifications
  • Dynamic Discount Codes
  • eCommerce Segmentation
  • Retargeting
  • Polls and Surveys
  • Reporting
  • A/B Testing

#6. Autopilot

Autopilot is one of the best email marketing software that is higher than most of the software. About the modern date digital world, Autopilot as an email marketing automation tool; and you can get your hands on to tons of the very best and powerful list of features.

Also for the newbies who want to build an email marketing automation, they can make the same without many issues. It also offers trigger actions using different tools and it thus delivers different integrations such as Zapier that make the Autopilot usage, a lot simpler and easier.

#7. Hubspot

Hubspot offers business along with sales solutions that offer CRM, email marketing, marketing platform, landing pages, and many more. Also you can even use Hubspot as your backbone where you can perform sales and marketing. In such a scenario, you can think of Hubspot as one of the better email marketing platforms that offer automation and much more things. It however, comes power-packed with all of the features that you need for successfully performing email marketing.

#8. ConvertKit

Thinking about a relatively simpler using email marketing tool,ConvertKit is the one that’s the better one.Yes, it’s extensively used by bloggers and other online course instructors for the development of different personal brands.Now, another thing to note is that the platform doesn’t come with any pre-made email templates. Therefore, as a user, you will have to use your very own email templates in this scenario.

Additionally, if you are an individual who is trying to build your very own personal brand, then ConvertKit makes sense for each of the individuals. Plus, the tool even comes with some of the better email marketing features that will make your entire email marketing campaign, better. Hence, if you are someone who is a creator, then you can make use of the ConvertKit tool and design your email campaigns, the best way.

Best Email Marketing Software For Small Businesses. 

When talking about the best email marketing software for small businesses, it is needful to know and understand the different emails that can help us to know how we can start our small businesses and also be able to manage them well for proper growth and promotion. However, below are the names of software we can use for building our small businesses on social media.

#1. BenchMark

For Small Marketing Businesses, Benchmark’s email tool is the perfect place to start and grow alongside your business. Benchmark is at the top list of the best email marketing software and it also gives you all the bells and whistles of their paid plans. Besides they also offer more good features like Google Analytics tracking, heatmapping, and social media integration; and all are for free.

#2. Constant contact.

Constant Contact is growing fast among the list of email marketing software for small businesses. It offers automation, A/B testing, surveys, and the like; the platform also boasts intuitive forms, to make it easier to build a list and also offers online trainings and webinars among a generally-high level of support (live chat, email, phone, and more).

#3. flodesk

Flodesk is one of the best email marketing software that lets small businesses design beautiful emails easily. The layout builder lets you design custom graphics, removing the need for a design tool like Canva. Flodesk also offers sign-up forms to build your list faster and various workflow automation.

#4. ConvertKit

ConvertKit is a great service if the foundation of your business is blogging; it is perfect for professional bloggers and creators. With their simple signup forms, ConvertKit allows you to easily send enticing offers and incentives. However, it also comes with easy to manage auto-responders allowing you to send drip emails.

It is easy to use, and there are templates to help you get started. There is a 30-day free trial to test drive all the features, and all these make it to be among the best email marketing software for small businesses.

#5. Substack

Substack is a newer place in this space; and also one of the best email marketing software use for small businesses. you’d need to work up to their core offerings. But, after you build a list, they make it very easy to publish and monetize that list based on your number of subscribers. If you’re a content-driven business or a visually-driven business and can send out beautiful emails, you can make money directly from your list. In most email marketing, there will be Calls-To-Action, but a lot of the revenue comes from the ultimate relationship-building. With Substack, the paid plans allow the revenue to be directly from the email subscribers. It’s a different model but worth exploring — but you need to start by building the list and the list’s trust in your offerings.

#6. AWeber

AWeber is one of the longest-tenured email marketing software for small businesses, and one of the bigger advantages of their platform is that you get expert access regardless of the paid package you’re on. They also have a strong blog for those just getting started with email marketing, and offer ideas around pre-built email campaigns and more, allowing email marketing beginners to have a solid starting point.

#7. GetResponse

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders.However, they integrate with a variety of third-party tools like OptinMonster, SalesForce, Google Docs, ZenDesk, etc. Their basic plan starts at $15/month for 1,000 subscribers. This tool is really a good email marketing software you can use to widen your small businesses.

#8. BenchmarkONE

This tool is one of the best email marketing software for small businesses and was specifically made with small businesses in mind. The overall email marketing suite includes an intuitive drag-and-drop builder, professionally pre-designed email templates, and with a CRM included in one platform. It likewise offers the ability to build your email list like a boss with responsive forms and automation. The Core pricing for BenchmarkONE is $79/month and its package gives you five users, 500 contacts and 2,500 email sends. 

Is Mailchimp Good for Small Businesses?

Mailchimp empowers small businesses to achieve big things by providing them with the right tools and guidance every step of the way. We have everything you need to create multichannel campaigns that will reach and resonate with your target audience.

Which Software Is Best for Email Marketing?

There are various best email marketing software that are stored for us to make use of them, and for a good purpose. Below are the best ones:

  1. benchmark
  2. drip
  3. omnisend
  4. autopilot
  5. hubspot
  6. convertkit
  7. sendingblue

Is Mailchimp Really Free?

Mailchimp is free with the Free Plan, but email marketing without Mailchimp’s branding starts at $9.99/month. The Essentials Plan costs between $9.99 and $270, depending on the number of emails and contacts you want to add.

Is Klaviyo Better Than Mailchimp?

The only way Mailchimp’s free plan surpasses Klaviyo’s is in the amount of subscribers. While Klaviyo’s free plan has a restriction of 250 contacts, Mailchimp’s free subscription has a maximum of 500. Mailchimp, on the other hand, is ideal if you’re seeking for more cheap paid tiers.

What Is the Best Email Marketing Service for Small Businesses?

The 2023 Best Email Marketing Services
Mailchimp is the best option for all-in-one marketing.
Zoho Campaigns is the best choice for a fully integrated business suite.

Drip is ideal for e-commerce.
MailerLite is the best option for selling paid subscriptions.
Campaigner: For experienced marketers only.
GetResponse is ideal for small to medium-sized businesses (SMEs)

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  2. Free Email Marketing Software: Best 15+Picks For E-Commerce.
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