EMAIL MARKETING SERVICES: Overview, Comparisons, Review & Top picks

bulk email marketing services provider
image credit edata

In recent times email marketing is the most effective way to increase participation and foster relationships. Email campaigns outperform all other types of marketing in terms of return on investment. In this article, we will compare the best email marketing services provider and bulk. Setting up your emails correctly can make you a lot of money.

However, you must choose the best email marketing services provider to have a successful email marketing plan. This makes it easier to keep track of your subscriptions, content, and promotions.

The features of most email marketing services provider will be similar. As a result, determining the finest email marketing software for your company or website can be challenging.

This guide will help you pick the finest email marketing solution for your scenario, whether you’re beginning a fresh email list from scratch or switching to a new provider.

Do marketing emails work?

While it still faces competition, it is undeniably effective. Email marketing has a 4400 percent return on investment. Companies that use email effectively might benefit from increased sales and a more cost-effective marketing strategy overall. The age of email is the key reason why many wonder if it still works.

What are the 3 types of email marketing?

Ad Hoc Emails.
Recurring Emails.
On-Event Emails.

Best Email Marketing Services

Choosing the best email marketing services can have a big impact on your marketing campaign’s success. It’s critical to realize that your email marketing success is mostly determined by the email marketing software you use, as they are responsible for ensuring that your emails get delivered.

If you’re not careful, you’ll find yourself paying a lot more money for fewer marketing features and poor email deliverability rates (which causes you to lose even more money). That’s why we have compiled a list of the best email marketing services below;


HubSpot is the king of marketing automation, it’s no surprise that they have an excellent email marketing solution. That makes it simple to produce, personalize, and optimize emails without the help of designers or IT.

The automated workflows are where their software really excels. This allows you to effortlessly set email subscriber triggers and nurture leads into customers (or whatever else you want them to do). You can see this with the software’s helpful mapping feature for increased clarity and easier optimization.

HubSpot’s email tool is free up to 2,000 monthly email blasts, with upgrade options starting at $50 per month. You can use HubSpot for free to create and send email campaigns that look professional and work on any device.

Constant Contact

Constant Contact is one of the world’s most popular and fastest-growing email marketing services. It’s a fantastic tool that we recommend to those of you who are just getting started with email marketing.

This is due to their user-friendly drag-and-drop email builder. It enables you to quickly produce fresh emails that are visually appealing and consistent with your brand—no coding skills required. Text, images, videos, coupons, polls, and events may all be easily added to any message.

It’s a great match for their more than 100 pre-built, mobile-friendly layouts.

You can track the outcomes of your efforts in real-time with Constant Contact. Everything from open rates to click-through rates and data for each subscriber will be displayed.

Constant Contact has many advantages, one of which is automation. You can send new subscribers to welcome messages and set up drip campaigns based on their activities.

Constant Contact offers a 60-day free trial, which is one of the greatest deals in the business. Constant Contact’s email program has a simple pricing structure. You can select between two plans: Email and Email Plus. Your rate will be determined by the number of subscribers on your list, as it is so with most email marketing services.


SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe’s most rapidly developing email marketing platforms.

It’s a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

Beginner-friendly marketing automation capabilities are included in SendinBlue, allowing you to send transactional emails, set workflows for automatic follow-up emails, and segment users. It may also use AI algorithms to determine the optimal time to send bulk emails, ensuring the best email deliverability.

SendinBlue provides an email marketing package with unlimited contacts that are entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails. For Lite, their paid plans start at $25 per month. You can also add SMS to your account, however, the cost will vary depending on how much you spend.

You may also utilize SendinBlue’s SMTP bulk email marketing services to send automated or transactional emails from your WordPress site. This isn’t necessary for email marketing campaigns, but it’s a wonderful feature to have if you have a huge website and want real-time content-based emails sent automatically.


MailerLite provides all of the basics without the extra. It’s an excellent choice for anyone looking for a simple email marketing service. You’re a creator who doesn’t require a lot of frills. All you need are the tools to get started with your newsletter or send emails—and do so effectively.

There are still tools for automation, landing pages, pop-ups, and surveys available on the platform, so you’re not completely confined. However, each one’s user interface is simple and uncomplicated.

The drag-and-drop editor in MailerLite makes it simple for anyone to create a high-quality message. Segment your subscribers to improve customization and use features like A/B testing to improve your marketing.


For eCommerce, bloggers, and digital marketers, Drip is a strong enterprise email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalization. All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and collect more leads.

Drip’s clever marketing automation capabilities, smarter email segmenting, split testing features, list groupings, and a visual automation workflow builder set it apart from its competitors. These tools enable you to reach out to specific clients on your email list to increase sales.

Live chat support, webinars, automation training, extensive courses, free guides, and superb documentation are all available through Drip. Their eCommerce revenue attribution feature tells us how much income each email marketing campaign generates.

Drip is the best email marketing software for eCommerce websites and business owners who want more complex capabilities to improve their marketing efforts, although it is a bit pricy. Drip offers a free trial and plans that incorporate all of its services start at $49 per month.

They just added SMS notification as a feature to all plans, allowing you to communicate with your customers via email and SMS. For store owners, this makes them a true all-in-one email marketing platform.


Moosend has an email marketing solution for everyone, whether you’re a complete novice or a seasoned veteran. They have all the capabilities you need to nail your email marketing campaigns, from an easy drag-and-drop email builder to an intuitive segmentation tool to accurate real-time statistics.

Moosend’s e-commerce AI is our favorite feature. It uses machine learning and collaborative filtering to match customers with products they would like based on comparable customers’ shopping habits.

Their basic plans are free, with premium plans starting at $8 per month.


GetResponse isn’t just another email marketing provider. It’s more of an all-in-one package with a focus on automation.

You’ll be able to acquire a lot of leads, put them in the correct workflows, and turn them into returning customers with tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

GetResponse has a functionality called Autofunnel that is quite useful. It may be used to make sales funnels, lead funnels, webinar funnels, and more. It’s completely automatic and simple to use.

If you pay for an annual or 24-month contract in advance, GetResponse will give you a discount. You can at the very least sample GetResponse for free for 30 days.


AWeber is a well-known email marketing services provider that is both dependable and inexpensive. The simplicity of AWeber’s price structure, on the other hand, is where it really shines. In reality, it’s highly profitable for people with tiny mailing lists (500 subscribers or less).

Unlike other systems that charge different prices for different features and capabilities, AWeber includes all of its features with every subscription.

The price is solely determined by the number of subscribers on your mailing list. So if you have 20 or 20,000 contacts, you’ll get the same functionality.

AWeber has the highest email delivery rates in the market. They ensure that your material is optimized to reach the inboxes of your subscribers. AWeber is available for a free trial.

Bulk Email Marketing Services

With over 300 email marketing services provider listed on review sites, finding the perfect one for your company is difficult. We put together this hosted solutions guide to include some of the industry’s top players.
From small businesses (e.g. MailChimp, VerticalResponse), enterprise (InfusionSoft, HubSpot), and bloggers (ConvertKit), to a low-cost transactional email (SendGrid and MailGun), and platforms that integrate with third-party services (BigMailer and Sendy) behind the scenes, there are many niches in the bulk email marketing services and provider in the industry. Pick the one that best suits you. For this guide, we choose a few niches and leaders.

From email campaign design to stunning newsletters to contact list management, there are many bulk email marketing services solutions that can help you. Plus, you can figure out which subject lines perform best or how crucial responsive emails are for your email list using strong A/B testing options.

What do you look out for on your Bulk Email Marketing Services?

  • Marketing services like advanced email analytics track engagement indicators like opens and clicks, deliverability data, and email report downloads to provide you a better understanding of how your bulk emails are doing. This will assist you in determining the optimum day and time to send emails, as well as other useful information.
  • Email marketing software recognizes that each company has its own set of requirements. As a result, some of their products are scalable and versatile. When you get to the point where you’re sending a lot of emails, you can count on your software to go out fast and without a hitch. Additionally, with email personalization choices, your customers will never feel as though they are receiving a mass email. A dedicated member of the customer support team will guarantee that all of your demands are addressed.
  • Optimized delivery – Not only do bulk email marketing services assist you in building and managing your mailing list and providing real-time feedback on how mass emails are performing, but we also ensure that your messages are sent without a hitch and that your sender’s reputation is unblemished.

Bulk Email Marketing Service Pricing

Email marketing services provider often utilize one of three pricing models:

Subscriptions are based on the number of contacts (also known as subscribers) on the site. Typically, these subscriptions allow you to send an unlimited number of emails per month, or the monthly sending restriction is based on sending 3+ emails per month to the complete list you have stored.

Customers are charged based on the number of emails sent through a provider platform under pay-as-you-go plans with volume discounts.

Combination of one of the models above plus overage fees for sending emails above the allotted amount. Hubspot, for example, charges differently for transactional and marketing email campaigns.

The most typical pricing strategy for bulk email marketing services provider is subscriptions, whereas those specializing in transactional email sending prefer pay-as-you-go options (e.g. SendGrid and MailGun).

Compare Email Marketing Services

What Does a Good Email Marketing Tool Look Like?

With an intuitive user interface, a good email marketing tool should allow you to build extremely engaging email newsletters (ideally drag-and-drop editor).

Without putting in a lot of effort, you should be able to send mass emails that are tailored and targeted. Marketing automation is another term for it.

Aside from that, your email marketing provider should make managing your contact list, segmenting people into groups, and tracking the results of your email marketing campaigns simple.

Most significantly, a competent email service provider will keep your email campaigns out of the spam folder.

After that, let’s compare some of the most prominent email marketing service companies.

Email Marketing Services Provider

Constant Contact is our recommendation for most people looking for a new email marketing solution since it offers a lot of flexibility at an inexpensive price. Even the most basic plan includes all of the essential email functions, as well as a drag-and-drop site builder and hosting options for those just getting started.

Selling things via email, unlimited transactional emails, subject line A/B testing, shoppable landing pages, and unlimited monthly sends are just a few of the features bundled into an affordable subscription if you’re seeking to make the transfer from your existing email service provider. Plus, for a little fee, you can have access to powerful email automation, automatically tailored email content, and a slew of other capabilities.

  • Sendinblue — This service is ideal for integrating with your WordPress website.
  • Constant Contact — For most people, Constant Contact is the best email marketing solution.
  • AWeber is the most effective tool for handling various mailing lists.
  • If you require a CRM, Hubspot is the best option.
  • If you’re new to email marketing, Moosend is a great place to start.
  • MailerLite is the best option for small businesses in their local area.
  • Bloggers and content makers will love ConvertKit.
  • Drip — For e-commerce stores that are just starting out, Drip is the way to go.

Sendinblue Review: The Best WordPress Plugin

Nearly 40% of all websites on the internet use WordPress as their content management system. As a result, there’s a strong possibility your site is one of them.

While many of the products on this list can integrate with WordPress due to its popularity, Sendinblue has demonstrated the most versatility in terms of integrating with the most popular WordPress plugins.

Whether you rely heavily on WooCommerce or use a variety of more specialized plugins, Sendinblue can help you save time and money by integrating seamlessly.

Sendinblue is a full-fledged platform for professional marketing, not just a connector between WordPress tools and your emails. See more on this review site.

Constant Contact

Constant Contact’s website builder isn’t as powerful as Wix’s, but it’s simpler to use and does a good job. It’s a simple, no-hassle approach to get your website up and running quickly while also building your email list.

There’s also a smart AI-powered quick-launch option that creates your full website in just a few minutes.

Every Constant Contact account comes with limitless products, transactional emails (such as confirmation and shipment information), and thousands of pre-designed stores you can adapt to match your brand if you want to sell physical or digital things on your website.

It’s simple to add new products, remove old ones, and keep track of your stock. You may also track orders and provide customers with real-time delivery prices right from the site. It provides all you require yet being a cost-effective and uncomplicated option. Other beginner-friendly features are available with Constant Contact that isn’t seen in other email services.

A strong logo-builder is one of those features. In just a few clicks, you can have a completely new, professionally designed logo for your website and communications. See reviews

AWeber – The Best Software for Managing Multiple Lists

Within one account, AWeber allows you to create as many lists as you wish. You can use it to manage emails for your blog, e-commerce business, clients, or anything else. You get an unlimited number of monthly emails, autoresponders, sign-up forms, and landing pages, regardless of whatever plan you choose.

As a result, you can set up your account however you want without fear of exceeding any monthly limits.

The option to duplicate automated campaigns from one list to another is, nevertheless, one of the most useful capabilities. You only need to construct one workflow when you’re first starting. After that, you may duplicate it to the next list and edit or rename it to fit the needs of that company.

Every AWeber package includes an unlimited number of user accounts, which is ideal if you’re working with a team or a virtual assistant.

Other providers require you to pay extra or upgrade to higher levels to access this, therefore it’s a unique service.


Hubspot is the world’s most popular CRM software, it’s often ignored as an email marketing provider. It’s simple to use while still being one of our list’s most powerful marketing tools.

Hubspot is a terrific choice whether you’re building a list from the ground up or managing a large list with hundreds of segments and complicated automation.

So, while Hubspot can help with email marketing, it’s a no-brainer for anyone looking for a long-lasting CRM platform.

Keep in mind that Hubspot isn’t a good fit for small e-commerce shops because transactional emails cost $600 per month. To use this function, you must be subscribed to the Professional Plan ($800 per month). Unless you have a different way to handle transactional emails, Drip is the best option for small and medium e-commerce businesses.

Hubspot’s plans are priced this way for a reason: by the time you need those super-advanced features, you’ll have made enough money to justify the premium.

Moosend- best option if you’re new to email marketing.

You can feel overwhelmed if you’re just starting started with email marketing. When you first start investigating all of the options and possibilities that come with your new business.
But with Moosend, it doesn’t have to be that way.

For newbies, most people recommend Mailchimp, but Moosend’s paid plans are half the price and considerably easier to use, making it a clear winner in our opinion. We highly recommend giving Moosend a shot.

What we like best about Moosend is how hard they’ve worked to make their services and information hub a one-stop shop for anyone just starting started with email marketing.

You won’t have to leave the platform to learn anything you need to know. See reviews

ConvertKit Review: Is it the Best Platform for Bloggers and Content Creators?

Email marketing is one of the finest ways to build deeper connections with your audience as a blogger, YouTuber, podcaster, influencer, or creative. As a result, you’ll need an email marketing solution that understands your company’s operations. That’s why

Convertkit allows you to create and execute email campaigns with the fluidity and flexibility you want. Instead of traditional email marketing platforms, where you need to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create a customer funnel. It is easy to use, powerful, and functional, and the cost is more affordable than other software. There’s also an automated tool that lets you see your entire funnel structure. See reviews sites.

Drip Review: Is It the Best Way to Grow Ecommerce Sites?

When it comes to email marketing, e-commerce sites are a unique beast. A successful approach requires a lot more facets and moving components than most providers supply, and you’ll need more complex connections with your e-commerce platform than most providers provide.

You might have even given up on more complex methods because they aren’t possible with your present provider.

When you meet Drip, though, all of those restrictions vanish.

All of the main features are included, including configurable forms, a drag-and-drop email builder, a visual automation builder, segmentation, and reporting. See drip reviews

With Drip’s deeper eCommerce integrations, you can discover everything there is to know about your consumers and use that information to inform your email marketing tactics.

Rather than simply displaying consumer information, the service explains what it means. It also provides data-driven advice on when to do what, who to send it to, and what will have the greatest impact today. Drip has reimagined analytics to make it more accessible.

In Conclusion

When it comes down to it, the majority of email marketing providers offer the same set of functions. Although their differences are minor, they do exist, and there are better options for certain scenarios.

To assist you in navigating these minor differences, we created a comprehensive list of things to consider when selecting the right service for you and your audience.

  • Your List’s Dimensions
  • Deliverability of Email
  • Customer Service Available 24 Hours a Day, 7 Days a Week
  • Integrations with Your Website Platform and Customer Relationship Management System (CRM)


Which email service is best for email marketing?

Sendinblue — Best for integrating with your WordPress website.
Constant Contact — The best email marketing solution.
AWeber is the most effective tool for handling various mailing lists.
Hubspot – Best option If you require a CRM.
Moosend – Best for beginners to email marketing,
MailerLite – best option for small businesses in their local area.
ConvertKit – Best for Bloggers and content makers.
Drip — best for e-commerce stores that are just starting out.

Why you should use email marketing?

Because email marketing allows you to speak directly to prospects, leads, existing customers, and even past customers in their inboxes at a time that is convenient for them, it is critical for creating relationships with them. Be approachable and friendly.

  1. Email Marketing Platforms: Overview, Common Features, Comparisons(
  2. Best Email Marketing Platforms: 21+ Options For Any Business (+ Free Tips)
  3. FREE EMAIL MARKETING PLATFORMS: The Best 15 Picks for any Business (Updated)
  4. Top Email Marketing Platforms: 15+ Best Picks For 2021 (Updated!!)
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like