BUSINESS PRESENTATION: Meaning, Types, and How to Start Example

Acquisition Inernational

A business presentation is an excellent tool for attracting new clients and investors to a firm and informing them about its services. When starting a new business, a good business presentation should take place from the start so as to grow. This article talks about an example of how to start a business presentation and its types. It also talks about the McKinsey business presentation specialist and gives examples.


Business presentations are slideshows or demos that convey useful information about a company’s history and services to potential clients and customers. Businesses utilize presentations to assist their customers in comprehending how their products or services can meet their demands or solve their problems.

A firm presentation is a focused summary of critical information about your company’s plans, products, or procedures that is intended for either internal or external audiences. Among the most popular sorts of presentations are project proposals, HR policy presentations, and investor briefings.

Business presentations that are compelling are essential for expressing vital ideas, convincing others, and introducing new products to the public. As a result, one of the most universal abilities for any professional is corporate presentation design.

Businesses utilize presentations to assist their customers to comprehend how their products or services can meet their demands or solve their problems. Companies can, however, utilize presentations to announce business successes to partners and executives, as well as to draw the attention of potential investors. With a powerful company presentation, you can demonstrate to others how your firm has excelled and won new clients while increasing sales and revenue.

A company’s presentation is often delivered utilizing audio/visual presentation materials such as projectors and statistical documents generated with presentation software, as well as more basic materials such as flip charts and whiteboards.

What Makes a Good Business Presentation?

A warm, conversational tone, as well as light jokes, might help you keep your audience’s attention. However, be aware that it is a business presentation. When presenting, don’t utilize too much humor, your audience will not take you or your presentation seriously. Only use comedy if you are naturally skilled at it.

Business Presentation Examples

The following are the top examples of business presentation systems for your consideration. There are some;

#1. Investor Presentation by Redfin

One of the examples of a business presentation is the Redfin. If you need a “text-light” business presentation sample, Redfin’s investor deck is ideal. This straightforward deck masterfully employs iconography, charts, and graphs to dissect the company’s business model, value proposition, market share, and competitive advantages over other firms. This is an excellent deck design for numerically minded investors.

#2. Example of a Salesforce Business Presentation

The Salesforce team created this instructive presentation to share their findings on customer experience (CX) with prospects and existing customers.

The slide deck is on the longer side, with 58 slides in total. However, larger themes are broken down and reinforced by bite-sized figures and quotations from company executives. They are also enumerating the most important points in memorable formulas, detailed lists, and tables. Overall, this deck is one of the excellent examples of a business presentation of how to construct a captivating narrative utilizing various statistics.

#3. Business Presentation by Mastercard

This Mastercard PowerPoint deck immediately attracts the audience’s attention with interesting background visuals and important data points on population growth, POS systems, and payment methods used in the coming decade.

#4. Snapchat Business Presentation

Snapchat’s organizational model presentation is funkier and more casual, in keeping with the company’s overall image and attitude. The PowerPoint deck then discusses the company’s financials and revenue streams after briefly reviewing what they do.

Snap Inc.’s business slide deck is straightforward and devoid of flashy design features. However, it has a strong united subject of showcasing the audience Snapchat’s market position and predicted vector of business expansion.

#5. Presentation on Visa Business Acquisition

The business slide summarizes why the Plaid purchase is a sound strategic move by demonstrating the total addressable market they may enter post-acquisition. Then it goes over Plaid’s competitive advantages. The slide deck then summarizes all of Visa’s potential monetary and indirect gains as an acquirer, which is also part of the examples of the business presentation.

#6. Presentation on Google Ready Together

This isn’t a typical business presentation example of how to start a business presentation. Rather, it is a novel approach to creating interesting, interactive presentations of client case studies.

The short deck includes a short video clip from a Google client, 7-11, who explains how they leveraged the company’s marketing technology to digitally alter their processes and provide a higher level of marketing automation. The narrated video segments are punctuated by slides with catchy statistics that contextualize difficulties that other firms face. The video then shifts to explaining, in the words of 7-11’s CMO, how Google’s technology is assisting them in overcoming the stated problems.

Types of Business Presentation

There are various reasons why a business presentation could be done. They significantly differ with regard to the content and purpose. The followings are the types or examples of business presentation systems below;

#1. Persuasive Business Presentation

The purpose of this style of presentation is to persuade your audience of your point of view – to persuade them of what you consider to be correct. Creating business presentations of this grade necessitates a bit more copywriting expertise as well as public speaking expertise. Your goal here is to persuade the audience and persuade them to take the desired action.

#2. Business Presentation Support

This part of the business PowerPoint presentation type is intended to aid decision-making by explaining how we can get something done. The overarching goal here is to describe the overall “action plan.”

#3. Presentations That Are Informative

The purpose of this style of presentation is to educate the audience. It is made up of status reports or summaries and begins with an overarching aim that is followed by action and detailed plans. In other words, a business presentation is critical to the success of any corporation.

#4. Presentations in Groups

The group presentations communicate a team’s findings. In general, these presentations are informational in nature and strive to persuade individuals to accept new programs and tactics.

#5. Presentation Tools

Presenters nowadays employ computer applications such as Flash and PowerPoint to enhance their presentations. Even a simple chalkboard can enhance corporate presentations by capturing audience input and queries. It is also among the types of business presentations.

How to Start a Business Presentation Example

Knowing how to begin a business presentation is a smart first step. It prepares you for the outcome. The example of how to start a business presentation is as follows below;

#1. Make a Strategy

Making a plan for what you want to achieve and how you want to do it is the first step in developing a great business presentation. It’s usually a good idea to identify a target that you wish to accomplish during your presentation and then create a plan to accomplish it. A business presentation plan outlines your presentation and decides what message you want to express as well as the important points and arguments you want to include. This is one example of how to start a business presentation.

#2. Make Time for Your Presentation Slides

Select a professional-looking slide deck that corresponds to the tone of your presentation. Choose colors that complement your brand’s or product’s hues, and avoid using too many showy colors. Also, choose a font and font size that complements your brand or company.

Make careful to choose your presentation slide decks based on the subject, such as utilizing professional or neutral slide decks for financial data or research themes and colorful slide decks for informal topics.

#3. With a Story, You Can Establish Your Credibility

It is critical to establish your credibility right away when beginning a presentation because people are more likely to listen to you if they are convinced of your authenticity. Here’s where you can use a little humor to make them laugh and put them at ease by setting a pleasant tone. This will assist you in engaging with the audience, establishing a personal connection, and providing a memorable basis for your presentation.

#4. Make Liberal Use of Visual Elements

If your slides only contain text, numbers, and tables, your business presentations may become tedious. Not only does it make it difficult for your audience to read and listen to your presentation at the same time, but that is also why you must include visual elements such as photographs, charts, graphics, GIFs, and others.

Including strong quotes, full-screen graphics, and videos will stay with your viewers and help keep their attention throughout.

#5. Back-Up Your Claims

You may have built your credibility through a tale or an anecdote, but if you truly want to project an authentic image, you must back up all of your assertions during your presentation.

So, don’t be hesitant to utilize a lot of supporting resources. This implies you provide figures and facts, cite studies, or provide evidence to back up your claims. This will aid in proving your trustworthiness and honesty.

#6. Finish With a Closing Statement

When all of the questions have been answered and all of the conversations have concluded, you must provide a brief closing statement in your presentation. Make a concise statement that includes your core message, key points, and last call to action. It is also an example of how to start a business presentation.

McKinsey Business Presentation Specialist

This team, or specialist, assists McKinsey consultants globally in the creation, design, and structuring of electronic business presentation systems. These business presentation systems are critical for specialist McKinsey consultants to communicate with our clients. The vast majority of presentations are made using a customized version of PowerPoint.

McKinsey’s Business Presentation Design Services is a service line of McKinsey Specialist Global Services India Private Limited, a wholly-owned subsidiary of McKinsey & Company in India, with offices in Bengaluru, Chennai, and Trivandrum and over 1,400 colleagues working in various teams 24×7, supporting over 20,000 firm members worldwide. For more information about the McKinsey business presentation specialist check here.

How Do You Write a Business Presentation?

There are;

  • Make an Outline.
  • Write down key phrases.
  • Write in a professional business tone.
  • Write as you speak.
  • Begin with an engaging story and add some humor.
  • Make use of multimedia.
  • Avoid making writing mistakes
  • Be concise and clear.

What Are the 4 Types of Presentation?

The following are the types of presentations to be applied in business below;

  • Informative.
  • Instructional.
  • Arousing.
  • Persuasive.
  • Decision-making.

In a Corporate Presentation, What Does the 10-20-30 Rule Mean?

The PowerPoint 10/20/30 rule is a simple concept: no PowerPoint presentation should have more than ten slides, last more than 20 minutes, or use fonts lower than 30 point in size. Guy Kawasaki coined the rule, a tool for marketers to generate effective PowerPoint presentations.

What Is the Presenting 6 by 6 Rule?

The 66 rule is a more minimal guideline in the land of ideal slide text. The 666 rule recommends a maximum of six bullet points on each slide with a maximum of six words per bullet. Some argue that there should only be one word for each bullet or six words overall per slide.

What Are the Types of Business Presentations?

The following are the types of the business presentations below;

  • Pitch for an Elevator.
  • Pitch for Sales.
  • Keynote.
  • Pitch to Investors.
  • Webinar.

Why Are Business Presentations Important?

Speeches and powerpoints by themselves are insufficient to captivate and motivate your audience. Everyone has endured a boring presentation that only managed to reach one ear before disappearing entirely. In fact, using PowerPoint can cause you to lose your audience in as little as 10 minutes.

Business presentations, especially business presentation videos, depart from the conventional presentation format. They provide your audience with practical imagery that they may refer to repeatedly even after the lecture is ended. They not only hold your audience’s interest, but they can also make you a stronger, more certain presenter. You can use business presentations as a road map to keep on course and foresee future events. You can stand out from the crowd and leave a positive impression with the appropriate presentation.

What to Include in a Business Presentation?

The audience, timing, purpose, and content of your business presentation will all change. No matter the subject, the following components should be mentioned:

  • Introduction Slide
  • Agenda or Purpose Slide
  • Main Information or Content Slides
  • Key Takeaways Slides
  • Call-To-Action or Next Steps Slide

Fortunately, sharing a business presentation doesn’t require being present in person. These days, video presentations can be made and shared online. To communicate more effectively and with less potential for misunderstanding, they can even add screen and webcam recordings.

What Is a Good Business Presentation?

In order to be successful, a business presentation must address the wants and goals of the audience in a direct and personal manner. Your objective is to educate your audience on the manner in which your product or service will assist them in resolving their issues or realizing their ambitions.

What Makes a Good Presentation?

Engaging, memorable, and motivational are the hallmarks of a successful presentation. They do not present an overwhelming amount of information to the audience, but rather they provide distinct takeaways that can be processed or put into practice right immediately. Check out these presentation templates for some outstanding illustrations as a starting point.

How to Make a Presentation Interactive?

Engage with the people you are speaking to rather than just talking to them. You can make your presentation more interactive by including surveys, question-and-answer sessions, and asking participants to provide examples or experiences, exercises, or even games. Your presentation is sure to have a greater impact on the audience if the interaction is pertinent to the subject matter being discussed.


Some new upcoming business organizations are not growing the way it supposes to. In growing a business a good business presentation is the best to do that. It helps in meeting your target customers and clients. This article teaches about “business presentation.”


What should a business presentation contain?

However, all corporate presentations should, at the very least, include:

  • The opening slide.
  • Slide with the agenda/purpose.
  • Content slides or main information slides.
  • Slides with key takeaways.
  • Next steps/call-to-action slides.

What are 3 purposes of a business presentation?

Businesses and professional firms utilize presentations to inform, educate, motivate, and persuade internal and external audiences.

What are the benefits of giving a presentation?

  • Improved Confidence and Communication.
  • Opportunities for Professional Success and Growth.
  • Improved Morale and Staff Retention.
  • Better business and client outcomes.
  • What Employees Will Learn About Presentation Skills.
  • Preparation.
  • Delivery.
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