How To Grow Your Instagram Followers & Business Organically in 2023

how to grow your Instagram
Image source: Sellfy Blog

Instagram offers enormous potential for small business owners to increase their marketing efforts, and marketers everywhere are aware of it. It is ideal for small business owners that don’t have the time or money to invest in costly marketing initiatives. How then do you grow your business with Instagram? This blog will provide you with tips on how to grow your Instagram followers organically and boost your business.

Can You Grow Your Business on Instagram?

Any business can grow on Instagram, whether it is a small bookstore, e-commerce store, landscaping company, auto repair shop, or yoga class. You can be successful on Instagram if your clients are.

However, if you only have time to spend on one or two social media networks, you must ensure that Instagram is popular among your potential clients. But then, ensure that your potential clients, as well as your competitors, are on Instagram.

How To Grow Your Business With Instagram

Now that you’ve decided what kind of content you want to publish, follow these best practices to grow your business with Instagram.

1. Create a proper Instagram business profile.

Your Instagram profile serves as your platform’s homepage. It explains who you are and why you exist.

Begin with your profile photo: Your brand must be easily identifiable. Make your profile image your logo or brand icon.

Then provide your bio: This should represent your company and show potential followers what you do. You might include your brand’s slogan or catchphrase, or you could describe your company.

Finally, include your link: In contrast to other social networks, you cannot add links to every post. You only receive one link, which is in your profile. 

#2. Be relatable rather than salesy.

Remember, this is a post, not an advertisement. It must contain material that people want to look at. That might be your product or more general material, such as a dentist posting about good teeth brushing procedures.

When you do publish promotional content, make sure it’s mixed in with lots of non-salesy stuff to make your account worthwhile to follow.

#3. Communicate with your fans

It takes more than just posting attractive photographs to succeed on Instagram. Engage with people on Instagram who are interacting with you.

Follow them back, like their posts, and participate in the dialogue by responding to comments. You’ll develop relationships with your followers, which will inspire them to continue connecting with you.

#4. Build your audience naturally rather than purchasing it.

Buying Instagram followers may seem like a good way to enhance your numbers, but it won’t help your business develop. Followers purchased will not engage with you. If people discover you bought followers, they may lose trust in you and refuse to do business with you.

Instead, use high-quality content to attract new audiences. Encourage current clients to follow you on Instagram by including your Instagram handle at the bottom of emails or near the cash register. Some people don’t have the patience for organic growth and rely on an Instagram hacker app, which doesn’t really yield positive results in the end.

#5. Make use of hashtags to broaden your audience.

Hashtags aid in the discovery of relevant content. Add these to your Instagram captions to get more people to see your pictures and expand your following.

While brainstorming hashtags, you may use Instagram to see how many posts have that hashtag, which is a good indicator of popularity. Stick to hashtags with fewer than 1 million posts to avoid getting lost in the crowd.

Consider hashtags relevant to your location to find individuals in your town if you own a local business.

#6. Use Instagram Carousels to retarget the same users.

Instagram Carousels are ordinary posts that contain numerous photographs or videos. They function as a tiny photo album, allowing you to appear in your followers’ Instagram feeds more than once.

#7. Post on a regular basis

Consistency and frequency of publication can teach your audience when to expect new content from you and get them into the habit of interacting with you on Instagram. The more people engage with you, the more the Instagram algorithm rewards you by pushing your content to the top of your followers’ feeds.

Maintaining a constant schedule ensures that you optimize engagement without experiencing any lulls in communication. Once a week is more than enough to get started.

#8. Check your Instagram success to see if your efforts are paying off.

You must ensure that your marketing efforts are paying off. Building a following takes time, therefore your follower count and engagement rate will be low at first. Don’t be disheartened!

Keep track of your following and engagement to ensure that you’re expanding over time. And increase your focus on what your fans want to see.

How to Grow Your Instagram Followers Organically

The continuous algorithm adjustments have made it difficult for businesses to grow their Instagram following organically. Many brands and creators are dealing with low interaction from their audience, and it appears that they lack a strategy for increasing their follower count. But how do you grow your Instagram followers organically? Here are simple steps you can take

#1. Optimize Your Instagram Account

An optimized Instagram account might make it easier to grow your Instagram followers. First and foremost, it is recommended that you create a business Instagram profile so that you may obtain access to more Instagram insights, such as reach or engagement rate.

Next, make sure that your Instagram handle and profile name are easy to locate so that anyone searching for your brand on Instagram can find you.

Including a few keywords in your handle or username will help you be found when potential clients search for topics related to your industry.

Keywords in your Instagram bio are very important if you want to grow your Instagram account organically. Use the 150 characters allotted for your bio to tell other Instagram users about yourself and your brand. You can always use AI and automation to save time and money.

#2. Schedule your posts 

A consistent posting schedule might make it easier for your followers to find your material and increase the reach and interaction on your Instagram posts. You should know the days most suitable to make your posts in order to reach a wider audience. Monday, Tuesday, and Wednesday are the best days to make posts. And if you must post on weekends, optimize your Saturdays. Sundays are a big NO!

The best time to post will be determined by your audience and their habits. Tuesdays and Wednesdays may be the best days for Instagram interaction. However, in practice, things may differ slightly.

If you are new to social media marketing, it may be beneficial to conduct AB testing to determine peak hours. It will only be a matter of time before you build time-tested blogging habits.

#3. Promote Your Instagram Account Across Multiple Channels

Promoting your Instagram profile on other channels can be an amazing strategy to naturally increase your account while strengthening your connection with your audience.

The most straightforward method is to share your content or divert your followers from other social media networks to your Instagram account.

You can, for example, post related content on TikTok and Instagram, sending your TikTok audience to your Instagram account. Alternatively, you may share the same content on TikTok and Instagram Reels!

Alternatively, you can provide links to your Instagram account in the About Us section of your Facebook page. Why? This is where your Facebook fans, both old and new, expect to find it. Similarly, you may easily reshare your Facebook tales on Instagram stories.

#4. Use Instagram Stories

When it comes to organic Instagram growth, many firms overlook Instagram Stories. However, Instagram Stories can play a significant role in your conversion-boosting journey. Instagram highlights allow you to save them on your profile for a longer amount of time!

You can use stories to highlight the behind-the-scenes life of your brand, the development of your product, or even your launch event.

Instagram Stories also includes tools like polls, questions, and links to help you optimize your content, connect with your audience, and establish stronger relationships with your consumers. To convert your followers into conversions, you can add shoppable tags to your stories or offer promos and limited discounts.

#5. Use Instagram Live

Going live on Instagram is an efficient approach to getting in front of your target audience right away. When you go live, your brand’s emblem appears first in the stories bar, and every follower receives a notification inviting them to join you in your live broadcast.

You can combine this with a partnership with another company to cross-promote your accounts and reach each other’s audiences. This may be a game changer, particularly for firms that leverage interviews with relevant influencers, and it can help you significantly boost your followers.

When you go live, you can pin a comment at any point, but the best way to use this feature is to pin your CTA, which will drive your viewers to the next step of your sales funnel.

#6. Share Instagram Reels

Short-form video footage is becoming increasingly popular as TikTok grows in popularity. Instagram’s response is Instagram Reels, a great method to develop quickly and organically as they aim to promote this new tool as much as possible.

Instagram Reels are short, readily discoverable videos that can be published on the app to provide inspiration, instruction, or entertainment. They are presented in a vertical format on a scrollable feed, making them easy to “digest.” Reels can last up to 90 seconds and can be shared as stories or normal feed entries.

Finding out what other businesses and influences are doing is the greatest way to approach reels. Popular and trendy songs play a significant role in this, and if you want to succeed with this method, you must be on the lookout for what is currently trending in order to duplicate it using your brand’s voice.

Here are some pointers for creating high-performing reels:

  • Make certain that your video is of great quality.
  • Make use of popular sounds.
  • Closed captions should be included.
  • Include entertaining transitions.
  • Follow trends
  • Remix additional reels
  • Repurpose your existing video clips and narrative.
  • Reels can now have timed text.
  • Make Reels available for purchase.

#7. Hold an Instagram giveaway or contest.

This is important if you want to grow your Instagram followers organically. Similar to the challenge technique, you can utilize Instagram to sponsor a giveaway or contest to generate organic growth. Most brands request that their followers follow their Instagram accounts and invite as many of their online friends as possible to participate.

As an incentive, the company provides items or other lead magnets that will entice their audience to join in the contest. The disadvantage of this method is that many followers will abandon your account after the giveaway, as though they came for the gift rather than your content.

This is typical, which is why you should arrange giveaways and contests to assist you gain followers who share your target audience’s qualities.

#8. Work together on Feed Posts and Reels

Did you know you can produce content with other accounts and upload it to both feeds at the same time with the same caption, hashtags, and tags?

Instagram has made this option available to all accounts, and it might be a fun way to reach out to a new audience. You must communicate with an account in your niche that has a similar readership to yours, and then collaborate on content creation. If you work with relevant influencers when posting, this form of material can help you get a large number of real followers.

One of the accounts uploads the content and adds the other account as a collaborator, which means both names show at the top of the post and both audiences are notified that a new post has been made.

How Can I Grow My Instagram To 1K?

Here’s how you can grow your Instagram followers to 1K:

  • Make your Instagram bio stand out.
  • Connect with your network.
  • Find your target audience.
  • Follow the ‘5 likes, comment, and follow’ rule.
  • Discover your ‘brand’ voice.
  • Create memorable, shareable captions!
  • Post interesting content.
  • Optimize your Instagram imagery.

In Conclusion, 

Growing your Instagram account is difficult if you don’t keep up with the trends. The tips we have provided in this post will help you to grow your Instagram followers organically and hence, boost your business. 

Note that each Instagram account is unique, and you must test various tactics and criteria to determine what works best for your target demographic. Allow for some trial and error, and constantly strive to give value to your followers in order to make them feel special.

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