There is nothing as soothing and relieving as a timely solution to a problem. It is as beautiful as having ones’ name picked from a million-dollar raffle draw. It is this kind of feeling that entrepreneurs bring to life. I choose to call it “the spark entrepreneurs bring to life”.
This spark entrepreneurs bring is what keeps customers loyal to their brand because of the satisfaction they derive from using that product or service.
Because competition will never cease from the business world, it is therefore pertinent that any entrepreneur that wants to succeed has “this spark”.
HOW TO CREAT THIS “SPARK”
Any entrepreneur who wants to have a competitive advantage show look at the following steps to creating this “spark”.
- DEVELOP IDEAS THAT ARE PEOPLE ORIENTED
Ideas are like seeds, when sown they grow to produce beautiful fruits. Whatever be the motivating factor for any idea, must be people- based to sell. Because man (human being) is naturally a selfish being and he is concerned about whatever gives him satisfaction, entrepreneurs should leverage this knowledge.
Ensure your idea has the interest of the customers at heart and every individual is respected, valued, and empowered.
- STAND FIRM FOR WHAT YOU BELIEVE TO BE TRUE
Very few persons will ever have the guts to believe in a dream that is very big. One easy way of convincing others to believe in your idea is to first believe in it. Nobody believed Bill Gates when he first came up with the idea of Microsoft, not even IBM.
When you hold strongly to your beliefs, you give others the capacity to believe in it too.
- BE FLEXIBLE BUT, KEEP QUALITY GROWING
“Change they say is the only constant thing”
In a world that is fast changing with advancing technology, change is inevitable. Do not hold too tightly to ideas even when they have become obsolete. Keep learning, keep developing and then you will keep growing. Spark entrepreneurs are flexible.
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Entrepreneurs and employees should work with this knowledge to see how they can better their brands.
BE CONCERNED ABOUT THE MONEY BUT, BE MORE CONCERNED ABOUT AFFECTING LIVES
It is no lie that people will give any cost for whatever gives them satisfaction. Spark entrepreneurs are more concerned about affecting lives.
Entrepreneurs should ensure that whatever product or service they offer to customers leaves them with long-lasting memories be it just a simple delivery of a few dollars or the purchase of a brand new car costing millions.