How To Make Money on Instagram

Instagram, one of the fastest-growing social media sites, has quickly surpassed one billion active users.
In recent years, it has evolved from simple photo-sharing software to a robust digital marketing tool used by influencers and organizations to reach their target audiences.
According to Instagram Business, 60% of consumers use the platform to find new products, 80% follow at least one brand, 200 million accounts look at a business page daily, and 66% of profile visits come from non-followers. Instagram social media marketing, like Tiktok and Facebook, is at an all-time high.
If you want to understand how to make money on your Instagram, you must increase your followers and develop an appropriate business plan.

How Does Instagram Make Money?

Instagram is perfect for advertising photogenic things.
If you have photography talents, you will have a significant advantage on the site. Bonus points if you’re photogenic and want to breathe new life into your product photography. Do you lack a camera? Our product photography course teaches you how to snap great images with your phone. Nothing will prevent you from making money with photo and video-sharing software.

Here are seven ways to make money on Instagram:

#1. Make money from sponsored articles by becoming an influencer.

If you can achieve the desired influencer status, you can utilize your Instagram page to promote a wide range of products from a wide range of firms…
An influencer has created a name and a loyal following by consistently sharing on social media. They have a large following and can persuade their audiences to follow trends and purchase specific things.

They have this influence because they have spent significant time developing trust and relationships with their target audience.
Brands frequently collaborate with influencers to create sponsored posts that promote their products. To get to this position, you must increase your Instagram following and consistently create posts that produce high engagement from your followers.

Top influencers make hundreds of dollars for every sponsored post. Keep in mind that getting to this stage takes a long time, hard effort, and talent. It is feasible, but if you choose this path, manage your expectations.
You must understand your audience as an influencer. You must first learn who those people are, including their interests, values, needs, and desires.
This way, you’ll know which brands are best suited to them. If you’ve upgraded to an Instagram business account, you may dig deeper into your audience statistics using the Instagram Insights function.

Read Also: HOW TO MAKE MONEY ON FACEBOOK IN 2023: 13 Proven Ways

Huge brands are likely to contact you if you’ve established a notable internet presence. However, you will discover companies that best reflect your personality and values as you create.
Contact them personally (through Instagram or their websites) to negotiate a bargain. You can also register with an influencer marketplace to enhance your chances of being discovered by a major company.
As an added precaution, avoid losing the trust of your existing audience while earning money from sponsored content. It’s always a good idea to add an Instagram hashtag that clearly states that the post is sponsored (something simple like #sponsored or #ad).

#2. Become an affiliate and make money by selling the items of others.

You can make money by selling other people’s stuff. A lot of people make money on Instagram through affiliate networks.
The primary distinction between an influencer and an affiliate is that an affiliate works to generate sales for the partnered brand in exchange for a commission. The influencer, on the other hand, is primarily concerned with raising awareness. (If you’re merely looking for brand exposure, you might want to check out these awareness tips to get started.)
Affiliates earn money using a trackable link or a promo code, allowing you to see which sales came straight from your postings.

Make entertaining posts to sell things without being overbearing. Because your Instagram bio can only contain one link, you may wish to attach a landing page to your affiliate link, which you can quickly establish using a “link in bio” tool like Linkpop. Make sure to notify them in each post that they can buy the product by clicking the link in your bio. Create a humorous Instagram caption to make it sound like there are fewer sales.

Although it may appear to be a challenging game initially, affiliate marketing offers many promises if you plan to grow. You can broaden your reach by incorporating a website and other marketing or social media outlets.

#3. Work as an Influencer’s Virtual Assistant

Consider becoming an Instagram influencer’s assistant if you work behind the scenes instead.
Many influencers require assistance reviewing sponsorship inquiries, running advertising, identifying fraudulent followers, and other tasks. You might offer to be their virtual assistant and charge by the hour.

As an Instagram influencer VA, you’ll be responsible for various tasks, including monitoring direct messages, scheduling posts, and responding to comments. In addition, the influencer may request that you contribute content ideas for boosting their personal brand.

So, this is a perfect place to start if you’ve always wanted to practice your Instagram marketing talents without drawing too much attention to yourself.

#4. Provide Instagram captioning services.

Many small business owners use Instagram to promote their products and services, but only a handful have the skills or expertise to write compelling Instagram captions. You may sell your skills to these companies if you’re good at creating interesting Instagram captions. Remember that they will evaluate you based on your ability to write appealing short-form copy.

Write and post captions on your own account to get the attention of business owners. Then, in your portfolio, list the ones that get the most significant engagement. If a business hires you to write Instagram copy, they will most likely want to examine your previous work. So make sure you have several examples ready to go right away.

What should you charge for Instagram captions? Whatever you believe you are worth. It may cost $600 for ten captions or $1,000 for twenty captions. The key is to charge for your skills rather than your time or content.

#5. Market poster photographs and other virtual goods.

Instagram is all about images. As a result, gorgeous products and images will sell more.
Poster pictures, paintings, sketches, animations, movies, and other image or video-based virtual products can all be sold. Include an intriguing caption with each post and direct viewers to the link in your bio. This is another popular option for people to make money on Instagram.
If you believe you can capture high-quality photographs, you may be able to get compensated for them.

After you’ve taken some fantastic photographs, utilize the best photo editing apps for phones to make the most of them. When taking images, try to be unique, creative, and enjoyable. Those will garner far more attention than dull ones.
You may advertise your photography portfolio on Instagram by using relevant Instagram hashtags.

#6. Market your tangible products.

You can sell tangible goods you make or purchase from a provider. This traditional eCommerce retailing normally necessitates stocking some inventory, which means you’d need some beginning capital to purchase your products.

You’ll also need a place to store the things, such as a spare room at home or hired storage space. This is especially true if you intend to save money by purchasing items in bulk. You’ll need somewhere to store stuff before it’s ordered and delivered to clients.
You can sell things directly on Instagram starting in July 2020 by creating an Instagram Shop (more on that later). Simply tag products in your Instagram photographs to direct your followers to your product pages, where they may buy your things in one fell swoop.

#7. Market drop shipped items.

Dropshipping is a business approach that allows you to operate your store without ever storing goods.
When you make a transaction, your supplier will transport your products directly from their warehouse to your customer’s door. You won’t have to bother storing, packaging, or delivering your products again. Phew.

This is similar to our earlier suggestion of earning money by selling things on Instagram. The only distinction is that no inventory will be required. Dropshipping allows you to experiment to find niche products that sell well without squandering beginning capital.
With Shopify’s eCommerce platform (free for 14 days) and tools like DSers, you can quickly set up a dropshipping store.

Is it Possible to Make Money on Instagram?

Instagram’s stats are astonishing, and the platform is catching up to Facebook’s growth.
While Facebook has 2.80 billion monthly active users, Instagram has grown to 1 billion users in 9 years from its inception in 2010.

With Instagram’s ever-increasing popularity, it’s no surprise that Instagrammers have become an unstoppable force. They’ve figured out how to make money on Instagram and profit from the photos they take.

Check out these staggering statistics if you want to make money on Instagram:

  1. Every month, 1 billion users are active. That is about three times the population of the United States.
  2. Every day, 500 million users post a tale. Almost double the population of the United States.
  3. Instagram is used for branding and marketing by 71% of US firms (big and small).
  4. Half of all Instagram users (500 million) follow at least one business account.
  5. Every month, there are 2 million Instagram advertisers.
  6. Instagram usage grows by 80 percent per year.
  7. Brands receive four times the interaction on Instagram that they do on Facebook.
  8. 80% of Instagram users make a product purchase choice while exploring the app.
  9. Because 71% of Instagram users are under 35, the site is excellent for marketers targeting young adults.

How Many Instagram Followers are Required To Make Money?

If you’re wondering how many followers you need to start making money, the quick answer is: not as many as you think.

The long answer is that it relies on a variety of things, including what niche you’re in and how readily you can immediately tie it to a product category (fashion, food, beauty, and fitness are popular niches based on top Instagram hashtags)
How engaged are your followers (100,000 fake followers won’t make much of a difference)

Which Revenue Streams Do You Investigate?

Naturally, the more engaged your followers, the better. While top Instagrammers make thousands of dollars per post, even individuals with modest but engaged followings of 1,000 can start generating money.

How Do I Quickly Gain Instagram Followers?

Numerous techniques for rapidly growing your Instagram and increasing your follower count. Here are a few of the best to try:

  1. Create a social media marketing strategy for Instagram, depending on your target audience.
  2. Write a well-thought-out bio and profile.
  3. Keep your branding and color palettes consistent.
  4. Begin sharing high-quality content and promoting it through other social media.
  5. Find appropriate hashtags using a hashtag tool and add up to 30 to each post.
  6. Schedule and post regularly.
  7. Hold competitions, raffles, and sweepstakes, as well as offer promo codes to motivate users to follow you.
  8. Connect with other influencers in your niche using influencer marketing tools and seek to get featured on their accounts.
  9. Invest in Instagram advertising to gain more followers.
  10. Join Instagram communities in your field and participate actively.

What is the Average Number of Instagram Followers?

While the number of followers varies significantly for each account, the average number of followers is roughly 150. There are many profiles with 100 followers or fewer, as well as ones with millions of followers.
You may have fewer followers if you have a personal account or a small business. The idea is to keep your audience interested and active rather than relying on vanity stats.

How Do You Become an Instagram Sponsor?

Getting sponsored on Instagram requires significant effort and a continuous approach to increasing your follower count. Rather than brands approaching you, you’ll likely have to pitch for paid sponsorships. Here are some suggestions for becoming sponsored:

  • Define your brand and get to know your target customer.
  • Use hashtags and geotags consistently in your posts.
  • Mention brands in your niche in your posts.
  • Include your contact information as well as links in your bio.
  • Begin reaching out to potential sponsors and pitching paid sponsorships.


Instagram is one of the fastest-growing social media platforms with the highest engagement, so it’s simple to make money on the platform if you use it correctly. There are numerous inventive ways to make money on Instagram, ranging from sponsored posts to social media marketing services.
Finally, putting time and effort into Instagram is an excellent long-term investment. And it’s never too late to get on board and start monetizing your Instagram account.


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