If you have just started your photography business, having a business card is an excellent thing to do. It not only brings you new clients, but exhibits a high level of professionalism, and helps your clients easily contact you.
The good news is, you don’t have to hire a professional graphics designer to create one for you. You can totally create your business card on your own and I’ll show you how to do so in this article.
But first, understanding the significance of a business card will make you do a good job. So, let’s get started with that.
Why Are Photography Business Cards Important?
Before you go about creating the perfect photography business card, it is important you understand its significance.
Business cards help to sell a brand identity in the perfect light. In fact, despite all the technological innovations, business cards are still very much irreplaceable.
Here are a few reasons photography business cards are very important.
#1. Good first impression
Yes! everyone already has something fighting for their attention. So, a good way to ensure you complement your good looks and charisma on a first meeting is to have a well-designed business card.
It places you as someone serious and ready to do business.
Additionally, having a business card for your photography services prevents you from randomly searching through your phone for your contact details. You know that using your phone while conversing with someone isn’t entirely right.
So, instead of putting yourself in such a situation, you can as well use business cards.
#2. Helps to advertise your business
When you meet that prospective client anywhere, your card serves as a direct marketing tool
that can help push your brand forward.
Just hand out your card. And if it’s well-designed, it does the marketing for you.
#3. Helps to build good client relationship
Usually, when business cards are exchanged, there is always a feeling of warmth that helps the exchange become easier.
Clients spend time talking with each other, sharing experiences, and generally having a good time. This friendliness helps you build a relationship with the clients.
Additionally, a well-designed card with good quality material aids the process. Don’t forget, while pleasantries, warmth, and friendliness help you hand out your business card easily, good design and quality keep you ahead.
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#4. Easy business referral
Business cards should not just contain your business contact details. It should mention what skills you possess, and the services you offer.
If your card contains your extra skills, it increases your referrals. The receiver of your card refers you to other people who need the set of skills you have.
However, all this boils down to having a well-designed and crafted business card. Employ elements like texts, colors, images to create the perfect business card for your photography business.
#5. The perfect networking tool
It is no doubt that a lot of businesses happen virtually, and communication is through emails. However, the question becomes “what happens when there’s a potential customer to meet in person?”
The answer to this is to have a networking tool that can close the deal even after you have pitched. And a business card is the best man for the job. During conventional in-person networking, your business card cements all your efforts.
Having discovered why having a business card for your photography job is important, what’s next? Well, how about knowing the main features of a business card? Let’s continue.
Features Of a Photography Business Card
The best photography business card is one that portrays the business in good limelight. It is built around the brand’s identity which comprises the business name, logo, company color, and manner of communicating the brand’s services.
Here are some of the features of a photography business card:
#1. Business Name
Since the whole point of having a business card is to advertise your business, you might want to take your time to create the best and most memorable name for your business.
So, ensure you come up with a unique business name. One that is catchy, creative, and descriptive. This will enable your customers to recognize it anywhere, in advertisements, stores, and online. Also, a good business name does all the work for you. It separates your product from your competitors.
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#2. Business Logo
The second thing after your business name is your brand logo. I met a guy who said a brand’s logo is just as important as its name. Because, where the name wouldn’t make much impact, people can easily remember what it looks like (logo). And I totally agree with him.
So, get a good graphics designer to design your logo. All you need to do is give them an idea of what you want and watch something beautiful come out of it.
Or even better, you can create one by yourself using any graphic design tool. e.g Canva, Adobe Photoshop, and lots more.
#3. Brand Color
Every brand has colors that showcase its identity. So, select one that properly represents your brand and portrays it in a good way.
Also, you know there are a lot of colors right? You would want to select the ones that can be combined and still look pretty.
#4. Font Style
This is my absolute favorite when it comes to the characteristics of a photography business card. There are a lot of font styles you can select based on your photography style.
A corporate photographer can opt for a corporate or more serious looking font, while a baby photographer can choose something more appealing and less serious.
#5. Orientation and Shape
The best photography business cards are rectangular in shape, with the card details arranged in a landscape manner. However, that’s not the standard. You can decide to switch things up and design yours to take another shape like a circle, oval, or even square, with a portrait orientation.
Whichever shape and orientation you choose, the idea is to make sure your details on the card are easy to read and memorize.
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#6. Business Details
Resist the urge to fill up your card with lots of information. Keep the information simple and straightforward. For most businesses, it is usually the company name, your name and title, address of the company, telephone number, and email address.
Whichever information you choose to put, ensure you include only the most relevant information.
#7. Card Material
The final thing that makes the perfect photography business card is the kind of material used. The best business cards are often printed on 400gsm (gram per square meter) card stock with matte, glossy, or silk finishes.
Glossy surfaces make the card look catchy to the eye while the matte and silk finishes give it a more luxurious look especially if printed on a 400 gsm card stock.
Not to worry, you can still use the regular (200 to 340gsm) to print your business card on. They are more affordable and can still be used with glossy, matte, or silk finishes.
How To Create The Perfect Photography Business Card
Now that you know the basic elements that make up a good photography business card, the next thing is to know how to create one.
Moreover, it doesn’t require anything bulky. So let’s get started!
#1. Select your card shape and orientation
Depending on which design software you choose to use, there are a lot of options when it comes to business card shapes and orientation.
Some of the cards can come in square, rectangle, oval, and circular shapes with either a landscape or portrait orientation. The most important thing is to choose one that is in line with your brand identity.
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#2. Add Brand Color and Name
The next thing to do after you have selected the shape and orientation is to add your brand’s color and name. Remember to select the most suitable colors that depict your brand’s identity in a good way and add your business name.
Also, bear in mind that your business name must be one that is unique to your brand and easily memorable to your customers.
#3. Add Logo
What’s a business name without its logo? Add your business logo together with any graphics you have for your business.
#4. Add Details
Remember your business details we talked about earlier? Yes, it’s time to add them now. Add all the relevant information that is supposed to be on your business card. Like your name and title(optional), telephone number, email, address, to name a few.
Ensure it is just what is supposed to be there that is there. Also, use the font that best describes your business while writing. If you are a child photographer, you might want to consider using a less intense font. Same with if you are a pet photographer.
#5. Your card is ready
After you have added all that is required of you, evaluate your work to ensure nothing is left out. Check your t’s and i’s, your logo, name, spellings, details, colors, and ensure that everything is in sync and looks pretty.
Now, your photography business card is ready to be handed out.
Top Photography Business Card Ideas (From Canva and Adobe Spark)
If you can use Corel Draw, Adobe Photoshop, and any other graphic design tool out there, Canva isn’t so different. In fact, I think it’s the easiest to use, as all the elements you need are well arranged, just waiting for you to pick.
#1. Blue Photographer Unique Business Card
Give your clients a warmth feel with this blue photographer unique business card. Its a good way to place your business name and logo on one page, then your other details on the other page.
#2. Color Block Photo Fashion Photography Business Card
This is a good example of a photography business card idea as it lets you put a sample of your work to showcase to your clients. This gives your client an idea of what to expect from you.
#3. Simple Photography Business Card Design
This is a very simple and easy to do business card template. You can add your name and title on one side of the card and your details on the other side of the card. It’s very easy to customize on Adobe Spark and there’s absolutely no need to hire a graphic designer.
#4. Creative Photography Business Card Design
Put your creative mind to work. Use this business card template to give your client the “aha” moment and showcase your brand as a unique one.
#5. Nature photography business card design
Use this modern-day photography business card to create an impressive business card for your clients.
What I love the most about this particular template is that, at first glance, it is easy to know that the owner is a nature photographer, and the information on the card is pretty straightforward.
The good thing is you don’t have to use these colors, you can change them to suit your brand identity when editing.
Tools for Creating Photography Business Cards
There are a lot of design sites and app out there that can help you design a regular business card. But because we care about giving you only the best of services, here are the best tools to use when designing your photography business card.
The best part is, they are all free.
- Canva
- Adobe Spark
- Business card maker
- Business Card Land
- FreeLogo Services
- Visme
- PsPrint
- Jukebox Print
- Design Mantic
Is it good to have your picture on your business card?
You want everyone you give your business card to remember who you are when they need it. A picture of oneself on your personalized business cards is important for this reason. When making business cards, including your photo does more than just make you stand out.
How do you photograph a business card?
Despite the fact that business cards are only two-dimensional, you shouldn’t accept a flat design. Layering cards allow you to create depth; you can fan them, stack them, drop them from a height to see where they land, or, as we frequently do, utilize small props to layer a photo with cards overlapping at various heights.
Can I create business cards in Photoshop?
For almost any kind of business, business cards are an essential marketing tool. Distributing clean, expert business cards will help you promote your brand whether you run an offline or online business.
Do photographers still use business cards?
If you own a photography business, having a good set of business cards is essential to networking. Photographers are aware of how important visual content is. In a matter of seconds, we decide if we like the look or not.
What makes an attractive business card?
What should be printed on a good business card? Less is more a lot of the time, but you should still include the essentials like your name, phone number, email address, company logo, and job title or a succinct summary of what you do.
Do & don’ts of the business card?
Your name, phone number, and email address should be the minimum of three pieces of information you provide. If there is room, mention your company’s name, address, and website. Fax numbers are no longer necessary and can be removed. Not all of your social networking sites’ links need to be printed, either.
Do people still hand out business cards?
Despite what you may believe, business cards are still used for networking and marketing. Business cards aid in creating a positive first impression with potential clients and support your future.
Bonus Tip
You can’t go to create your photography business card if you don’t have a workable business plan. In fact, a business plan should be the first thing you have if you want your photography business to thrive.
This is because as you grow, you’d require investors to put in their money. And one way to ensure you’d qualify for anyone’s money is to have a feasible business plan.
We know you need it, and guess what, we want you to have it too.
So, click the button below to have access to over 500 feasible business plans. We got you!
FAQs on Photography Business Cards
What should be on a photography business card?
Only the most relevant information should be on a photography business card. That includes your business name, title, your company address, email, and telephone.
How can I make my business card unique?
Through your design. Your color, font, orientation should be carefully selected because it helps your business card stand out from others.
What is the standard size of a business card?
The standard size of a business card is 8.5 by 5 cm. Or 3.5 by 2 inches
Does anyone use business cards anymore?
Yes they do. Business cards are still very much in use regardless of how virtual everything has gone. And Yes! Business cards have gone virtual too.
How much does it cost to design a photography business card?
The cost of designing your own business card is about $0. Wonder why? It’s because you can create your photography business card yourself without having to pay someone. Tools like Canva, Adobe Spark, let you customize their business card template, so all you have to spend money on is printing.
Get the Best Photography Business Cards
Don’t let anyone lead you astray. Having a business card for your photography job is just as important as your business name. It’s significance is endless, and if properly done can bring you clients.
So, go through this article and choose which business card idea suits you. But if you don’t find any, you can use any of the design tools listed above to create something unique for your brand.
Even better, you can let me know what you’d like me to add in the comment box below.
All the best!
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