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How to choose business names [Step by step guide]



Business names

Business names no matter how easy it looks do get a lot of entrepreneurs worried and can even cause a level of disagreement among team members and partners. During the acquisition and merger process, which of the business names should be adopted and which should be dropped or how can the business names be combined to drive new purpose? Choosing business names shouldn’t be difficult and shouldn’t be a herculean task. There’s a way to get business names right. Here is a step by step guide to help you come up with business names to drive growth.

1. Throw away sentiments when seeking business names.

Business name

Don’t fall in love so much with the name that you want to create your business name around your personal name. It’s not really bad to name your business after your name but it should be done for a more purposeful reason than sentiments. One reason could be that the business is a family business you wish to pass on immediate family.

2. What does your business stand for?

Some successful business might seem to have contradicted this. Companies like Apple taking up the name of fruit as a business name when it doesn’t sell fruit and not even an agro company but a tech company. Speculation had it that the name was coined from the Eden experience where a lady looked at the tree that was so irresistibly appealing that she had to take a bite disobeying God. So the idea is to create products with physical features, components, and beauty so much that people can’t resist buying the products.

READ ALSO: Mystery behind Apple brand

3. Who’s your target market?

Yes, it matters sometimes who your target markets are when choosing business names. Why? Some local names can drive home the point and essence of your business for easy pronunciation and acceptability. Your market might have a name associated already to such operations or services like the popular word in Nigeria used to describe bike riders “Okada” a company redefined this service operation in an Uber-like way and added the letter G to the Okada making it Gokada. Everyone in the market space hearing the name instantly knew what the business stood for and it was easy to be adopted.

4. How easy is the pronunciation?

Some names are hard to pronounce and others are easy. When creating a company, you need to reduce the barriers keeping customers and investors from buying into your vision. If your company name is hard to pronounce, difficult to spell, or makes little sense in relation to your product, you’ve unknowingly created a barrier to your own success says LinkedIn Influencer, Ilya Pozin.

READ ALSO: China’s biggest business secret

5. Domain name availability and online factors:

Some businesses capitalize on their online platform to penetrate the market. The purpose of this is to use names that will make it easy for your business to be found online. Some names have high search competition online and some others have high search volume but low competition. What does this mean? High search means a lot of people are searching for related info around that names which implies you can have all those audiences attracted to your platform with little effort if there are no other sites competing for same related names or keywords. If there are no much sites fighting for the same keyword it means there is low competition. Whichever way, the key is to find names you can easily rank for on search engines if online presence means so much to your business. (,, and can help you search for these keywords or domain names.)

In conclusion, Names that are easy to remember, pronounce, spell, easy to rank for online and related to your business service or operations would go a long way to helping your business. These 5 step by step guide will help you so much. However, there are no dead rigid rules to follow when searching for a name for your business, these are only some suggestions to help one come with names that easily would penetrate and stay in the market and heart of customers. Names don’t entirely determine the success of a business but it sure contributes.

Favour Emeli is passionate to see businesses grow and yield increasing profit. He consults for business and has helped some secure grants and funding. He is the Author of 365days Business Devotional For Entrepreneurs

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business branding




small business branding books

The place of books in small business branding can be likened to the worth of time and some financial investments. Small business branding books actually tell how and give practicable methods rather than the conventional theories. These branding books are top-notch

Small business branding books can;

1. Bring clarity and expository details
2. Inspire your business growth rate.
3. Improve the desire for value creation.

Listed below is a wide range of small business branding books that will help you find answers to your questions as well as why you should read them.

1. Archetypes in branding

This book highlights various characteristics of 60 prototypes and models that you could find reparable and useful to your branding strategy.

2. How to style your brand

This conveys how much your logo and graphics outlook helps to pass the message of your business.
Author “Fiona humberstone”.

3. Positioning

This book is co-authored by “Al-Ries” and “Jack Trout”. It identifies the importance of finding your spot in the hearts of customers and prospects going by the fact that they are exposed to numerous information from other brands and competitors.

4. Brand portfolio strategy

Author “David. A. Aaker” has proven to be an authority in the world of business branding with a wide range of other works such as “Building strong brands” and “Brand relevance”, he explains how to leverage your brand in order to win in the market place. This is exactly the apple brand experience

5. The 22 immutable laws of branding

This is structured for list-based learners. The Ries gives a rundown of 22 laws that helps in the brand growth process. Giving examples and relatable advice.

Authors; Al Ries and Laura Ties.

6. The power of broke

This is a controversial book that explains how empty pockets, the desire for success becomes your greatest lesson in your rise to financial success.
Author; Daymond John.

Read Also: The Coca-Cola Brand Story: 5 Things they did

7. The handmade entrepreneur

Author “ Dani Maxe” preaches how to build a great business around your craft goods. The techniques helps to set up a thriving craft business.

8. SEO for growth

The need to understand search engine optimization will help you convert your website into cash flow entity. It is for both amateurs and pros alike. Author “John Jantsch” and his co-author emphasizes the need to understand SEO practices as a vital tool in small business branding.

9. Launch

Author “Jeff Walker “ shares his story and supplies strategies to utilize in your small business branding.

10. Millionaire marketing on a shoe string budget.

This is that last but not the least of the small business branding books. It offers useful marketing tips for small business branding as Author “Debra Jason” analyses the path to run your desired business without stress yet making more money.

Developing a small business requires efforts therefore, sapping into these small business branding books is the way to go!

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why advertising would kill your business


Would anyone think why advertising would kill your business? With the so much importance laid on advertising and how the lack of it would kill your business, nobody thinks how actually advertising has killed a lot of businesses. It’s the seemingly one important factor that grows businesses especially new businesses gaining entrance into the market or old businesses seeking entrance into new markets. However, when your business has not been set right advertising and marketing would only help to kill your business faster.

Here is why advertising would kill your business faster than you think.

1. User Experience: This is the most neglected reason why advertising would kill your business faster than you think. Your product might be awesome but if users have bad experiences using the products, advertising that product isn’t the most important thing to do. Here is the principle, “for every experience a user gets using your product, they would tell seven more people”. Now that use of social media is on the increase, you can’t tell the number of people that get to read their narration about the product. Assuming it’s a bad experience and you keep investing heavily in advertising you are only multiplying the number of users who say a lot of bad things to millions of other people around the world.

With the 2 consecutive bad user experience, Boeing experienced between September 2018 to March 2019 reporting the crash of their 737 max, a newly launched model of their airplane with about 157 death record on the second crash with no survivor, imagine if they keep selling that product or keep advertising the product when the governments of different nations are banning the flight from being used in their countries. If you are the CEO of Boeing, how would you remedy the brand image? By Advertising? Of course not!

2. Brand Failure: To build a brand is to sell a promise and live up to it. Apple Brand building has been an awesome one bringing them to the most valuable brand in the world in 2018. How did Apple build its brand? Giving a promise and living up to it. People won’t judge you by what you didn’t promise but by what you promise. If you promise quality and under-deliver especially as a small business, then users will be disappointed and definitely would share their disappointment with many other people. The more you sell that promise through advertising, the more you kill your brand and kill Trust people have for your business which in turn would Kill your brand Loyalty. To remedy your brand loyalty, see these 7 ways to build customer loyalty again.

Read Also: How to Build Trust in Business

Samsung once had to recall phones people complained that it caused fire explosion, though not all users where affected, they recalled all of the phones back. Why? to stop Bad user experience. Fixed the issue and sent a better product back to the users. This increased Trust, Loyalty and in turn increased good Reviews and created a better user experience and attractive testimonial. Lexus too once did a recall. With bad brand and bad user experience, advertising would kill your business faster.

3. Bad product: This is the most dangerous reason why advertising would kill your business faster than you think. Get your product right before sales. It’s understandable for software to be released in versions because nobody gets it fully developed at first launched. However, let your first release or your minimum viable product (MVP) at least be up to your market standard. With a bad product in the market, advertising would kill your business faster. If your business needs so much advertising/marketing to sell in the first place, then the products aren’t good enough.

In conclusion: Advertising is great, Big companies still spend a huge amount on advertising and marketing. Advertising is a great tool for a new product launch or new market penetration However, only when you have solved the 3 factors discusses above right. Don’t kill your business with your own hands. When you discover these loopholes in your competitors, you can kill them faster by advertising for them anonymously but be sure they are not in for a short term return like what we call “hit and run”

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business branding

Business Names Ideas (50+ Free Brand Name Generator)



Business Names Ideas
Photo by Lum3n from Pexels

Your business name is often the first thing many of your potential clients will see and, believe it or not, many will make judgements of your business based off the name alone, as such it is important to pay attention to business names ideas.

Truth is, while opening a new business, there are so many things to consider and you may not have the time to think about the pros and cons of every single name that pops into your head. We know this and we’ve therefore compiled a list of at least 50 free brand name generators that can make the right name choice for you.

Brand Name Generators

Business Yield Name Generator

What makes Business Yield Name Generator the best anyone can find is that it is purely done by humans, not a set of algorithms or Artificial Intelligence. Humans gather data and do a quick but detailed research based on the information provided by the user. It is simple to use; all that is required are your answers to a set of quick questions and the perfect business names will be sent to your email in less than 24 hours.

As the most feasible name generator, it takes 24 hours for the generator to come up with the most suitable business name for you. With the submitted data and just a little token, you will get a list of names sent to your email based on extensive research made on your keywords.


This platform gets help from its users to come up with the right brand name for you. Using advanced technology, it automatically tests if name choices have been trademarked or are already in use as a domain name. You can also test the appeal of your new brand name to get real-world opinions.


Shopify is very user-friendly. Once you get on the website, you are asked to describe your brand in one word, and from there, it’s a smooth ride to getting good business names ideas. Using Shopify, you can also find out whether some other business is already using your intended name as well as launch a website on their platform.


This brand name generator creates new and imaginative brand names which will certainly appeal to your target market. They also provide identifiable brand names that can be used to create URLs which will improve your business’ visibility on search engines.


Using artificial intelligence, Namelix provides suitable brand names to users according to their type of business. The brand generator also observes the pattern of choices user make so as to provide better names according to what they like.


Oberlo is a great name generating platform with hundreds of brand names to choose from. By entering keywords related to your business ideas, you will be offered a selection of business names ideas and you can start your business from there.


BNG stands for Business Name Generator. It is a platform that offers hundreds of business name ideas for your perusal. Once you input the keywords pertaining to your business, the AI responds and gives you a good number of names to choose from.


This naming tool adds cools suffixes to your keywords to make it unique and attractive. You however need to manually click to find out the availability of domain names and it may take a few tries before you find one that is available.


NameMesh is another great brand name generator you can use. Again, you will have to enter the keywords related to your business and click on the generate button to get the thousands of choices the platform offers.


This brand name generator offers thousands of possible domain name suggestions. To get a suitable name, you type in the keyword you want in your URL and it shows results of available names. One disadvantage is that your domain name will end in instead of a plain dot com.

One Click Name

One Click Name gives the added benefit of a logo alongside the domain name. It offers premium naming services like name descriptions, the feelings that the name inspires, advice on the type of business the selected name will be good for and much more.


The free brand name tools on this name generator will provide a lot of captivating business name suggestions that will give you confidence as you hand out your business card with the name printed boldly on it.


This is a premium name brand generator which offers interesting brand name ideas that is sure to get the attention of web surfers and prospective clients. All you need do is type in your keyword and you’re greeted with beautiful business name ideas.


Brandroot brand name generator offers carefully selected brand names that are sure to have a positive effect on those who come in contact with it. In addition to the name, the platform offers beautiful logos.


As the name promises, this name generator is a wiz when it comes to business names. You can also check the availability of domain names by doing a competitor analysis. This will help to set you and your brand apart from the rest out there.

Hipster Business Name

Hipster Business Name generator, as you may have guessed from its odd name, is a very creative name generator which offers broad domain names. Since its domain names are not categorized by industries, it allows for a crossover to another industry should you desire such.


Be it to generate catchy company, product, service or domain name, Wordlab is a useful tool to make use of. There is no shortage of choices on this platform as it has over seven million names to choose from.

Fit Small Business

This is a company name generator that helps you make a good name choice through a series of questions aimed at finding the most suitable brand name which is usually three or more words long.


Dot-o-mator offers domain name services. It is an easy service to use and can make the process of finding a domain name quite easy.

Brand Bucket

Brand Bucket is a brand name generator that offers premium business names ideas. It allows you to also make modifications to the logo that comes with the selected brand name,

Lean Domain Search

A simple-to-use brand name platform, Lean Domain Search directs you available domain names under the keyword you typed in. It will also show you if the name is available as a Twitter handle.

I Want My Name

By inputting your desired keywords on IWantMyName, you get a number of name options using the keyword. You can also check the availability of keywords by ticking the hide unavailable domain box


This interactive name generator helps you find the perfect brand name by requesting for the industry your business is located and the keywords you wish to input. A selection of brand names will appear and you can then make your pick.


This is a free brand name generator with great business names ideas. Add the keyword you want in your brand name and view a list of great company names. By sorting through the list of available domain name, you can make the name finding process easier for you.


Namesmith is a creative business name generator that offers users a large collection of business names ideas. Using your inputted keywords, the tool makes fun variations, misspelling the keyword or adding affixes so as to create a unique brand name that is sure to capture the attention of prospective customers.

Domain Puzzler

This brand name generator offers three methods to getting your brand name. You can type in your desired keyword for the exact domain name or you can add other keywords you’d want to see in your business name. Lastly, you can get popular words associated with your keyword for the domain name.

Cool Name Ideas

This is a company name generator which guides you through a series of promptings to get the most suitable business name for your brand. The platform also provides walkthroughs on how to use it which will prove useful to users who have no idea how to navigate the platform.


Enter a keyword on this platform and expect to be blown away by the creative way it handles the process of naming. Your key word can be anything from a letter of the alphabet to a word, Naming will do satisfactory justice to it.


Enter your keyword and click the create wordoids button to gain access to a list of business names ideas. On Wordoid, you can fiddle with the filter option to get the most suitable brands names. You can also check for domain names availability.

Net Substance

By inputting a keyword and clicking on the Generate Brand Names button on this generator, you come face to face with a list of wonderful and original business names ideas. On this generator, you can also determine if your domain name is available for use.


This brand naming platform provides names that are available to be used as domain names in real time. It can provide the best domain names for you.

Name Find

A premium name generating tool, Name Find presents an array of attractive domain names for your selection. Should you need it, the platform also offers customer service through telephone calls or email.


Using the numerous categories available, you can find attractive business names that are streamlined to the business you do on Brandlance.


Novanym requires that you input your name, industry and style of design; you can generate a lot of attractive names for your product or service on it.


Truic business name generator is another wonderful platform to obtain quality business names ideas. Enter your name, location and industry to get started.


Incfile is very easy to use. After entering the keyword and clicking generate, you are greeted with a good number of excellent business names.

Name Wink

Name Wink is another great brand name generator to try. It has a user friendly interface and only requires you to input a keyword and click on the create name button.


On the Crowdspring website, click on the get a unique business name now button, select  your industry, go through a number of questions, 13 in number, aimed at improving the naming results and you are good to go.


Nameboy claims to be the oldest and most popular name generator. Through its AI-powered domain name search, it offers a rich selection of unique business names ideas.


This platform offers panoply of great business names ideas for you to choose from. It shows you if your choice is available as a domain name and who owns it if it isn’t.


With a very attractive and well-designed interface, you will find .Tech a great platform to use in generating fantastic business names ideas. It provides testimonials from some of its users and offers domain services.


With Names4brands naming tool, it is as easy as inputting certain keywords and you’ve got yourself interesting names to pick from.


Brandings offers three ways to search for brand names, either by searching the industry, the personality or the keyword. Whichever way you decide to use, you are sure to get good business names ideas.


This provides a simple way to search for domain, website, app or business names. You can enter two keywords or a domain name on the platform to get started. The platform also offers useful suggestions should your desired name be unavailable.

Name Bounce

Enter a keyword, select if you want the domain to be a .com, .net, .org, .co and what have you and click on the go button. You can find thousands of name suggestions as related to the inputted keywords.

Mithril and Mages

Mithril and Mages is an all-purpose name generator. Be it modern business names,city and town names or medieval names, this platform has got you covered.


Godaddy is a great name generator with lots of business name ideas. It offers guides on choosing the best brand names. All you need to do on the website is input your keywords and click the generate button.

Frozen Lemons

By taking a few minutes to explain your business, Frozen Lemons can in 24 hours come up with suitable business names ideas for you. It is also a simple platform to use.

Fantasy Name Generators

This platform generates candy and snack names that could also be good business names ideas for your enterprise.


Zyro is an AI slogan generator which can make your brand stand out from the bunch. It is SEO optimized and approved by thousands of users,


The name generator is east to use. It combines your keywords with carefully selected nouns, verbs and adjectives and searches for unregistered domain names which is shown to users as results.

The Name App

This tool is very easy to use. It lets users know if the proposed business name is available as a domain name as well as if it has been used on popular social media like Facebook, Instagram and Twitter.

These 50+ brand name generators will surely make things much easier for you when it comes to giving your business the best name that will be relevant both online and onsite. Remember, a good brand name will help your marketing plan.

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