Volvo Logo: History and The Evolution of The Luxury Brand

Volvo logo
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Volvo is a Swedish producer of high-end vehicles. The SKF Financial Group established the business in 1927. Since being acquired by Ford in 1999, the Volvo brand has grown to become one of the world’s most well-known and reputable automakers. If you have ever thought of this Volvo logo and its history, then you’re at the right place. In this article, you will also learn more about the Volvo car prices, facts about the Volvo logo, and Volvo Selden, so read on!

The Volvo logo is recognizable for various reasons, not the least because it also serves as a universal sign for the male gender in many cultures. The current iteration of this symbol is clean, contemporary, and ideal for a developing international business.

The new Volvo logo, unveiled in 2021, features the corporate name in the center of a large circle border and is written in a bold serif typeface. A neat black arrow appears in the upper right corner of one area of the circle that seems to be moving forward.

The relationship between the Volvo logo and the male gender symbol is still present even though this updated version of the logo isn’t quite as compared to earlier versions.

The meaning of the Volvo emblem has long been a topic of discussion in the automotive community. In addition to being employed as an astrological symbol for Mars, which is thought to depict God’s sword and shield, the masculine gender icon has its roots in Rome.

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Contrary to popular belief, Volvo didn’t select the male gender sign to convey a message of power and masculinity.

Iron’s chemical symbol served as the inspiration for Volvo’s emblem. To represent iron, alchemists utilized the same image that was used to describe the male gender.

Historical information about the Volvo Business claims that the “iron mark” was chosen by the industry’s founders, Larson and Gabrielsson, due to their experience working for a Swedish steel company.

According to Volvo, the logo symbolizes the company’s Swedish origin and strength and its dedication to strength, safety, and durability.

It doesn’t take long to see the Volvo emblem that these cars are exceptionally sturdy and secure. Every other vehicle on the road today features the Volvo brand pioneered safety advancements.

The three-point seat belt, seats that reduce whiplash, side-impact protection beams, curtain airbags, side airbags, and roll stability are just a few of these features.

Volvo Logo Meaning

Another interpretation of the logo that alludes to the company’s beginnings is that it resembles a ball bearing with an arrow. However, let’s go back in time. This circular symbol has the diagonal arrow originally represented the planet Mars in the Roman Empire and, as a result, the Roman god of battle, Mars.

Due to this relationship, the symbol came to be strongly identified with the production of iron weapons and, over time, developed into the global emblem of the iron industry. That’s why they selected the icon as Volvo’s new logo, the company’s first to appear on its vehicles. The Iron mark sign is generally understood to connote power and safety.

The founders’ intention that safety would be one of its guiding principles is precisely tied into this. It inspired Volvo to develop the first safety belt system, the first automobile laminated windshield, shock-absorbing bumpers, ABS, side impact airbags, and more in 1944.

Interestingly, the Iron mark logotype supported the radiator grille logo on the V4 and the chrome strip that runs diagonally across the grille.

The design element persisted even after the functional support element was no longer required. However, one could argue that it is still usable, given that the chrome strip also identifies the location of the hood release latch.

Volvo Logo Colors

Today, Volvo has decided to alter its logo to a straightforward black-and-white rendition of earlier designs, like many contemporary automakers. The colors of the current Volvo logo stand for strength, refinement, class, and modernism.

Of fact, the Volvo logo’s original hue wasn’t only black. They used blue in earlier iterations of the pattern, typically denoting wisdom and dependability. Another color of the insignia, silver, is generally associated with originality and ingenuity.

The Volvo logo uses what font?

Based on the Clarendon Text, the Volvo logo typeface has a straightforward serif appearance. The bold, elegant font choice highlights the brand’s vast history and tradition and its dependability reputation.

Auto enthusiasts can recognize the Volvo logo’s font right away.

Volvo’ is a Latin word that means ‘I roll”. Twelve years before the founding of the vehicle industry, SKF registered it as a ball bearings trademark.

The brand, which is rather traditional in its use, still uses the Volvo logo, which was developed at the beginning of the company’s history.

The Volvo brand embodies Swedish quality. Having been in business since 1927, this Scandinavian automaker now produces and distributes an extensive range of sedans, all types of road cars, and commercial vehicles like buses and trucks all over the world.

1927 – 1930

They positioned a wordmark in the center of a blue oval with a golden-brown outline as the initial Volvo logo. The nameplate had big white letters in a conventional typeface for the era. In addition, they accompanied the wordmark with the slogan “Gothenburg Sweden” which was positioned below it on a short white ribbon.

On the car’s grille, just the tiny silver logo was employed. It was refined and understated, a celebration of tasteful design and understated elegance.

1930 – 1959

The brand created the foundation of the modern logo in 1940. It consists of a more certain Volvo logo with the wordmark positioned on a broad horizontal line that runs through the center of the circle. The left half of the line is “sliced” into three thinner lines to represent movement.

The wordmark is written in an elegant serif font in red all-caps. Silver and red contrast beautifully, reflecting the passion and strength of Volvo.

1959 – 2020

In 1958, they developed the emblem with the fewest elements. The wordmark has a copper color scheme and the Volvo logo. The symbol and letters’ straight lines seem tidy and contemporary. It is a minimalistic but incredibly potent graphic identity for the era.

1959 – 1999

The company moves to a black and silver color scheme and keeps experimenting with the design. A black square with a silver edge surrounds the Volvo symbol during this time. The wordmark’s base, which has a rounded-angled shape, effectively balances the softened corners.

1999 – 2013

They have decided on the Volvo color scheme; upon which now consists of silver and royal blue, with the blue serving as the background for the rectangular nameplate that sits inside the silver Volvo logo.

2013 – 2014

The 2013 Volvo badge was thinner than the one before it. The silver framing developed a glossy sheen, making it appear crisp and icy. The wording on the blue banner was given a more exquisite appearance by being framed in a thin border of silver, making the letters appear finer and more sophisticated.

2014 – Today

The current Volvo logo is based on the old one, but it is now three-dimensional, and the typeface’s lines are more streamlined and assured.

The color scheme of blue and silver honors the timeless reliability of the Volvo brand reflects its forward-thinking attitude and movement and highlights its illustrious history. It also evokes the brand’s sense of quality and design.

2021 – Today

The famous circle and arrow that serve as the Swedish automaker’s official emblem will return in 2021. However, the new insignia was created in the same manner as the old one: on a white backdrop, with flat black symbols having clear, precise shapes. The logotype’s typography was left unaltered, but to better fit within an instantly recognizable roundel with an arrow diagonally pointing upright, the writing was shrunk and made denser in terms of space.

Everything associated with the Volvo brand has its logo on it, including stationary, headgear, accessories, tools, parts, and, of course, the cars themselves. Some may initially assume that the Volvo ideogram is a male symbol.

This is a coincidence, which is funny. The producer wanted to honor iron, a crucial Swedish product from the industrial era.

One of the earliest symbols in Western civilization is the alchemical representation of iron. In more recent eras, such as the Classical Roman era, they linked this emblem to the God of War (Mars). Yet another unintentional association with a man.

This 5000-year-old emblem was chosen to depict war since iron constituted the majority of weapons’ metallurgical makeup.

The antique iron emblem has not changed much in the nearly 100 years Volvo Cars has used it. The original Volvo logo was similar, but the word “Volvo” was offset to the right and followed by three lines to imply motion rather than being in the center of the design. Additionally, chrome indicated class, while blue was chosen to represent steadiness.

There are several logos besides the Volvo, one that employs the circle as a representation of power. Audi uses four interwoven rings to symbolize the four automakers that merged to create the company as we know it today.

In addition to being a subsidiary of the Chinese automaker Geely, Volvo is a Swedish luxury automobile manufacturer. Volvo is well-known for making station wagons, sports utility vehicles, small executive cars, and trucks.

Initially, a division of the manufacturer of ball bearings, Volvo Group, was founded in 1927. Since then, Volvo has established a solid reputation as one of the world’s most reputable automakers. Volvo is renowned for its obsession with safety; many praise its automobiles for their dependability and high-quality interiors.

The bus, automobile, and truck manufacturers in Sweden that operate under the same brand as Volvo utilize the same emblem on all their products. Volvo has produced a variety of goods since 1927, which helps explain why its logo has endured.

Roman mythology served as a source of inspiration for the Volvo logo since Mars, the Roman god of battle is represented by a circle with an arrow. Iron, this symbol, also represented a member of the periodic table.

Given that they built the majority of their goods on iron and steel, this is why the proprietors of Volvo chose to adopt the Roman emblem. Although the exact products that Volvo produces frequently change, they compose the majority of them are of metal. Because of this, their logo symbolizes the durable and functional products made by Volvo.

They used a circle, having an arrow pointing diagonally upward and to the right, as the logotype for iron at the same time that VOLVO was resurrected.

This ideogram, among the oldest and most widely used in Western culture, initially represented the planet Mars. An early association between the Mars symbol and the metal from which most weapons were created at the time, iron, was established since it also symbolized the Roman god of fighting, Mars, and the male gender (as every birdwatcher can tell).

As a result, the ideogram has served as the iron industry’s emblem for a long time, especially in Sweden.

The iron emblem on the vehicle was intended to amplify this symbolism and forge connections to the illustrious history of the Swedish iron industry, which is known for its steel and strength, as well as its dependability, quality, and durability. Additionally, the new vehicle’s name, VOLVO, was written in its typeface, Egyptian.

The iron emblem now also represents a company with a cutting-edge brand with an emotional connection to its audience.

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A diagonal strip that span the radiator and was present on the first car in April 1927 completed the logotype. The band was initially required for practical reasons to hold the chrome insignia in place, but over time it evolved into more of a beautiful symbol.

A diagonal strip that span the radiator and was present on the first car in April 1927 completed the logotype.

The band was initially required for practical reasons to hold the chrome insignia in place, but over time it evolved into more of a beautiful symbol. Every Volvo car still has it all over the grille.

The iron emblem is now, however, also visible in the center of the steering wheel and the hubs of the wheels, as well as on all communication materials like commercials, brochures, stationery, Internet sites, goods, and so on.

  • In 1999, the logo underwent another revision to reflect a more 3D appearance, with color options now integrating silver and a more intense blue. They added a brighter chrome silver color and a narrower banner for the Volvo wordmark to this logo in 2013–2014.
  • In 2020, the Volvo logo appears to have completed a circle. All Volvo automobiles now have a simple word type across the back instead of the company’s insignia. However, a flat logotype redesign that pays homage to the original was added in 2021. This time, it does a terrific job of showcasing the understated sophistication that is a feature of every Volvo, and we’ll see it on new vehicles next year.
  • The Iron mark logotype, which was included in Volvo’s early cars, replaced the basic logo used by the company’s founding until a few years later as the official one. Additionally, a banner with the Volvo logo was used. For a little less than three decades, this logo was in use.
  • They changed The Volvo name to a simple wordmark in a serif font in 1959. A new logotype was also unveiled, which encloses the Volvo wordmark in the Iron mark. Of course, this was the emblem used on grilles, steering wheels, interior trim, and other things.

Volvo Car Pricing

Swedish design represents more shapes and sizes than ever in the current Volvo lineup. Depending on trim, most employ a 2.0-liter engine version from the brand that includes a turbo, a supercharger, and a hybrid system.

The diminutive XC40 crossover, the newest addition to the family, is the brand’s smallest vehicle. It adopts a more cartoonish, boxy approach to the XC90, the brand’s first SUV. It is available as a mild hybrid or an all-electric car.

And while we’re talking about electric cars, there is also the C40 EV, which is more like a hatchback. While the XC60 bridges the gap between it and the XC40, the XC90 remains the brand’s flagship.

Below is a list of different Volvo car brands and their prices

Volvo Car BrandPrices
2021 Volvo XC40$33,700 – $41,500
2021 Volvo S60$37,750 – $64,800
2021 Volvo V60$40,950 – $67,300
2021 Volvo XC60$41,700  – $69,500
2021 Volvo V60 Cross Country$45,450
2021 Volvo XC90$49,000 – $70,250
2021 Volvo S960$51,550 – $60,050
2021 Volvo V90$51,800 – $57,800
2021 Volvo V90 Cross Country$54,900

Volvo Sedan

There are different brands of Volvo Sedan. They include:

#1. The Volvo S60

The Volvo S60 is a brand-new performance sedan with top-of-the-line technology throughout the cabin and luxurious furnishings. For the 2022 model year, there are three distinct models available:

  • The Volvo S60 Momentum
  • Volvo S60 R-Design, and
  • Volvo S60 Inscription.

Sliding into a new car with leather upholstery and a top-of-the-line sound system will improve your morning commute.

  • A 24/7 horsepower
  • The torque is 258 pound-feet.
  • 11.6 cub ft of load space 26 City/35 Highway MPG
  • Five seats, 187.4″ long, 80.3″ wide, and 56.6″ tall.

#2. The Volvo S90

This is a classy sedan that offers full-size assurance and standard AWD accuracy. The Volvo S90 is the benchmark for the Volvo sedan series, with 295 horsepower and competitive fuel economy ratings. 

The sculptural contours emphasize the outside styling while also providing a glimpse inside the interior and under the hood.

  • 275.2 horsepower
  • Torque output of 310 pound-feet
  • 23 City/31 highway MPG 13.5 cubic feet of cargo
  • Five seats, dimensions 200.1″ long, 79.5″ wide, and 57.1″ tall.

#3. The Volvo S90 Recharge plug-in

In contrast to plug-in hybrids that rely on a gasoline engine, the Volvo S90 Recharge plug-in hybrid offers you the convenience and effectiveness of an all-electric range. Take a spin in the Volvo S90 Recharge sedan to experience strong performance and thoughtful engineering while getting a charge out of your drive.

  • 455 or more horsepower
  • Torque of up to 523 pound-feet
  • 13.5 cub. Ft. of cargo at 63 MPGe
  • Five chairs
  • 200.1″ long, 79.5″ wide, and 57.1″ tall.

Is Volvo Swiss Or German?

Volvo Cars is a Swedish firm that started producing safe and opulent automobiles in Gothenburg, Sweden. Assar Gabrielsson and Gustaf Larson established the firm in 1927, and the first automobile ever made was the V4, also known as Jakob.

Does Volkswagen make Volvo?

Despite initial denials and rumors that Volkswagen would acquire Volvo Cars, the Swedish automaker was finally acquired by Geely Holding Group.

Is Volvo Now a Chinese Company?

The Chinese business is owned by Zhejiang Geely Holding Group, which also controls more than 15 other automakers, and currently owns Volvo.

Are Volvo Good Vehicles?

Volvos are incredibly reliable vehicles with top-notch elegance and many safety honors. Experts in the automotive industry, Edmunds and Car and Driver, concur, awarding the current Volvo fleet average scores of 7.8 and 8.6, respectively.

Is Volvo Expensive To Maintain?

Volvos are less expensive to repair than other luxury models, despite the Volvo brand being placed higher in cost on a list by Your Mechanic Inc. It costs an average of $100 more to maintain a Volvo than an Audi over ten years of ownership.

Is Volvo a Luxury Car Brand?

Volvo does indeed produce high-end automobiles. Excellent-end equipment, comfortable interiors, and consistently high safety standards make Volvo vehicles and SUVs so coveted.

Why Is The Volvo Emblem a Male Symbol?

Contrary to popular belief, Volvo didn’t select the male gender sign to convey a message of power and masculinity. Iron’s chemical symbol served as the inspiration for Volvo’s emblem. To represent iron, alchemists utilized the same image that was used to describe the male gender.

What Does Volvo Logo Mean?

The Spanish term for “I roll” is closely related to the word Volvo, which represents Volvo’s ambition to make transportation simpler. We may see an old chemical sign for iron in the company’s emblem, a circle with an arrow pointing outward.

Volvo claims that the redesigned emblem is a “contemporary” rendition of the original that tries to preserve its essence. The brand’s 1927 circular form and upward-pointing arrow are still present in the new logo, a flat, all-black design.

Why Does The Volvo Have a Female Symbol?

The chemical sign for iron is where the Volvo logo initially originated. To represent iron, alchemists employed the same pattern used to describe the male gender.

What Does Volvo Have a Moose?

A vehicle’s ability to react to unexpected threats is being tested. Since its inception in Sweden, where people are more likely to encounter moose than we are, the idea has gained popularity throughout Europe.

Does Volvo Use Fake Leather?

They drew customers to synthetic upholstery because it is environmentally friendly. Volvo will stop supplying genuine leather in its vehicles by 2030 due to the sustainability of synthetic leather upholstery. The move will take place gradually over time, as would be expected.

Volvo Logo FAQs

In conjunction with the reactivation of VOLVO, the historic chemical symbol for iron—a circle with an arrow pointing diagonally upward and to the right was chosen as the company’s logotype. One of the earliest and most widely used ideograms in Western culture, it was initially used to represent the planet Mars under the Roman Empire.

How Trustworthy Is the Volvo Name?

Depending on where you look, Volvo is a car brand with reliability that ranges from average to above average. Volvo is, therefore, probably not your first pick if you’re seeking the most dependable brand. On the other hand, if you buy a Volvo, you can be sure it will be a rather reliable vehicle. However, just as with most automakers, some models from Volvo are more trustworthy than others. It’s also important to note that Volvo does higher in other reliability metrics.

Does Volvo’s new logo exist?

In the 97-year history of the company, Volvo switched to the seventh iteration of its logo in late September. The new, graphically flattened, all-black design replaced the previous iteration’s three-dimensional, chrome-effect symbol.


We have successfully explained what Volvo Logo means and the details of its history.

In all of Volvo’s brand messages, the logo is present. The automobiles have it. It’s on letterheads. On actual clothing and accessories. 

The Volvo emblem, however, has a fascinating backstory for those who enjoy deciphering the finer points and symbolic meanings of logos and other visual representations.


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