EUROPEAN CAR BRANDS: Top 19+ Luxury European Car Brands in the USA

European car brands in the USA and their logo
image credit Jess

European car brands are some of the most luxurious and high-end cars in the market. Despite the presence of rival automotive behemoths in the USA and Asia, European car brands have maintained their high standing, becoming a vital part of the global automotive legacy. They are the epitome of beauty, awe-inspiring performance, and long-standing tradition. So, in this article, we’ll discuss top luxury European car brands in the USA and the car logo.

Furthermore, when thinking about luxury or sports automobiles, the first names that come to mind are Ferrari, Mercedes, or Audi.
Each well-known automobile brand has a history of at least 50 years, and the majority of them have been a part of the world history for at least a century. This is why they are and will continue to be difficult to dethrone in a global symbolic ranking of the best or most renowned automobiles.

Luxury European Car Brands

Luxury European car brands have got designs with style and high-quality taste in mind; they are costly but well worth the investment. So, here’s a list of Luxury European car brands you should check out:

#1. Aston Martin

Aston Martin has always been a company that has let its cars speak for themselves since its debut. ‘Bamford & Martin Ltd,’ founded in 1913 by Robert Bamford and Lionel Martin, has grown into a famous brand linked with status and refinement. Aston Martin has always stood for superb, civilized high-performance sports cars, designed and constructed by skilled manufacturers, since its inception. There is a unique place in the market and in the affections of classic sports car enthusiasts that conform to this concept. The three essential elements of Aston Martin are power, beauty, and soul. This automobile also gives rise to the freedom and pleasure of driving on the open road. Which makes it one of the luxury European car brands for you.

#2. BMW

The BMW Group, since its inception in 1917, is relatively one of the world’s largest car manufacturers. Hence, controlling three of the industry’s most prestigious premium brands: BMW, MINI, and Rolls-Royce.

BMW automobiles have consistently exceeded expectations with each model that has been introduced to the market. However, owing to their zealous commitment to providing the best in the luxury car market sector.

BMW has also been ahead of the curve by developing new IT features that enhance the driving experience, such as the iDrive and ConnectedDrive.

Everything about a BMW exudes quality, not only the real style and the lavishly appointed interiors. All BMW vehicles feature innovative technologies that ensure the highest levels of safety, comfort, and driving pleasure, and every aspect of a BMW reinvents the driving experience.

#3. Ferrari

Ferrari is regarded as one of the most prestigious luxury European car brands ever created. It is also arguably the most globally known symbol of wealth and exclusivity in Italy. You’ll feel the adrenaline pumping while driving a Ferrari, and no matter where you’re going, you’ll have an unforgettable experience full of gratifications, power, and excitement: in short, you can’t go wrong by getting a Ferrari for your next trip.

#4. Jaguar

Jaguar Cars Ltd is a British automobile manufacturer that came into existence in 1922. It began by manufacturing motorcycle sidecars before moving into the automotive business. Jaguar gained a reputation for producing beautiful luxury and executive vehicles, and its engineering has been praised for its precision and efficiency.

As a result, the Jaguar automobiles have a degree of elegance that generates agility that is rare in a vehicle that provides you with a richness of luxury, security, and calming elegance all at once.

#5. Lamborghini

Lamborghini began its long relationship with the automobile industry in 1963. Ferruccio Lamborghini, the business’s iconic founder, formed the company with the goal of building a polished sport automobile to compete with established manufacturers like Ferrari. Lamborghini is notable for producing high-performance premium vehicles all around the world.

A Lamborghini is a symbol of desire, and it is a vehicle that speaks to the heart of its owner more than any other vehicle. A Lamborghini gives you a genuine unique driving experience. Lamborghini’s lineup defines the term “supercar”; it has no bounds, is intense, aggressive, and unmistakably unique.

#6. Mercedes-Benz

Mercedes-Benz is a luxury and high-performance automobile brand held by Daimler AG, which was created in 1902 by Gottlieb Daimler.

Mercedes cars have always had a relationship with excellence, thanks to the great engineering know-how that has been passed down through the generations.

The Mercedes three-pointed star has become a status symbol for elegance and business and is one of the world’s most recognizable logos. Furthermore, effortless superiority, dynamism, charm, safety, and premium quality for each individual component are all essential characteristics of a Mercedes vehicle.

#7. Porsche

Ferdinand Porsche had already gained over 30 years of profitable experience with leading automobile manufacturers when he founded his own engineering firm in 1931. Porsche cars have always reflected the company’s strong values, which have always ensured that nothing gets in the way of their principles. These automobiles have emerged in such a unique way that few other luxury European car brands can match their ability to fulfill their own high standards paired with the fact that they know exactly what they’re doing. Porsche automobiles are synonymous with high quality, terrific performance, top safety, and outstanding practicality, in addition to their visual appeal. If you ask a Porsche enthusiast, he will most likely say that he has never driven another car after trying one.

#8. Rolls- Royce

Rolls- Royce’s dates back to 1903 when the company was still using the name Rolls Royce Limited. Since its inception, Rolls-Royce has produced instantly recognizable automobiles that have established the company as a global icon. The new generation of Rolls-Royce cars were inspirations from the most evocative models of the past, and it’s amazing how the superiorly design these shapes and beautiful lines, when perfectly blended, carry the Rolls-Royce tradition into the future.

Every Rolls-Royce is handcrafted and hand-finished to the highest standards by the industry’s best technicians and craftspeople. It is because of this strategy that each Rolls-Royce is unique. Rolls-Royce Motor Cars have never accepted anything less than the best.

That is why Rolls Royce is one of the European most fascinating luxury car brands well-known around the world as the ultimate luxury automobile. Rolls-Royce automobiles have stood for absolutely remarkable engineering, quality, and reliability for over a century.

#10. Audi

August Horch started the company HORCH & CO in Germany in 1899, and this is where the Audi story begins. In 1901, he co-invented his first car with the cooperation of 15 coworkers. The car’s top speed was 32 km/h. He later had to abandon his own company in 1909 owing to serious problems with the commercial management and created Audi.

Audi automobiles are now notable not only for their precise sophistication design and elegance but also for consistently generating unique and original concepts. Audi automobiles have the rare ability to combine elegance, luxury, and comfort.

#11. Bugatti

Ettore Bugatti created Automobiles Bugatti in 1909. Bugatti automobiles gain admiration for their aesthetically pleasing designs as well as the large number of races they have won. ( Ettore Bugatti died in 1947, taking with him his marque, because his son had died in 1939, leaving the company without a successor. In the 1950s, Bugatti debuted its final model before being bought out for its airplane parts business. In 1987, an Italian entrepreneur bought the brand rights and resurrected Bugatti with a small number of high-end sports cars. The Volkswagen corporation now owns the company. Bugatti cars are popular because they tend to blend originality, luxury, elegance, and superb design.

Read Also: FRENCH CAR BRANDS: 21+ Old French Car Brands in the USA (Exhaustive List)

Top European car Brands

The European automobile industry has risen to the top of the world. European automakers are notable for their high-quality vehicles, cutting-edge technologies, and also forward-thinking marketing & design.

The popularity of the world’s greatest luxury car brands is a good predictor of future sales and trends in the global automobile market. Every top car brand on our list is worth an investment because most of these cars brands have many years of experience. In addition, they are the most sort after brands and are at the forefront of what customers care about.

#1. Volkswagen remains Europe’s best-selling automobile brand. Volkswagen is a German carmaker in Wolfsburg that came into existence on May 28, 1937, by the German Labour Front under Adolf Hitler. It is the flagship brand of the Volkswagen Group, the world’s largest carmaker.

Other top European car brands include;

  • AUDI
  • BMW
  • Land Rover
  • Lamborghini
  • Mercedes
  • Bugatti
  • Peugeot
  • Ferrari
  • Jaguar
  • Maserati
  • Volvo
Read Also: GERMAN CAR BRANDS: The Most Reliable Brands in 2022 (Updated)
European brands car logo

The majority of this European car logo provides further information about each manufacturer and its distinct design. It is also one of the characteristics that we use to identify a specific car brand. Some of the meanings associated with each European car logo on our list are included below.

The stud farm is represented by the horse on the Porsche emblem, which was derived from Stuttgart’s Coat of Arms. The Porsche logo pays respect to Porsche’s headquarters in Stuttgart, Germany.
While the Porsche emblem has become a symbol of luxury, status, and automobile performance. The Porsche emblem is largely regarded as one of the most enduring, memorable, and well-known in the automobile business.

The Volkswagen logo is widely regarded as one of history’s most recognizable and renowned trademarks. Volkswagen means “people’s car” in German, and the company’s current global advertising slogan is simply “Volkswagen.” The pronunciation in American English is rough “volks wagen.”

In the Rolls Royce logo, when writing the companies name a hyphen always separates the Rolls from the Royce. The hyphen symbolizes the collaboration and “friendly” relationship between the two co-founders.
The “Spirit of Ecstasy” or “The Flying Lady,” sculpted by Charles Sykes as a statue to adorn Rolls Royce cars, is also a vital aspect of the Rolls Royce firm. By revealing the Spirit of Ecstasy as a sign of their immense passion and love, this Lord memorialized their tragic love.

The Jaguar logo may be found on the hood of nearly every Jaguar model. It is also widely recognized as one of the most recognizable and popular vehicle emblems in history.

The Lamborghini logo is widely notable as one of the most identifiable and iconic automobile emblems in history. The gold hue in the Lamborghini emblem represents the automaker’s quality and long history, while the black color represents its power, grandeur, integrity, and elegance.

The Volvo logo’s blue hue represents the brand’s excellence and dependability, while the silver color represents its sophistication and innovation.

The Mercedes logo is a highly successful business logo that is easy to recall and recognize because of its startling simplicity, clarity, and consistency. Black and silver are the most common hues in the Mercedes logo. The silver color represents elegance, integrity, and purity, while the black color represents sophistication, inventiveness, and perfection. It is currently one of the most popular and instantly recognizable European car logos in the world.

The BMW logo is largely considered to be one of the best vehicle logos in graphic design history. The BMW emblem, however, consists of three strong colors: blue, white, and black. The black color reflects the company’s elegance and excellence, while the white hue represents purity and charm. The blue color, on the other hand, represents the product’s strength and dependability.

The Audi symbol consists of four ceiling rings that represent the four Auto Union manufacturers. The initial ring from the left side represents Audi, the next represents DKW, the third is Horch, and the fourth ring is Wanderer.

European Car Brands in the USA

In the USA, Mercedes-Benz is the best-selling European car brand among all other brands. In the meantime, BMW has surpassed Volkswagen as the second most popular European car brand in the United States. Below are some of the European car brands you can find in the USA.

#1. Mercedes-Benz

Mercedes-Benz is a German automobile manufacturer and a branch of Daimler AG, best known for luxury vehicles, buses, coaches, and lorries. It’s also the name of the world’s oldest continuously manufacturing car line. BMW, Audi, Lexus, Cadillac, and Infiniti are its current competitors in the automobile industry. It is one of the luxury European car brands you can find in the USA.

#2. BMW

BMW (Bayerische Motoren Werke) is a German vehicle manufacturer that came into existence in 1916. It also owns and manufactures Mini automobiles and Rolls-Royce Motor Cars. Along with Mercedes-Benz and Audi, BMW is one of the top three luxury automakers in the world.

#3. Porsche

Porsche is a German automaker notable for its high-performance and premium sports vehicles, as well as SUVs and sedans. Ferdinand Porsche founded Porsche in 1931 as a design engineering department.
Porsche AG is based in Stuttgart and is owned by Volkswagen AG, which is majority-owned by Porsche Automobil Holding SE. The 718 Boxster/Cayman, 911, Panamera, Macan, Cayenne, and Taycan are among Porsche’s current models.

#4. Volkswagen

Volkswagen is the largest European automobile manufacturer and also one of the global leaders in the automotive industry. This European car brand is one of the brands you can find in the USA

#5. Audi

Audi AG, or simply Audi, is a luxury vehicle manufacturer based in Germany that designs, engineers, manufactures, promotes, and distributes luxury vehicles. Since 1966, Audi has been a majority-owned subsidiary of the Volkswagen Group. Moreover, Audi, along with BMW and Mercedes-Benz, is some of the European world’s most popular luxury car brands available in the USA.

#6. Ferrari

Ferrari is a high-end and high-performance racing car, supercar, and luxury sports car company based in Italy. Enzo Ferrari created Auto Avio Costruzioni out of Alfa Romeo’s race division in 1939, and the firm constructed its first car in 1940. The company’s beginning as an automobile manufacturer, however, is generally regarded as being in 1947, when the first Ferrari-badged vehicle was constructed.
Ferrari was named the most powerful brand in the world by Brand Finance in 2014. The 1964 250 GTO reached an all-time record selling price of $70 million in June 2018, therefore making it the most expensive automobile in history.

#7. Volvo

Volvo Car Corporation is a Swedish luxury automobile manufacturer that was founded in 1927 and is based in the VAK building in Gothenburg, Sweden. AB Volvo owned Volvo Cars until 1999 when the Ford Motor Company bought it as part of its Premier Automotive Group. However, In 2010, Geely Holding Group bought Volvo Cars from Ford.

#8. Jaguar

Jaguar came to the limelight in 1922 and is now a division of Jaguar Land Rover, however, Tata Motors owns the Jaguar brand, which was bought from Ford in 2008. Jaguar’s competition is unusually broad because it operates in both the performance and luxury segments. In the United States, it includes Porsche, Mercedes-Benz, BMW, Lexus, Cadillac, Infiniti, and Lincoln.

#9. Bentley

Bentley Motors Limited is a British firm that designs, develops, and manufactures hand-built premium automobiles. It was founded by W. Bentley in Crewe, England, and is also a division of Volkswagen AG.

#10. Land Rover

Land Rover is a four-wheel-drive car brand owned by Jaguar Land Rover, a British multinational car manufacturer that has been owned by India’s Tata Motors since 2008. The Rover Company first used the Land Rover name for the Land Rover Series, which debuted in 1948. While It grew into a brand that now includes Defender, Discovery, Freelander, Range Rover, Range Rover Sport, and Range Rover Evoque, among other four-wheel-drive vehicles.


Mercedes-Benz, Audi, BMW, Porsche, Opel, Volkswagen, Fiat, Alfa Romeo, and Ferrari in Italy, and Aston Martin, Bentley, and Jaguar in the United Kingdom are among the major European vehicle brands. Renault, Peugeot, and Citroen are proudly some of the car brands from France, but Dacia and the popular Skoda are from smaller countries like Romania and the Czech Republic. Sweden is also known for its high-quality Volvo brand.


This article should NOT be used as a guide for purchase, it’s solely for informational purposes. We thereby emphasize that we do NOT endorse any of the brands in this post. They are subject to your choice of decision and verification. We are not sponsored by any of the brands and the information provided here is to the best of our knowledge.

Frequently Asked Questions

What car manufacturers are based in Europe?

BMW Group, DAF Trucks, Daimler, Fiat Chrysler Automobiles, Ford of Europe, Hyundai Motor Europe, Iveco, Jaguar Land Rover, Opel Group, PSA Group, Renault Group, Toyota Motor Europe, Volkswagen are among the 15 European car, van, truck, and bus manufacturers represented by the European Automobile Manufacturers’ Association.

What are the top 10 luxury car brands?

The top 10 luxury car brands are BMW, Mercedes-Benz, Audi, Tesla, Porsche, Lexus, Volvo, Lamborghini, Ferrari, and Land Rover.

Why European cars are expensive?

European automobiles are not simply costly because they are luxurious. Labor expenses are high in Europe, particularly in wealthy countries like the United Kingdom and Germany, where many vehicles are manufactured. These expenditures are factored into automobile prices, which helps to keep them high.

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