Facebook Logo: What Inspired the Logo? (Detailed History & Evolution)

Facebook Logo
Photo Credit: Internet Matters

Facebook is undoubtedly the most recognizable social media corporation on the planet. Since its public release in 2006, the platform has grown and developed in leaps and bounds. Also, the company, which is now called Meta, owns popular social media sites like Instagram and WhatsApp. As a result, the Facebook logo has become one of the most well-known social media logos of all time.

Social media is becoming much more than a means of socializing and communicating. It is now a popular source of revenue and a marketing channel for many people. Brands use social media handles and pages to market and sell their products and interact with their customers.

But let’s look at the evolution of the Facebook logo to see how it became such a well-known icon today.

Facebook’s History

Mark Zuckerberg was in his second year of college at Harvard University in 2003. While intoxicated, as Zuckerberg admitted in one of his early blog posts at the time, he quickly created a website called “FaceMash” where Harvard students could compare two pictures of fellow students and vote on which one was more attractive. The university quickly removed the website, and Zuckerberg narrowly avoided expulsion. Regardless, the groundwork for Facebook had been laid.

In 2004, Mark Zuckerberg decided to launch “TheFacebook,” an online directory of Harvard students. Six days after the site launched, Zuckerberg was accused by three fellow students of pretending to help them build a site called HarvardConnection.com and then using their ideas to build a competing website. The students contacted the university newspaper, the Crimson, and an investigation was launched. Despite the controversy, TheFacebook was a big hit on the Harvard University campus. Half of all undergraduate students at Harvard had accounts on the website within the first month.

At first, only Harvard students could join TheFacebook, but Mark Zuckerberg quickly made the site open to students from Yale, Stanford, and Columbia. Soon, all Ivy League schools, then most universities in Canada and the United States, and finally anyone in the world could join.

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Later that year, Facebook became a company, and Sean Parker, who had helped Mark Zuckerberg with the website’s development informally, was named president. In 2005, the “the” was dropped from the website’s name, and the company paid $200,000 for the domain name facebook.com.

Facebook remained a private company until its initial public offering in 2012. Since its initial public offering (IPO), Facebook’s stock has done very well because the company keeps adding active users and making more money through advertising. Facebook and its CEO, Mark Zuckerberg, are embroiled in yet another controversy, this time over the company’s use of private user data. In 2017, Zuckerberg was called to testify before Congress about Facebook’s use of data, censorship on the website, and how the company may have influenced the 2016 presidential election.

Despite this, Facebook remains a highly profitable company. But what role has Facebook’s logo played in the company’s phenomenal success, and what is its history?

The Facebook Logo’s Evolution

Except for a few minor changes, the Facebook logo hasn’t changed much since its inception. The company name has always been written in white lowercase letters on a blue rectangle.

The platform was initially called “The Facebook,” and the logo was the bracketed solid word “thefacebook” written in light blue on a deep blue background. The letter “The” was removed in 2004, and the font color was changed to white. Since then, the Facebook symbol has retained its traditional rectangular shape.

Mark Zuckerberg had a condition called deuteranopia, which made him colorblind in the red-green spectrum. This makes the color scheme of the logo even more interesting. He could (and still can) distinguish between shades of blue that most of us cannot. There is a lot of speculation surrounding the situation, as many people agree with The New Yorker’s assertion that Mark’s vision defect prompted him to use the blue background. It should be noted that the only changes to the new Facebook logo were the font and blue rectangle shades.

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That is correct, but only in part. People know that color is important in marketing because it directly affects what people want to buy. Some research has been conducted on the impact of specific colors on the degree of success, and conclusions have been reached as to which color works best in which sphere. Black is often chosen as the most “elegant” and “professional” color by fashion houses, cosmetics manufacturers and retailers, and construction companies, among other places. Green has a calming effect and is useful in science, education, and ecology, among other things. Because blue is more “high-tech,” clean, and spacious, it is used to mark the identity of many IT companies whose design teams rely on professional opinion. Facebook is no exception in this regard.

The combination of blue and white creates an even stronger sense of purity and youth, and it inspires one to pursue greater goals. So, the Facebook symbol, like many other well-known logos with a similar color palette, uses this combination to show optimism and determination to carry out their strategy.

Facemash’s Logo (2003)

The first logo created by the company was for the website “FaceMash.” It displayed the website’s name in white, blocky uppercase letters on a maroon background. While not technically a Facebook logo, it laid the groundwork for something truly extraordinary, and we see this style replicated throughout the Facebook logo evolution.

Facebook’s Logo (2004)

The new logo, renamed “The Facebook,” featured the name in a bracketed, lowercase font. The title contained no space between the two words, and the characters were written in a light blue font on a dark blue background. Furthermore, there was an odd square bracket around the name.

The Original Facebook Logo (2005)

The company dropped the “The” from the name and the logo. The original Facebook logo used a sans-serif white typeface and lowercase letters to spell out the company’s name. The new logo was also taller, with the blue background being a few shades darker than before.

Modified Facebook Logo (2015)

The typeface was changed in this version to a more modern, softer font. The letters were still in white ink. The background, on the other hand, was lightened a few shades. The modified forms of many other characters, as well as the new shape of the letter “a,” were the most memorable aspects of this logo.

The Facebook Logo Has Been Revised (2019)

The blue background was no longer visible in 2019. The color used was medium blue on a white background. The new logo looked great and was a big hit with users who hadn’t seen a new logo or change in a long time. Even the icons now have a circular background rather than a square.

Redefining the New Facebook Logo (2021 – Present)

Since 2015, the Facebook logo, which was released at the time, has been seen all over the world. However, this is due to the fact that it has only ever been tweaked very slightly, as many people are unwilling to make that mistake. The company’s goal was to simplify design and aesthetics in favor of utilitarian values.

The new, vastly improved, and the streamlined logo looks great on a variety of screens. It also gives off a sense of modernism and simplicity, which is in line with today’s strict design standards. The smaller, simpler logo looks great on the small screens of our phones, which marks the beginning of the smartphone era.

The company’s color palette has sparked a lot of speculation. According to sources, Facebook CEO Mark Zuckerberg has deuteranopia, also known as color blindness and, more specifically, red-green blindness. He can, however, detect minute differences in blue shades that most of us would overlook.

The New Yorker was the first to claim that the use of a blue-toned color scheme was influenced by this disorder. And, considering the design changes that the logo has undergone over the years, only the shade of the blue background and the font itself has been altered.

In fact, many social media icons use blue in their logos, such as the Discord logo or the Myspace, Telegram, and Skype logos.

The font used in the Facebook logos and wordmarks is a custom-designed sans-serif typeface. Lowercase characters are styled similarly to those found in popular fonts such as Fact Bold and Nuber Next Heavy.

The modern Facebook logo, on the other hand, is written in a modified version of the Klavika Bold font. Style, on the other hand, is similar to that of the past. The contours of a few letters, as well as the shape of the letter “A,” distinguish it from Klavika.

This font was designed by Eric Olson, and it was modified by expert graphic designer Joe Kral.

The icons, like the Facebook logo, have evolved with the times. With each redesign, the icons became more straightforward and minimalistic.

The first Facebook icon on the list was the most complicated. In a light blue frame, the classic lowercase letter “f” with a slight shade at the back was placed. However, between 2009 and 2013, the logo was altered to include a light blue line at the bottom of the icon.

The icon’s border was removed in 2013, and the image was altered to appear as if a shape resembling the letter “f” had been cut from a blue sheet. Finally, the current design, released in 2019, saw the icon’s first significant change – the background is now round rather than square.

These symbols are also ideal for use on business cards as social media icons. Because most businesses and private contractors now use social media for business, it is an excellent way to attract new customers.

The Facebook Logo’s Popularity

There’s something to be said for a logo that is seen at least once a month by 2.19 billion people worldwide and by most people at least once a day. Nonetheless, the Facebook logo is something that few Facebook users think about when they log in.

Unlike many other companies, Facebook does not struggle to raise brand awareness. So, the Facebook logo has become less of a marketing tool and more of a symbol for the company that hasn’t changed much since it started.

The fact that Facebook has kept its logo’s simple design the same may say something about how well it works, but it says more about how the company feels about its logo. Facebook does not require a flashy logo that changes on a regular basis to attract users to its site. What they require is a simple and consistent logo that Facebook users around the world will recognize and associate with everything the company has come to represent.

In this regard, the Facebook logo does exactly what it should, playing a prominent role in the website’s design but not being widely used as a marketing tool. While it is true that Facebook does not rely on its logo in the same way that many other companies do, the Facebook logo still plays an important role in the brand’s image and has been present throughout its incredible history.

The original Facebook logo was created using a customized version of the Klavika font. Eric Olson created the font, while Joe Kral, a type and graphic designer, modified it. Mike Buzzard, the co-founder of the Cuban Council, was in charge of the project. Buzzard was offered equity for the work but declined.

Emblems of the Official Pages

The icons for Facebook official pages (for example, Security, Mobile) have been updated multiple times. In 2013, one of the most important redesigns occurred. Older badges had a more broad color palette, with each one containing more than two colors or at least many shades of blue. In comparison, the new icons used only two colors (the characteristic “Facebook” blue and white).

The modified symbols from the previous icons (the shield and the lock) were used in the revised icons for the Security and Privacy pages, while other badges were completely redesigned. Instead of the two students seen on previous University icons, the new one has a stylized representation of a square academic cap.

The Colors Black and White

The monochromatic Facebook logo retains the composition and outlines of the original blue and white insignia but appears slightly different. The world’s most famous social media’s black and white visual identity concept consists of square and circular emblems, a simple “F” on a white background color, and, of course, a nameplate. The icon can be used with or without the logotype, depending on the situation.

The white sand-serif “F” in lowercase is placed on the right side of the solid black figure with rounded angles in the case of the square symbol. The letter’s tail emerges from the square’s bottom line, cutting it and adding more air. The circular icon is similar, but the white “F” is smaller and more delicate in this case. However, as of 2019, the circular Facebook insignia includes a white “F” in the center of the dot.

The sleek and bold lowercase “F” done in black and put on a white background is the third choice for the monochrome Facebook icon. This is the most laconic and severe rendition, but it is instantly identifiable all around the world.

The logotype can also be used in two ways: simply with black lettering on a white background, or in reverse, with white text on a horizontally stretched black rectangle.

Facebook renamed as Meta in late 2021. While the Facebook app remains branded Facebook, the corporation that owns Instagram and WhatsApp is now known as Meta.

According to Facebook, the firm has rebranded as Meta as it seeks to create the Metaverse, a digital realm that unites all of the company’s platforms and apps.

According to the Meta website, Facebook is constructing the next generation of digital connectivity. Meta is moving beyond simple social networking platforms to achieve this goal, utilizing technologies such as virtual and augmented reality.

The Meta logo can be seen above. Because Meta is still relatively new, its logo hasn’t seen as many alterations as the Facebook logo has.

However, Meta may change its logo in the future.

The Meta logo, on the other hand, is not without debate.

Dfinity, a Swiss corporation, has sued Meta Platforms (the official name of Facebook) for using a logo that it claims was stolen from them.

Dfinity is the operator of a public blockchain network. Both logos use an Infinity logo, which makes them look quite similar.

It is known as an Infinity logo because it never ends – it is similar to a circle that goes round and round.

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While the Dfinity logo is slightly more stretched out than the Meta logo, which resembles an M, the two are quite similar. Dfinity stated that Facebook’s “sordid” history would tarnish its brand because people would associate the emblem with Facebook.

When referring to Facebook’s shady past, it was most likely referring to the myriad scandals the company has faced, particularly around data privacy.

The Meta logo is also strikingly similar to the emblem of the M-sense app, which assists people with migraines. In my opinion, the M-sense logo, which has a white infinite sign, resembles the Meta logo far more than the Dfinity logo.

M-sense is based in Berlin, and it tweeted sarcastically that it was honored that Facebook replicated its logo, but that it hoped Facebook would also be inspired by its data protection rules.

But it’s not just the logo. The name Meta was allegedly taken from a Chicago-based corporation of the same name.

According to that company, Facebook’s lawyers made many attempts to persuade them to sell the brand to Facebook. When the company refused to consent, Facebook took the name regardless in the hopes of burying the original Meta Company with a big marketing effort advertising itself as the original Meta.

Meta, the original startup, eventually sued Facebook for this.

When Will Facebook’s Logo and Icon Change Again?

It is unclear when Facebook will update its logo or icon, as well as the Facebook Messenger logo. The last substantial alteration was only a few years ago, yet even then, the overall design of the logo remained very consistent.

As Facebook moves closer to the Metaverse, it’s possible that the Facebook logo will be updated as well.

Interesting Facebook Facts

As you may know, Mark Zuckerberg founded Facebook in 2004 as a private online student directory for Harvard students. However, it began as a “Hot or Not” clone website that allowed Harvard students to score and compare the attractiveness of two users.

While we’ve gone over the Facebook logo extensively, let’s go over Facebook’s history and some intriguing facts about the firm that you might find interesting.

Facebook Is One of the World’s Most Valuable Brands

Facebook is not just the most popular social media network in the world; it is also one of the most valuable brands in the world. With a market capitalization of more than $100 billion, Facebook is second only to Apple, Amazon, Google, Microsoft, Walmart, and Samsung.

That means Facebook is worth more than Toyota, Mercedes-Benz, TikTok, and even China’s Agricultural Bank and China Construction Bank!

Instagram is Owned by Facebook.

Instagram is another well-known social media network. Burbn, a mobile check-in app, was where it all began.

However, because it was so similar to Foursquare, the founders decided to rename it Instagram and focus more on the app’s photo-sharing features.

The iOS version was published in 2010, and the Android version in 2012. Instagram was purchased by Facebook in 2012.

That is why Facebook and Instagram are so intertwined. You may, for example, link your Instagram tales to your Facebook stories and see who is watching your Facebook stories in the Instagram app.

You can also sync your Instagram and Facebook profile information.

Instagram’s logo and icon have also seen numerous alterations throughout the years. Although it began with the word “Instagram” in black letters in the Billabong typeface, it now includes the word “Instagram” in a custom font called Instagram Sans Headline.

You may remember that the original icon was a Polaroid camera that could be used in different ways. Instagram later switched to the present icon, which, while many users disliked it at first, is now the sole icon most users connect with it.

Whatsapp Is Also Owned by Facebook.

WhatsApp was established in 2009. Many people are unaware that the popular messaging and calling app was never intended to be a messaging app!

WhatsApp was created to provide people with status updates about the people in their contact lists. You’d be able to see, for example, that your pal Henry had a low charge and that your friend Alicia was at the gym.

People will be able to use WhatsApp to let their friends know when they are available and give them other information.

But when Apple introduced push notifications in 2009, users could get messages from an app at any time (even when they weren’t using the app), WhatsApp became a messaging service that people used to send messages to their connections.

WhatsApp took off with it.

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Many individuals are also unaware that WhatsApp is not always free. Text message costs used to be covered by a $1/year subscription fee.

That price, however, was withdrawn in 2016, and WhatsApp is now a 100% free service with no advertisements. At the same time, some people say that WhatsApp’s rules about privacy and data protection need to be changed a lot. Instead, they prefer programs like Signal that protect privacy.

In 2014, Facebook purchased WhatsApp. It initially pledged to keep user data separate.

However, the EU fined Facebook €110 million for failing to meet those obligations. According to the EU Commission, Facebook put WhatsApp numbers and other information into its ad algorithms. Facebook said it did this by accident.

What’s wonderful about WhatsApp is that its logo hasn’t changed throughout the years. It still has the white chat bubble with a white phone in the middle on a green background that all WhatsApp users are familiar with.

WhatsApp Business has a very similar logo, except instead of a telephone icon, it has a white B in the center. WhatsApp Business is a distinct app built for business owners that have separate phone numbers from their personal ones; it is also completely free to use.


Facebook has evolved significantly over time, both in terms of the logo and the software itself.

It has also added several features, such as Facebook Messenger and reaction buttons, and acquired other firms like Instagram and WhatsApp, making it one of the world’s largest companies.

Despite its humble beginnings, Facebook has grown to become one of the world’s most well-known corporations.


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