NEW YORK TIMES LOGO: Why Is The New York Times called the Gray Lady

The New York Times Logo
Image Source: 1000 Logos

The New York Times logo is one of the most recognizable in the world, and it hasn’t changed much since it was first made 150 years ago. Even though the logo has been present for decades, it has only seen minor modifications. It was included in the newspaper’s debut issue, and the well-known publication has yet to see the need to change it much since. The logo is only part of what has made this newspaper timeless; the wordmark hasn’t even been close to a complete overhaul. Also, the logo is not only a good example of a memorable wordmark, but it is also one of the most influential logos of all time. It changed the way people thought about wordmarks in a big way. In this article, we will discuss why the New York Times is called the “old lady.” 

Brief History of the New York Times

The New York Times (sometimes known as The Times) is a newspaper that is published in New York and widely read around the world. But the newspaper is owned by the same company that owns The Boston Globe and The International Herald Tribune, among 15 other publications.

Furthermore, Times Square in New York City is named for the newspaper that helped make it the most widely read newspaper in the United States’ largest city. The paper’s conservative tone and look have earned it the nickname “the Gray Lady,” and the name is occasionally shortened to “The Times,” but it should not be confused with the illustrious British newspaper of the same name.

While it may not be the most widely read daily in the United States, The New York Times has a significant impact on news and politics around the world. Nearly a century of Pulitzers proves its national and international news and commentary are factual and very well. Since 1995, its website has grown quickly and become one of the most popular news sites on the Internet.

The Origin and Evolution Of the New York Times

The New York Daily Times was first put out by The New York Times Company in 1851. It was started by George Jones, a former banker, and Henry J. Raymond, a journalist-turned-politician. Christopher Morgan, Edwin B. Morgan, and Edward B. Wesley were the original backers of the newspaper. The first edition, which will cost $0.30 in 2020, dispels several myths regarding the book’s aim and audience.

In 1852, editors at The Times sent out The Times of California, which was their first paper on the West Coast. At the regular intervals that mail boats from New York arrived in California, this newspaper was released. After the rise of more prominent California-based newspapers, however, the endeavor failed.

In 1857, the New York Daily Times became The New York Times, and by 1896, the city’s name was hyphen-free. When the American Civil War broke out in 1861, The New York Times responded by launching a new Sunday edition.

After Henry Raymond passed away in 1869, George Jones took over as publisher. In 1870 and 1871, the publication gained popularity by exposing New York Democratic Party leader William Tweed’s corruption. Because of this, Tweed’s political friends were no longer able to maintain control over City Hall. Tweed offered The Times $5 million (about $108 million in 2020 currency) to suppress the report.

In the 1880s, the New York Times stopped supporting Republicans and became more analytical and neutral. In 1884, newspaper-backed Democratic Party presidential candidate Grover Cleveland ran for president. Also, some Republican supporters stopped reading the paper, but most of them came back in a few years.

Evolution Continues 1904-1941

After The New York Times moved to its new headquarters on 42nd Street, Longacre Square, in 1904, the surrounding area was dubbed “Times Square” in honor of the newspaper. On New Year’s Eve 1907, a lit sphere was first cast from Times Square, according to the New York Times.

The newspaper moved to 229 West 43rd Street in 1913, only nine years after it had first opened at Times Square. The New York Times Tower, which opened in 2007, is the paper’s current headquarters skyscraper. It is at 620 8th Avenue in Manhattan. In 1961, The New York Times sold off its first Times Square property.

However, in 1904, during the Russia-Japan War, the destruction of the Soviet Union fleet in the Battle of Port Arthur in the Yellow Sea was the subject of the first-ever on-the-spot wireless transmission by The New York Times.

In 1904, the first wireless message was sent to the New York Times. It was a live report from the Battle of Port Arthur in the Yellow Sea between Russia and Japan. The battle resulted in the destruction of the Soviet Union’s fleet.

For the first time in 1919, the newspaper made its way to the streets of London. The Philadelphia edition of The Times was first sent by airplane in 1910. A “4 o’clock in the-morning airplane publication” was out at 4 a.m. to reach Chicago delegates to the 1920 Republican National Convention.

The New York Times correspondents Otto D. Tolischus in Japan and Harold Denny in North Africa were both imprisoned as prisoners of war during World War Two. After being accused of spying, Tolischus was subjected to brutal treatment. Both ended up being let go.

The Company’s Evolution Continued From 1942-1995

In 1942, The Times bought the popular classical music radio station WQRX and started publishing crossword puzzles. Furthermore, in 1946, the publication launched a style section. In the same year, the newspaper also started putting out an international edition. The International Herald Tribune, which was founded in 1967 by The Washington Post and The New York Herald Tribune, no longer does so. In 2003, The Times acquired the publishing rights to the International Herald Tribune.

He was the only journalist on the plane that dropped the bomb on Nagasaki. In 1970, the Op-Ed column made its first appearance. Since its launch in 1995, The New York Times’ website, accessible at either or, has become one of the most popular and reliable news sources on the Internet.

In Light of Current and Future Events of The New York Times

Even though the Wall Street Journal and U.S.A. Today have more readers, most people agree that the New York Times has a bigger effect on American politics and culture. In March 2007, the newspaper reportedly sold 1,120,240 copies on weekdays and 1,627,062 on Sundays. The newspaper is in control by the New York Times Company, which is run by the Sulzberger family.

The Times has won 98 Pulitzer Prizes since its inception in 1918 for its World War 1 coverage. That number includes a record-breaking seven awards in 2002. When the American public was repeatedly told by the government that the Vietnam War was going swimmingly well, The Times released a series of leaked documents known as the “Pentagon Papers,” which proved the government had been lying to them.

Because of this, the government’s ownership of secret documents was found to be illegal in 1971. This led to a legal battle between the government and The New York Times Company. The 2004 New York Times worker safety series by Lowell Bergman and David Barstow won another Pulitzer.

The Times is based in New York City, but it has 11 national news bureaus and 26 international news bureaus. It has 20 printing facilities nationwide and distributes early in many new markets, making it a national paper.

In addition, the Times still owns the classical music radio stations WQEW (1560 AM) and WQXR (96.3 FM).

New York Times Logo Overview

When you see the New York Times logo, you know you’re looking at a reputable publication with a strong brand identity. The logo represents the same ideas that have guided the publication since the beginning: a unique view of the world and the confidence to give readers something truly unique.

Despite being in use for almost 150 years, The New York Times’s distinctive logo has remained mostly the same. A few small changes were made to the wordmark, but it was never thrown out completely.

  • Founded: September 18, 1851
  • Founder: Henry Jarvis Raymond, George Jones
  • Headquarters: New York City, U.S.

New York Times Logo  Meaning and History

Even after 150 years, the logo for The New York Times is still one of the most recognizable in the world. Over the past 150 years, the New York Times logo has seen minor alterations but never a complete overhaul. The well-known newspaper hasn’t made any big changes to the feature since it was included in its initial issue.

The New York Times logo is only one part of what makes this newspaper classic, and the wordmark hasn’t been updated in decades. But many people think that the New York Times logo is one of the most well-known wordmarks ever.

The New York Times logo is a symbol of a powerful newspaper that has thrived for over a century. Also, the New York Times logo is more than just a wordmark; it shows the newspaper’s long history and amazing growth.

If you’re one of the millions of people who starts their day by reading The Times, you should pause to admire not only the content of the paper but also its instantly recognizable logo. After all, this iconic vehicle bearing the New York Times logo is among the most impressive of all time because of the fantastic and unexpected trip it took to arrive in the 20th century.

The New York Times Logo Evolution 1851-1890

The loyal readers of the New York Times quickly notice even small changes to the logo. For instance, at one point, the newspaper allegedly lost over a thousand readers when the hyphen in the city’s name and the period after “Times” were dropped.

When George Jones and Henry Jarvis Raymond started publishing the New York Daily Times in 1851, they quickly realized they needed a new logo for the paper’s print edition. However, Henry wanted a title like “The London Times,” so he took the Gothic typeface and preserved the full stop. There were other instances where the black text logo from the first issue was in the design. And because of the antiquated printing method, it was very tactile, like a depressed area of the paper.

Furthermore, true followers will notice the slight changes in the New York Times logo. After six years under a new moniker, this was one of the most glaring alterations. They rebranded without “Daily” in the title. Everything remained the same except for one word.

Brand Evolution Continues 1890- Till Date

In the fall of 1857, the logo was changed to reflect the new name of the newspaper, The New York Times. The word “daily” was taken out, and the definite article was added. However, in 1884, the designers of many popular typefaces altered the letters “N,” “r,” and “s” by giving them curls at the ends. Again reducing the boldness of the font in 1894, arrowheads were put to both “T”s.

It wasn’t until two years later that Adolph S. Ochs became CEO. Since the newspaper was sold, the hyphen in the newspaper’s official name and logo has been removed. There was a major breach of grammatical norms here, and many readers found fault with it. In the final issue of 1914, on December 30, the leg of the letter “h” was shortened.

Lou Silverstein, who was in charge of art, asked type designer Edward Benguiat to make the inscription on February 21, 1967. So that people would still be able to recognize the logo, he opted to keep it the same. Instead, the arrow inside the “T” was swapped out for a diamond as the typographer made minor adjustments to the letterforms. After Edward Benguiat died, the logo was changed by a few other designers, but Benguiat’s font was kept for the heading on the front page.

The New York Times Logo Font and Color Scheme

Since The New York Times changed its logo and headline font, there has been a lot of uproars. The new wordmark designer suddenly got rid of the last period in the title, which made a lot of traditionalists angry. People have said that not having a punctuation mark is like dirty plastic surgery or the destruction of a historical landmark.

The newspaper’s proprietors, however, ignored reader feedback throughout its history. With the daily ink savings alone, eliminating the dot will save over $41 over the course of a year. The print edition of the magazine lost about a thousand readers as a result of the budget cuts. You shouldn’t mess around with the classics, as this circumstance has made very evident. Because of this, The New York Times has maintained the same logo since its inception.

Also, Edward Benguiat, who worked at Photo-Lettering at the time, made the first design for the header. This group specializes in message photo compositions, which let them try out different lens effects to create strange visual effects. She gave The New York Times the typeface rights so that they could use it exclusively.

The monks of the Holy Roman Empire created a writing system called Caroline Miniscule, which is where the history of typefaces begins. Europe saw a drastic alteration to letterforms, with vertical compression occurring. This is where Johannes Gutenberg got the idea for the Gothic typeface, and this is also where the Blackletter style started. Edward Benguiat “Germanized” the original Old English design by making the colors stand out more and making the lines thicker.

In addition, the New York Times logo is red, black, and white, like other newspapers. This page is white with black writing, just like the first.

Is the New York Times Logo Copyrighted?

No, they aren’t copyrighted. All references to “The New York Times,” “,” or any other similar term across this site are trademarks of The New York Times Company. All mentions to their products or services must include their trademark symbol.

How Much Pay Do New York Times Writers Get?

Average The New York Times pays its reporters over $65,000 per year in the United States, which is about 50% more than the average salary for all Americans. To figure out salary ranges, one piece of information was taken from employees, users, and current and past job postings on Indeed over the past 24 months.

Why Is the New York Times Called the Gray Lady?

The “woman” is the New York Times, a newspaper often recognized as the best in the world outside of its own bubble. Newscasters like how it has a long history of being conservative and careful, so they call it “ancient” and “gray” to show this.

Interesting Facts About the New York Times

Some refer to the New York Times as “The Gray Lady” because it is so long-running. It has a long and storied past, one so full of intrigue and novelty that we dedicated an entire list to it. From its humble beginnings to its widespread popularity as a crossword puzzle, it is all here. Even The New York Times didn’t like the puzzle at first, calling it “a familiar form of lunacy.” Here are some fascinating facts about The New York Times:

#1. At One Time, the New York Times Did Not Approve of Crossword Puzzles

The crossword puzzles in the New York Times are legendary. But when the now-defunct New York World newspaper put out the first crossword puzzle in 1913, it got a lot of negative feedback. Journalist Arthur Wynne came up with the concept for the New York Times crossword puzzle. It was often in the Sunday papers, had the shape of a diamond, and didn’t have any black squares. By 1920, all New York City newspapers, except for The New York Times, were following the trend and putting out puzzles regularly.

If you wanted to know how the New York Times felt about the crossword, you wouldn’t have to read between the lines. One of the magazine’s columnists wrote an essay called “A Familiar Form of Madness” that was very critical of the puzzle genre. A columnist who didn’t want to be named called crossword puzzles “a basic kind of mental exercise” in which “success or failure in any one try is equally unimportant” to a person’s intellectual growth.

Also, read PUZZLE BRANDS: 2022 Top Best Puzzle Brands for Kids & Adults.

The author went on to state that puzzles were not a sport but rather a leisure activity. As he put it, it was a “sinful waste in the completely pointless finding of words, the letters of which will fit into a planned pattern, more or less intricate.” After Japan attacked Pearl Harbor on December 7, 1941, the New York Times revised its stance on puzzles. Lester Markel, who was in charge of the Sunday edition, told his boss that war-weary readers needed a break from all the bad news about World War II. The missing piece was a crossword puzzle. On February 15, 1942, The New York Times published the first crossword puzzle.

In the 1990s, when The New York Times was building its website, it thought about changing its tagline. Adolph S. Ochs-style, it announced a contest with a $100 prize for the best tagline. One hundred years after Ochs first purchased the newspaper, on August 18, 1996, the winner was declared in a contest. In the end, more than 8,000 people submitted their work to the New York Times. We were offered such titles as “All the News That’s Fit to Print Out,” “All the News That’s Fit to Click,” “The Times @ Any Time,” and “News of the Land, Without Dirty Hands.” Twenty-three people who voted to keep “All the News That’s Fit to Print” as the paper’s slogan won prizes.

One of the competitors, Dr. Fred A. Ringwald, had this to say about the old slogan: “It’s a great slogan and suits the objective of The New York Times, no matter what format it comes in these days.” a new one? Why do you need that?

#3. Its Crossword Puzzle Editor Has the Only Bachelor’s Degree in Enigmatology in the World

Since 1993, Will Shortz has been responsible for the editorial direction of The New York Times crossword puzzle. He is immediately engrossed in the activity after receiving his first crossword puzzle from his mother. He eventually began creating his own puzzles, selling his first one at age 14. Soon after reaching college age, Shortz decided to take his puzzle-solving skills to the next level by majoring in enigmatology, the study of puzzles. Even though no other school offered such a major, he got his degree in enigmatology from Indiana University. The only person with a degree in enigmatology is, to Shortz’s knowledge, himself. However, he also attended the University of Virginia School of Law and earned a J.D.

#4. Newspaper Circulation Was Cut Because of the Internet

As more people got their news online, many newspapers had to make their print editions smaller to stay in business. Many newspapers’ bottom lines took a hit as readers and advertisers fled to online sources. In spite of pressure to cut its size, The New York Times resisted until April 2008. [6] The New York Times said in 2006 that it would reduce the size of its publications by 3.8 cm (1.5 in) in the following two years. That sort of news story did take about 5% of the paper’s total pages. The company also said that it will get rid of 250 jobs when it closes its printing plant in Edison, New Jersey.

#5. BuzzFeed Once Borrowed Its Slogan

BuzzFeed launched a brand new morning show on Twitter in 2017 called AM to DM. “All the News Too Lit to Print” was the show’s catchphrase. a reference to the 1996 New York Times trademark, “All the News That’s Fit to Print,” from which this joke definitely derives. BuzzFeed did not try to cover up its theft of the New York Times catchphrase. 

Furthermore, United States news editor Shani O. Hilton apologized to “the Gray Lady” in a blog post she wrote about the program and its catchphrase. The New York Times’ lawyers intervened, and BuzzFeed subsequently modified its motto. However, the viral website did not give up without a fight. “We’re happy that The Times is following up with our new show, like the rest of our substantial audience,” says business spokesman Matt Mittenthal.

#6. It Didn’t Want to Get on the Color Printing Bandwagon Until Much Later

In the United States, the New York Times was one of the last newspapers to begin using color printing. Starting in 1993, despite the fact that competitors like USA Today had been printing in color since 1982, The first use of color in the paper was a test by the book review section, which included a green and orange snake. Since it was about books and not pictures or hues, The New York Times included it in that section. If the colors didn’t come out right, no one would really care, everyone was in agreement 

Furthermore, on October 16, 1997, color appeared for the first time on the main page. The staff were in awe and didn’t believe the changeover to color printing at first since they didn’t think the publication would ever make the change. There was an early push to print in color at the New York Times. The procedure was still in the works, so they waited. There were several newspapers available at the time that printed in subpar color.

How Does the New York Times Make Money?

In addition to the news website and app, each company works on its own and has its own subscription options. Wordle is a free tool. As a result of these subscriptions and advertising, the company generates substantial income.

The newspaper produces numerous podcasts, including “The Daily,” that are in payments by advertising and sponsorships. Also, the company owns both the company that makes podcasts, Serial Productions and the company that makes audio articles, Audm.

A graphic designer named Milton Glaser worked in the 1970s and made the now-iconic logo for a tourism campaign. The message struck a chord with people not only in New York City but also all throughout the world. It was a letter of adoration to the city of New York, which is unlike any other place in the entire globe.

In 2001, after the September 11 attacks on the city, the New York logo took on further significance. It helped to foster a sense of solidarity among the local populace, and many out-of-towners bought and wore “I Love New York” t-shirts as a show of support.

Who Owns the New York Times?

New York, USA The New York Times Company, a public corporation, owns the newspaper. Since its shares went public in 1896, the Sulzberger family has controlled it through a dual-class share structure. Arthur Ochs Sulzberger Jr., A. G. Sulzberger’s father


The New York Times logo is a symbol of a newspaper that has lasted for almost a century despite competition and a media landscape that is always changing. However, the logo is more than just a wordmark; it represents the newspaper’s rich history and remarkable growth.

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