PENETRATION PRICING POLICY: HOW YOU CAN GAIN MARKET ENTRY
Pricing is a very delicate issue in any business organization thus the need to develop a penetration pricing…
CONCEPT OF MANAGEMENT IN BUSINESS
The concept of management is as old as man, as Peter F. Drucker rightly quoted. It has become…
MARKETING STRATEGIES FOR ECOMMERCE BUSINESS
Today’s business world keeps evolving and is becoming more dynamic with marketing strategies as opposed to previous generations,…
LOW COST ADVERT STRATEGIES
When we talk about low-cost advert strategies we simply mean cost-efficient advertising strategies. Advertising has become a very…
BRANDING SECRETS FOR NIGERIAN BUSINESSES
Branding secrets as important as they may be are nothing too big for small businesses. Also, branding is…
BUILDING A VISIONARY COMPANY: (7 methods + tips)
What is a VISIONARY COMPANY? Looking at successful business organizations that have been from time immemorial, you would…
How To Gain Market Share
From inception, one of the main focuses or objectives of a business is to make as much profit…
RECORD KEEPING: The Importance of Proper Record Keeping
Most businesses are not operating optimally due to several reasons of which keeping proper records is key amongst…
HOW TO CREATE A WINNING MARKETING PLAN FOR AFRICAN BUSINESSES
Setting up a fabulous marketing plan has never been more painstaking, especially in this ever-evolving African business environment.…
MANAGING COST: 5 best keys for cost management
What Is Cost Management? Cost is an amount that has to be paid or spent to buy or…
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