Table of Contents Hide
- Who Is A Social Media Manager?
- What Is A Social Media Manager’s Job?
- What Are the Social Media Manager’s Job Requirements?
- 1. Sound Knowledge Of Brand Development
- 2. Proven Ability to Identify Target Customers
- 3. Ability to Set Clear Goals
- 4. Ability to Develop The Right Voice For Visual Design And Sound Web Development Strategy
- 5. Experience in Creating Sound Contents and Promotions Strategy
- 6. Experience in Engagement and Conversion Strategy
- Social Media Manager Job Salary
- Social Media Manager Job Online
- Social Media Manager Job from Home
- We Also Recommend
Very many persons (especially millennials) are quite conversant with social media. However, not every one of them has what it takes to carry out a social media manager’s job.
Interestingly, the duties go beyond just posting random pictures and videos. Sure, there will be pictures and videos, but they are usually intentional, carefully targeted and well-constructed with the principal goal to increase brand awareness and drive sales.
You’re probably want to find out more on this topic – the job requirements and opportunities, right?! Well, stay with me as we address all of your questions and then some.
Who Is A Social Media Manager?
A social media manager is an individual in an organization whose duty it is to monitor, filter, execute, measure the social media presence of product, brand, corporation or even persons.
Yes! Some persons can have social media managers especially when they are celebrities or too busy or unfamiliar with the dealings of the “online world” to handle a social media presence.
Before the internet, social media managers were “Public Relations Officers/ Representatives”. And, as their name implied, it was also their job to relate with the general public on behalf of a client.
Now reborn as “Social Media Manager” following the introduction and acceptance of the internet, the job remains mostly the same. Formerly known as “community manager”, they are often regarded as the voice of the company.
What Is A Social Media Manager’s Job?
Now, to answer the question: what does a social media manger’s entail?
If you understand just how important a positive online presence is for every brand, product or company, then you will appreciate the weight of the duties of a social media manager.
Generally, it is a social media manager’s job to direct the company’s social media marketing and advertising. This would include:
- Planning, goal setting and strategizing
- Growing awareness of the brands and their online reputation
- Increasing leads and conversion rate
- Managing contents on social media platforms and website
- Creating inbound traffic and Search Engine Optimization
All of these duties will require a passionate, flexible, highly motivated, and creative individual to connect, and relate amicably with present and potential customers.
Ultimately, the principal objective of every interaction with customers should be to turn the fans or doubters to customers; and the customers to promoters.
What Are the Social Media Manager’s Job Requirements?
To become a social media manager, there are certain requirements you should fulfil:
1. Sound Knowledge Of Brand Development
Speak in facts and benefits! Customers would always want to know the big ideas of your products or services. “why do I need this service?” “what do I stand to gain from patronizing you?”.
So, you should indulge them and answer these questions with facts – numbers, awards, and mouth-watering store policies.
2. Proven Ability to Identify Target Customers
For the most part, certain customers would be more inclined to appreciate and patronize you. They are your “target audience”. These are the model customers you hope for 5-10 more of.
As a social media manager, your job also includes identifying the target audience. To do that, you should note the situation and characteristics of these customers. Then, you can use Facebook to explore your desired audience to advertise your services.
3. Ability to Set Clear Goals
For a social media manager, it is an important job requirement to set distinct and achievable goals. This will help you relate your Return on Investments to your set goals.
Ultimately, these goals and objectives help you overcome the challenges your business could be facing. Identifying these challenges can make it easier for you to know what goals to set. The challenges could range from, slow sales, to poor online reputation or weak brand awareness.
4. Ability to Develop The Right Voice For Visual Design And Sound Web Development Strategy
How many times have you patronized a product mostly because of their visual content? A lot of consumers are easily swayed by the visual contents in your Facebook adverts, status updates or the landing pages on your websites.
The big idea for a social media manager is to advertise the job with certain core requirements to keep the customers enthralled enough to want to spend their money on your business.
5. Experience in Creating Sound Contents and Promotions Strategy
This is basically what the social media manager job is about – knowing the right way to sell your business with words and perhaps pictures. Talk to your target audience (and others as well), and create the need for your service. Then, proceed to talk about your company and what makes you the best.
Like I said earlier, speak in benefits!
These contents, however, also need to be publicized. And, it is a fundamental part of the social media manager’s job to know the basic requirements for the promotion strategy of a business.
So, whether they are Facebook ads (the most popularly used) or on any other platforms, conditions such as the contents, placement and targeting have to be carried out flawlessly to improve engagements and generate sales.
6. Experience in Engagement and Conversion Strategy
The potential consumers may not have access to the staff or owner of your company. So, the job of communicating with them will fall on the shoulders of the social media manager.
However, to answer the questions they may have, you’ll have to be conversant with the products enough to keep them engaged, and guide them towards the call to action.
Once you have the engagements, it is also the social media manager’s job to ensure that these “potential” customers are convinced enough to want to become and remain full-time customers.
Social Media Manager Job Salary
According to payscale, a social media manager’s average base salary is about $51,348/ year as estimated on the 16th of December 2020. However, this figure is dependent on the years of experience as well as the popular skills for social media managers and other factors.
What Are Popular Skills for Social Media Managers?
Generally, your knowledge of popular skills as a social media manager would hugely determine your jobs and unequivocally your salary.
Skills like Marketing Communications have their average salary set at $54,340, Content Management at $50,819, Copywriting at $49,773, Social Media Marketing at $51,501, and Social Media Optimization at $53,286 per year.
Social Media Manager Job Online
For the most part, a social media manager’s job is done online. So, as a social media manager, you will be tasked with carrying out most of your duties online.
Jobs ranging from managing social media marketing campaigns and daily activities to monitoring trends in social media platforms, channels, design and strategy and analyzing, reviewing and reporting on the impact of campaigns and promotions to increase results.
Also, becoming a spokesperson for your company on social media platforms by conversing and replying questions and identifying and reporting threats to appropriate management whilst also recognizing opportunities in reviews about the company.
Tasking as they may be, these and many more are the social media managers jobs online.
Social Media Manager Job from Home
Because most of the social media managers jobs are being done online, they are mostly working at home opportunities.
Companies That Hire Social Media Managers
Regardless of the ever-increasing work at home scams, there are legit companies that offer social media managers job opportunities from home. Here they are:
- Appen – Social Media Evaluator
- DVMelite – Marketing Account Manager
- BELAY– Virtual Social Media Assistant
- Lionbridge – Social Media Evaluators
- ModSquad – Mod (Digital Engagement Pro)
- Social Tribe – Social Media Account Coordinator
- Valnet – Freelance Social Media Coordinator
- Vox Media – Social Media Producer
Though the list is not very long, these companies provide legit job opportunities for social media managers.
However, it’s important to know that when some other companies need social media manager’s they just mostly advertise on their websites. Also, some of them utilize online job boards, so, you can check there for social media managers jobs from home.
Job Boards to Find Social Media Managers Jobs
A job board like Indeed is one of the most trusted job boards there is. It saves you a lot of time as they compile job listings from all the other major job board sites. Though the jobs not thoroughly confirmed as legit, they ensure they provide a company name, location, job title, and complete job description.
This is to offer you enough information to check the company and ascertain if said company and job listing are legit.
FlexJobs is another recommendable job board that provide social media managers jobs from home. Unlike Indeed, FlexJobs hand-screens their job listings so you are guaranteed the jobs there are legit.
They also provide a thorough search feature that lets you search for a particular job for you. this search feature helps you search for job positions by job category, telecommuting level, experience level, and job type.
So, if you are sure of your social media managing skills, visit one (or all) of these platforms to get good deals on freelancing jobs.
The social media manager is regarded as the voice of the company – the spokesperson. And, as the impact of social media on brand awareness and sales is steadily on the rise, it is most advisable to get a social media manager to leverage on it to build your online reputation and increase jobs or sales.