On average, websites have about 50 milliseconds to make a positive first impression on visitors. So, how do you make a good first impression and keep users on your website in such a short period of time? Including video! The average user will spend 88% more time on a website with video – and that’s not all. Incorporating video marketing into your website can increase your click-through rate, average order value, conversion rate, and revenue. So, how do you put videos on your website? In this guide, we are going to explore everything about embedding video and how you can successfully embed one using WordPress, Powerpoint, HTML, or on Youtube.
What is a Video Embed?
First and foremost, what exactly is a video embed code and how does it work? It’s essentially a snippet of code that you place on your website and it displays as a video. An embed code retrieves the video from its original source, allowing you to display a video without hosting the file on your website.
Another advantage of embedding videos is that they load faster on your website, and you can choose from a variety of video hosting services, including free options.
What is the Benefit of Embedding Video?
If you’re a content marketer who’s just learning how to embed video, we’re guessing you’re unaware of the advantages of embedding over linking. Here are a few to remember:
#1. Improved SEO
One of your top goals when creating online content should be to focus on search engine optimization (SEO) to improve the quality of your web traffic and rank against your competitors. Visitors will stay on your site longer if you embed videos, indicating to Google that your website is valuable.
With embedded video content, you can optimize the title, description, and transcription of your video for top-ranking keywords. The thumbnail for your video may also appear in the search results, assisting with the desired searchability.
#2. Higher quality videos
When you link to a video, you are not only decreasing time on site but may also be lowering the quality of your content. You can be confident that your videos will be optimized for viewing by hosting them on a platform like Wibbitz.
#3. Zero loss of storage
Although your video will play directly on your website, it is hosted elsewhere in a video player, so it will not consume your page’s bandwidth or storage.
#4. To overcome bandwidth constraints
Uploading a video consumes your server’s bandwidth (which comes at a cost). And every time someone links to or embeds your video on their website, your own site suffers because they are once again consuming your bandwidth. This is both expensive and inefficient.
What is the Advantage of Embedding?
- To begin, embedding video is a good thing for anyone looking to increase the amount of content they produce, Not only does it keep visitors on your website, but hosting on YouTube eliminates the large video files that would otherwise slow down your page load speed if you hosted them on your own server.
- Embedding videos also allows you to easily add multimedia elements to nearly any page with just a small snippet of code that even the most technically challenged website owners can implement.
- The best part is that you can direct where the video begins to play. This is especially useful if you’re only using a portion of the content or want to ensure your audience sees a specific section.
What are the Disadvantages of Embedded Videos?
However, there are some drawbacks to embedded videos that you should be aware of.
- First, there is no way to guarantee that the video will not be removed by YouTube for violating any of its policies. This is true even if you believe you haven’t broken any rules, but someone reports it incorrectly. When this occurs, the embedded video on your website appears to be broken. Which can be a problem if you don’t catch it right away.
- Second, when embedded, videos with advertisements still display those advertisements. This means that your audience may have to sit through a few seconds to a minute of advertising before they can view your content. If you lose their attention during that time, they will not stay to watch the video.
- Finally, the customization and branding options for embedded YouTube videos are limited. If this bothers you, you might be uncomfortable with using embedded videos on your website.
Nonetheless, the numerous advantages of embedded videos far outweigh the disadvantages. This is why, whenever possible, we recommend using embedded videos.
Ways to Embed a Video
Now that you understand what embedding a video entails (and why you should), the next step is to learn about all of the places a video can be embedded, which include:
#1. Embedding video in HTML
We’ll start with the fundamentals of embedding video in any HTML site. The good news is that it is extremely simple.
- Edit your HTML
Enter the page, post, or section of your website where you want to embed the video into edit mode. Locate the location in the code where you want the video to appear and move your cursor there.
- Copy your embed code
After that, copy your embed code. We’ll go over where to find embed codes for YouTube, Vimeo, Facebook, Instagram, and other platforms later in this post, so if you’re not sure where to look, skip ahead to learn more.
- Paste the embed code into your HTML
Simply copy and paste the code into the spot you discovered in your HTML in the first step. You can now save or publish your work. The video should show exactly where you put the code inline.
Note: Depending on where you are embedding your video and how your website is configured, you may need to modify the code. Please see below for more information.
#2. Embedding Video in WordPress
If you have a WordPress blog or website, there are several ways embedding a video can go on. We’ll go over the various options, beginning with the most basic.
- Embed videos by copy-pasting the URL
All you’ll need for this first method of embedding a video in WordPress is the video’s URL. Many popular video hosting platforms, such as Vimeo, YouTube, and Animoto, do not require the entire embed code. Simply pasting the video’s URL into the Visual editor will automatically embed the video.
- Embed videos using embed code
The automatic embed method is simple, but in some cases, you may want more control over how your video appears. In these cases, as well as when embedding a video from sites that aren’t supported by WordPress’s automatic embed feature, you’ll use the video’s embed code.
If you are embedding a video in WordPress using an embed code, make sure you’re in the Text editor rather than the Visual editor, and then follow the steps outlined above in our section on how to embed video in HTML on your website. Please keep in mind that some custom WordPress themes may have different requirements for embedding a video. If you continue to have problems, contact your theme provider for assistance.
#3. Embedding Video to Powerpoint
The first method of embedding video into PowerPoint from a file on your computer is fairly simple.
- Select your slide
First and foremost, open your presentation and navigate to the slide to which you want to add a video. If you change your mind, you can always reorder your slides later.
- Choose your video
Click “Insert” in the top navigation bar, then “Movie,” then “Movie from File,” and then select the file you want to insert. Alternatively, in the PowerPoint control panel, select “Media” (or “Movie,” depending on whether you’re using a Mac or PC) from the “Insert” section of the Home menu and follow the same steps as above.
- Compile your video
Once your video has been inserted, you can make changes such as whether you want it to play automatically or when you click on it, selecting a thumbnail, adding a border, visual effects, and more. Begin your slideshow to ensure that everything is to your liking, and you’re finished!
How to Embed Video in a Website or Blog
You now understand that embedding videos will not only improve the appearance of your website or blog but will also increase marketing metrics. To embed videos in these places, you’ll need a video hosting site where your video can play.
We gathered the best video hosting sites and the pros and cons of each other
#1. Embedding a YouTube video
YouTube is a great place to start as a beginner to the video embed code because it is one of the most popular and obvious options.
To embed a YouTube video into your website, first, go to “Share” and then “Embed Code.” Then, copy the video’s code and paste it into the text editor in your CMS, such as WordPress or HubSpot.
Pros of Embedding Video on YouTube:
- Free video embedding
- The live streaming function
- Organically reach a larger audience
Cons of Embedding Video on YouTube:
- Fewer personalization options
- Advertisements before or during your videos
- Overlays and watermarks on YouTube
- Videos are subject to removal at any time.
#2. Embedding Video from Vimeo
Vimeo is a video hosting platform that video producers prefer due to its cutting-edge features. Vimeo differs from YouTube in that its video quality is much higher, and it offers advanced options to premium users.
To embed a Vimeo video into your CMS platform, find the video you want to embed and click “Share” to the right of the paper airplane icon. At the bottom of that pop-up, there will be a “Embed” button, and just like YouTube, you will copy the code into your editor.
Pros of Vimeo:
- Personalized video player
- No ads
- Privacy safeguards
Cons of Vimeo:
- Specific plans only have certain features.
- Less traffic than YouTube hosting
Types of Videos to Embed on your Website
You’ve learned everything you need to know about embedding video content (woo!) so it’s only natural to move on to the different types of videos you can embed on your website.
As a content marketer, you understand how critical it is to have a diverse range of content on your website. This not only improves customer engagement, but it also establishes a strong web presence for your company. The following video types can be embedded on your website:
#1. Talking head videos
A talking head video is one in which a person explains or discusses a topic directly to the camera, usually cropped so that only their upper body is visible. While this type of video has been around for a long time, it is still one of the most popular because it gives the impression that you are speaking with someone face-to-face.
#2. Webinar or conference promo videos
What better way to publicize your upcoming webinar or conference than through video? Begin promoting your event by embedding videos on the registration page that explain what to expect. Make attendees excited about the agenda, panelists, giveaways, and other events. Because adding video to a landing page can increase conversion rates by 80%, embedding a video can help increase registration numbers.
#3. Product announcements
Because you have a new product, creating a product announcement video should be a no-brainer! Make it enjoyable, exciting, and captivating. Include easy-to-digest information bites to give your audience a high-level overview of the product. You can put your video on a landing page or blog.
#4. Company ‘About Us’ videos
Including a ‘About Us’ video on an About Us page can help make a good first impression and raise brand awareness. Give some background on your company, its mission, and how it got to where it is now.
#5. Testimonials
We’ve all heard how effective testimonials can be. In fact, 92% of people read online product reviews before making a purchase. However, video testimonials are a more persuasive way of gaining credibility. Short clips of real reviews embedded throughout your website will humanize your brand, increasing your chances of converting a potential lead to a loyal customer.
What is the Difference Between Uploading a Video and Embedding a Video?
When you upload a video to WordPress, you are actually uploading the video file itself to your own web hosting account. Then, using WordPress, you can display the video player and play the video on your website. When you embed a video, you are hosting it somewhere else and simply linking to it.
How do I Create an Embedded Video?
Select your preferred video format and follow the steps outlined above to create an embedded video.
What is Difference Between Linking and Embedding?
You can borrow a video from another platform by embedding it. Visitors to your website can watch the video without leaving the current page. In contrast, linking a video shares the video’s URL.
What is the Use of Embed?
The goal of embedding content is to keep visitors on your website rather than redirecting them elsewhere to watch your video.
Does Embedding a Video Increase File Size?
The disadvantage is that embedding a video will make it appear in large file sizes and this can result in a PowerPoint project file that is too large to easily share or upload.
Conclusion
Simply put, embedding videos is always the best way to share video content with your website visitors. It not only keeps them on your site longer, but it can also improve your search metrics. If you are prepared to explore, this article will help you through each step of the process.
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