How to start a candle business

We all want our houses to smell nice and feel comfortable. What better way to accomplish this than by lighting some candles? They are not only an inexpensive treat, but they also make excellent gifts and brighten any atmosphere. If you’re thinking about starting a business and are passionate about wicks, soy blends, and perfecting the ideal aroma, establishing a candle business could be the perfect fit. Continue reading to find out how to start a candle business.

Steps to Starting a Candle Business

Starting a candle business is time-consuming, but it can be gratifying. Before you let your excitement take over, take a moment to examine some of these measures. To offer your candle company the best chance of success, ensure you have all your financial, legal, and marketing ducks in a row.

Step #1: Hone your craft.

A decent candle can help you relax, provide a decorative flair, or establish the mood. When a candle burns out, it can be a disaster. A candle might have an overpowering aroma. It’s too floral. It’s too smoky. Alternatively, the scent may be so mild that it smells like nothing.

Step #2: Develop a business plan.

Making candles is an artistic endeavor. Not to mention enjoyable. That is why pulling yourself away from your experiments may be difficult to draft a business plan. However, drafting a company strategy is also a creative undertaking. And somewhat analytical. So engage both sides of your brain because developing a business plan will be important to you throughout the life of your company.

1. Choose a company name.

If you haven’t previously chosen a business name, you should do so while creating your business plan.

2. Select a business entity.

Another advantage of creating a business plan is that it will push you to select a legal structure for your company. Choosing the appropriate company entity is critical and should not be taken lightly.

3. Create a list of your products and services.

Do you intend to sell candles? Consider essential oils or reed diffusers. Do you accept bespoke candle orders? You’ll need to specify exactly what items or services your company will provide.

  • What kinds of scent-based items do you want to sell?
  • How much will you charge for them?
  • Where are you going to get your candle supplies?
  • How much will these supplies set you back?
  • How much will it cost to produce?

Step #3: Obtain the necessary licenses, permits, and insurance.

This may not be the most enjoyable phase in starting a candle business, but it is critical. When you start a business, you must obtain the necessary licenses, permits, and insurance from your local and federal governments.

Step #4: Determine where you will sell your products.

Where do you want to sell your candles? What about shopping online, in a boutique, or at your neighborhood farmers’ market? You can always open your storefront, but you could start small and sell your candles to local boutique owners first. Consider all your possibilities, and don’t be afraid to start small as you create brand loyalty and get customer feedback.

Step #5: Look for small business funding.

It’s a cliche, but it takes money to make money, and beginning a candle company is no exception. You may require company finance to pay for supplies, marketing, production, insurance, legal counsel, and other expenses. Begin by investigating funding options like

  • Business lines of credit
  • Business credit cards
  • Equipment Financing
  • Startup funding

Step #6: Locate and organize candle supplies.

You might be able to buy some wax and scents for your candles at your local craft supply store at first. However, when your company grows, you’ll save a lot of money by purchasing materials in bulk from a wholesale source.

  • You may require the following candle-making supplies:
  • Wax types include paraffin, gel, soy, beeswax, and others.
  • Candle wicks and containers
  • Essential oils and other fragrances
  • Agents of color
  • Shipping and packaging materials

However, before placing any significant orders, you should consider how much inventory you will require and how you will manage it.

Step #7: Begin selling your candles.

You can promote your firm once you’ve decided on a name and established your brand. Word of mouth is excellent, but it cannot be relied on. This is where a well-thought-out marketing strategy comes in handy. You should begin by considering your candle’s selling qualities. Do they have a longer lifespan than others? Does it smell better? Are they created with more environmentally friendly ingredients? Determine your major selling point and how to communicate that message to potential buyers best.

How To Start a Candle Business At Home

Here is how to start a candle-making business at home.

  • Design beautiful candles
  • The first candle you make
  • Name your company
  • Find your niche
  • Write a budget and a business plan.
  • Get the right tools.
  • Check legal requirements
  • Organize insurance
  • Start marketing and selling

How To Start a Candle Business Online

Use this tutorial to start a candle-making business. Consider why candle business owners appreciate entrepreneurship if you’re still on the fence.

Enjoy your work: Spending most of your time on unimportant work is draining. Doing what you love is stimulating, rewarding, and more significant than hating your job.
Regardless of your business’s size, it would be best if you had a plan. It helps you plan, create your brand, and achieve success. This section outlines 8 steps to create a viable plan.

Read these 8 steps.

#1. Develop your “pitch”

Your elevator pitch. Developing a powerful, concise pitch helps you connect with customers. Define “who” and “what” in 1-2 sentences. “Who” describes your business’s emphasis, and “what” describes customer value.

#2. Identify your audience

Identifying your business’s place in the candle industry is crucial. Target one of these three markets with your candle line:

Many stores sell cheap candles. These candles have pine and vanilla scents in inexpensive containers and packaging. $8-$15

Mid-market candles are sold in Target, Macy’s, local boutiques, and gift shops. Expect candles with better packaging, unusual aroma combinations (like Green Tea and Lemongrass or Sea Salt and Orchid), and a stronger brand story and image.

#3. Find your niche

Knowing where your candles fit in the market determines their “niche”—what makes them special and sets them apart from the competition. We’ve seen candlemakers develop their niche in these ways:

#4. Create a brand name and image

The logo, color palette, design style, and business name are examples of brand identity. This will be your initial impression and set you apart.

#5. Set a startup budget.

We recommend setting a two-month budget: estimate supplies, equipment, overhead, and your time as a business owner.

#6. Create a product line and pricing

Start small and controllable. Consider which candles your friends and family like and if they fit your target demographic. Determine how much each item costs to make (in supplies and time) and fair pricing. Price your candles based on time and effort.

#7. Select a market

Everyone’s ideal market varies. Consider where your audience shops.

Here are a few digital platforms that might help merchants get started.

This list doesn’t cover every avenue retailers can investigate for their new business, but it does include some good ones.

  • Instagram. Lifestyle brands have found success on Instagram. Curate a stream of brand-related photographs, stage candle photos, and reach a broader audience. Instagram may be used to engage brand evangelists and show how you produce candles.
  • Pinterest. Pinterest is a popular tool for finding businesses and items, and home décor is a popular category. So homemade candle merchants should use Pinterest for marketing.
  • Snapchat. Snapchat is another visual channel for maker merchants. DIY hustlers can promote to a growing audience on Instagram, one of the fastest-growing social media sites.
  • Giveaways, contests. You can use your items as rewards in giveaways and contests as part of a social/content marketing plan. These contests can help you get followers and boost brand exposure while showcasing your items.
  • Email marketing: Send promos, discounts, and brand news to clients’ inboxes.

How Much Does It Cost to Start a Candle Business?

  • The minimum startup cost for a candle business: is $12
  • The maximum startup cost for a candle business: is $27,209
  • The average startup cost for a candle business: is $13,936

Is Candle Making a Profitable Business?

Candle Making can be a lucrative enterprise. Not only is there a minimal entrance barrier, but the candle-making sector is predicted to grow to about $5 billion by 2026.

Can I Start a Candle Business From Home?

Making candles is an excellent small business to start. It requires no equipment or technical skills, has a modest beginning cost, and can be done from home.

Is It Worth Making and Selling Candles?

If done properly, selling candles may be quite lucrative.

What Type of Candles Sells Best?

Some top Favorite Selling Candles All Year include:

  • Vanilla Soy Candles.
  • Almond Vanilla Candles.
  • Sandalwood Amber Soy Candles.
  • Mineral Springs Candles

Is It Hard to Make Money Selling Candles?

Some candlemakers can make a living solely on selling their candles, proving that candlemaking can provide a viable source of income.

Do Homemade Candles Sell Well?

Though some types of homemade candles require more expensive components than others, in general, candlemakers may create their wares with very little money upfront. It’s also simple to sell anywhere.

How Many Scents Should a Candle Company Have?

0.5 ounces of scent per pound of wax is the industry norm. Use 1 ounce of fragrance per pound of wax for double-scenting. You may triple-scent your candles by using 1.5 ounces of fragrance for every pound of wax. Make sure to confirm the wax you are using will hold that much fragrance

While no federal, state, or local licensing is required for c


Candle-making is an excellent small business to start. It has inexpensive beginning costs, requires little equipment, and can be done from home.
Always plan ahead of time. Create a short business plan that includes information about your products, market sector, and initial money.

If you are already in the business and want to take your candle business to the next level, the methods outlined above can assist you in combining your love of candles with a sound plan for execution.

The result might be a candle business that provides profit and creative joy for many years.


Leave a Reply

Your email address will not be published.

You May Also Like
Read More


“The mind is a very powerful tool that has the potential of producing extra ordinary results if used aright. Any entrepreneur or employee that wants to succeed needs to learn the skill of rightfully engaging the mind because that is what it takes to build a true and successful business leader within a company.”