How to start a jewelry business
Table of Contents Hide
  1. How To Start a Jewelry Business
    1. #1. Define your Business Strategy
    2. #2. Business budget.
    3. #3. Learn from competitors
    4. #4. Register your company
    5. #5. Separate business and personal funds.
    6. #6. Start-up funding
    7. #7. Make jewelry with suppliers
    8. #8. Sell your jewelry
    9. #9. Market your business
  2. How To Start a Jewelry Business From Home
    1. #1. Choose a Name
    2. #2. Make It Legal
    3. #3. Write it out
    4. #4. Create a Work Space
    5. #5. Digitize
  3. 5 Steps To Start A Successful Jewelry Business As A Teenager
    1. #1. Business strategy
    2. #2. Niche-selection
    3. #3. Customer identification
    4. #4. Register your jewelry business
    5. #5. Source your jewelry
    6. #6. Online store
    7. #7. Strategize marketing
  4. How To Start a Jewelry Business On Instagram
    1. #1. Create a Business Account
    2. #2. Choose Your Username Handle
    3. #3. Create a Compelling Bio
    4. #4. Upload your profile picture
    5. #5. Stay On Brand Consistently
    6. #6. Create high-quality imagery
    7. #7. Write engaging descriptions
    8. #8. Use The Discovery Feature
    9. #9. Join Communities
    10. #10. Start conversations with your posts.
    11. #11. Mix content and show behind-the-scenes fun
    12. #12. Promote upcoming events
    13. #13. Reply Comments
    14. #14. Story highlights
    15. #15. Business Instagram
    16. #16. Include hashtags
    17. #17. Share Promotions
    18. #18. Run a Giveaway
    19. #19. Contact Instagram influencers
    20. #20. Create An Instagram Advert
    21. #21. Tag products
    22. #22. Support Other Jewellers
    23. #23. Post daily
    24. #24. Link in Bio
    25. #25. Follow suppliers and share designs
  5. How To Start a Jewelry Business On Etsy
    1. #1. Create an Etsy store
    2. #2. Make your Etsy listings visible.
    3. #3. Record store rules
    4. #4. Photograph your products.
    5. #5. Determine prices and ideal customers.
    6. #6. Send Etsy buyers items swiftly
    7. #7. Request feedback
    8. #8. Promote your Etsy store
  6. How much does it cost to start a jewelry business?
  7. How much do small jewelry businesses make?
  8. Is selling jewelry profitable?
  9. Conclusion
    1. Related Articles
    2. References

Jewelry is one of the most popular items to produce and sell on the internet. Perhaps you’re a novice at DIY but have a fantastic internet business idea and an established audience and are seeking a unique approach to making money. It is not as challenging as you think to learn how to start a jewelry business: it is primarily a matter of time, work, and perseverance (and a few technicalities, too). This article has broken down the process of how to start a jewelry business into seven critical steps.

How To Start a Jewelry Business

Here the basic steps you need to start your jewelry business sucessfully.

#1. Define your Business Strategy

Before launching a jewelry business, you must define it. To do this, write a business strategy.

A business strategy isn’t as complex or jargon-filled as you would believe. A business plan helps entrepreneurs organize their business ideas, take stock of their money and resources, construct a marketing plan, identify their business goals, and make a short-term plan to attain those goals.

First-part business plan questions:

  • Sell exquisite or trendy jewelry?
  • Do you make your things by hand or outsource?
  • What prices will you set?
  • What distinguishes your jewelry from competitors’?
  • What’s your startup budget?
  • How will you promote your company?
  • Where will you sell? And so many other questions that may pop up.

#2. Business budget.

Your business strategy should include a budget. First, list your first launch costs, such as tools and equipment, marketing materials, licenses, permits, educational courses, office or coworking space, and salary for any staff you may hire.

Then, determine your money and how much (if any) you’ll need to start and run your business. Several small-business budget templates are available if you need further guidance.

#3. Learn from competitors

Before launching, undertake market research. Look at successful jewelry firms you’d like to replicate. How does their perspective work? What are their consumers and marketing strategy? How/where do they sell? Do they exclusively sell online (eBay, Amazon) or in stores? Market research helps you price your jewelry for your customers.

#4. Register your company

Next, make sure you follow all jewelry company rules. Check with your local clerk’s office to see what licenses and permits you need to establish a home company.

After naming your business, choose a business entity and register with the state. If a business in your state uses your selected name, you must start over. As a sole proprietorship, you don’t need state registration. Unless you’re operating under your legal name, you’ll need to file your business name as a DBA. A sole proprietorship won’t protect you from legal peril.

Consider business insurance to protect yourself further. Start with the product and general liability insurance. Product liability insurance protects businesses if their products damage customers or others. General liability protects enterprises against legal lawsuits. If you have employees, you’ll need workers’ comp, unemployment, and disability insurance.

#5. Separate business and personal funds.

Now that your business is legal keep business and personal funds separate. This has multiple benefits. This will protect your finances from business legal difficulties. It simplifies tax filing.

Business bank account. Most startups only need a company checking account. Only invest company money in it. Get a company credit card for daily expenses. Depending on the card, you can get points, rewards, or cash back to reinvest in your business.

#6. Start-up funding

Starting a business needs money, and everybody can see that. New business entrepreneurs have difficulty getting loans from banks and online lenders. Lenders can’t decide whether to lend to a new business without a financial history.

Most startup money comes from yourself. Many new business owners start with savings, loans from friends and family, or personal loans from banks or internet lenders. Also, crowdfunding lets strangers who believe in your business donate tiny amounts of money.

#7. Make jewelry with suppliers

Once your business is legal and has enough money, you can start selling jewelry.

If you haven’t already, get wholesale jewelry-making tools, equipment, safety gear, and supplies. Ask other jewelry designers if they know reputable wholesale suppliers. If that doesn’t work, do some research. A reseller license might help you avoid sales taxes when buying in quantity.

#8. Sell your jewelry

Once you have a decent stock, you can sell it. Online stores will likely be your primary sales channel.

Shopify makes it easy to set up and run online stores for businesses. These services include specialized sales reporting and analytics, customer relationship management systems, and marketing tools.

Before or after opening your internet store, you can sell on Amazon, Etsy, or eBay (or a combination of the three). Millions of buyers search these sites for products like yours, making them beneficial for startups. Utilize their traffic. These services may also help you test which products sell best and at what costs.

Sell jewelry in person. Start with friends and family, then let the news spread. You can also sell jewelry at flea markets and arts and crafts fairs or ask local retailers if you can set up a pop-up shop or consign there. Business cards with connections to your online store and social media should be at the cash register.

#9. Market your business

As you set up your sales channels, construct your brand’s identity and create a marketing plan. Making a logo helps create the tone for your firm. You can discover one online if you can’t locate a graphic designer in your network.

As your firm grows, employ Google Ads. Social media marketing is essential when you’re just starting. Which platforms your clients use most affects how well your business does on others. Start with a Facebook profile, Instagram account, and Pinterest board. Make sure your bio relates to your online or physical store.

If you have one, your website and blog must be SEO-optimized so clients can find you. Shopify businesses have SEO best practices built-in, but if you’re using another e-commerce or blogging platform, you should brush up on SEO tactics.

Social media engagement and brand building take time. But don’t give up! Offer at least once a day, answer immediately (and nicely) to comments, and post varied stuff.

How To Start a Jewelry Business From Home

Providing people with jewelry to express themselves is fulfilling. Assuming you know how to produce jewelry and have enough equipment, you can turn a pastime into a full-time, successful business. You should consider the following steps and do as follows to have a successful home-based jewelry business

#1. Choose a Name

Your business name should reflect the jewelry you manufacture but not limit you. Shorten it. This will be the business name on official licenses, online, and business cards, so choose carefully.

Sole proprietorships require no paperwork or registration. This type of business affords the least legal protection if sued.

Consider creating a limited liability company for legal protection. Register your LLC with your state’s secretary of state. You can trademark through the USPTO. Call your county clerk’s office to see if you need to register your jewelry business locally. These government agencies will help you start a jewelry business legally.

#3. Write it out

Making jewelry is artistic, but it’s also a business, and businesses need plans. Here, you organize startup and operating costs. What’s your work’s purpose? When will you expand? How about jewelry? Be honest while writing your company plan after researching the internet.

Your business plan’s finances are crucial. How will you pay? How much do you hope to make in the early phases of your business? This is vital if you contact a bank for a loan to start your firm.

Look at Etsy for pricing ideas on similar things. When setting pricing, including labor and materials.

#4. Create a Work Space

You need a clean, quiet workspace for your home-based business. You need a workspace to produce jewelry and another for your laptop, business cards, and brochures.

#5. Digitize

You’ll need a strong digital presence to sell jewelry in stores, from home, or online. Use your business name on social networking—post-work shots. Get a professional headshot and jewelry images if you want to open an online store on Etsy or your site.

5 Steps To Start A Successful Jewelry Business As A Teenager

With the basic overview of the jewelry business out of our way, let’s now get into the exact 5 steps you need to follow to start your own jewelry business as a teenager.

#1. Business strategy

Teenage jewelry entrepreneurs need a plan. Without a strategy, you’ll be headless. I recommend writing down your marketing and business plans for a teen jewelry business. Include market and demographic research in your project. This is a jewelry business plan. Your business plan isn’t fixed. You can change it as you learn and explore.

#2. Niche-selection

First, choose a specialty for your business plan. Huge, competitive jewelry sector. Teenagers attempt to be as wide as possible to serve more customers. That’s wrong. Before adding new specialties to your firm, flourish in a small, less competitive one.

Popular jewelry niches include:

  • Custom Jewelry
  • Handmade Jewelry
  • Affordable Fashion Jewelry

#3. Customer identification

Potential customers help target marketing strategies. You aim to acquire customers for as little as possible. Your niche will determine your potential customers. If you offer luxury jewelry, your customers are wealthy. If you’re selling jewelry to couples, your target market can be wealthy or middle class but must be in a relationship or married.

#4. Register your jewelry business

If you want to test out this company idea or start small, you don’t need to register. One-person businesses are possible. If your jewelry business works well and you want to scale it quickly, registering it as an LLC will provide you access to commercial bank accounts, contracts, staff, and business licenses and permissions.

A growing small business should become an LLC. An LLC protects your assets from lawsuits and bankruptcy. Although not foolproof, it’s better than a sole proprietorship. After registering your firm, receive an EIN from the IRS. EIN is a 9-digit number that identifies tax-paying businesses. Taxes, employing staff, and opening a company bank account require an EIN.

#5. Source your jewelry

Finding the correct supplier is difficult for an internet business. Jewelry sourcing might affect your business. AliExpress is the finest choice for jewelry drop shipping. If you wish to order bulk jewelry, try one of these suppliers or wholesalers:

  • Alibaba (Global)
  • US Jewelry House (USA)
  • CME Jewellery (UK)
  • Amaya (Australia)

Remember that many wholesalers and manufacturers have a MOQ. Before ordering inventory, request a sample piece to check the quality.

I recommend starting with $500 in inventory. You won’t feel pushed to clear goods and can focus on business.

#6. Online store

If you’ve decided on a name for your jewelry business, verify if the domain is still accessible. You’ll have to pay more if someone else registers your domain name before you.

Shopify is another must-have. It’s a great online store builder. Shopify enables you to sell sportswear or jeans online. Shopify plans start at $29, and they’re worth it.

It has a 14-day trial (no credit card needed). This is excellent for anyone who wants to try out this awesome tool. Play with Shopify for free. It’s the best drag-and-drop jewelry store, builder.

Once your online store is complete, link your Namecheap domain to Shopify. This is done via Shopify’s Domains section. Your internet store is ready for promotion and orders once connected.

#7. Strategize marketing

After opening an online jewelry store, get consumers. People want to buy jewelry online, but getting them to your website is challenging. Marketing and advertising can help with this and provide two other benefits. It helps grow your business’s brand and following.

Digital marketing helps your online jewelry business. I’ll employ both digital marketing channels.

Organic channels

Organic marketing channels are free. These channels aren’t instantaneous. Organic marketing includes SEO and social media.

Jewelry’s soul is social media. Facebook, Instagram, TikTok, etc., are wonderful for naturally reaching clients. You can update or find new clients with it. Regularly update and engage your followers. This will assist you to develop a long-term relationship with your customers so they’ll return.

Paid channels cost money, but the results are immediate. Your jewelry firm can reach certain individuals and places using these methods. Facebook, Yelp, and Google AdWords all run advertising. Paid channels deliver immediate results, helping your business expand up and out.

Newsletters and affiliate marketing are paid methods. Create a free Mailchimp account to start gathering client emails. To gain email addresses, provide a discount on your newsletter. You can also launch an affiliate marketing scheme to persuade clients to refer friends.

How To Start a Jewelry Business On Instagram

If you want to start a jewelry business on Instagram, here are some steps that can guide you to success.

#1. Create a Business Account

First, create a personal account and link it to a Facebook business profile. Create a business account to create ads, monitor insights, and tag items.

#2. Choose Your Username Handle

You’ll need a username to set up your account. Use your business name as your username handle. This helps people locate you by keeping your web platforms consistent. If your name is taken, add a word like design, jewelry, or studio. Keep trying names until you find one that fits your brand on Instagram.

#3. Create a Compelling Bio

Now build an appealing bio for your profile. Describe the jewelry you make and your location. Use emojis! It adds personality to your account.

#4. Upload your profile picture

Your profile photo will appear on your profile and in people’s feeds. You can use your logo or a photo of yourself if your business focuses on you. Consider your branding while making your pick.

If you use your logo as your profile picture, share photos of yourself on your feed instead.

#5. Stay On Brand Consistently

Your brand is how customers view your firm. It’s easy to share whatever photographs you have on Instagram, but think brand! Follow brand rules and ensure your posts fit your identity and tone of voice.

#6. Create high-quality imagery

A phone photo of your jewelry won’t do. For Instagram, you’ll need bright, clear images of your handmade jewelry. This is the ideal way to show off your jewelry to potential purchasers.

Use the multiple image icon to upload many images of a related item or event into one post. So you won’t clutter your feed with duplicates.

#7. Write engaging descriptions

Your captions are up to you. It could be short or several paragraphs. Your description should be engaging and encourage interaction. Use emojis! This gives a post personality and encourages comments.

#8. Use The Discovery Feature

By clicking the search icon, you’ll find related material and accounts. This is an excellent method to interact with other jewelers and locate potential consumers.

#9. Join Communities

Who knew social media would bring success? Like and comment on other people’s posts. This exposes your account to anyone who may wish to check it out. Comment on posts you love and tell the author why. Conversation and online friendships are key.

#10. Start conversations with your posts.

Ask questions to engage your followers with your postings. More people will see your posts in their feeds if they interact quickly with them.

#11. Mix content and show behind-the-scenes fun

Instagram can display behind-the-scenes photographs like your deliveries, gemstone stash, and tips. People appreciate seeing your creative process, and you’ll get more interaction if you demonstrate personality. People adore time-lapse videos, so experiment with video and produce material you’d like to see.

#12. Promote upcoming events

Maybe you’re attending a craft expo. Instagram is a terrific way to promote and discuss events. Share the event on Facebook and Stories, tag attendees, and use hashtags so people can find you.

#13. Reply Comments

Don’t ignore comments or messages. People appreciate it when you answer their comments or query. Keep the conversation continuing by asking another question.

#14. Story highlights

You can save Instagram Stories to your Highlights as distinct collections. Sale items, behind-the-scenes films, or customer posts.

#15. Business Instagram

Teän’s Silver Shed is beachy. Her turquoise brand color permeates through her Instagram feed. Teän provides photos of her finished jewelry and text images of promotions, prizes, and forthcoming events.

#16. Include hashtags

Hashtags… If you employ the appropriate keywords, you can reach new audiences. Use relevant hashtags in your description.

#jewellerymaking #jewellerydesign #jewellerylover #jewellerylover

Use #turquoise #turquoisering #turquoisejewellery when posting turquoise jewelry.

Instagram can hide your posts if you duplicate and paste the same hashtags. Always match hashtags to images.

#17. Share Promotions

Instagram is wonderful for sharing website deals and promotions. Excite folks and mention it on Stories.

#18. Run a Giveaway

Need more fans? A giveaway builds followers and promotes your company. Choose a piece of jewelry to giveaway and determine how to enter, such as by liking the post and following your account. Add terms and conditions.

#19. Contact Instagram influencers

With a saturated market, it’s hard to build a following and promote your brand. Influencers can help advertise your jewelry (people with a large following).

Many of these influencers are bloggers who run sponsored campaigns or write reviews.

As a tiny handmade business, you might contact an influencer to highlight your jewelry on their page or blog about it. You may find their email address on their website or Instagram bio. Connecting with other creatives can promote your page.

#20. Create An Instagram Advert

With an Instagram business account, you may boost or target posts. Instagram handles your budget and timeline. An excellent example of using the boost option is when you’re having a giveaway; putting some funding behind this will allow new people to be introduced to your brand.

#21. Tag products

Instagram launched a function. If you’ve published your products to Facebook, you can tag them on Instagram. Followers can easily acquire the merchandise.

#22. Support Other Jewellers

While other Instagram jewelers may be rivals, you each offer something unique. Follow and interact with other jewelers on this platform to develop relationships. It’s nice that jewelers can help each other out.

#23. Post daily

If you don’t post regularly, you may lose followers. Post often to maximize the platform. Don’t be shy; keep uploading Instagram Stories!

You may have seen ‘link in bio’ in Instagram post descriptions. This signifies that the user has linked to extra information in their profile. You can’t link a post, but you can connect your bio. Here you can connect to your website or Etsy page.

Link Tree lets you feature multiple links if you’re promoting multiple things.

#25. Follow suppliers and share designs

Follow vendors like Kernowcraft to learn about new gemstones and products. We adore sharing our customers’ work and designs. Sharing increases your chances of gaining followers and getting seen by potential clients.

How To Start a Jewelry Business On Etsy

Setting up an Etsy shop doesn’t take long, so you can start selling immediately. However, Etsy jewelry vendors must take the following steps to sell their products on the platform successfully.

#1. Create an Etsy store

Etsy starts with a free shop account. Choose a shop name, location, and other data before listing.

#2. Make your Etsy listings visible.

After registering, start creating shop listings. When adding jewelry, optimize the listing title to match search terms.

You may include “handmade” and the stones or metals you use to make the jewelry simpler to find.

#3. Record store rules

Check out the Etsy seller manual for selling tools. This involves drafting explicit shipping and return procedures that buyers need to know before buying.

#4. Photograph your products.

Make an effort to get the product photos on your e-commerce listings properly. Show your handmade products and jewelry in depth from several angles. You can also include a ruler in the image to indicate how big the jewelry is.

#5. Determine prices and ideal customers.

Doing research can help you stand out in the Etsy marketplace.

Consider who you want to buy your product, what they desire, and why. This knowledge can boost product sales. Examine what similar merchants are charging so you can be competitive when shoppers use filters.

#6. Send Etsy buyers items swiftly

Shipping promptly is best for an eCommerce firm. Faster shipping increases your chances of favorable reviews and Etsy’s “star seller” badge. Make sure your shipment time is obvious, so buyers don’t delay.

#7. Request feedback

Etsy stores do better with more reviews because they generate trust. When customers buy your goods, they request reviews, include a thank-you note or discount on their next purchase. If most reviews are excellent, a few bad ones won’t matter.

#8. Promote your Etsy store

Promote your Etsy store at flea markets and craft fairs. Some customers may want to look at your products again later. Because of Etsy! When selling in person, hand out Etsy cards to attract more customers.

How much does it cost to start a jewelry business?

Costs to start a retail business ranges from $9,200 to $29,000, including business registration, a rent deposit, building upgrades, display cases, logo creation, advertising, and inventory purchasing.

How much do small jewelry businesses make?

In fact, the average gross margin for jewelers in the global jewelry market is about 42.6%. That means for every $100 worth of product sold, the jeweler makes approximately $42.60 in profit.

Is selling jewelry profitable?

Item has been shown to generate profit margins ranging from 25 to 75%, much of which is due to the perceived value of the jewelry. And this is one of the key reasons why jewelry is such a lucrative business.


The work doesn’t stop once you’ve launched your jewelry business; it’s only getting started.

Even if you’re a skilled jeweler, you should consider furthering your education through online or in-store classes. 

If you don’t want to spend a portion of your business budget on schooling, you can locate free jewelry-making instructions on YouTube.

Keep in mind that beginning a business takes time, even if it’s only a side hustle. If you’re serious about your venture, make it a priority to dedicate enough time in your schedule to launching and managing your business, even if it’s just an hour at the end of the day to work on a piece of jewelry, create a few social media posts, or check up on your sales reports or marketing performance.


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