As of November 29, 2021, the average Marketing manager salary in the United States is $149,369, with a normal range of $127,758 to $174,392. Salary ranges can vary greatly depending on a variety of things, including schooling, certifications, supplementary talents, and the number of years you have worked in your field.
What is the Average Salary for a Marketing Manager?
Answering this question is difficult because there is so much contradictory information available. When it comes to marketing manager salaries, the BLS portrays a bright picture, and US News and World Report backs up the notion that the average marketing manager salary is in the mid-$130,000 area. Salary.com indicates that the average marketing manager salary is around $108,000 when looking at other recent marketing manager salaries. PayScale and Indeed have the lowest averages, both in the $60,000 range.
There is no way of knowing whether the source is correct because they all rely on self-reported data to establish average salaries for various professions. A marketing manager salary is influenced by a variety of factors, including employer demands, corporate hierarchy, geographical location, and the duties and responsibilities connected with the post at each organization. There is a possibility that more high-paid marketing managers answered the surveys used by the BLS to create its estimates, while more lower-paid marketing manager positions were advertised on Indeed.
It’s also worth noting that average marketing manager salaries tend to be low because there are so many more marketing managers working for small businesses and startups that pay less. There are fewer marketing vacancies in national or multinational corporations that pay $100,000 or more.
Does a Marketing Manager with a Master’s Degree earn a Higher Salary?
Marketing managers with advanced degrees typically earn a higher average base salary than marketing managers without a master’s degree. According to a McKinley Marketing Partners report based on 2019 data, marketing managers with a master’s degree can earn more than $20,000 more than those with a bachelor’s degree.
When it comes to income potential, an MBA in marketing is most likely the most valued degree. According to LinkedIn surveys, marketing managers with MBAs make the most money, earning $15,000 more than the average for this profession.
Can Certificates have an Impact on a Marketing Manager Salary?
There are numerous professional certificates available for marketing professionals, including:
#1. Business-to-Business Pro
This certificate “accelerates your team’s capacity to align and implement strategic marketing programs that fulfill business objectives and grow revenue,” according to the SiriusDecisions website. The curriculum is intended for professionals of all levels, includes an online component, and is planned to be completed in 60 days.
#2. Certified Financial Marketing Professional (CFMP)
This accreditation from the American Bankers Association is intended for financial professionals who work in marketing. Data and analytics, leadership, strategy, and income generation are among the topics covered in the coursework. To be considered for the program, you need to have at least three years of experience.
#3. Certified Marketing Executive (CME)
With Sales & Marketing Executives International’s online certification, you’ll gain a “holistic grasp of marketing in all of its components, providing you with a firm basis for decision making and strategic marketing planning.”
#4. Certified Product Marketing Manager (CPMM)
This certificate from the Association of International Product Marketing & Management offers education in financial subjects, analytics, and client acquisition. Students can finish the program online or in person.
#5. Professional Certified Marketer (PCM)
This program, offered in collaboration with the American Marketing Association, provides three-course options: Digital Marketing Pro, Digital Marketing Expert, and Marketing Management. If you complete any of the programs, you will be validated by both the AMA and the DMI.
#6. SMEI Certified Professional Marketer (SCPM)
This is a Sales & Marketing Executives International online credential. You’ll gain skills in decision-making, writing, and leadership. The online course is divided into four sections: starting the marketing process, understanding buyers and markets, focusing on marketing possibilities, and closing marketing opportunities.
However, it is unclear how marketing credentials targeted for managers and executives affect salaries. A cursory glance at job postings for marketing executives reveals that very few businesses want marketers with specific certificates. Having many professional marketing credentials, on the other hand, may help you stand out in a congested job market and negotiate a higher marketing manager salary.
Where does a Marketing Manager make a Higher Salary?
Geographic location can influence how much you earn as a marketing manager. States with a high concentration of marketing jobs often pay more and have higher living costs. The top-paying states, according to the BLS, are New York ($194,940), New Jersey ($180,250), California ($176,940), Virginia ($176,640), and Colorado ($172,140).
In general, you may expect to earn more in cities than in rural areas. Santa Cruz ($213,180), San Jose, California ($211,210), San Francisco, California ($196,260), New York, New York ($195,030), and Vallejo, California ($193,140) are among the highest-paying cities.
Do Marketing Managers earn Varying Amounts in Different Fields?
Marketing managers work in a variety of businesses, and they do not all earn the same salary. The highest-paying industries, according to the BLS, are:
Insurance and Finance
Managers in finance and insurance earn a median yearly salary of $150,280. Dow Jones and New York Life are two companies that are relevant in the business.
Company and Business Management
Companies that specialize in marketing, including consultancy, fall into this category. Accenture Interactive and Deloitte Digital are two examples of relevant organizations. These professions earn a median annual salary of $149,480.
Manufacturing
You will frequently sell to other organizations as a marketing manager for a manufacturing company. For example, if your company converts wood into boards, you might land a contract with a home-building company. These individuals may earn a yearly salary of $143,800 on average.
Services in the fields of professional, scientific, and technological expertise
According to the BLS, this is a sizable industry. You’ll offer technological products in a variety of industries, as well as directly to consumers. At $150,840, this is the highest-paying category.
Wholesale Business
Wholesale trade is the distribution of goods rather than products, which necessitates working with other firms and necessitates a highly targeted advertising strategy. These managers earn a median yearly salary of $134,630.
Many marketing manager specialist roles pay more than others. According to PayScale, the national average salary for marketing managers in the United States is around $67,000, while the average annual salary for global marketing managers is $97,956. Product marketing managers also earn significantly more than other marketing managers (a salary of over $92,000 is listed on PayScale). Most digital marketing managers, on the other hand, earn a salary that is quite near to that of a typical marketing manager.
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How can I improve my Salary as a Marketing Manager?
Marketing Manager salary varies greatly depending on region, sector, the highest level of education, and experience. Obtaining a master’s degree is one approach to boost your earning potential in this position, but it is not guaranteed. Understand that the cost of obtaining a master’s degree in marketing may not be worth the salary increase.
There are higher-paying marketing jobs in big cities, but moving to a big city isn’t a guarantee that you’ll make a lot of money in this capacity. There are more marketing manager opportunities in these locations, but there are also more persons applying for each one. The cost of living in big cities is usually higher as well, so a huge wage may not go as far. Marketing manager employment in smaller cities, as well as suburban or rural locations, may pay less on paper, but your money may go further.
It may also be possible to move into a higher tax band by changing industries or working for a larger company. A marketing manager with a bachelor’s degree who works for a large hospital system will nearly always earn more than one who works for a tiny startup. You’ll generally make the greatest money in this capacity if you work in the insurance or banking industries.
The message is that there are numerous strategies to boost your income potential, but no guarantees. How much you actually make may be determined primarily by your ability to promote yourself.
Are there Other Marketing Jobs that pay higher than this?
CMOs earn far more than the managers they supervise, earning approximately $176,000 before bonuses, commissions, and profit-sharing. The highest-paid CMOs earn seven-figure salaries.
VPs of marketing, global marketing managers, channel development executives, and market research executives all earn more than the average marketing manager salary. Marketing directors can also earn greater money.
Before you disregard job postings for this position in the hopes of getting something more lucrative, keep in mind that salary averages never tell the whole story. The salary range for this position is enormous. There are marketing managers who earn more than $200,000 per year and marketing managers who make less than $70,000 per year. You may have the skills and qualifications to earn top pay in this role, but if you’re searching for marketing manager jobs and aren’t getting the kinds of salary offers you’re hoping for, it’s time to plan your next steps wisely. That could mean obtaining a marketing MBA or Master of Science in Marketing, or it could mean accepting a lower-paying job at a business known for fast promoting from within—both of which can help you increase your earning potential.
Top 50 Highest Salary Paying States in the United States for Marketing Manager Jobs
We found six states where the average salary for a Marketing Manager position is higher than the national average. Wyoming tops the list, with Massachusetts and Montana close behind in second and third place. Montana outperforms the national average by 1.9 percent, while Wyoming follows suit with an additional $5,361 (8.1 percent) above the national average of $66,085.
Wyoming has a very active Marketing Manager job market, with several organizations presently looking for this sort of position.
With only a few states paying more than the national average, the chances for economic progress by moving to a new place as a Marketing Manager should be approached with care. It is also necessary to evaluate the cost of living expenditures.
What Is Average Marketing Manager Salary by State?
State | Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage |
| Wyoming | $71,447 | $5,954 | $1,374 | $34.35 |
| Massachusetts | $67,992 | $5,666 | $1,308 | $32.69 |
| Montana | $67,324 | $5,610 | $1,295 | $32.37 |
| Arizona | $66,632 | $5,553 | $1,281 | $32.03 |
| Hawaii | $66,575 | $5,548 | $1,280 | $32.01 |
| Indiana | $66,204 | $5,517 | $1,273 | $31.83 |
| New Jersey | $66,065 | $5,505 | $1,270 | $31.76 |
| Connecticut | $65,474 | $5,456 | $1,259 | $31.48 |
| Washington | $65,398 | $5,450 | $1,258 | $31.44 |
| New York | $65,285 | $5,440 | $1,255 | $31.39 |
| Georgia | $64,277 | $5,356 | $1,236 | $30.90 |
| Rhode Island | $63,974 | $5,331 | $1,230 | $30.76 |
| Wisconsin | $63,487 | $5,291 | $1,221 | $30.52 |
| Tennessee | $63,320 | $5,277 | $1,218 | $30.44 |
| Minnesota | $63,184 | $5,265 | $1,215 | $30.38 |
| Alaska | $63,180 | $5,265 | $1,215 | $30.37 |
| New Hampshire | $62,998 | $5,250 | $1,212 | $30.29 |
| North Dakota | $62,973 | $5,248 | $1,211 | $30.28 |
| Ohio | $62,857 | $5,238 | $1,209 | $30.22 |
| Alabama | $62,775 | $5,231 | $1,207 | $30.18 |
| Nevada | $62,681 | $5,223 | $1,205 | $30.14 |
| Maryland | $62,051 | $5,171 | $1,193 | $29.83 |
| Utah | $61,734 | $5,145 | $1,187 | $29.68 |
| Louisiana | $61,275 | $5,106 | $1,178 | $29.46 |
| South Dakota | $61,134 | $5,095 | $1,176 | $29.39 |
| Nebraska | $61,008 | $5,084 | $1,173 | $29.33 |
| Florida | $60,580 | $5,048 | $1,165 | $29.12 |
| New Mexico | $60,365 | $5,030 | $1,161 | $29.02 |
| Oregon | $60,288 | $5,024 | $1,159 | $28.98 |
| Virginia | $60,208 | $5,017 | $1,158 | $28.95 |
| Iowa | $59,911 | $4,993 | $1,152 | $28.80 |
| Kansas | $59,531 | $4,961 | $1,145 | $28.62 |
| California | $59,288 | $4,941 | $1,140 | $28.50 |
| Vermont | $59,228 | $4,936 | $1,139 | $28.47 |
| South Carolina | $58,403 | $4,867 | $1,123 | $28.08 |
| Colorado | $58,266 | $4,856 | $1,121 | $28.01 |
| Delaware | $58,008 | $4,834 | $1,116 | $27.89 |
| Missouri | $57,768 | $4,814 | $1,111 | $27.77 |
| West Virginia | $56,750 | $4,729 | $1,091 | $27.28 |
| Oklahoma | $56,702 | $4,725 | $1,090 | $27.26 |
| Kentucky | $55,881 | $4,657 | $1,075 | $26.87 |
| Pennsylvania | $55,790 | $4,649 | $1,073 | $26.82 |
| Mississippi | $55,784 | $4,649 | $1,073 | $26.82 |
| Idaho | $55,514 | $4,626 | $1,068 | $26.69 |
| Maine | $55,276 | $4,606 | $1,063 | $26.58 |
| Arkansas | $54,780 | $4,565 | $1,053 | $26.34 |
| Michigan | $54,662 | $4,555 | $1,051 | $26.28 |
| Illinois | $54,483 | $4,540 | $1,048 | $26.19 |
| Texas | $53,592 | $4,466 | $1,031 | $25.77 |
| North Carolina | $49,768 | $4,147 | $957 | $23.93 |
Cities with the Highest Salary for a Marketing Manager
The highest-paying metropolitan regions for marketing managers are San Jose, New York, Boulder, Bridgeport, and San Francisco.
City | Marketing Manager Salary |
| San Jose, California | $199,710 |
| New York, New York | $188,810 |
| Boulder, Colorado | $183,460 |
| Bridgeport, Connecticut | $181,720 |
| San Francisco, California | $181,720 |
Marketing Manager Salary by Company
| Job Title | Salary |
| Apple Marketing Manager salaries – 224 salaries reported | $209,908/yr |
| Amazon Marketing Manager salaries – 195 salaries reported | $100,296/yr |
| Microsoft Marketing Manager salaries – 132 salaries reported | $133,079/yr |
| Cisco Systems Marketing Manager salaries – 130 salaries reported | $141,389/yr |
| Verizon Marketing Manager salaries – 128 salaries reported | $126,618/yr |
| American Express Marketing Manager salaries – 125 salaries reported | $102,898/yr |
| IBM Marketing Manager salaries – 123 salaries reported | $119,737/yr |
| L’Oréal Marketing Manager salaries – 102 salaries reported | $100,893/yr |
| Intuit Marketing Manager salaries – 98 salaries reported | $128,094/yr |
| Hewlett-Packard Marketing Manager salaries – 92 salaries reported | $148,636/yr |
| PepsiCo Marketing Manager salaries – 78 salaries reported | $123,500/yr |
| Uber Marketing Manager salaries – 78 salaries reported | $78,245/yr |
| Google Marketing Manager salaries – 76 salaries reported | $115,403/yr |
| Amway Marketing Manager salaries – 72 salaries reported | $67,267/yr |
| NVIDIA Marketing Manager salaries – 70 salaries reported | $172,879/yr |
| Intel Corporation Marketing Manager salaries – 63 salaries reported | $141,945/yr |
| Macy’s Marketing Manager salaries – 63 salaries reported | $80,554/yr |
| Sprint Marketing Manager salaries – 62 salaries reported | $96,987/yr |
| NBCUniversal Marketing Manager salaries – 59 salaries reported | $85,743/yr |
| Meta Marketing Manager salaries – 56 salaries reported | $133,947/yr |
Marketing Manager Salary by Company
Job Title | Salary |
| Apple Marketing Manager salaries – 224 salaries reported | $209,908/yr |
| Amazon Marketing Manager salaries – 195 salaries reported | $100,296/yr |
| Microsoft Marketing Manager salaries – 132 salaries reported | $133,079/yr |
| Cisco Systems Marketing Manager salaries – 130 salaries reported | $141,389/yr |
| Verizon Marketing Manager salaries – 128 salaries reported | $126,618/yr |
| American Express Marketing Manager salaries – 125 salaries reported | $102,898/yr |
| IBM Marketing Manager salaries – 123 salaries reported | $119,737/yr |
| L’Oréal Marketing Manager salaries – 102 salaries reported | $100,893/yr |
| Intuit Marketing Manager salaries – 98 salaries reported | $128,094/yr |
| Hewlett-Packard Marketing Manager salaries – 92 salaries reported | $148,636/yr |
| PepsiCo Marketing Manager salaries – 78 salaries reported | $123,500/yr |
| Uber Marketing Manager salaries – 78 salaries reported | $78,245/yr |
| Google Marketing Manager salaries – 76 salaries reported | $115,403/yr |
| Amway Marketing Manager salaries – 72 salaries reported | $67,267/yr |
| NVIDIA Marketing Manager salaries – 70 salaries reported | $172,879/yr |
| Intel Corporation Marketing Manager salaries – 63 salaries reported | $141,945/yr |
| Macy’s Marketing Manager salaries – 63 salaries reported | $80,554/yr |
| Sprint Marketing Manager salaries – 62 salaries reported | $96,987/yr |
| NBCUniversal Marketing Manager salaries – 59 salaries reported | $85,743/yr |
| Meta Marketing Manager salaries – 56 salaries reported | $133,947/yr |
What Are the Most In-Demand Skills for Marketing Managers?
Above-average salary is associated with skills in marketing management, strategic marketing, and marketing communications. Email marketing and social media marketing are two skills that pay less than the market rate.
- Marketing Management $67,820
- Strategic Marketing $71,749
- Marketing Communications $67,145
- Social Media Marketing $58,434
- Email Marketing $63,328
Skills that affect Marketing Manager Salary
The salary of a marketing manager can be affected by a variety of factors. The most prevalent abilities and their impact on marketing manager salary are listed below.
- Medical Devices ▲64%
- Competitive Intelligence ▲63%
- Product Management ▲45%
- Pricing ▲44%
- Merchandising ▲44%
- Consulting Management ▲42%
- Innovation ▲36%
- Multimedia / Streaming Media ▲31%
- SQL ▲28%
- Eloqua ▲28%
What Are the Duties of Marketing Managers?
A marketing manager is a company employee that oversees and contributes to the many advertising or merchandising sales efforts that the firm uses to sell itself and its products. A marketing manager is responsible for a particular product, a product line, a brand, or the entire organization. Typically, the manager must include a wide range of input from the creative, research, advertising, and sales teams.
A marketing manager is usually in charge of one or more marketing campaigns. The manager may design the entire campaign. He or she will, however, often perceive a broad possibility and then ask the help of various members of his or her marketing team to generate campaign ideas. Normally, a marketing strategy will also include market research to understand how different products appeal to different demographic groups.
Organization skill is one of the most important talents a marketing manager must-have. Even minor tweaks or iterations to existing marketing initiatives can necessitate a significant amount of coordination and scheduling precision. Marketing managers must often organize this across many organizations and teams within the organization. Most marketing managers will be required to hold a university marketing degree, with management disciplines and postgraduate study preferred. Marketing managers often work conventional work hours during the week, but they can plan to work longer days when launching new initiatives.
Marketing Manager’s daily Roles and Responsibilities
The majority of marketing executives spend their days doing the following:
#1. Collaborating
Collaboration is an important component of a marketing manager’s job. You’ll meet with executives to discuss marketing plans and overall brand message, create and manage budgets with the finance department, and collaborate with other leaders to manage workers.
#2. Evaluating
You’ll assess teams, employees (and potential personnel), possible partners, markets, and overall department performance, as well as assist in setting product and service prices.
#3. Monitoring
Trends are everything in marketing. You’ll be in charge of focus groups and market research studies, as well as keeping an eye on competition techniques.
#4. Negotiating
You’ll need to negotiate project direction internally with other high-ranking executives of the company. You will also most likely need to arrange contracts with third parties.
The tasks of a marketing manager appear straightforward, but this is a high-pressure, results-driven profession that requires keeping numerous balls in the air at the same time. Marketing executives must be well-versed in practically all aspects of advertising, from direct mail to digital marketing to data analysis.
Working as a marketing expert or marketing coordinator can help you get the experience you need to become a marketing manager, but education is also crucial. The majority of marketing managers hold a bachelor’s degree in marketing (e.g., a Bachelor of Science in Marketing) or a related field such as advertising or market research. A degree in analytics, communications, computer technology, English, or business administration can also help you get started in marketing. If you have a marketing degree, you may be able to earn a higher beginning salary immediately out of college.
A marketing master’s degree, such as a Master of Science in Marketing, is not required to become a marketing manager. According to Salary.com, only 37% of marketing managers have advanced degrees. As a result, it is likely that the majority of marketing managers move to this position solely via experience. A master’s degree, on the other hand, will undoubtedly be an asset if you want to earn the best possible marketing manager salary.
The MS is merely one of several options. A marketing MBA will go you just as far, and you should also look into hyper-specialized degrees like Yeshiva University’s MS in Digital Marketing and Media. Graduating from the program, according to the school’s program guide, is equivalent to spending years in a junior marketing role.
How does a Marketing Manager Salary Compare to other Occupations?
Marketing managers earn roughly the same as their counterparts in the United States. They earn less than buying managers but more than mail superintendents on average.
Career | Median Salary |
| Purchasing manager salary | $91K |
| Operations Manager salary | $81K |
| Talent agent salary | $74K |
| Construction manager salary | $89K |
| Pharmaceutical sales representative salary | $82K |
| Marketing manager salary | $80K |
| Consultant salary | $78K |
| Human resources manager salary | $74K |
| Aquacultural manager salary | $71K |
| Mail superintendent salary | $77K |
How does the economy impact a Marketing Manager’s salary?
A Marketing Manager’s salary may be influenced by the state of the economy, which has an effect on both the company’s financial stability and the demand for marketing experts. Salary and benefit cuts are common during economic downturns, while pay raises are often implemented during economic upturns in an effort to retain high-quality employees.
What is the typical salary range for a Marketing Manager?
Location, years of experience, and type of business all play a role in determining where in the salary spectrum a Marketing Manager typically falls. An American marketing manager can expect to make an annual salary of $80,000 to $140,000, with the highest earners taking home more than $150,000.
Can a Marketing Manager receive equity as part of their salary?
An employee in the position of Marketing Manager may receive stock options or restricted stock units in addition to a monetary salary from some companies. In the long run, this can be beneficial to the worker because the value of the equity tends to rise.
How does a Marketing Manager’s salary differ by region?
Generally speaking, the salary of a Marketing Manager is higher in cities with a higher cost of living and a competitive job market for marketing professionals, but this is not always the case. A marketing manager in New York City, for instance, might make more money than their counterparts in smaller towns.
What is the starting salary for a Marketing Manager?
The starting salary for a Marketing Manager can vary greatly depending on factors such as the size of the company, the industry they work in, and their level of experience. On average, a starting salary for a Marketing Manager ranges from $60,000 to $85,000 per year.
How does a Marketing Manager’s salary compare to other marketing positions?
A Marketing Manager’s salary is typically higher compared to other marketing positions, such as a Marketing Coordinator or Marketing Specialist, as they have a higher level of responsibility and leadership in their role. A Marketing Manager is also typically more experienced and has a broader range of skills compared to entry-level marketing positions.
Marketing Manager Salary FAQs
What does a marketing manager do?
A marketing manager is in charge of the promotion and positioning of a brand or the products and services sold by a firm. Marketing managers are typically hired to increase the number of clients who buy from the company and to improve brand awareness through the implementation of marketing campaigns.
Is marketing manager a stressful job?
According to research conducted by Workfront, a producer of project management software, one in every four industry professionals reported daily “severe stress.” The rest of the group said there was at least some tension in the office.
Is marketing a good career?
It’s easy to see why this is appealing. Marketing is intrinsically cool since it thrives on change, innovation, and cutting-edge technology. But, regardless of which marketing profession you choose, you can expect a varied workday, a decent work-life balance, a good income, and plenty of possibilities to be creative.
What degree is needed for marketing manager?
Most marketing managers hold a bachelor’s degree in marketing, business, communications, or a related subject. Marketing degrees typically involve courses in a variety of subjects ranging from business law and economics to finance and analytics.
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