Because of rising competition and buyer power, sales operations and processes have become more sophisticated. As a result, the need for sales enablement solutions has increased. Sales and marketing teams may also collaborate seamlessly with the proper sales enablement tools to send timely, relevant, and on-brand information to prospective buyers. However, with so many sales enablement tools available, it can be tough to evaluate which ones will actually save your company time rather than add to it.
We’ve compiled a comprehensive list of 15+ examples of digital sales enablement tools and vendors to assist sales and marketing teams in increasing their efficiency and also productivity. The solutions provided by the tools fall into one or more of the following categories: sales readiness, sales asset management, and sales engagement.
What is a Sales Enablement Tool?
Visibility is provided by sales enablement tools throughout the sales content lifecycle. So, assist salespeople to make that transaction, they mix business intelligence, content analytics, customer experience, CRM, gamification, automation, sales analytics, and other smaller operations.
Implementing the correct Sales Enablement Tool can provide your sales team with the boost they need to examine important sales techniques and increase overall productivity.
Read Also: Sales Enablement for your Sales Team: Manager’s Job Description & Salary 2023 (Updated!)
Best Digital Sales Enablement Tools
Here are 15+ examples of digital Sales Enablement Tools for aligning procedures across sales and marketing departments. They can as well as provide your sales force with critical information and data.
#1. LevelEleven
LevelEleven is the first of our examples of sales enablement tools. It is a sales management system that primarily focuses on activity management. So, it provides sales teams with insights into behavioral patterns and important sales methods that have resulted in closes. Also, it provides real-time visibility into project performance. It interacts smoothly with Salesforce. Thus it allows you to track any sales behavior on Salesforce and use it to build your sales process.
#2. Membrain
Membrain is a Digital Sales Effectiveness tool that includes a variety of solutions such as Sales Team Enablement, Sales Process Execution, Sales Coach Enablement, and Strategy Optimization. So, with this platform, you receive complete end-to-end sales enablement software. It’ll also assist your salespeople with sales process execution, training, content management, automation, and other tasks that help them establish an effective and functional sales cycle and pipeline.
#3. Whatfix
Whatfix is a training and digital sales enablement tool that gives in-app coaching to your salespeople. Thus, allowing them to learn while on the job.
Employees are likely to become overwhelmed if your organization uses programs with various features, continuous upgrades, and features that become obsolete. Additionally, creating new training content from start each time might be time-consuming.
Because of the time gap between learning and implementation, sales representatives tend to forget the majority of what they’ve learned. Whatfix is an end-to-end onboarding and training solution that allows you to develop fast guides. It also gives employees succinct information while causing no disturbance to their ongoing process.
#4. Seismic
Sales enablement tools make it simple for sales professionals to collect, store, and exchange content. Seismic, for example, is a digital sales enablement tool that provides a centralized area to manage all sales resources, information, and content, as well as global version control and approval solutions. It also assists you in ensuring sales productivity by providing access to important information and customized content for all buyer engagement.
While Sales Enablement Tools can assist you in locating relevant material, creating such content is an important part of the job. Instructional design software, content curation tools, and other similar tools also assist your marketing team in creating compelling content that will push the consumer in your direction.
#5. Highspot
Highspot, for example, serves as a platform for organizations to give sales enablement through AI-powered search, contextual training, application assistance, and guided selling.
Highspot’s Sales Content Management ensures that every solution or resource required by sales professionals is easily available thanks to its extensive filtering tools. So, based on the parameters of the lead record, sales agents can access material and email templates. Highspot intelligently recommends product-related materials like product overview decks, case studies, and so on. Sales professionals may easily access this content in Gmail while contacting prospects using Highspot’s Chrome extension. Thus, it eliminates the need to switch between their inbox and wherever the documentation is housed.
#6. Showpad
Showpad is a sales enablement content management application that assists sales professionals in discovering relevant content at the correct moment. When communicating with a customer, 65 percent of salespeople report they can’t locate material to deliver to prospects, despite marketers believing they’re creating a lot. Sales reps can then get appropriate content recommendations based on marketing guidelines and machine learning with tools like Showpad.
#7. Attach by Cirrus Insight
Other examples include sales enablement tools like Attach. It aids in analyzing how prospects interact with materials supplied with them. While distributing product knowledge is a crucial aspect of the job, learning what occurs after it is provided is even more critical. Fortunately, tools like Attach provide detailed information. It also shows whether prospects are opening and studying the content you send them, sharing it with others at the firm, and more. Sales staff can then use this data to determine what content is effective and optimize it for more conversions.
#8. Unboxed Advisor
Unboxed Advisor is a sales enablement product that helps enterprise sales teams reduce training time. It integrates five sales enablement solutions—interactive demos, guided selling, a content library, simple account administration, and also strong reporting—into a single mobile platform that enhances rep consistency, customer experience, and sales.
#9. Ambition
This sales enablement tool assists you in implementing healthy competition among sales representatives. This is by integrating with any data source and scoring user performance in real-time using benchmarks that you specify. Ambition only works with data from your CRM, thus it will be ineffective unless sales reps report their activity. In some ways, this is a case of “two birds, one stone”. If salespeople want to win on the scoreboard, they can’t put off or avoid data updates.
#10. Hoopla
You can simply build leaderboards based on CRM KPIs that are important to you using sales enablement tools like Hoopla. It mixes modern gaming mechanics, data analytics, and also broadcast-quality video. Thus, it allows managers to easily motivate team performance and earn more wins.
#11. Outreach
Outreach is a sales engagement platform that improves communication among your sales teams, from building an effective pipeline to streamlining your productivity. With full-featured phone and email, as well as sophisticated automation. This product is designed to drive more meetings and increase engagement. The Analytics and Reporting components of Outreach provide sales reps with information on when to call and when to respond to prospects. This solution focuses on automating your sales strategy, from outbound and inbound sales to follow-ups and scheduling.
#12. Salesloft
Salesloft is a sales enablement tool that assists teams in establishing an effective cadence management system to ensure consistency in prospecting activity.
You may use this to automatically record activity in Salesforce, making it easier to monitor and also track sales efforts. Using automation rules, repeated chores such as sending periodic follow-up emails no longer have to be done manually. The Sync Log provides a real-time log of all actions, their status, and consequences. It allows administrators to gain useful insights into the data being transferred.
#13. Intercom Business Messenger
Any solution that helps sales agents generate more leads while spending less time following them down is extremely beneficial. Intercom’s Business Messenger employs automated chatbots to facilitate engagement when clients are ready to buy.
In the meantime, chatbots can handle the initial conversations and information collection in order to give more quality leads to human salespeople; the Salesforce integration is especially valuable because it can take leads from your website and produce new leads in Salesforce instantly.
Read Also: Sales Enablement Strategy: Simple Guide to Building an Effective Strategy
#14. DocSend
By measuring interactions with your sales deck, DocSend guarantees that you devote your time to engaged prospects. DocSend cannot only tell you who read your deck, but it can also provide page-by-page metrics to show you where your prospect spent the most time. This technology also reduces confusion by centralizing all sales documentation. So, sales professionals and customers can access everything through a single URL.
#15. Guru
Using Guru’s knowledge management technology, you can save sales reps time searching for information. This technology collects and organizes valuable information into a single source of truth. You can shorten the sales cycle, improve client communication, and ultimately help sales reps close more deals by providing your sales force with on-demand information.
#16. Brainshark
Brainshark’s data-driven sales enablement platform provides sales teams with adaptable training tools as well as coaching and practice modules to keep salespeople sharp. To increase total team performance, video and text-based coaching assists sales teams in assessing sales progress, reinforcing effective sales methods, and sharing video examples. Brainshark is intended to discover sales process strengths and shortcomings and to assist in filling skill or knowledge gaps.
#17. PandaDoc
PandaDoc simplifies the process of drafting, delivering, and also managing sales papers. Pre-built templates make it easy for salespeople to develop proposals, contracts, and quotes. PandaDoc also tracks customer interactions with documents to determine which consumers are engaged and more likely to commit.
#18. Chorus
This conversation intelligence technology gives significant insights into conversations. It allows sales teams to determine the language and habits that lead to more deals being closed. This program finds trends that lead to either won or lost agreements by analyzing indicators such as the talk-to-listen ratio, discount conversations, and also mentions of competitors.
How to get the most out of your sales enablement tools investment?
To get the most out of your sales enablement tools investment, it is important to ensure that your sales team is fully trained and equipped to use the tool effectively. Additionally, regularly review and update the tool to align it with your sales objectives and goals. Utilize the tool’s analytics and reporting features to track performance and make data-driven decisions.
What are the latest trends and innovations in the sales enablement tools market?
Some of the latest trends in the sales enablement tools market include the integration of AI and machine learning, increased focus on personalization, and the development of virtual and augmented reality sales experiences. Additionally, the use of gamification and micro-learning for sales training and onboarding is also a growing trend.
What are the future prospects and growth opportunities for sales enablement tools?
The sales enablement tools market is expected to grow significantly in the coming years due to the increasing demand for personalized and efficient sales experiences. The adoption of new technologies such as AI and machine learning will also drive the growth of the market. The increasing emphasis on sales training and onboarding will also provide significant growth opportunities for sales enablement tools.
What are some popular sales enablement tools available in the market?
Some popular sales enablement tools available in the market include SalesHood, Outreach, Gong.io, Seismic, Showpad, and Highspot. These tools offer a range of features such as content management, sales analytics, and sales coaching to help sales teams improve their performance.
Summary
Sales enablement tools will help you get things done faster, whether you’re organizing paperwork, tracking performance metrics, or training new sales representatives. These are our top tools to think about implementing in 2023. We’d love to hear your ideas in the comments!
This article will be updated with other Sales Enablement tools. Do you know of an excellent tool that we overlooked? Please leave a comment below.
Sales Enablement Tools FAQs
Which are examples of enablement tools?
7 Sales Enablement Tools You Need in 2020
- Sales Content Management.
- Video Coaching and Practice.
- Sales Engagement.
- Sales Intelligence.
- Account and Opportunity Planning.
- CRM.
- Sales Management
What is sales enablement collateral?
Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training & demo videos, FAQs, buyer persona documents, and a lot more.
What are sales collaterals?
Sales collateral is basically anything that helps move a prospect through the sales funnel. Sales collateral includes any type of printed or digital resource- information, media, or content that helps support the sales process
