ACCOUNT EXECUTIVES: Definition, Duties, Salary, Courses & Differences

Account Executives

In recent years, the sales industry has seen significant upheaval. Every industry has become more competitive as a result of the widespread use of AI, new sales tools, and shifting consumer tastes. An account executive needs to develop a wide range of abilities to succeed now more than ever. All in this article is the information you need on account executive.

Who is an Account Executive?

An account executive is an employee who is primarily in charge of maintaining a working connection with a client.

Account executives are most frequently found in the financial services, public relations, and advertising industries. Also, technology firms that offer assistance for hardware and software give important clients account executives.

Job Description for Account Executive 

Account executives (AEs) work in sales. They are typically in charge of meeting the demands of current clients and completing sales transactions to bring in new clients. They frequently have a revenue goal and receive commissions for selling the goods and services of their business.

Understanding the Function of the Account Executive

The main point of contact between a vendor and a customer is an account executive. Typically, the account executive is involved from the very beginning of the company relationship. They are in charge of carrying out the terms of the contract and maintaining the client’s satisfaction after pitching the business and negotiating the contract.

A client can also receive a call from an account executive introducing new goods and services. In order to provide demos and support the sales pitch, this may entail making travel arrangements for technical, design, and other support staff members to visit the client.

Account executives often receive a basic pay, a sales commission, and bonuses for meeting or exceeding their sales goals. According to, the average base pay for the position in the United States as of August 2022 was $61,516.

Responsibilities of an Account Executive

Dealing with clients and concluding contracts are just two examples of an account executive’s duties.

  • Managing internal tasks linked to accounts to ensure clients receive products and services, 
  • Attending to client’s requirements and building relationships, acquiring more clients through prospecting and canvassing
  • Helping new clients with any procedures
  • Account executives frequently receive annual quotas and are typically expected to bring in new business. Also, 
  • They could be given clients by the business, and they are typically obliged to get in touch with clients frequently to maintain open lines of communication.
  • Clients may occasionally be regarded as being so crucial to the company that they are the only ones to whom an account executive is appointed. 
  • Some account executives might need to prioritize several clients based on their significance to the company.

Account executives may work with a bank’s hardware and software needs for cybersecurity, a hospital group’s pharmaceutical needs, a private client’s wealth management needs, or a hedge fund’s prime brokerage service needs.


Account executives in the financial sector are expected to adhere to regulatory agencies’ ethical standards. For instance, Financial Industry Regulatory Authority (FINRA) Regulation 3220, which applies to broker-dealers and investment advisors, requires financial account executives to abide by restrictions on the giving of gifts and gratuities.

Qualifications for Account Executive

The majority of account executives have a bachelor’s degree in business administration, communications, or a closely related field. They also possess a wide range of abilities and in-depth expertise in the field they operate in. Skills required include:

  • Account executives must be skilled at addressing issues and negotiating with clients in order to keep relationships going.
  • Sales abilities: As accounts will change hands, an account executive must be able to find new clients and sell them services while maintaining the sales process with current clients.
  • Project management abilities: Account executives may be responsible for a number of accounts, therefore they need to know how to keep projects on track.
  • Account executives need to be effective communicators in order to collaborate with a variety of internal departments and clients.
  • Analytical abilities: When account executives advance in their careers, their colleagues may expect them to research industry statistics and trends.

Account Executive Course

When you are engrossed in the daily flurry of qualifying prospects, setting appointments, or completing agreements, it can be simple to lose sight of the big picture. It’s also critical to consider your desired outcome and the steps required to get there.

#1. Training in the technology domain and its connection to business strategy (4 sessions, 4 hours each)

ERP vs. SaaS in the Cloud

Visualization & Data Science

Technologies for Digital Transformation – AI, ML, AR/VR/XR, RPG & IoT – CRM

  •  Important actors and the business issues that these technologies are addressing.
  • Major Players and their positions in the competition.
  • Main industries where these goods are used: 
  • healthcare, manufacturing, insurance, finance, and retail.
  • Recognize why you are communicating.
  • Guidelines and Competencies for high-impact communications
  • Identifying and adjusting dialogues to the executive’s communication style and motivations will help you plan for successful communications with executives.
  • When communicating with executives, adopt an executive-oriented mentality, content, vocabulary, and style.
  • Be ready for unexpected conversations with executives.
  • Write or speak a message to an executive that is appropriate for the circumstance.
  • Develop a rapport with the executive and work to earn and keep their trust in order to influence and persuade them.
  • Establish and maintain a trustworthy relationship in order to persuade and influence executive decisions.
  • Use a methodical strategy to handle challenging conversations:.
  • Breaking terrible news
  • Requesting more time, money, or resources
  • Convincing a senior executive with strong opinions (the non-supporter)
  • Framework for the entire trust-building process
  • Corporate Structure – This refers to how the majority of these organizations are set up, as well as their important stakeholders.
  • Smart Sales Hunting Program, 

#3. Practical Training in Executive Communication 

(4 sessions, 4 hours each)

#3. Practical Social Selling and CRM Training (four sessions, each lasting four hours)

  • LinkedIn’s professional networking features
  • Utilizing smart filters, LinkedIn Sales Navigator, LinkedIn Using CRM Salesforce, and LinkedIn Profile Dos and Don’ts Efficiently

How to Set Up Accounts

  • Turn a lead into a customer and a customer into an opportunity
  • Enter meeting and phone call notes in Salesforce, Pipeline Stages, Managing Pipeline in Salesforce, and How to enter a to-do list in Salesforce.
  • Using Microsoft Teams and Zoom for virtual selling
  • How to Make Great Presentations Using Zoom
  • How to Visually Engage Your Prospect With Microsoft Teams
  • Basic controls for both platforms and instructions on how to utilize them efficiently.
  • Interview preparation, resume writing, cover letters, expert interviews, and tips and tricks for acing an interview are all provided.

Salary for Account Executive 

Although working in sales can be quite lucrative, account executives’ typical wages vary by area and industry. According to Glassdoor, an AE’s annual income is typically around $60,000, plus an additional $29,000 in financial benefits (commissions).

Whereas an account executive at a smaller manufacturing company in North Carolina can make $80,000 a year, an account executive at a large software company in Boston might be able to earn up to $350,00 annually.

Account Manager vs. Account Executive

Account managers and account executives are not the same things, despite their similar-sounding titles. Whether looking for jobs or pursuing a career in sales, it’s critical to recognize the differences between the two vocations. So that you can land the job you want, and develop the necessary abilities. We outline the functions and responsibilities of an account manager, and an account executive, and emphasize the differences between the two in this post. We also address a few frequently asked topics.

Overview of Account Executive

Account managers are a vital interface between businesses and their clients. They are employed by a variety of businesses, including radio stations, pharmaceutical companies, and advertising agencies. Their main duty is to establish connections with potential customers while fostering connections with current ones. They serve as the first point of contact for potential customers, guiding them while also determining their needs and ensuring that they can be addressed. They might draft media pitches, connect with social media influencers, offer product samples for editorial promotions, plan promotional events, and more.

Overview of the Account Manager

In terms of skill sets, educational backgrounds, and occasionally even daily tasks, account executives and account managers share many commonalities. These two jobs are still separate, though. Account managers serve as a company’s point of contact with its current customers. They monitor a company’s connections with partners and work to strengthen them over time. They are a cross between a salesperson and a customer service representative. As necessary, they can negotiate new terms, explain cost issues to clients, and keep an eye on budgets.

Salary and Future Employment Prospects for Account Managers Vs. Account Executives

Data particularly pertaining to account executives or account managers are not kept by the U.S. Bureau of Labor Statistics (BLS). For related occupations like sales manager and manager of advertising, promotions, and marketing, it does track employment rates, job growth, and median wages. 

According to data from 2018, the median annual income for sales managers was $124,220, and the typical annual salary for advertising, promotions, and marketing managers was $132,620. Sales managers will experience a 5% rise, in accordance with the national growth rate for all employees, while those in the latter post may anticipate a job market growth of 8% from 2018 to 2028.

According to PayScale data, as of December 2019, the median annual salaries for account executives and managers in the US were $53,000 and $54,000, respectively. Similarities between account managers and account executives and account managers establish and maintain business-critical professional connections. 

Differences Between Account Managers Vs. Account Executives

There are many parallels between account executives and account managers, but there are also significant variances to be aware of. They comprise the regular job responsibilities for each position as well as some of the specialized abilities needed to carry them out successfully.

Jobs Duties

Account executives use research, sales calls and visits, networking events, and other marketing strategies to interact with potential customers. Its main duty is to use sales techniques and psychological theories to build rapport with obtain new customers and win their business. Their regular responsibilities thus frequently involve networking and promotion.

Task Skills

Account executives and account managers need to possess particular talents in order to carry out their various responsibilities. The position of account executive necessitates considerable knowledge of sales methods and the psychology of sales, even though both require strong interpersonal skills. Along with interpersonal communication, they employ these abilities to attract new clients.

Account managers don’t create new accounts; instead, they look after and develop current ones. While they also require interpersonal skills, it’s crucial that they have time management abilities in order to provide their clients with the best possible service.

What is the Skill of an Account Executive?

Account executives often repeat the duty of selling and negotiating, therefore these abilities are crucial. They interact closely with customers and may provide a sales pitch, negotiate the terms of a contract, and close a deal with new and potential customers. They may also renegotiate agreements with current customers.

Is Account Executive a Stressful Job?

Account executives experience the demands of deadlines, sales quotas, relationships, and regular workplace stress, just like many other occupations.

What is the Difference Between Account Executive & Accountant?

Accounting professionals and accounts executives both manage a company’s financial information. When a company receives, pays, or owes money, accounts executives keep records. Accountants, as opposed to account executives, offer a more thorough review.

How do You Interview an Account Executive?

To assess the fundamental characteristics of outstanding account executives, you can pose the following inquiries. 

  • What about this job do you find most fulfilling?
  • How do you respond to failure?
  • Are you at ease making cold calls?
  • What techniques do you employ to find sales opportunities?
  • What are the requirements for an effective demo or presentation?
  • How do you create a productive business relationship?
  • How well-versed are you in CRM?
  • Do you use social media to locate potential customers?
  • What would you do if a potential client kept giving you reasons not to buy?
  • Imagine having to address issues for several clients at once. What are your priorities?

How do I become a Good Account Executive?

  •  Positivity in competition. Salespeople are known for being very competitive.
  •  Be approachable.
  •  Show Responsiveness.
  • Act consultatively.
  • Follow Up Successfully.

Does Account Executive Get Paid Well?

Based on 10 salaries, the average total compensation for an early career Account Executive with 1-4 years of experience is $1,134,999. This figure includes tips, bonuses, and overtime pay.


Account executives execute sales calls and presentations, recruit clients, negotiate contracts, and guide prospective and current customers through the purchasing process. For someone who enjoys interacting with others, solving issues, and fostering relationships, it is a fulfilling profession.


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