MARKETING CAREERS: Top 15+ Common Careers In Marketing

marketing careers
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Marketing professions are among the highest-paying and most exclusive jobs available today. However, you’ll need certain marketing skills to draw attention to your target market. Therefore, in this post, we’ll focus on the various marketing careers in digital and sports, which can be appealing to you with their different salaries.

Marketing Careers

People with a wide range of abilities can work in the marketing sector. There are marketing opportunities available to you with significant income potential, whether you are competent in writing, statistics, graphic design, leadership, or other areas.

Many marketing positions differ from company to company and from educational background to educational background; regardless of what you studied, like marketing, business, English, or even art. There are marketing professionals that can gain from your experience, so read job descriptions carefully to make sure you are seeking a better position.

Top Marketing Positions

Many marketing careers have similar titles but somewhat distinct responsibilities. The following are 15 well-paying marketing jobs:

#1. Manager of Content Marketing

Content marketing managers are in charge of creating and implementing content strategies that help a company accomplish its sales targets. Blogs, movies, still photographs, infographics, and other types of content are examples of content that is provided through diverse media. Annual salary: $58,500 Average wage in the United States

#2. Manager of Accounts

Account managers work for agencies or publishers, and they are in charge of a book of business that includes one or more clients. They may also be in charge of upselling or renewal sales to guarantee that the client reaches their sales targets. They should oversee a client’s campaign in order to ensure that their marketing and advertising objectives are met. The average annual wage in the United States is $59,031.

#3. Specialist in Web Content

Web content specialists create copy for a company’s website that promotes its brand. Content calendars are frequently used to plan, study, and coordinate numerous content items. Web content specialists utilize search engine optimization best practices to create material for the company’s website, such as blog posts, white papers, e-books, and web copy, that will rank well in search engines. The average annual wage in the United States is $51,779 dollars.

#4. Specialist in Search Engine Optimization

To rank at the top of search engine results, search engine optimization specialists examine and optimize digital material. SEO specialists evaluate and analyze data to detect patterns in order to understand how to best generate traffic to a company’s website. They also conduct data analysis prior to and after launching paid search ads. If you have analytical talents, strong critical thinking, and programming or technological skills, you’ll do well as an SEO specialist. However, the average annual wage in the United States is $55,797.

#5. The Digital Community Manager

Community managers are in charge of maintaining and growing online communities associated with a brand or business. A person who is responsible for representing a brand via online assets such as social media, reviews, forums, and more. Thus, the average annual wage in the United States is $48,054.

#6. Public Relations Manager

Public relations managers are thus in charge of a company’s future in the public eye. They also work on things like building ties with key publishers, producing press releases, and dealing with high-risk situations. The average annual wage in the United States is $56,507.

#7. Digital Marketing Coordinator

Digital marketing coordinators also closely work with a variety of marketing positions to ensure that marketing campaigns are implemented correctly. They also set and monitor campaign deadlines, manage the budget, and oversee the entire campaign from beginning to end. To be effective in this profession, digital marketers must also have excellent organizational, time-management, and communication abilities. The average annual wage in the United States is $57,561.

#8. Marketing Manager/Executive

In agencies and marketing companies, marketing executives, often known as account executives, work. However, by keeping communication open, developing marketing plans, and organizing campaigns, they communicate with customers and nurture relationships with them. Employees with strong interpersonal skills and a desire to learn how marketing campaigns work are thus the ideal candidates for this position. The average annual wage in the United States is $57,067.

#9. Media Planner

Media planners are in charge of determining the best distribution patterns, timeframes, and channels for a marketing campaign. They also usually work for one or more customers, for marketing or advertising agencies. The average annual wage in the United States is $57,637.

#10. Business Analyst 

Business analysts are in charge of locating and analyzing data in order to make critical business choices. Finance, marketing, and sales are just a few of the areas in which they collaborate. The average annual wage in the United States is $82,886.

#11. Product Marketing Manager

Product marketing managers are in charge of creating talking points and presentations for sales staff to use in order to promote a product. The design of sales collateral and coaching salespeople on how to promote items effectively for upselling, renewals, and new business bookings. Thus, the average annual wage in the United States is $98,056.

#12. Data Analyst

Data analysts’ main responsibilities are to collect and analyze data for various business activities. Analysts collect and interpret data rather than analyzing risk and making decision suggestions, which is the difference between a scientist and an analyst. Average annual wage in the United States: $67,099

#13.Marketing Director 

Marketing directors are in charge of leading marketing groups to ensure that procedures function smoothly and that both team and individual goals are accomplished. The average annual wage in the United States is $72,403.

#14. Content Marketer 

Content marketers, also known as copywriters, develop a variety of content such as whitepapers, blogs, ebooks, video scripts, and website copy. Material marketers are generally industry specialists who are also familiar with SEO best practices in order to get their content ranked effectively in search engines. This position requires creativity, research skills, and attention to detail. The average annual wage in the United States is $65,453.

#15. Brand Manager

Brand managers are in charge of shaping and sustaining a company’s image. To expand and strategically position a brand in the market, they will also collaborate closely with design, marketing research, and public relations departments. The average annual wage in the United States is $65,591.

Digital Marketing Careers

Digital marketing careers, on average, pay more than all other marketing jobs combined. However, it does not appear that this is the case for the best digital marketing roles. The following are some possible digital marketing careers and their responsibilities.

#1. Digital Marketing Manager

Marketing campaigns, analytics data, establishing and maintaining an internet presence, and so on.

#2. SEO Expert 

Increase website traffic by using on-page and off-page SEO methods, conducting keyword research, and keeping track of performance data.

#3. Search Engine Marketer

Creating and implementing paid search campaigns, assuring optimum ROI on paid ads, and also conducting extensive competitor and website research.

#4. Social Media Marketer

Create and execute social media promotional strategies to boost audience and brand awareness.

#5. Web Analyst/Data Analyst

Use website metrics to do market research and analysis, and to generate reports.

#6. Content Marketer

Create SEO-friendly content, modify and optimize website content, enhance organic traffic, and encourage participation with content

#7. Inbound Marketer

A marketer who attracts customers through inbound methods. Create and also deploy content-driven marketing strategies.

#8. Email Marketer

Promoting your product, page, or service with email marketing campaigns that attract customers.

Careers In Digital Marketing That Pay Well

In contrast to conventional marketing careers`, where one can make up to over $300K per year, the top income for a digital marketing job is $200,000. The following are the highest-paying digital marketing jobs:

  1. Lead for Growth ($200,000)
  2. Email Marketing Director ($102,588)
  3. Digital Marketing Director ($99,040)
  4. Content Director ($97,500)
  5. Editor-in-Chief ($88,230)
  6. Manager of Content Marketing ($80,000)
  7. Director of E-commerce Marketing ($148,500)
  8. Data Scientist ($127,617)
  9. Director of Digital Marketing ($120,000)
  10. Director of Content ($113,350)

Advice on How to Land a Career in Digital Marketing

Let’s go through some helpful hints for getting started in digital marketing careers.

#1. Improve Your Abilities

Familiarize yourself with basic abilities before starting a career in digital marketing, especially if you don’t have a degree in marketing. Learn how to use standard tools in social media, internet advertising, email marketing, SEO, and more.

#2. Create a Blog

Having an online presence is usually a smart idea for an ambitious digital marketer. Having an active blog on a topic about which you are enthusiastic can be a fantastic place to start when it comes to demonstrating your commitment. On blogging systems like WordPress or other ready-to-use publishing websites, you can develop a private profile.

#3. Look for An Internship

Considering careers in digital marketing, you need to look for internships that might improve your chances of securing a job in your field. It can also assist you in getting a feel for a genuine job.

#4. Professional Certifications

Nowadays, learning courses online and gaining recognition through online certifications is quite simple. To also improve your chances of getting employment, choose a specialty and obtain a matching professional qualification. Udemy, Lynda, Edx, and other major online portals for both free and premium certifications.

#5. Establish a Network

In looking for careers in digital marketing, you must network in order to find work. Also, make a list of people you know who work in related sectors and reach out to them either in person or online.

#6. Pay Attention to Influencers

There are various experts and bloggers in the realm of digital marketing who give essential industry information.

Therefore, to acquire more knowledge about industry insights, follow these experts and subscribe to famous blogs in your field of interest.

Marketing Careers Salary

While there are many different types of marketing careers, there are also salary differences in each profession.

What Does a Marketing Career Pay on Average Salary?

According to studies, all marketing careers in the United States range from $35,115 to $100,000 annually in their salary. The average annual compensation for marketing jobs is $50,000, or $25.64 per hour.

West Virginia has the lowest average marketing salary ($35,000 per year) and New York has the highest average marketing salary ($72,488 per year).

The average marketing wage in Canada is CA$50,000 per year ($25.64 per hour). Marketing salaries begin at CA$39,000 annually and later rise to CA$77,338 annually for those with more experience

#1. Salary for Digital Marketing Careers

Digital marketing salaries in the United States range from $45,000 annually for entry-level employment to $100,153 annually for roles that demand more experience. As a result, the typical digital marketing pay is $62,096 annually ($32.36 per hour).

Although digital marketing careers pay significantly higher than marketing jobs in salary, there is still a gap. In Canada, the average annual compensation for digital marketing is CA$55,000 or CA$28.21 per hour.

#2. Salary for Careers in Social Media Marketing

In the United States, the average social media expert salary is $44,651 yearly or $22.90 hourly, and in Canada, the average salary is CA$50,000 each year, or CA$25.64 each hour. In the United States, the average social media manager’s income is $55,006  yearly, or $22.21 per hour, whereas, in Canada, it is $47,150 per year, or $24.18 each hour.

Also, in the United States, the typical salary for a social media marketing manager is $75,000 per year in Connecticut. South Carolina has the lowest salaries (an average of $34,331 per year). At $56,472, Ontario has the highest average wage per region in Canada, at $56,472, while Alberta has the lowest, at $39000 per year.

#3. Salary for Content Marketing Careers

Content marketing careers in the United States pay an average of $52,500 yearly in salary or $26.92 per hour. The lowest starting salaries in content marketing are $39,000 annually. It can also reach $89,960 per year for expert content marketers. The highest annual wage in each region is $89,960 in New York, and the lowest is $30,650 in Pennsylvania.

The average annual salary for a content marketing job in Canada is CA$59,799, or CA$22 each hour. The starting compensation for a content marketing job is CA$51,000 each year, with experienced content marketers earning up to CA$85,500 yearly.

The Most Important Factors That Affect Marketing Careers Salary Pay Are:

Finally, there are some factors that affect a marketing careers salary and they are as follows:

#1. Experience

Obviously, the amount and nature of your experience are important. In general, we find that jobs these days require more years of experience and pay more than jobs that do not. Similarly, if you have greater experience both in terms of time and scope, you might bargain to be paid at the top of the salary scale for the position. Currently, even entry-level marketing jobs require some experience.

#2. Education

The employee’s level of education is the next aspect that influences a marketer’s wage. Higher education generally equates to higher pay.

According to all business schools, they state that “A bachelor’s degree can boost annual earnings by $2,000 to $5,000 or more, while an MBA can boost earnings by another $7,000 to $11,000, however many MBAs start off in higher-level management roles with more responsibility and thus earn a higher income.”

#3. Marketing Position

As we all know, some jobs pay more than others. The compensation for entry-level positions is, of course, the lowest. In addition, certain aspects of marketing may pay more than others. Digital marketing jobs pay better than traditional marketing occupations at the entry-level to mid-level. However, there are variances even within digital marketing.

#4. Location of the Job

Location is another aspect that influences work-pay. To compensate for the greater cost of living, employment in larger cities typically pays more. Salaries for remote work may be influenced by the employee’s location.

#5. Gender

It’s unfortunate, but true, that one’s gender still has an impact on one’s pay. for instance, for a digital marketer’s salary, males earned $60,360 on average, while females earned $56,183.

#6. Specialization

Another element that determines how much a marketer earns is specialization. However, it appears that some specializations are more lucrative than others. Data analyst roles, for instance, appear to pay more than email marketing ones. Marketing experts earn more than generalists, particularly in mid-level marketing positions.

Sports Marketing Careers

In most sports marketing careers, you’ll be offering advertising and public relations services to teams or events. As a result, the majority of sports marketing positions are available at advertising agencies, public relations firms, and other media enterprises that provide marketing services. Working in one of the positions in sports, marketing might entail promoting a certain club or player as well as developing marketing materials to promote games or special events.

#1. Manager of Public Relations

A public relations manager, or account manager in sports marketing careers, oversees the preparation of advertising tools and manages a public relations staff. Public relations managers may also act as a spokesman for their customers and make statements to the media, facilitating communication between them and the general public. A public relations manager in a sports marketing career may also represent an individual player, a sports team, or an organization to aid them in developing a positive public image. The average annual wage in the United States is $58,356.

#2. Advertising Manager

An advertising manager in association with sports marketing careers oversees the creation and distribution of advertising items with his advertising team. Our advertising managers make agreements with media sources such as newspapers, radio stations, and television networks to enable them to broadcast advertising materials such as commercials and print ads. In sports marketing, an advertising manager may also be in charge of the advertisements made for a given team or sporting facility. The average annual wage in the United States is $63,787.

#3. Sportswriter

A sportswriter is a journalist who focuses on sports coverage. Sportswriters in marketing careers often have a deep awareness of the sport they cover as well as sports statistics, which they use to include facts about specific players or teams in their writing. As a sports journalist, you could also work for a website, newspaper, television network, radio station, or any other medium that covers sports. The average annual wage in the United States is $31,516.

#4. Marketing Assistant

In sports careers, a marketing assistant collects data that is used to create marketing campaigns and assists a marketing team in completing initiatives. Marketing assistants can do market research, keep track of market trends, and produce copy for marketing products. Many marketing assistants also assist with managing current marketing efforts and improving them over time by tracking which components are successful and modifying materials and schedules as needed. The average annual wage in the United States is $46,335 dollars.

#5. Market Analyst/Researcher

A market researcher collects and reports data for marketing purposes. Market researchers can also be useful in developing successful marketing strategies for athletes or teams that adapt to current market trends, as the sports industry is continuously evolving and growing. Aspects of the industry such as ticket sales, advertising reach, and customer response to past advertising efforts may be considered by market researchers. The average annual wage in the United States is $56,161.

#6. Manager of Public Relations

A public relations manager or account manager in sports careers oversees the preparation of marketing materials and manages a public relations staff. Public relations managers may also act as a spokesman for their clients and make statements to the media, facilitating communication between them and the general public. A public relations manager in sports marketing may represent an individual player, a sports team, or an organization to help them develop a positive public image. The average annual wage in the United States is $58,356.

#7. Broadcaster

A broadcaster is a person who works in the media and covers live events. Sports announcers may narrate the happenings of a sporting event or provide play-by-plays of interesting moments during a game in sports marketing. Sportscasters can work on a variety of platforms, including the internet, television, radio, and live at a sporting event. The average annual wage in the United States is $54,538.

#8. Salesperson

A salesperson is a person who works in the field of sales. Reaching out to clients, giving sales pitches, and building relationships with clients to encourage repeat purchases are just a few of the obligations that salespeople have. Salespeople in sports marketing careers may work in advertising, selling advertising space to various teams to promote games or events. The average annual wage in the United States is $60,996.

#9. Advertising Manager 

An advertising manager in sports careers oversees the creation and distribution of advertising materials by an advertising team. Advertising managers negotiate contracts with media outlets such as newspapers, radio stations, and television networks to allow them to broadcast advertising materials such as commercials and print ads. In careers in sports marketing, an advertising manager can still be in charge of the advertisements made for a given team or sporting facility. The average annual wage in the United States is $63,787.

#10. Videographer

In sports marketing, a videographer runs camera equipment and shoots film at sporting activities such as games, practices, and other athletic events. Videographers usually have a thorough understanding of cameras and recording devices, as well as how to use them while moving around a court or field. Sports videographers may also produce their own footage for use in commercials and promotional materials for a certain athlete or sports team. The average annual wage in the United States is $78,266.

#11. Promoter

A promoter is a person who works in the event industry to publicize activities and encourage people to buy tickets. Promoters can also help with PR campaigns, advertising campaigns, and any other component of event planning that involves sharing information with the public. However, in sports, event promoters may aim to sell tickets to games or special sporting events by promoting athletes who may appear or creating interest in a certain game. The average annual wage in the United States is $69,004.

FAQ: Marketing Careers

Is marketing a good career?

The marketing profession is a good career choice and is among the highest-paying and most exclusive jobs available today.

What is the highest paying digital job in marketing?

The following are the highest-paying digital marketing jobs:

  1. Lead for Growth ($200,000)
  2. Email Marketing Director ($102,588)
  3. Digital Marketing Director ($99,040)
  4. Content Director ($97,500)
  5. Editor-in-Chief ($88,230)…

What are careers in marketing?

The following are well-paying marketing jobs:

  1. Manager of content marketing
  2. Manager of accounts
  3. Specialist in web content
  4. specialist in search engine optimization
  5. Digital community manager
  6. Public relations manager

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