CRISIS MANAGEMENT: Ways to Creating a Successful Management Plan

Crisis management
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Every person or organization will face a period of extreme difficulty, trouble, or danger at some point in their lives. It can be due to a new decision or just because of a change. A crisis can strike suddenly and unexpectedly, creating a dramatic situation. Also, a crisis can disturb employees and lead to instability in any business, so businesses create management to counter crises. Therefore, possibilities that could resolve crises are being planned ahead of time, with countermeasures to mitigate their effects. However, this article explains the need for a crisis management plan, its process, examples, and skills.

Crisis Management 

This is the process of setting up a team or strategy to avoid or counter the negative effects of disruption on a person, company, or client. However, this negative disruption can be in the form of a pandemic, famine, armed conflict, social, political, or natural disaster. This can be done by assembling a crisis management team and creating a crisis management plan.

Crisis Management Plan

This is a detailed decision or design for responding to challenges during a crisis, which can disrupt the affairs of a person or an organization. It is a product of the crisis management process. It is a strategy to avoid or minimize damage. Moreover, this design is made with the intention that a crisis can come at any time. Whether with a warning sign or not. However, it is a strategy that outlines possible risks to a business as well as the step-by-step actions that workers should take to keep it at a manageable level. To maintain those risks, this plan should specify who will act and what their responsibilities will be.

Crisis Management in Business

This is the management of a business, which involves setting up a team or system to handle a crisis. Companies set up this body or system to ensure business continuity during a time of crisis. For example, a gas station should have a fire management team planning for a possible fire outbreak. However, the business plan for managing a crisis is being designed by the management team. The team manager should understand the possible crisis and the impact it can cause on the well-being of the business. 

False communication can also harm a company, depending on how a crisis is handled. It’s better to say something than nothing at all, but saying the wrong thing can hurt your business. However, having a crisis management response strategy will assist your company in being ready and managing the situation.

Nowadays, businesses must be more cautious about what they say and do in the media and on the internet. Even if they are immune to negative press and potential haters. Moreover, even if third parties disseminate information that is completely false, the company’s image and reputation are still under threat.

Therefore, the manager, with his team, creates plans for countering various crises that can affect the business. 

 These crises can be 

  • The death of the CEO.
  • An armed robbery attack
  • Data loss or technical dysfunction
  • Internal violence amongst coworkers
  • Fraud
  • Illegal behavior
  • Natural disaster (COVID-19 pandemic)
  • Human-caused catastrophes such as fires, explosions, building or construction collapses, and hazardous material spills
  • False information from naysayers in the business world
  • Big debt.

It is a management system created to protect the business income, employees, services, client relationships, and perceptions of the business in a time of crisis.  

The Need for Crisis Management in Business

  • It enables you to keep strong relationships with clients, rivals, and other business associates during and after a crisis.
  • Crisis management prepares any individual to tackle unforeseen events and difficult situations in business with courage and determination.
  • It boosts productivity before, during, and after a disaster as everyone knows the situation and the necessary roles to play.
  • It also aids managers in better preparing themselves to deal with their task force of employees when faced with hardship.
  • It helps the staff adjust well to the sudden changes in the organization.

Crisis Management Plan Example

A local couple discovered a needle in a can of Diet Pepsi on June 10, 1993, according to a Seattle television station. The warning drew widespread attention from the media, and within 24 hours, tales of needles in Diet Pepsi cans in various areas around the country dominated every network news show. When needles were discovered in Diet Pepsi cans across the country, Pepsi’s management crisis team responded promptly and effectively to end the situation and restore public trust in the corporation.

Crisis Management Skills

This is the ability of a person to identify and solve the difficulties that can arise from a crisis by planning for it. It is important for every crisis management manager to possess this skill. However, a company will entrust a crisis manager with a lot of unpleasant situations to resolve when necessary, and you will need to work with a team. As a manager, you must possess certain abilities in order to lead a team in crisis planning and response. Those necessary skills are  

#1. Ability to Communicate

When it comes to the crisis management process, this is perhaps the most important skill to have. During times of crisis, managers must be able to communicate clearly, concisely, and quickly. They must be able to maintain their composure while relaying critical information as quickly as possible. That way, they are much more likely to achieve better results.

#2. Responsible

A manager is to take ownership of and responsibility for a contingency resolution, ensuring that all key players are set for their contributions, while also being able to communicate effectively with their employees.

#3. Ability to Adapt

We all enjoy it when things go according to plan, but what if the unthinkable occurs and our perfect plan becomes a disaster? In the event of a crisis, great managers know how to adapt to various situations. They understand how to approach problems from various perspectives and are willing to seek advice from other team members. They understand that critical moments necessitate the assistance of a diverse team.

#4. Mindfulness

Before deciding on specific contingency plans and solutions, the ability to look at an event from multiple perspectives and “think outside the box” is critical. Team members, on the other hand, can bring in ideas and alternatives that may be the best to follow when putting together a plan, so it takes a manager with an open mind to accept this and think outside the box.

#5. Self-discipline

When a crisis occurs, there is no time for a frantic and disorganized manager.   It is easy for a manager to succumb to panic and be at the mercy of their emotions if they lack self-control. Even in the midst of a crisis, a manager who can maintain strong self-control is far more capable of making rational decisions, communicating clearly, and working to effectively solve the problem.

#6. Relationship Management

In a crisis, the manager’s ability to manage multiple relationships with a variety of people becomes critical. They know how to do so in a friendly but firm manner. They have the ability to motivate those around them, give clear instructions, and foster teamwork in the face of adversity.

#7. Creativity

When a crisis occurs, managers must think outside the box and switch to Plan B.   A creative thinker accepts the challenge and draws on the unique talents of those around him to come up with a quick solution. They can encourage different points of view and apply their knowledge to come up with a creative solution to the problem.

Crisis Management Process

The following is a step-by-step process to crisis management.

#1. Decide who will be in charge of your crisis management team. 

For effective management of a crisis, the manager must assemble a team of employees who are committed to resolving critical issues for the company and have the ability to manage risk. The manager should assemble a team of leaders with whom he or she will collaborate during the crisis planning process, with each team leader bringing the team together at the start of crisis management planning so that everyone understands their role in the event of a crisis. 

#2. Evaluate the Danger.

This is where the manager and his team brainstorm to come up with a list of potential business risks. For example, a gas station will first consider any potential fire outbreak, a transportation company will consider an accident, and banks will consider theft.

#3. Determine the Economic Impact.

The management team is to determine the potential impact or effect each risk will have on the business, customers, and workers. These potential business impacts may include customer attrition, damaged reputation, delayed sales, lost income, or regulatory fines. 

#4. Prepare a Strategy.

The crisis manager and the team plan for the solution and method of dealing with each situation after the potential risk is identified. Team leaders are to list the actions that each team should take to ensure business continuity during the crisis. For example, if the CEO dies, his or her absence will have an impact on employee morale. You may need someone to temporarily fill his position as well as someone to communicate the news to your customers and employees.

#5. Confirm the Strategy and Test it

Confirm your plan once you’ve determined its impact on the business and how to respond to it. However, activation protocol and emergency contacts should be included in the plan. You’ll also need to work with key business personnel to ensure that everyone understands their responsibilities. It is necessary to test the crisis response plan’s messages in order to ensure that they are delivered effectively and with credibility. This is where crisis simulations and training, as well as media training for those who may be giving statements or interviews, come into play. Most importantly, following these steps will ensure that you can carry out your response plan in practice, not just in theory.

#6. Examine and Revise

Finally, after you’ve finished your crisis plan, go over it again to make sure there are no gaps. Because potential threats can change over time, revisit and update your crisis management plan at least once a year.

What Is a Crisis Management Checklist?

These are items that should be included in the crisis management plan. They include:

  • Risk Analysis. This outlines potential risks that can occur.
  • Response Procedures.
  • Activation Protocol
  • Communication strategy
  • Emergency contacts
  • Post-crisis assessment

Is Crisis Management Plan Important?

Yes. Crisis management plan is very important to a company. This is because it reduces the risk by first anticipating it. It also creates a procedure for reaction, when such crisis occurs. This is also called Crisis Communication Plan.

What Is the Most Important Step in Crisis Management?

Planning and Communication . It takes considerable time and effort to create and execute a crisis management/communication plans. As this plan reveals all potential risks and ways to resolve such crisis when they occur.

What Are the Crisis Management Strategies?

  • Spokesperson Response. The most effective way to communication during a period of crisis is to assign a spokesperson to speak on your brand’s behalf. This makes your brand look human.
  • Proactive Damage Control. This helps to reduce the effects of a crisis before its occurs.
  • Social Media Response. Crisis management is carried out both offline and online. The brand should plan on how to respond to crisis on social media.
  • Customer Feedback and Analysis. This helps prevent crisis. This allows the company to identify major roadblocks, before they turn into crisis.

What Is Crisis Communication?

This is the dissemination of information by a company to its stakeholders and customers during a period of crisis. It shows a detailed plan on individuals to be communicated with in times of crisis.

What Is Proactive Crisis Management Plan?

This management plans involves anticipating future challenges and risks before they actually occur. This plan prepares the company for crisis that have not occurred yet. For example, a company put safety procedures in case of a natural disaster.

What Is Responsive Crisis Management Plan?

These are plans that are designed to be acted upon immediately. Having a plan for resolving various issues that affect a business.

What Is a Reactive Crisis Management Plan?

This crisis management plan focuses on minimizing the damages during the later stage of the crisis. This plan covers risks that that does not have any dedicated plan. It covers unknown and unpredictable risks.


Crisis causes instability in businesses. A good crisis management plan helps organizations to plan ahead, find solutions to issues expected to occur and put measures in place to resolve such crisis amicably without the loss of any business prospect. This plan should also include the responsibilities of everybody involved. This helps the staff to adjust well to crisis situations.

Crisis Management FAQs

What is crisis management and examples?

Crisis management is the process of setting up a team or strategy to avoid or counter the negative effects of disruption on a person, company, or client. This can be done by assembling a crisis management team and creating a crisis management plan. Examples of this negative disruption can be

  • Pandemic
  • Famine
  • Armed conflict
  • Social
  • Political
  • Natural disaster.

What are four methods of crisis management?

  • Creation of management team/managers
  • Evaluation of danger/development of strategy
  • Identification/Response
  • Recovery

What is the purpose of crisis management?

During a crisis, crisis management is intended to ensure business continuity. Crisis management is a method for preventing or minimizing the harm that a crisis can cause to an organization and its stakeholders.

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