Best Email Marketing Platforms: 21+ Options For Any Business (+ Free Tips)

best email marketing platforms

Email is best when it has to do with marketing. It is the most effective method of increasing engagement and building relationships. Email campaigns beat all other forms of marketing in terms of return on investment. If you set up your emails right, this may be a very rewarding venture. Keep reading to discover the best email marketing platforms for 2023, for small businesses.

However, to create a successful email marketing plan, you must first identify the best email marketing provider. This enables you to manage your subscribers, content, and campaigns more effectively.

The majority of email marketing services will offer comparable services. That is why it might be challenging to discover the best email marketing platforms for small and large businesses or website. But, we have you covered in this article.

Best Email Marketing Platforms

To choose the top email marketing software, know the cost, stability, technical assistance, template layouts, flexibility, deliverability, automation, and integrations, as well as email tracking and any other services you require.

The top email marketing software would make it simple to create emails, divide your list, customize your messages, and access analytics information. And, more essentially, they should arrive in the users’ main mailbox. Finally, email marketing platforms are all about providing the right message to the right user at the right time.

Best Email Marketing Platforms For Small Businesses

Small businesses face various challenges, especially without the cash and tools of a medium or enterprise business. Their options for technology tools and software suites are usually more essential than those of a larger company, as they require solutions that naturally make it much easier to operate a quality business on a tight budget.

There’s really no lack of email marketing platforms available to small businesses, which makes perfect sense: Email marketing continues to be a highly effective tool for small businesses, partly because they have greater branding and image flexibility. And it’s important in no small part because, while having a cool Instagram page seems trendy right now, Instagram is still algorithm-driven; emails travel directly to a prospect’s inbox, which means a formula isn’t determining who gets your best content.

Email marketing is an incredibly effective avenue for connection building. However, here is the best email marketing platforms for small businesses.

#1. Benchmark

Benchmark’s email marketing suite is not only extremely strong but also completely free. While the majority of products offer free trials or have incredibly few features in their free plans, Benchmark includes (nearly) all of the features found in their paying subscriptions. Along with its incredibly basic drag-and-drop builder, light automation, and analysis tools, they also provide more advanced products such as Google Analytics tracking, heat mapping, and social network integration completely free! For SMBs, Benchmark’s email tool is an excellent starting point and will expand with your business.

#2. Constant Contact

Constant Contact is a rapidly growing company that offers a full package of email marketing products. Several email marketing platforms include automation, A/B testing, and surveys; Constant Contact includes all of these features. Furthermore, the platform features simple forms which make list building easier and offers online training and webinars in addition to a generally high level of service (live chat, email, phone, and more). They provide a 60-day free trial. Following that, their cost begins at $20 per month. Meanwhile, you can consider this as one of the best email marketing platforms for small businesses.

#3. Mailchimp

Which owner of a small business hasn’t heard about Mailchimp? Long regarded as one of the top email programs in the business, they have updated their platform to include new features. One of their benefits for small businesses is their pricing scheme; you may start only at the Free level ($0 per month) and then gradually build up to Essentials (A/B testing, unique branding, and more support), Standard (automation series, retargeting advertisements), or Premium (all of the above) (multivariate testing, advanced automation, phone support). What your business’s requirements are and wherever it may be currently located, they have a solution for you.

#4. BenchmarkONE

BenchmarkONE was created exclusively for small businesses. The total email marketing program contains an easy drag-and-drop builder, beautifully designed pre-made email templates, and an integrated CRM that enables you to grow your email lists like a king with flexible forms and automation. BenchmarkONE’s Core subscription is $79/month (but a cheaper Lite package is available for $39/month). The Core package includes five users, 500 contacts (although additional contacts can be purchased for an additional fee), and 2,500 email messages.

#5. ConvertKit

ConvertKit is an excellent service if blogging is indeed the foundation of your business. It’s suited for experienced bloggers and creators. Their price options are subscription-based, although the first 3,000 subscribers are only $49/month. ConvertKit’s simple signup forms make it simple to provide attractive offers and rewards. Furthermore, it includes simple-to-manage email campaigns that enable you to deliver trickle emails.

#6. AWeber

AWeber is one of the most established email marketing solutions for small businesses. However, one of the biggest benefits of their platform is that irrespective of the subscription package you choose, you get expert access. Furthermore, they have an excellent blog for people just getting going with email marketing, where they share ideas for pre-built email campaigns examples and more, providing an excellent starting place for email marketing newbies.

#7. Substack

Substack is a more recent addition to this market. Meanwhile, you’d have to work your way up to their main products. However, once you’ve built a list, they make it really simple to post and monetize it based on your subscriber count. If the business is content- or visibly and that you are capable of sending beautiful emails, you can earn cash straight from your list. Whereas the majority of email marketing will include calls to action, the majority of revenue will come from the final relationship-building. Substack’s subscription plans enable revenue to be generated straight from email subscribers. It’s a unique strategy but is worth studying. Furthermore, you must first create the list and earn the list’s trust in your products.

#8. GetResponse

GetResponse’s flexible forms, landing pages, A/B testing, analytics, and autoresponders are all included. As is the case with many other products on our list, they integrate with a range of third-party applications such as OptinMonster, SalesForce, Google Docs, and ZenDesk. Their entry-level package begins at $15 per month for 1,000 subscribers.

#9. Drip

Drip is perfect for e-commerce stores, in part because its smart e-commerce automation is both complex and simple to use for novice users. Their entry-level subscription costs just $49 a month for 2,500 users that includes limitless email sends and 24/7 support. However,  LiveNation and Trivago are two of their best clients.

What Is the Most Professional Email Platform?

Here is 7 of the best email account and service providers for 2023

  • Gmail. 
  • Outlook.
  • AOL Mail.
  • Yahoo Mail.
  • iCloud Mail.
  • ProtonMail.
  • Zoho Email.
  • Yandex Mail.

Does Email Marketing Still Work in 2022?

Yes! These days, its importance cannot be overstated. Despite the rise of social media and other messaging platforms, studies show that email is still the most effective channel for reaching people. The quantity of people who use email is expected to rise.

The Best Email Marketing Platforms 2023

It’s helpful to understand that a large portion of your performance with email marketing is totally dependent on the email marketing software you use, as it is committed to ensuring that your emails are sent.

If you’re not careful, you’ll find up spending way more for fewer marketing options and poor email deliverability percentages that make you lose more money.

An excellent email marketing provider should help you to quickly and easily build highly interactive email newsletters mainly drag-and-drop editors.

One should be able to quickly and easily send mass emails that are both customized and focused. Furthermore, this is referred to as marketing automation.

Apart from that, your email marketing solution should make it simple to maintain your contact list, segment consumers, and track the effectiveness of your email marketing campaigns.

Most essential, a competent email service provider guarantees that your email campaigns are not labeled as spam.

Having stated that, let’s compare several of the most effective email marketing service providers.

#1.  ActiveCampaign

ActiveCampaign is ranked number one on the list because it is the greatest all-around email marketing platform. Owing to its complex automation tools and reliability.

Machine learning, being the fastest tool on this list, plays an important role. ActiveCampaign’s Smart Actions feature tackles hard questions about your clients. In order to take action on your behalf and move them through the marketing funnel.

ActiveCampaign also interacts with over 850 additional apps, including Facebook, Shopify, and WordPress.

It’s easy to automate your list segments, and you can create list triggers and shift users. Depending on variable email content, sales follow-ups, and more.

Email processes are highly flexible and simple to maintain. All of this data is linked with their integrated CRM, which enables sales teams to perform complex lead scoring.

Furthermore, their lead scoring system is adaptable. If you’re unfamiliar with lead scoring, it’s a method for awarding points to certain email subscribers depending on their activities. They may then choose to enter a new automation funnel or be contacted by your sales team. After they reach a certain point level.

#2. Sendinblue

Sendinblue is a simple-to-use email marketing service that offers a free plan of unlimited contacts and 300 daily email newsletter sends. If you’re passionate about developing your audience, you can register for their Lite plan, which costs $20 monthly and includes up to 40,000 monthly sends with no daily limit.

Its entirely free platform is based on the simplicity of use. Their flexibility enables you to quickly develop professional-looking templates, automatic greeting emails, and sign-up forms for your website. Furthermore, its free plan includes live chat and CRM. As well as one automation process for up to 2,000 users.

Additionally, Sendinblue combines machine learning and artificial intelligence to send emails at the optimal time of day to enhance engagement.

Moreover, you may monitor real-time information via required reports that include open rates, click-through rates, delivery, and heat maps.

Its email automation routines are one of its strongest qualities. These enable you to create triggers and send subscribers across customized pathways based on their actions on your site and within the funnel.

These automated triggers do tasks such as delivering emails and Text messages, subdividing your contacts into different groups, and modifying their data in your database.

When you’re looking for affordable advanced email marketing automation software, you can start with their Lite Plan for $20/month and save 10% on yearly plans.

#3. HubSpot

HubSpot is perhaps the most complete marketing platform available. Making use of their email marketing software is one of the simplest methods for designing, optimizing, and sending visually attractive emails. They provide a variety of personalized options, and regardless of whether you’re a little business or a giant enterprise, you may choose, plan, and upgrade.

You can either choose a few of their pre-made email templates or build from zero when creating an email. These templates let you to easily include text, photos, buttons, dividers, and a variety of other materials and layouts.

Their email editor is the simplest to use on the market, in my opinion. It’s far faster and easier to use than the other tools on our list.

#4. Moosend

Moosend is an email automation solution that assists you in growing your email list, personalizing your messages, and automating boring activities so that you can concentrate on client connections.

Their campaign builder has easy drag-and-drop email templates. This application enables you to easily add photos, text blocks, and social symbols to your emails. They provide a vast library of flexible email templates with a variety of layouts that look fantastic on desktop and mobile.

The area in which Moosend excels is in its automation capabilities. You can automate messaging related to promotions, customer interaction, and customer loyalty by using their “Recipes” (pre-built automation templates). Triggers, control steps, as well as actions are the three primary elements of automation. When all three are combined, one can select email list sections and send series in response to specific actions.

#5. Mailerlite

Mailerlite is used by over 600,000 customers worldwide. They provide various pricing structures depending on the size of your contact list.

They are well famous for their user-friendly layout, responsive email designs, and outstanding 24/7 phone and email service. If you still have fewer than 1,000 email subscribers, you can begin with their forever-free option.

#6. Pabbly Email Marketing

Pabbly is an online platform that provides a large set of marketing tools for creating web forms, email marketing, subscription billing, and email list cleansing. Furthermore, it provides a cheaper business management package that includes all of these capabilities, called Pabbly Plus.

Pabbly’s email marketing solution does not limit you in terms of features such as marketing automation, list management, autoresponder emails, and subscriber categorization, regardless of whether you subscribe to a paid or free plan. You can send emails without paying extra costs by integrating in-built or 50+ external SMTPs.

#7.  Omnisend

Omnisend takes email marketing to the next level by integrating across the social media platforms, text messages, push notifications, and Whatsapp. Over 40,000 marketers in 130+ countries make use of their email marketing service.

#8. Gist

Gist is a marketing automation, live chat, and email software solution that gives you a complete 360-degree picture of your business.

Moreover, they include additional technologies including such as event tracking, which allows you to watch what visitors are doing on your site. As well as a skill set for automated customer assistance.

Where Gist truly shines is in their chatbot abilities. Its GistBot pre-qualifies leads and schedules meetings for your sales staff 24 hours a day, 7 days a week – all with a modern aesthetic and in any language. You can allocate discussions to various teams, send private comments, and manage them using simple open/close settings.

Furthermore, their automation tools enable you to develop visual pathways for client engagement and conversion. You construct actions and tags to fully understand consumer habits, divide your audiences, and convey the proper information at the right moment using timing factors.

With powerful live chat, event planning, and marketing automation features, Gist is an excellent all-in-one marketing solution for businesses aiming to grow their sales team’s leads.

#9. Automizy

Automizy is an email marketing platform that aims to boost open rates by providing you all the tools essential to let your emails pop out in a busy inbox. It also delivers the basic email marketing feature set, which includes campaign sending, automation creation, form creation, and contact management.

You’ll find all you need to succeed with email marketing in one easy-to-use interface.

When you use this tool, you gain access to validated email marketing best practices that will assist you in increasing your open rates through built-in best practices, automating email campaigns, automatically resending campaigns to non-openers, and saving time with email templates and automation designs.

To help you increase your email open rates, Automizy offers an email subject line tester that allows you to evaluate your subject lines prior to sending them. This function assists in predicting subject line success using data from more than one million campaigns.

Finally, you may conduct A/B testing on automated emails. Create up to four message body changes and let it’s AI take care of the optimization.

For $9/month, you gain access to all capabilities, including the easy-to-use email process designer for mapping your most effective email sales funnel.

#10. Campaign Monitor

Campaign Monitor, created in 2004, is an outstanding all-purpose email marketing tool. There is no single identifying or key aspect that characterizes them. Nevertheless, there is much to be said about performing all tasks perfectly.

#11. Mailigen

Mailigen is a cloud-based email marketing platform for small and medium-sized businesses in a wide range of industries, like e-commerce, advertising, banking, and media.

#12. SendPulse

SendPulse is a very new free email service created in 2015 that has recently received some outstanding reviews. Their free mail plan is quite extensive, allowing for an email list of up to 2,500 subscribers and a monthly email volume of up to 15,000 emails.

Subscribe to a paid plan to remove the limitations for $9.85/month ($7.88/month if invoiced annually). Additionally, they offer a pay-as-you-go subscription for $32 ($0.0032 each email) that includes 10,000 emails.

While the free plan includes a large number of email sends, some customers have reported experiencing slower speed and fewer template selections. Advanced features such as SMS processes and push notifications to many devices, however, solve for any performance difficulties. For further knowledge, learn how you can build email from scratch in 10 easy steps.

What Are the 3 Types of Email Marketing?

To help you, I’ll talk about three important ways to use email marketing to get the attention of your customers and potential customers.

  • Newsletters by email.
  • Transactional Emails.
  • Behavioral Emails.

What Are the Golden Rules of Email?

Here are the five cardinal rules of electronic mail etiquette.

  • Write to them using the correct title. Check and recheck that the name and position of the recipient are spelled correctly.
  • Use the appropriate greetings and closing statements.
  • Prepare the document correctly
  • Avoid using ALL CAPS.
  • Compact your massive files.

What Are the 5 T’s of Email Marketing?

We all know that content marketing can help you build your brand, get customers more involved, and make more money. Follow the “5 Ts” to be truly effective: Tease, Target, Teach, Test, and Track.

What Is the 3 Email Rule?

The rule is easy. If you can’t wrap up an email conversation in three emails, it should move to a more personal platform.

What Are the Six 6 Components of Effective Emails?

A look at the six pillars of a successful business Email

  • Subject Line.
  • Greeting.
  • Intro/Purpose.
  • Detail.
  • Ask/Action.
  • Closing/Sign-off.


The majority of these best email marketing platforms for small businesses offer the same set of fundamental (and extensive) capabilities, such as list building, A/B testing, intelligent automation, segmentation, and a diverse range of templates. While some will be stronger in terms of feature set, what truly differentiates the majority of these email marketing tools is their quality of assistance.

However, inquire your former coworkers what they thought of various platforms; post on LinkedIn and other social media platforms to learn. Your email marketing platform will not be ideal; issues may arise that require attention. Assistance is important! However, do not be put off by the possible option saturation associated with all of these email marketing tools. Email marketing is necessary for relationship building, sales, and growth. Conduct research to determine the best choice for you.

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