SALES PLAN: What Is It, Examples, Strategy & Presentation

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Do you have a sales plan? Entrepreneurs, Firms, and sales managers have all benefited from the strategy of sales plans for their business, department, or team, including information about the business’s target customers, revenue goals, team structure, strategies, and resources required for achieving its targets. Presentation of a sales plan is the first step to achieving an established business setting. In essence, the sales plan should include examples of the hurdles and pain points the team might encounter, as well as contingency plans to overcome them. Read on to learn how to draft a 30 60 90 days sales plan perfect for your organization.

What Is A Sales Plan?

A sales plan is like a traditional business plan but focuses specifically on your sales strategy, objectives, high-level tactics, target audience, and potential obstacles and describes exactly what your sales goals are and how you’re going to reach them. A sales plan strategy is a business plan that features the development of the company’s sales activity with set objectives within a particular time frame. One purpose of a sales plan is to identify any opportunities that you may have missed or overlooked in the past such as certain times of the year when your customers are less likely to consider making a purchase.

How To Write A Productive Sales Plan

Writing an effective sales plan can begin only after you have done the preliminary research and you are also well aware of all the elements that you should include in it.

#1. Outline an objective

How do you know your business is doing well if you have no goals? One of the first steps in your plan should be creating practical and definable sales goals which include the market size, resources available, goals, and how much experience you have.

Start by deciding what goals you want to achieve, sharing them with your team members, and asking for feedback for general growth. Is there a new market? Do you want to grow your team? Launching of new product or service? Answers to these questions should also be closely tied to your high-level business goals to help you execute them.

#2. Define tool for performance

One of the keys to measuring progress is communication. Set aside time in your schedule at least once a month to review the progress you have made on your plan with your team members and know the challenges they’re facing. Keep the conversation open and light to encourage honest feedback and suggestions. Every business varies but we can all agree that you need metrics for success. These metrics are key performance indicators (KPIs) that are used to determine if your business is successful.

#3.Target market

Regardless of whether this is your 1st sales plan or your 10th sales plan, knowing your target market and all your demographic details is important. You should also include details like:

  • What do your best customers look like?
  • Which buyer persona purchases the most from you?
  • Do they come from the same industry/ age group/ geographical location?
  • Do they all have the same problems or challenges?
  • What is the usual budget of your customers?

While mentioning such details, you should do it individually for each of your products or services as they will all have different demographics. However, remember that this is that section of the sales plan that can change dramatically over the years as your solutions evolve and start adapting to the product-market fit more properly. 

#4. Attract a Pull in your industry

As a salesperson, one of your goals could focus on how to pull weight to gain more sales. Start by identifying your business place which includes what type of marketing you’re sending to customers, the messaging around your brand, and how your company identifies its culture. It’s important to know your target customer very well. Because the greatest goal is to set a long-term relationship with customers, which involves sharing similar visions and goals. When a customer feels that you understand them, they are more likely to listen to you.

#5. Budget 

Budgets differ from one company to another however you should make sure to calculate the costs in advance or if you are investing in new resources during the period add an ROI analysis to your sales plan to help explain the investment to your stakeholders and include detailed figures to illustrate where your budget will be going. In addition, you can also budget for unforeseen costs such as recruitment, in case a salesperson leaves unexpectedly you need to replace them. This section of the sales plan should include all the costs associated with meeting your sales goals.

  • Pay (salary and commission)
  • Sales training
  • Sales tools and resources
  • Contest prizes and incentives
  • Team bonding activities
  • Travel costs
  • Food

And other such associated costs.

In order to have accurate budgeting, you should compare your sales plan with your sales forecast.

Sales Plan Example

There are many examples of sales plans depending on your business objectives. I prepared different examples of sales plans you can consider for your business. 

#1. Marketing-alignment sales plan

This sales plan example focuses on establishing ideal customer profiles, and buyer roles and aligning marketing’s messaging with the sales’ product pitch. A strong marketing-sales alignment ensures everyone within your organization is on the same page and reduces mistakes down the line.

#2. Business development strategic sales plan

A strategic sales plan example for business development helps to attract new business to your company by connecting with other companies, sponsoring events, and doing outreach. In your sales plan example choose the right KPIs that best show performance for these specific outreach channels. Business development is crucial for long-term success because it will help your organization better understand your industry’s competitive landscape and strategize on how to stand out.

#3. Market extension sales plan

A market extension plan outlines a task list and target metrics when expanding into a new market or territory. This type of sales plan example is specifically concerned with addressing a target market in a new geographical area.

You’ll typically take into account distribution costs and, if applicable, time zone differences between your sales representatives and target buyers, as well as other logistical factors.

#4. New product sales plan

 The main aim of a new product launch is to bring ROI. If you are planning to launch a new product your sales plan example should be specifically created consisting of the competitive analysis, determination of sales strategy, strengthening of your brand positioning, and securing of channel partners if you have decided to shift to a channel sales model. In addition, this sales plan will also let you choose the right sales procedure for your product and business.

#5. Sales budget Plan

A sales budget plan is one that will have all the details related to your sales budget and estimated revenue generation. This sales plan example covers the cost of the staff, the tools, marketing campaigns, and any other resources that would be needed to generate the targeted revenue. A sales budget plan should hence also include sales forecasting, anticipated expenses, and even a special provision for unforeseen expenses.

Sales Plan Strategy

An effective sales plan strategy guides and informs your team members about the revenue goals, approved strategies, and processes, competition, and their roles toward achieving those goals. Devising a sales plan strategy is unique for every business as It has been a tested process that generates deals and revenue over and again.

In addition, the sales plan strategy defines your company’s go-to-market strategy and expected costs and returns. In essence, provide your team with a competitive mind by equipping the with an effective sales strategy to achieve an end goal. Just as there are different types of businesses likewise are different sales strategies to suit them and choosing the right approach for your company is key to ensuring you’re not pulling more weight uphill than you need to. Below are the types of the sales plan strategy. 

#1. Value-based selling

The most effective sales plan strategy is value-based selling mainly on how a product or service will benefit the customer or resolve a problem they’re experiencing. Indicating the application of a product generally yields better results than just rattling off a list of technical specs and industry-specific jargon that may confuse less informed customers. In addition, remain honest and authentic throughout conversations with prospects to earn their trust, and listen carefully to their personal experiences. 

#2. Consultative selling

The consultative sales strategy encourages representatives to be more advisors rather than traditional salespersons pushing a product. Hence, All sales reps must establish themselves as subject matter experts and be capable of answering questions about best practices and applications.

#3. Solution marketing

When it comes to solution selling, it’s crucial that you deep-dive into your prospect’s company to understand their product, target customers, needs, pain points, and unique value offer because this information will help your representatives suggest solutions to highly specific issues rather than pushing a broad-spectrum solution using a one-size-fits-all approach. In addition, avoid selling customers products that they don’t need as this can reduce customer frustration and increase trust in future sales situations and also allow you to:

  • Understand the buyer’s current state and needs.
  • Identify pain points and frustrations.
  • Discuss the pros and cons of various solutions and potential impacts.
  • Present products or services using a customer-first approach.  

#4. Imperative-partner selling

When the quality of the relationship between the buyer and seller moves toward an imperative partnership, the selling strategy gets more involved than even consultative selling. In imperative-partner selling, both parties invest resources and share their expertise with each other to create solutions that jointly grow one another’s businesses.

#5. Company-prepared selling

Sales representatives memorize and repeat scripts when making a sales presentation which can be very effective for inexperienced sales personnel,  Scripts are easy to provide to a large staff of sales employees quickly but are impersonal in nature. The company-prepared selling strategies require the least amount of employee training and require the least in-depth relationships with customers.

30 60 90 Days Sales Plan

There’s the 30-60-90-day sales plan which is designed to help a new salesperson or sales manager get up to speed quickly in their first quarter on the job which includes strategic laid down goals they need to achieve on the 30th, 60th, and 90th day of their job. It expands on what success looks like in the first 30, 60, and 90 days, respectively. The idea here is to keep everyone focused in the right direction. Generally, the 30-60-90-day sales plan can be broken down into 3 sections:

Day 1 to 30 

To learn and understand everything you can about a company from their processes, customers, products, and the competition to procedures and completing your onboarding and training process successfully. 

 Day 31 to 60

Evaluate and put your plan into action then analyze their current processes and assess changes also You should be spending more time in the field or talking to potential partners at this stage.

Day 61 to 90

Strategize and make the plan better, It is time to take and Initiate an action plan and Implement any new strategies and procedures you’ve come up with.30-60-90-day plan. This is the most general sales plan which focuses on a timeframe by which you should reach certain goals. You can set a deadline to do something in 30, 60, and 90 days. For example, you can decide to acquire 10 new customers in 30 days, increase ROI by 10% in 60 days, and reduce churn by 2% in 90 days.

When To Apply The 30 60 90 Days sales plan

A 30-60-90 day plan is useful for mapping out the transitions in your career either by starting new responsibilities or being ready for growth, How you want to structure your sales plan depends heavily on what you want to use it to achieve. Some of the most common sales plans used include:

  • Interviewing a new employee
  • On a new job
  • Relocation to a new place
  • Creating leadership strategy
  • Updating new sales skills

Benefits of 30 60 90 Days Sales Plan

The benefits of this plan are multiple and important to both individual sales reps/managers and overall organizations also benefit from the structure and focus on results that 30-60-90 day sales plans provide

  • Creates a clear focus for your first 90 days on the job, boosting your productivity and maximizing results
  • Ensures your goals are set properly in your 30-60-60 day plan,
  •  Letting you integrate quickly and smoothly into the organization
  • Proves you’re capable of self-management and achieving goals and are an employee worthy of development.
  • It helps outline the responsibilities of your new role for your own day-to-day benefit and positions you for success.
  • Allows you to work hard without stretching yourself too thin or burnout
  • Gives you more flexibility to spend time on tasks that really need your focused attention.
  • It helps establish trust between employers and employees. 
  • It serves as a tool for tracking your goals, measuring your success, and refining your skills.
  • They help identify the key goals for the employee in the early days of employment.

Presentation Of Sales Plan

Presentation of a sales plan is your opportunity to ensure your sales goals and strategies are aligned with the goals and strategies of the other stakeholders in your organization. You will use this time to outline opportunities you see for the business to win new customers, as well as outline your plans to structure, train, and develop your sales team.

A sales plan presentation is a short introduction of your solution to prospects or existing customers that aims to persuade them to make a purchase.

A sales plan presentation (although it’s still a sales pitch) is a bigger deal, figuratively and probably literally. It’s a more complicated version of a sales pitch, and usually, it happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Elements of  Sales Plan Presentation

  • Research
  • Tell a story
  • Valuable proposition
  • An evidence
  • Effective call-to-action

How To Write An Effective Presentation Of a Sales Plan

In order to create an effective sales presentation that will turn your audience into customers, it needs to be well-designed and also well presented. Below are the best tips to follow when creating your sales presentation.

#1.  Keep it short

Write and keep your sales presentation short it should not be a long talk about your product or service. In fact, create a little mystery and present enough information that will channel their curiosity to the point of wanting to know more. 

#2. Know the needs and wants of your audience

Don’t give a sales presentation to people who won’t be interested in it. Make sure you know what your ideal client and customer really need and want. For instance,

  • What are their pain points? 
  • How does your offer help them overcome it?

 Your sales presentation needs to address those and explain in simple language how your product or service is their best choice.

#3. Your presentation of the sales plan should be Interactive

During the presentation, ask questions to create a conversation with your audience as this will remind them that you are a real person and not a machine. In addition,  give them an opportunity to also ask you questions and assure them that their opinion matters.

Final thoughts

An effective sales plan is an invaluable asset for your sales team. Writing it helps you to define your sales strategy, targets, metrics, and processes while distributing it helps your team members understand what is expected of them and how to reach their goals.

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