CBS LOGO: Meaning, Font, and History

CBS logo

CBS is a broadcast television network that features sports, news, and entertainment shows such as Ghost. The CBS logo is a unique eye design that has been in use for 65 years, making it American television’s longest-lasting logo in history. In this post, we mention how streaming CBS live is possible for free.

The CBS logo is an iconic mark that has been in existence for more than 50 years. It is a stylized geometric representation of an eye in black and white. It consits of three solid pieces. William Golden was one of the designers of the iconic CBS logo in 1951. He was inspired by Rene Magritte’s famous picture The False Mirror.

Bill Golden, one of the network’s creative designers, while on vacation in Pennsylvania Dutch territory, was influenced by Shaker imagery.

At best, the reason why they used an eye is mythical. The official justification is that CBS is your eyes and ears on the globe.

CBS has changed its logo three times in its history, but the eye mark has remained with them for more than 50 years. It became the representative of the CBS News division, which for a significant portion of its history became the standard bearer of televised news.

CBS started revamping its logo, with new animated versions of the recognizable “eye” emblem showing on television. The CBS Studios will be used to designate its programs and platforms, including CBS Television Studios.

CBS Logo History

All throughout the history of the CBS logo, its visual identity has been robust and fashionable. The company’s iconic monochrome logo, which the entire world now recognizes. It was created for it only once, in its third version, which was first used in 1951 and brilliantly captured the essence of the business and its character.

#1. 1941-1951

In 1941 at its very first creation CBS logo was just a black wordmark on a white background. However, the typeface, spacing, and design of the logo were all quite distinctive and contemporary.

A simple composition gained an edgy and forward-looking appearance because of the way the letters’ smooth strokes culminated in forceful, straight slashes. The enlarged version’s typeface was fairly similar to the CBS logo’s original typeface.

The original CBS logo’s typography was quite similar to the Handel Gothic Light font’s enlarged form.

#2. 1947-1951

The CBS logo was designed in 1947 for the TV network. It had a black backdrop with gray three-dimensional writing set in an oval light point.

The wordmark’s black edge and broad, dark shadow gave it more volume and brightness, giving it a strong, self-assured appearance. This is after modifying the lettering to a larger, more traditional sans-serif typeface, and positioning the symbols closely together.


William Golden created the enduring circular CBS eye logo in 1951. It consists of a large black circle, a white figure in the shape of an eye, and a smaller black circle in the center. The Pennsylvania Dutch hex sign served as the model for the insignia.

The insignia is typically worn alone, although occasionally it is accompanied by the wording that is positioned to its right. The uppercase text is written in a bold, crisp sans-serif typeface. It closely resembles the Madani Arabic Semi Bold and TT Norms Pro Bold fonts.

The first CBS News logo was designed by William. “Bill” Golden, who also at that time worked for the organization as a creative director. He had the “eye” notion as he was traveling through Pennsylvania.

it had the “eye” thought as he was passing through Pennsylvania Dutch territory. He noticed Shaker barns there with hex symbols on them. These symbols, which closely resembled the human eye, were intended to frighten away evil spirits.

CBS Logo Font

The font utilized for the CBS logo is Helvetica Bold, a grotesque sans-serif font created by Eduard Hoffmann & Max Miedinger and distributed by Linotype.

The font from TypeType called TT Norms Pro is used in the new CBS logo.

Almost all of CBS’s departments are using the geometric sans serif font as part of a company-wide rebranding effort. It is related to the popular TV news font Proxima. In addition, it appears to be the font used for the ViacomCBS logotype.

The CBS Spotrts logo comprises of the name of the division and the human eye. A light-blue quadrangle is positioned inside a dark-blue quadrangle, and the name is inscribed there in capital letters in dark blue. On the left, there is a symbol for eyes that are light blue. This symbol was debuted in 2016.

What Is CBS?

CBS simply means Columbia Broadcasting System. However, it is now abbreviated as CBS Broadcasting, Inc. CBS is an American commercial broadcast television and radio network. It serves as the centerpiece of Paramount Global’s CBS Entertainment Group subsidiary.

The CBS Broadcast Center houses major production facilities and operations for its network. They include One Astor Plaza, the Paramount headquarters, Television City, and the CBS Studio Center, all of which are located in New York City. The network’s headquarters are in the CBS Building in New York City.

In honor of the organization’s trademark emblem, which has been in use since 1951. it is sometimes known as the Eye Network.

In 1927, the business was established as United Independent Broadcasters, Inc. After changing its name to Columbia Broadcasting System, Inc., it adopted the moniker CBS Inc. in 1974.

What Does CBS Mean?

CBS simply means Columbia Broadcasting System,

What Does the C Mean in CBS?

it adopted the moniker CBS Inc. in 1974. The C means Columbia Broadcasting System, Inc.,

What Is a CBS Code?

A CBS code is used to unlock a lockbox key compartment. It also adds an additional level of protection for confirming an agent’s suitability to display the property.

The buyer’s agent must phone the listing agency to obtain permission before opening the key box under the CBS code (Call Before Showing), which gives the listing agent authority over key box access.

History of CBS

In 1927, Arthur Judson founded his own network, United Independent Broadcaster. This is , because he was unable to book any of his clients for any of the radio programs broadcast by the National Broadcasting Company (NBC).

However, the Westinghouse Electric Corporation acquired CBS Inc. in 1995, and in 1997 it changed its name to the CBS Corporation. The corporate office is in New York City. After merging with Columbia Phonograph and Records Co., Judson’s network adopted the name Columbia Phonograph Broadcasting Company

When the network’s losses began to rise, William S. Paley, whose father was one of the network’s major sponsors, bought it for a pitiful $400,000. The newly named Columbia Broadcasting System went on the air on January 18, 1929.

Beginning in the late 1920s, CBS made media history under the leadership of the entrepreneur Paley, who served as the network’s longstanding chairman. In order to get affiliated stations to dedicate a specific portion of their schedules to sponsor network shows, Paley supplied CBS live-streaming programming for free. This is because he understood that radio success depends on having huge audiences that would draw advertisers. In ten years, the network went from 22 stations to 114 stations.

Even though the most popular radio personalities and shows of the 1930s and 1940s were heard on the rival National Broadcasting Company (NBC) network, CBS still managed to attract a sizable audience, in large part because of the charismatic leadership of Paley’s deputy, Frank Stanton, who presided over CBS from 1946 to 1971.

CBS: The Evolution

The American Recording Corporation, later known as Columbia Records, was purchased by CBS in 1938. Under the direction of Edward R. Murrow and his successors, the network also developed a powerful and significant news branch.

Moreover, CBS made a significant technological advance in the late 1940s with the creation of long-playing records by its Columbia Records subsidiary, even though it lagged behind the RCA Corporation-owned NBC in this regard.

The high-fidelity long-playing records were created by CBS Laboratories’ Peter Goldmark, and the Columbia record label released them to the public in 1948.

The popularity of CBS increased as a result of the appearance of celebrities like Phil Harris, Fred Allen, Bing Crosby, and Kate Smith. In 1948, Paley staged a talent raid on rival NBC, signing up stars like Freeman Gosden and Charles Correll (better known as Amos ‘n’ Andy), Edgar Bergen, George Burns, Gracie Allen, and Jack Benny, who proved to be just as popular on television as they had been on the radio. With the advent of television in the 1940s, the appearance of performers became as important as their voices.

Because of this, CBS was able to seamlessly move into the new medium, where it routinely outperformed its rivals during the 1950s and 1960s.

During this time, CBS Television was known as the “Tiffany Network.” This is because of the high caliber and sophistication of its dramatic programs (Studio One from 1948 to 1958; Playhouse 90 from 1956 to 1961) and variety shows (notably The Ed Sullivan Show).

The network, therefore, ushered in a new age of progressive, cutting-edge entertainment, highlighted by ground-breaking sitcoms.

Who Is the Founder of CBS

William Samuel Paley is an American businessman who worked mostly in the media from September 28, 1901, to October 26, 1990. He is famous for turning the Columbia Broadcasting System (CBS) from a little radio network into one of the leading radio and television network operations in the country.

Additionally, Paley’s ability to recognize how to maximize broadcasting’s potential reach was crucial to his transformation of CBS from a modest network of stations into one of the most powerful communication empires in history.

Paley’s ability to predict popular taste during his prime is worth taking note of, and he used this knowledge to create the CBS network. In the late 1930s, as war loomed over Europe, Paley observed that Americans wanted news.

In the late 1930s, as war loomed over Europe, Paley saw that Americans wanted news coverage of the impending conflict and established CBS News as a dominant force, much like he had done with the network’s entertainment division.

As early as 1940, Paley had the idea of a network subsidiary within CBS that would be responsible for covering most of South America. In cooperation with his news director, Paul White, and his director of short-wave operations, Edmund Chester (The Network of the Americas),

Paley created the groundwork for a network of 64 stations in 18 nations that would later be known as La Cadena de las Americas.

Important Dates following the establishment of Columbia Broadcasting in 1927.

  • 1928:

William Paley makes an investment in the radio station and is elected president of the business.

  • 1938:

Edward R. Murrow starts a job in CBS.

  • 1964:

The business starts making acquisitions.

  • 1979:

The company starts selling off its various holdings.

  • 1995:

A Westinghouse company buys CBS.

  • 2000:

Viacom purchases CBS.

Sports CBS

Sports CBS is a television network in the United States that belongs to Paramount Global’s CBS Entertainment Group division. In addition to its main website,, and a network of websites run for the athletic departments of 215 colleges and universities, the National College Sports Network (later College Sports Television, also known as CSTV), which made its debut in 2002, operating as a multi-platform media brand.

The network changed its name to the CBS College Sports Network in 2008 after being acquired by CBS in 2006 (from Viacom, which had bought it the year before). The network initially focused on collegiate sports, but in February 2011, it changed its name to CBS Sports Network in order to portray itself as a more popular sports network.

In addition to simulcasts of sports radio shows from the CBS Sports Radio network and Entercom’s WFAN (formerly owned outright by CBS), studio and analysis programming, coverage of smaller leagues and events, coverage of college sports, and studio programming, the network continues to place a special emphasis on college sports.

Around 61 million pay television homes (66.1% of cable television households) in the US have access to CBS Sports Network.

The Evolution of CBS Sports

The Classic Sports Network’s co-founders, Brian Bedol and Stephen D. Greenberg (the son of Hank Greenberg) were running Fusient Media Ventures.

A sports and media company in New York City when Chris Bevilacqua approached them with the idea of a subscription network that would feature college sports 24 hours a day. The network was first known as the National College Sports Network in June 2002, changed its name to College Sports Television (CSTV), and went live on February 23, 2003, all under Bedol’s direction as CEO. CSTV is the first independent pay-television channel to be broadcast worldwide, which had its headquarters and studio operations at Chelsea Piers in New York City.

Viacom paid $325 million for College Sports Television in November 2005. In January 2006, the network came under the legal control of CBS Corporation, Viacom’s successor. On January 3, 2008, it was revealed that CSTV would become a part of CBS Sports.

Tony Petitti, the executive vice president and executive producer of the sports division, would take over the day-to-day operational management of CSTV, which would be under the direction of Sean McManus, president of CBS News and Sports. Leslie Moonves, president, and CEO of CBS Corporation would appoint Brian Bedol as a senior advisor (Petitti has since left CBS to take on the same role for the MLB Network).

Over 100 broadband channels for college athletics were introduced by CSTV in the fall of 2006, with more than 10,000 live events included in them. Known as CBS College Sports XXL, the pay-per-view service offers coverage of Notre Dame, Southern California, Kansas, Ohio State, and North Carolina across its portfolio of internet channels.

Ghost CBS

The Ghost is a film program featuring on CBS. It made its television debut on CBS on October 7, 2021. It talks about a couple who acquire a mansion without realizing it’s haunted, starring Rose McIver as Sam and Utkarsh Ambudkar as Jay. Sam wakes up from a coma after having a near-death experience and is now able to see the dead.

The show is based on the British sitcom of the same name, which debuted on BBC One in 2019.

In their hasty decision to turn a massive, dilapidated country estate they inherited into a bed and breakfast, Samantha, a cheerful freelance journalist, and Jay, a young, aspiring chef from the city, throw caution and money to the wind.

However, they soon discover that the property is inhabited by numerous ghosts of its previous occupants. The dead are a close-knit, diverse group that includes a sassy Prohibition-era lounge singer, a pretentious 1700s Militiaman, a 1960s hippie who enjoyed hallucinogens, and an overly optimistic 1980s scout troop leader.

If the ghosts were concerned about the disturbance a renovation and B&B will cause in their house, it will be nothing compared to their shock when they learn Samantha is the first living human who can see and hear them.

Cast Featuring in CBS Ghost series

  • Rose McIver-Samantha
  • Utkarsh Ambudkar-Jay
  • Sheila Carrasco-Flower
  • Brandon Scott Jones-Isaac
  • Rebecca Wisocky-Hetty
  • Román Zaragoza-Sasappis
  • Devan Long-Thorfinn
  • Asher Grodman-Trevor
  • Danielle Pinnock-Alberta
  • Richie Moriarty-Pete
  • Betsy Sodaro-Cholera Victim Nancy
  • Tristan D. Lalla-Mark
  • Nigel Downer-Cholera Victim Nigel

CBS Live Streaming Free

You can access CBS live streaming free with a TV cable. For those with Internet access, CBS News Streaming Network offers the best 24/7 anchored streaming news service. It is free to use. Your go-to source for breaking news, live events, and original reporting from across the local, national, and international landscapes are the CBS News Streaming Network. Launched as CBSN in November 2014. The CBS News Streaming Network is a free live streaming service that is accessible in 91 countries, 30 digital platforms and apps,, and Paramount+.

It is also accessible live through the website and all CBS News mobile apps. You can also stream content at any time and anywhere with your iOS, Android, Apple TV, Roku, Amazon Fire TV, and gaming consoles and for free with TV cable.

Additionally, you can see CBS News natively on LG and Vizio smart TVs, as well as on Pluto TV on channel 115. Additionally accessible on Paramount+ is CBS News.

Is the CBS Network Free?

You only need an antenna to watch CBS for free because it is aired over the air in almost every television area.

Can you Stream CBS Live for Free?

You can also be streaming CBS live for free with cable. No further subscription or monthly charge is necessary; everything is free. Availability of the content is liable to change. Depending on availability, live TV video may not be available for streaming on some devices.

How Do You Stream CBS Shows for Free?

The newest episodes of your favorite CBS series are available to stream instantly whenever you want on any device with the new CBS app, free of charge at your convenience.

How Do You watch CBS Live for Free Without Cable?

You can watch CBS live for free by using a TV antenna. It is simple to enter the cord-cutting era. Click here to see the Antennas Direct Transmitter Locator tool. Enter your zip code or address, then click “View Channels.”

There is a very good probability that you can watch sports or anything else you want for free in HD if there is a CBS broadcasting tower within a 30 or 40-mile radius.

Is CBS Free with Amazon Prime?

Amazon Prime does not include CBS All Access. In place of it Paramount+ will be an add-on streaming subscription for Amazon Prime Video. Depending on the package you choose,

  • Paramount+ costs $4.99 to $14.99 per month or $49.99 to $149.99 annually.
  • Limited ads with the Essential Plan for $4.99 per month or $49.99 per year (16% savings)
  • No advertising with the Premium Plan for $9.99 per month or $99.99 per year.
  • Showtime’s Essential Plan costs $11.99 per month or $119.99 per year.
  • Showtime’s Premium Plan costs $14.99 per month or $149.99 per year.

Is CBS All Access free on Amazon Fire Stick?

You can install the CBS All View app on your device and log in with your CBS customer credentials, Amazon Fire TV users can access this programming.

CBS All Access offer two different plans with prices ranging from $5.99/month or $59.99/year.

Limited Commercials subscription with ads to $9.99/month or $99.99/year.

How Can I Watch CBS TV?

You can watch CBS TV on six distinct streaming platforms, including DIRECTV STREAM, Hulu, fuboTV, Sling TV, Paramount Plus, and YouTube TV.

How Much is the CBS Channel?

The $9.99/month, commercial-free version of CBS All Access is required if you want to avoid paying the $5.99 base monthly fee.

Can I Watch CBS on Peacock?

Peacock offers three tiers: a free, limited tier; a $5, the all-inclusive tier with advertisements; and a $10, all-inclusive tier without advertisements. For instance, Peacock only makes a few of its original episodes available for free, keeping the rest behind a paywall.

Peacock features shows from NBC, Bravo, USA Network, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, A&E, ABC, CBS, The CW, FOX, HISTORY, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros., and Blumhouse.


Despite not having an enthusiastic and energetic, the CBS logo is intriguing to look at.

This one features the recognizable dark blue eye logo and the division name typeset in the company’s characteristic typeface.

The idea of the CBS logo is from the company creative director. He was attracted to a painting of hex symbols on the Shaker barns. which resembled human eyes and were intended to ward off evil spirits. And sure next time when you tune on your favorite TV broadcasting network( CBS you will find it interesting.


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