Meta Logo: Best Spot-on Rebranding Practices for Any Business

Meta logo
Image source: TechCrunch

The most well-known social network in the entire world, Facebook, has been the subject of numerous speculations over the past few months regarding a name change. It turns out, though, that the social network will retain its name and the rebranding solely applies to the parent firm. Mark Zuckerberg’s new business, Meta, will create fresh concepts for a complete virtual reality environment. Additionally, the name of the new universe, Metaverse, is prepared (Meta Universe).

Not only does the firm own Facebook, but also other programs like Instagram, Messenger, and WhatsApp. As Zuckerberg stated during the presentation, everything else will remain the same besides their names. The billionaire also made the odd claim that customers won’t require Facebook in the near future in order to use its other goods. Social media today serves many more purposes than just connecting with others and communicating. It is currently a popular source of income for many people as well as a marketing and branding channel. To market their companies, sell their products, and engage with their customers, brands establish social media handles and pages. Large quantities of money are frequently paid by Big Brands, such as these social networking businesses, to expert logo design services to produce famous logos.

How it All Started (Facebook)

Initially known as Facemash, it showed a website where viewers could rank the attractiveness of two arbitrary female college students. The logo for Facemash quickly changed into the recognizable blue Facebook logo we recognize today.

There haven’t been many changes or additions to the Facebook logo’s design since it was first introduced. It has had the firm name in plain, lowercase letters for most of its existence so far. The rectangular, label-like frame features a consistent color scheme of white on blue.

Facebook was the original name given to the business by its creators, Mark Zuckerberg, Eduardo Savarin, Dustin Moskovitz, and Chris Hughes. It wasn’t long before the company’s name in light blue text on a deeper blue background served as its logo.

In 2004, the team removed the term “the” from both its name and emblem at the request of Napster founder Sean Parker. However, the logo change wasn’t done yet. At the same time, the text in the original Facebook logo went from light blue to bright white. Facebook quickly proved that it was here to stay by beginning to acquire other social media sites and apps. Since buying WhatsApp, Instagram, and other services, the company has also released new icons that can be used for many different things.

Because they are made from the main logo on the company’s website, these icons can be used for different things while still looking similar enough to give a sense of unity. The co-founder of the Cuban Council, Mike Buzzard, was in charge of the project logo design. He created the enduring Facebook logo with the aid of his team. He was first offered shares for the design work, but he turned it down.


The infinity symbol in blue will serve as the new business’s logo. Moebius ribbon in blue is used to create the stylized infinity (topological object, the simplest non-oriented surface with an edge, one-sided when embedded into a regular three-dimensional Euclidean space, – note). The wordmark is written in the title case using a conventional full-serif typeface in black. The new logo’s typeface is strikingly similar to fonts like Nexa Text Bold and Carmen Sans Semi Bold.

Facebook’s Reality Labs, which specializes in virtual (VR) and augmented (AR) reality projects, said in July that it is hiring a “metaverse” development team. Facebook Vice President Andrew Bosworth, who oversees the company’s AR and VR initiatives, posted about this on his profile page. He asserts that the metaverse, or a group of virtual worlds, already exists. Its distinguishing characteristic is the effect of presence, or the perception that someone is nearby in a digital environment.

The virtual reality gear Oculus and the video calling device Portal, he pointed out, can already “teleport” users to new virtual worlds or into a room with another person, independent of physical distance. The user must be able to overcome the constraints of physics and move between various areas as simple as moving from one room of his home to another, Bosworth argued, in order to create a complete vision of the metaverse. The most recognizable social media firm of this generation is undoubtedly Facebook. Since it was made available to the general public in 2006, the platform has rapidly grown and advanced. Additionally, the business, now called Meta, is the owner of other well-known social media sites including Instagram and WhatsApp. As a result, the Facebook logo is among the most recognizable social media logos ever.

The Meta Logo’s Evolution and History Through the Years

There are numerous websites online that offer the PNG file for the Facebook logo. They do, however, have constrained permissions. The images are simple to use as favicons in case you need to utilize them for your websites or business cards.

Meta Logo (2003)

The first logo used by the business was for the “FaceMash” website. It displayed the website’s name in blocky, white capital characters on a maroon background. Although not strictly a logo for the social media network, it served as the model for something truly remarkable, and the Facebook logo has since adopted this look.

Meta Logo (2004)

The newly renamed “The Facebook” was displayed in the new logo in lowercase, bracketed letters. The title was printed in a light blue typeface over a dark blue backdrop, with no spaces between the two words. Furthermore, the name was encircled by an odd square bracket.

The “The” was removed from both the name and the logo in The First Facebook Logo from 2005. In the original Facebook logo, the company name was spelled out in lowercase characters in a white sans-serif typeface. In addition to being taller, the new logo had a darker shade of blue for the background.

Modified Meta Logo (2015)

The typeface was changed to a more contemporary, softer style in this version. The letters were still written in white. The background, though, was a little bit lighter. The altered forms of numerous other characters, like the letter “a,” were what made this design stand out the most.

Modernized Meta Logo (2019)

The blue background vanished starting in the year 2019. It was written in a medium blue color on a white background. Users who hadn’t seen a new logo or change in a little while like the new logo’s stylish appearance. Even the icon backgrounds had changed from square to circular.

The Redefined Meta Logo (2021 – Present)

The Facebook logo, which the corporation first unveiled in 2015, is now ubiquitous. However, as many are unwilling to make that error, it has only ever been very little altered. It was intended to simplify aesthetics and design in favor of the company’s practical goals. The new, greatly improved and simplified logo looks great when displayed on different displays. Additionally, it conveys a sense of modernism and basic appeal that is consistent with the sober design principles of the present. As we enter the smartphone era, the smaller, simpler logo is ideal for the small screens of our phones.

Meta Logo Colour Scheme

Exciting rumors surround the company’s choice of color scheme. Mark Zuckerberg, the CEO of Facebook, reportedly has deuteranopia, generally known as color blindness and more especially red-green blindness. However, he is able to spot subtle variations in blue tones that most of us would overlook. The first to assert that this disease affected the decision to use a blue-toned color scheme was The New Yorker. Only the color of the blue backdrop and the text itself have been altered over time, taking into account the design modifications the logo has seen. A lot of social media symbols, like the logos for Myspace, Telegram, and Skype as well as Discord, employ blue in their logos.

Meta Logo Font

A specially created sans-serif typeface was utilized to create recognizable logos and wordmarks for Facebook. The lowercase characters have a look that is extremely reminiscent of popular typefaces like Fact Bold and Nuber Next Heavy.

However, a modified version of the Klavika Bold font is used to create the current Facebook logo. Style, on the other hand, is reminiscent of earlier trends. The outlines of a few letters and the shape of the letter “A” are among the visual differences that set it apart from Klavika. This font was created by Eric Olson, and Joe Kral, a skilled graphic designer, modified it.

Meta Symbols

The iconography has evolved over the years, just like the Facebook logo. It has also become clearer and more simplistic with each iteration. The most complex of the lot was the first Facebook icon on the list. In a pale blue frame, a traditional lowercase “f” with a hint of shading at the rear was displayed. However, the logo was altered between 2009 and 2013, and the icon’s bottom was now bordered by a light blue line.

In 2013, the icon’s border was removed, and the design was changed to make it appear as though a letter “f”-shaped form had been cut out of a blue sheet. And finally, the icon’s background is now round rather than square in the current style, which was introduced in 2019.

These images are ideal for use on business cards as social media icons. Social media is a fantastic technique to attract new consumers because the majority of companies and independent contractors use it for business today.

What Does the Arrival of Meta Say About Facebook?

After purchasing numerous social media networks including WhatsApp, Instagram, and others in 2021, Facebook made the decision to detach the Facebook product from the brand itself. The organization that is now going by the name Meta Platforms Inc. is now concentrating on creating a Metaverse, acting similarly to Google’s Alphabet. The integrated platform that connects all of the company’s products and services for a smooth user experience is referred to by the company as the Metaverse.

Now, this decision might not have made sense to many individuals. However, by separating the Facebook brand from the business, they have allowed each to grow independently as well as as a component of a cohesive environment. According to Google’s example, when done effectively, it may be quite profitable.

The Facebook logo has altered how we view and utilize social media over time. Currently, it is the norm for all social media platforms, perfectly fusing business and communication, especially when it is shown next to the Instagram logo as a member of the Meta family.

Despite recent charges of data exploitation, Facebook continues to be one of the most popular social media sites globally. Let’s also take into account the users of the services it has purchased, including Instagram and WhatsApp. There are many billions of users. We can assist you if you want a recognizable logo for your company or website similar to that of Facebook. Modern, appealing logos that precisely represent your brand are something our designers excel at developing.

What Does the Meta Logo Mean?

It can resemble an M for “Meta,” as well as an infinity sign occasionally, suggesting endless horizons in the metaverse, according to Meta’s design team. This article examines the Meta logo’s three primary meanings in light of Facebook’s shift toward those boundless horizons. Continually Changing.

A new stock symbol, new social media names, and harsh criticism of the company’s new logo are all results of Facebook’s rebranding as Meta. At the conclusion of his 80-minute keynote address at the Connect conference on October 28, Facebook CEO Mark Zuckerberg unveiled the wordmark for Facebook’s new corporate brand, Meta. As expected, the graphic design community immediately went into overdrive. With the use of an animated figure that resembles an infinity sign, he stated, “The word meta derives from the Greek word [] meaning ‘beyond.'” I interpret it as a reminder that there is always more to construct.

The logo has already been compared to a phallus, a pretzel, a Pringle chip, a thigh master, IBM’s design thinking loop, and an old avatar from Microsoft Visual Studio. Many people also point out that it looks a lot like virtual reality goggles, which would be an appropriate homage to the company’s venture into immersive virtual worlds, or the “metaverse,” as Zuckerberg calls it. 

Meta Logo Features

It is made to be interacted with and explored from various angles. It may resemble an M for “Meta” and occasionally an infinity sign, signifying the metaverse’s endless horizons.

Given its widespread use, Gardner asserts that Meta’s implementation will probably be the one that people remember in the near future: “Facebook’s [Meta] team will suck all the oxygen in the room when they implement this, and few people will remember that anyone else was there first.” Font aficionados, however, can’t get Meta out of their heads. Erik Spiekermann created the renowned sans serif typeface for the West German post office in the middle of the 1980s. The German designer winced at the thought that Facebook is now connected to his creations.

Unquestionably linked to Facebook’s damaged corporate image is Meta’s logo. Whether the logo will evolve into an avatar for intellectual inquiry and constructive human relationships, as Zuckerberg intends, or into just another depressingly obnoxious capitalist symbol clogging up all of our interfaces, remains to be seen.

The company got off to a really good start. Mark Zuckerberg was a second-year student at Harvard University’s computer science and engineering program in 2003. He was a natural prodigy in the field and fairly skilled at creating a range of software products. He once made the website “FaceMash” while under the influence of alcohol. The website was created so Harvard students could view two images of their classmates and rate them on their attractiveness, as he revealed very openly in his blog.

Naturally, it caused a storm of criticism on campus, especially among female students who believed they were the main targets of this behavior. That website was swiftly taken down by university administrators, and Zuckerberg narrowly avoided expulsion for his behavior. But the site’s swift rise to fame and the way that users persuaded others to utilize the service created the groundwork for what would eventually become Facebook.

A year later, Mark had the idea to start “The Facebook,” an online directory of every Harvard student. However, three other students accused him of stealing their idea a week after it had been released.

They said that Zuckerberg had offered to help them make, a website similar to the new “Facebook.” Instead, he used the concept to create his competing website. Someone told The Crimson, the school newspaper, about what happened, which led to an investigation.

Moving on…

Despite the uproar, “Facebook” was still very well-liked by university students. Within a month, the platform attracted more than half of the undergraduate students. As talk of the platform spread among competing universities, Students from competing universities, including Yale, Stanford, and Columbia, were quickly given access by Zuckerberg.

All Ivy League college students were soon permitted to use the site. University students from the US, Canada, and other countries were able to join “Facebook” within a few months, and people from other countries joined soon after.

Facebook’s Transformation Into a Company

The business was formally incorporated in late 2004. Sean Parker, a close friend of Zuckerberg’s, a trusted adviser, and the creator of Napster, was named CEO of the startup. The term “The” was removed from the logo in 2005, creating a moniker that is short and simple and is easy to remember. The corporation spent $200,000 on the domain name with the intention of launching the platform all over the world.

The business, which had previously been private, held its first Initial Public Offering in 2012 and offered its stock to interested buyers. And because of the company’s enormous popularity, its stock has done well ever since the IPO.

Is Facebook Called Meta Now?

The parent company’s name has been changed from Facebook to Meta as of October 2021. The company’s primary focus going forward will be the metaverse, which merges social networking with virtual and augmented reality. The social networking site will continue to operate under the name Facebook and will not be impacted by the renaming. When Google created the holding company Alphabet in 2015 to serve as the parent company for all of Google’s numerous holdings, it underwent a similar rebranding.

Why Did Facebook Change It to Meta?

A new name typically comes with a new brand identity. Mark Zuckerberg, the company’s founder, explains the rationale behind the change in his own words: “Right now, our brand is so closely associated with one product that it can’t truly reflect all that we’re accomplishing today, not to mention in the near future. Therefore, I expect that over time, people would recognize us as a metaverse company, and I want to base our efforts and sense of self on that.

Meta Logo Looks Like

The Meta logo by Mark Zuckerberg looks like migraine software developed in Berlin. M-sense Migraine is a headache app made by Newsenselab in Berlin. It makes fun of Meta, whose logo looks like it was heavily influenced by M-sense Migraine. A German health firm called M-sense Migräne provides digital treatment plans for those who get migraines and headaches. In February 2016, Newsenselab created it. Over 5,000 people have downloaded it from the Play Store. Fortunately for Facebook, it appears that M-sense has no plans to sue the company. The business responded to a different user by saying, “We didn’t claim they stole it; we stated we felt honored to have influenced them.”

What Is Meta’s New Symbol?

The Meta sign is a continuous looping form with two coils that resembles a ribbon. Due to its dynamism, this Moebius ribbon appears as the number eight or the letter M. The recognizable Meta symbol stands for limitless potential and the urge to constantly create more.

Who Branded Meta?

The massive responsibility of developing a new brand for Facebook was assigned to the designers at Creative X, the creative agency within what is now known as Meta. Zach Stubenvoll, head of design, Marian Chiao, lead brand architect on Creative X, and Sam Halle to learn how logo creation was “pioneered in print” before being “perfected for the screen.”

Who Owns Metaverse?

Mark Zuckerberg, the CEO, and founder of Facebook is the owner of the Facebook Metaverse. Ari Meilich and Esteban Ordano developed Decentraland for a business named Metaverse Holdings Ltd., which along with a few investors owns the rights to the virtual world.

Who Is the Owner of Meta?

Meta, which Mark Zuckerberg created in 2004 as Facebook, is owned by, operated by, and led by him.

The metaverse predates us. It’s been in the public spotlight for a while. The phrase first appeared in 1992’s science fiction book Snow Crash. Readers so give author Neal Stephenson credit for coming up with the name. Since then, some tech firms have made an effort to make the fantastical world a reality. The Metaverse is a virtual environment supported by augmented and virtual reality tools that replicate the real world. In this digital world, practically anything is possible. Shopping, interacting with others, learning, playing, and working are just a few of these.

The font has also drawn criticism, including one from graphic designer Erik Spiekermann, who in the middle of the 1980s created the Meta font, which was used in West German post offices and had a logo that was obviously just a symbol for infinite.

What does Meta stand for?

The word “meta” can be an acronym for “most effective strategies available,” and when something is described as “meta,” it denotes that it is an effective way to win the game—whether that means defeating other players or the computer.

Is Meta-owned WhatsApp?

91 other businesses, including WhatsApp, have been purchased by Meta Platforms (previously Facebook, Inc.), a technology firm. The price tag for the purchase of WhatsApp was a hefty $16 billion, or more than $40 for each platform user.

Why WhatsApp is called Meta?

The result is that all of the up-to-now independent operating businesses, such as apps, services, and devices, are now subsidiaries of Meta. As a result, Meta now includes services like Facebook Messenger, WhatsApp, Instagram, Oculus, and more.

Why do they call it Meta?

The Greek term meta is the source of the English word, which serves as a prefix and means beyond, surpassing, or more thorough. It is a term that is frequently used in academics to describe how self-referential art or a body of work is.

Which apps are under Meta?

With WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021, Meta, the business formerly known as Facebook, holds the top four mobile apps globally.

How is Meta making money from WhatsApp?

Over 2 billion individuals worldwide use WhatsApp, a free instant messaging application. It begs the question of how WhatsApp makes money since it is free for users. WhatsApp for Business and WhatsApp Pay generate revenue for the Meta Platforms subsidiary.

In Conclusion

Mark Zuckerberg, the CEO of Meta, thinks that the Metaverse will dominate the internet in the future. He changed the name of his Facebook Empire to Meta for this and a few other reasons. As a result, October 28, 2021, will go down in history as the founding day of Meta Platforms Inc.

However, Meta is not acting alone in this endeavor. Microsoft, Roblox, and Nvidia are just a few of the big giants making significant investments in this field. Although there aren’t many devices that let users experience the Metaverse, the field is still in its infancy. However, when it is completely built, it will raise the bar for the internet. And after the Metaverse is fully developed, we will be able to communicate with our family, friends, coworkers, clients, etc. regardless of where we are physically located. That is all we currently know about the new company name for Facebook. If taken at face value, the company’s aspirations for virtual reality are undoubtedly audacious because they seek to obfuscate the distinction between the actual world and the virtual world. It will be interesting to watch if, as Zuckerberg claimed, this genuinely results in new ways of communicating and interacting with technology.

What do you think of Facebook’s new look? Do you believe the company’s new emphasis is exciting, or do you think it’s primarily a cynical ruse to avoid negative press and regulatory scrutiny? Do you believe that during the coming ten years, the metaverse will have the same impact on our daily lives as the internet has? Tell us in the comments section below. I appreciate your reading.

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