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Search engine optimization (SEO) is an integral part of digital marketing that helps sites rank high on search engine results pages (SERPs). Ranking high in SERPs means more people will notice your site, thus attracting significant traffic.
Though there is no single surefire strategy to increase your site’s search rankings, applying these four quick and easy tips might boost your website’s SEO.
Get Specialist Support With SEO
If you don’t have the time, knowledge, or skills to do SEO for your website yourself, you will want to get specialist advice from a local SEO agency on how to do things. Professional SEO agencies have the skills and expertise to get you on the first page of search engine results.
However, before hiring an SEO company, ensure they have experience working with websites in your niche. They should also have a proven track record of delivering high-quality results.
Most importantly, the SEO agency should have a team of skilled and certified experts to help them offer a wide range of custom SEO services.
Adjust Your Page Loading Speed
One major factor affecting a website’s user experience is the page loading speed. In fact, you are likely to lose 50% of potential clients visiting your site if your page loading speed is slow.
Several factors contribute to how fast or slow your site loads, including the website host, image quality, page design, the number of plugins, type of coding, and even location. In other words, paying attention to all these can help maximize your page loading speed.
For instance, you will need to choose a hosting provider with a data center in your target country. Doing this will help reduce the site loading time for your visitors by optimizing your website’s content delivery network (CDN).
Additionally, you may need to cache your web pages using a caching plug such as W3 Total Cache or W3 Super Cache. This helps store copies of your site’s data, enabling it to load faster the next time someone visits the page.
You may also want to ensure that your images are compressed to reduce their file sizes. While you can use online image editing tools, many hosting providers offer image compression services as part of their hosting packages, so it’s a good idea to ask about it when choosing a provider.
Search engines have complex algorithms that rank websites based on their relevance to certain keywords or topics. So, if you don’t post unique, high-quality content, you are less likely to appear on the first page of search results.
To make your content SEO-friendly, start by optimizing your meta title tags. Meta title tags are short snippets that appear in search engine results. While meta titles should be around 60-80 characters, be sure to include keywords targeting your audience to help your site rank high in SERPs.
Besides optimizing your meta title tags, publish easy-to-read long-form content. High-quality content helps improve click-through rates, reduce bounce rates, and increase ad revenue.
User-friendly content should include proper grammar, spelling, and punctuation. You can also include visual content in your blog posts to boost readability.
Optimize Your Site for Mobile Devices
Google has confirmed that it will be using mobile-friendliness as a ranking factor. So, if your site isn’t optimized for mobile devices, you can kiss your rankings goodbye.
Fortunately, there are many simple tips you can apply to improve your site’s performance on smartphones and tablets.
The first thing is to update your site so the text size is legible without zooming in or out. You should also add the ‘viewport’ meta tag to your page to make its dimensions adjust automatically when viewed on a mobile device.
You can check your website’s mobile-friendliness by downloading the Google mobile-friendly test tool.