VERSACE LOGO: Meaning, History & Why Medusa’s Head

Versace logo
Image credit: Behance

With its clothing and accessories that look right at home on the red carpet and are worn by some of the most stylish celebrities in the world, Versace has become one of the most recognizable names in luxury fashion over the past 40 years. The name Versace and the company logo are now popular to this level of style and luxury. But what exactly made Versace famous all around the world, and why has their logo grown to be such a well-liked fashion statement all by itself? We’ll look at Versace’s fascinating past and the logo that represents it below.

The History of Versace

In the 1970s, Milan was home to the fashion designer Gianni Versace, who was on the rise. He created his first line of clothing for Callaghan, Genny, and Complice in 1972. Even though this collection got good reviews in the fashion industry, Gianni still wanted to start his own fashion company.

Gianni Versace made this dream come true in 1978 when he opened the first Versace store on Via Della Spiga in Milan. When he first started this store, Gianni was one of the few designers in the business who had complete control over his brand. Gianni was able to direct Versace according to his specific vision because of this degree of control, which included how his apparel was created as well as how it was advertised and shown.

Versace’s first four years were spent exclusively selling designer clothing. However, the business started to grow in 1982 when it started selling fine china, designer accessories, and furniture under the Versace brand.

Versace would become known for its clothes and accessories. Gianni’s talent for design was a big part of Versace’s success, but his connections in the music industry and his creative marketing ideas also played a big role in making Versace one of the best fashion houses in the world.

Gianni Versace was good friends with many famous musicians, such as Elton John, Eric Clapton, Naomi Campbell, Cher, Madonna, the members of Duran Duran, and many more. People took note when Gianni’s celebrity buddies started attending photo shoots and award ceremonies dressed in Versace attire. Gianni Versace was one of the first fashion designers to connect the worlds of music and fashion, and the pairing was fruitful for the Versace brand. Everyone at once wanted to wear the same dress Cher was wearing or the same belt Elton John was sporting, which brought in a ton of new clients for Versace.

Gianni Death

However, disaster struck in 1997. Andrew Cunnan shot and killed Gianni Versace, who was 50 years old, on July 15, 1997, as he was walking toward his home in Miami Beach. Cunnan was crazy about Gianni Versace, and it was well-known that he often bragged about how close he was with the fashion designer. Whether Gianni and Andrew Cunnan had ever met before the murder is up for debate, although most people are confident that the two did not have a close relationship. Even so, Andrew Cunnan stole one of the best designers in the world and then killed himself eight days later.

Donatella and Santo Versace took over the company after the untimely passing of Gianni Versace. Santo took over as the company’s CEO, while Donatella became the new creative director.

However, the company’s profitability started to fall in the early 2000s. A few other CEOs were hired to try to turn the company around, but both soon resigned, citing a conflict with the Versace family as their cause.

Versace’s Restoration

But Versace is still one of the most well-known and sought-after brands in the world right now. Even though the company had some problems in the early 2000s, it has done a lot of different things since then, like build a luxurious hotel, work with Lamborghini to make a Versace-branded Lamborghini car, work with AgustaWestland to make a Versace-branded helicopter, and continue to make clothes and accessories that the rich and famous around the world wear.

Of course, the Medusa head, the brand’s recognizable trademark, is something you cannot help but notice whenever you look at a Versace product, be it the Versace helicopter or any of their items. How did Medusa transition from one of Greek mythology’s most terrifying monsters to serving as the emblem of one of the world’s most opulent clothing companies?

Versace Logo Medusa (Medusa Mythology)

Medusa is a creature born by the Goddess Athena and is the source of the Medusa figure in Greek mythology. Medusa, also known as Gorgo in Greek mythology, was one of the three terrible Gorgons, who were often described as winged human ladies with living venomous snakes in place of hair. Those who saw her in the eyes would turn to stone.

Gianni allegedly sought his designs to evoke the shock and beauty felt upon first viewing Medusa’s head.

While some have drawn links between Medusa mythology and the Versace logo, Versace has provided little information about the emblem’s genesis.

Some have emphasized the irony of incorporating Medusa’s head in a fashion house’s emblem, given the Medusa tale serves as a warning against vanity and lust, with some associating “fashion” as a genre with such character flaws.

Diversification of Versace Brand

Versace would diversify its offers, releasing Versace variants of Lamborghini automobiles and AgustaWestland helicopters. They also collaborated with investors to build a chain of Versace Palazzo hotels. All of these offshoots of the main Versace design business would carry on the Versace logo and Medusa emblem, increasing the popularity of the design.

Initially, the Versace logo was black and a white backdrop; however, the mark changes color frequently between product lines, appearing as color meets with garments or as silver or gold on jewelry and other accessories. While this is generally unsuitable for a brand, it might be seen as a tribute to the Medusa emblem’s continued use in the design.

The company has been dubbed the “rock and roll designer,” according to its enormous celebrity clientele. These buyers of versace frequently flaunted their new purchases on the red carpet, social media, and in music videos, elevating the Medusa Head logo to the status of cultural prodigy.

Versace has fully embraced the Medusa logo as part of their corporate identity, pushing designs that elicit emotions comparable to those felt when confronted by Medusa. They embrace the character’s dual nature, possessing incomparable beauty while exuding (literally) terrifying fear.

Simultaneously, the Versace logo exudes simplicity. It is fashioned with ancient Greek design inspiration, evoking a timeless and graceful appearance reminiscent of the clothing worn by individuals portrayed in Greek mythology.

The Versace brand’s (and, by extension, its logo’s) long and detailed past reveals an inspired creator who was able to leverage a brand to become an international fashion and design icon.

The expansion of the brand beyond Gianni Versace demonstrates the tenacity of Versace’s individuality. Donatella Versace stated that her brother’s motivation for utilizing Medusa’s head was that “whoever falls in love with Medusa can’t flee her,” and it is apparent that many people have fallen for the brand today.

The Versace Logo’s History

It makes sense that Gianni Versace would opt to create his own mark given that he was a designer first and a businessman second. Gianni Versace grew up in Rome, which has a lot of Greek art. This art had a big impact on him. In reality, Gianni Versace said that the Versace logo was inspired by the art on the floor of the Roman ruins where he and his brothers used to play. Gianni claimed that he chose Medusa in particular because she had the ability to make people fall hopelessly in love with her and never want to leave; he thought that the same would be true of the customers who bought Versace goods.

The first Versace logo, which has Gianni Versace’s name, wasn’t released by Gianni until 1980, two years after the company was established. The company didn’t release its well-known Medusa head logo until 1993.

The Versace logo hasn’t altered much since it debuted in 1993. The wording and border of the logo have seen some slight changes over time, but the iconic representation of Medusa’s face is still the same.

Connotations of the Versace Logo That Are Confusing

Medusa may have been Gianni’s choice for the Versace logo because of her allure and his personal affinity for Greek art. Despite this, Medusa still carries a number of meanings that make her an intriguing and ironic option for a high-end clothing line.

A cautionary tale about passion and vanity is the story of Medusa. Athena punished Medusa for seducing Poseidon by making her so repulsive that men would turn to stone just by glancing at her.

It’s funny that Gianni Versace chose a logo of a woman whose vanity made her very unattractive because Versace, like most high-end fashion companies, relies a lot on vanity to sell their clothes. We’ll never know for sure if Gianni Versace fully understood what this meant, but he grew up in Rome, so he had probably heard this story a million times. Everyone is speculating whether or not the Versace emblem has a secret message or maybe an inner joke that makes fun of the buyer.

Why is the Versace Logo so Iconic?

The manner in which a logo is born determines its usefulness and lifespan. A number of design aspects must work together to build a logo that has the potential to become famous over time. Whether you’re a new business or a small company, your visual identity has a big impact on how people think of your brand.

Versace’s logo is a wonderful work of art. The Versace logo is well-attractive, and strong. It is one of the most powerful visual identities in the world. Let’s examine what makes the logo so well-known even decades after.

#1. The Versace Logo is so  Significance

You’ve created a fantastic-looking logo! Awesome! But does the logo speak to the audience that your brand wants to reach? Before creating a logo, you should consider its relevancy as your first thought. Your design efforts will be for naught until you create a logo that amply conveys the core personality of your brand.

The Medusa head in the Versace logo symbolizes the brand’s fatal beauty. Putting the deadly Medusa in a circle frame was a smart way for the fashion house to show style, glamour, beauty, and grace.

A great place to start if you want to employ a symbol as your logo is by looking at the Versace logo.

A logo’s iconic quality is largely dependent on its simplicity. Simple logos are uncluttered and lack overbearing design elements. It is concise and simply emphasizes the primary brand identity. For example, FedEx shows the speed with a simple wordmark that has an arrow hidden underneath it.

The Versace logo is straightforward and direct. Even though using Medusa’s head as a symbol might seem strange, it shows that the brand is all about fashion that walks the line between risky and safe.

As a designer, you can avoid overusing creative features and give the design room to breathe.

#3. The Versace Logo has Staying Power

When you first encounter a memorable logo, it immediately captures your attention. It never fails to capture your interest and stays seared into your memory forever. A corporation designs a captivating logo to pique consumers’ interest in the brand. It’s important to come up with a unique design that will catch people’s attention and help them connect with your brand.

The Versace logo consistently draws in new customers. Men were drawn to the mythological monster known as Medusa by her beauty. However, when they gazed into her eyes, they turned to stone. Similar to the Versace Medusa, who always draws attention without turning her audience into stone. But it makes everyone think of the femme fatale.

#4. The Versace Logo is Classic.

One of the most important things about a good logo is that it can stay successful and relevant over time. Time never hurts logos that don’t try to look modern by following the latest trends. They don’t make a lot of effort to seem modern. They are simple, current, and fashionable regardless of the moment.

Look at the world’s top logos; they haven’t altered at all since they were designed. Whether it’s the familiar globe of Pepsi or the golden arches of McDonald’s, both have connections with the public and stayed relevant over time.

Despite being nearly two decades old, the Versace logo appears more modern than those of today.

According to a BBC article from 2019, the renowned fashion label sparked outrage because “the image on one of their T-shirts appeared to indicate Hong Kong and Macau were independent territories.”

After getting harsh criticism from the Chinese government, the fashion company stopped selling tops and apologized.

1990 – 1997

The company replaced its old wordmark with a new one that was smoother than the one it had before. The uppercase letters were made with a bold sans-serif font that looked like Radiant RR Bold. Additionally, the name’s components were split, giving it a cleaner appearance.

1993 – 1997

In 1993, the wordmark was replaced by the recognizable Medusa logo, which has stayed with the fashion house ever since. The Medusa’s head was encased in a substantially circular frame. Depending on the product, the logo also appears in gold, even though it is mostly black. Gianni created the original logo, which conveyed sophistication, flair, and deadly beauty.

1997 – 2008

The brand’s name was changed to Versace after the untimely passing of Gianni in 1997 by the new business owners, who also dropped the founder’s first name. The business altered the logo in part after the change of ownership. The Medusa logo was updated, with the emblem redrawn and a new arching wordmark replacing it.

2009 – the present

The classic Medusa logo’s current design contains numerous accents and nuances. The Jade version of the logo seems opulent and sophisticated. There are two variations of the 2008 redesign: the first is a Jade version with several lines, while the second is much simpler. Depending on the category of the products, either logo can serve. Underneath the emblem in the present form of the logo is a horizontal wordmark.

Even though the fashion company has changed its logo five times in its 40-year history, it has stuck to its classic theme: Medusa’s beauty, which is both beautiful and deadly.

Depending on the product lines, the Versace emblem uses a combination of black, white, and gold. The fashion company uses white to show purity, goodness, and freshness, and black to show power, elegance, style, and professionalism. The fashion house also employs gold to symbolize success, glitz, riches, and luxury.

Versace Logo’s Font

As was already said, Versace used two fonts without serifs: Radiant RR Bold and Sophi Sophi Regular. Radiant is currently the company’s official font, nevertheless. Steve Jackman and Robert Middleton made the Radiant typeface, which was then put out by Red Rooster Collection.

Versace Typeface to know

Donatella showed her collection at the Ritz Hotel in Paris, where Gianni’s last show was held before he was killed. She did this to honor her brother.

Donatella is the head of a famous fashion empire but is unable to sew.

Gianni cultivated supermodels by lavishly paying them. He also became friends with Madonna, Princess Diana, Cher, and Elton John, among other royals and famous people of the time.

In 2000, Versace’s green dress that Jennifer Lopez wore to the Grammy Awards was visible. The green chiffon outfit received great media attention.

Symbol

Versace did not become the brand that it is today by accident; each collection from this incredible designer contained a hint of mystery and tale. To state the obvious, it would bring you perilously close to some unfathomable secret. Mythologists examined the teenage designer’s collection more closely after initially spotting the Versace logo. They said that he had a lot of good luck, which came from secrets and plans that were risky.

It’s impossible to argue with the designer’s characterization of the symbol—and, later, the fashion house—as the “fatal beauty.” Modern fashion fans are sure to love the mysterious and colorful images in Gianni’s collections. Just like ancient mythological figures, they won’t be able to take their eyes off the products of this legendary company.

By the way, the couturier’s rivals did think that the Versace sign cast some sort of enchantment on rivals and potential customers. They and reviewers would arrive at Versace exhibitions wearing garments with pins in them because they thought this would ward off the evil eye and spell.

It really was that easy (even if it is not about easy ways). Gianni Versace was open to every style and would try out any new thing that could give him ideas for his own style. The Versace fashion house still follows the customs that its creator established.

Aspects of the Versace Logo’s Design

Despite the intriguing message that Medusa as the logo’s subject provides, the Versace logo has a number of distinguishing design features that help it stand out from the crowd.

The logo is simple and doesn’t have a set color scheme, so it can be put on any piece of clothing without clashing with that item’s color scheme.

The Versace logo evokes the impression that Versace clothing is timeless and nearly mythological in its design—something that the Greek gods and heroes themselves may have worn, by appearing to be an antique Greek design.

Last but not least, anyone who knows anything about fashion can immediately tell that the Versace logo is unique and well-known.

The Versace Logo’s Popularity

Clothing and textile brands like Versace mainly rely on their logos. Versace products stand out for their distinctive designs. But the Versace logo that appears on every article of clothing or other product from the brand makes it clear where the inspiration for those designs came from. In this way, the Versace logo functions as a trademark for any clothing and accessories that Versace makes, as well as a marketing tool for Versace goods.

Although Versace doesn’t frequently use their emblem prominently on their apparel the way other companies do, it is always present. It appears in the actual apparel as well as all of Versace’s advertising and public relations initiatives.

Given the intriguing implications that come into play when a fashion business picks Medusa as its logo, the emblem has caused some discussion, but that controversy hasn’t done Versace’s reputation any harm.

Since it hasn’t changed much since it was updated in 1993, it’s safe to say that the Versace logo has done the brand well over the years. It undoubtedly ranks among the most recognizable trademarks in the whole fashion business.

History of Versace Company

Gianni Versace started Versace in 1978, and it is known for making clothes and accessories that are unique and different. He created designs for Complice, Callaghan, and Genny prior to starting his own business. He opened his own brand when his designs swiftly rose to fame. The Italian fashion designer opened his first store in Milan’s Via Della Spiga. It was called “Gianni Versace Donna.”

Michael Jackson and Elton John, two popular musicians, were among his illustrious clients. Gianni was referred to as a “Rock n’ Roll” designer because he created clothes for various well-known celebrities during the period. The Princess of Wales and Princess Caroline of Monaco both wore haute couture made by the Italian Rock ‘n’ Roll fashion designer.

The great fashion designer only enjoyed fleeting fame. On July 15, 1997, Gianni was fatally murdered by Andrew.

Santo and Donatella Versace, the fashion designer’s siblings, took over the company after his sad death.

Donatella was appointed creative director, and Santo was named the new CEO. But the two siblings couldn’t keep the fashion brand’s popularity up, so their income went down.

Even though efforts were made to stop the company’s slide, the design giant had to sell a 20% stake to The Blackstone Group, an investment management firm in New York City. The Blackstone Group acquired the stake in 2014 for €210 million.

Quotes From Gianni Versace

It’ll be unfair to leave without introducing some of the quotes from Gianni himself. Here they are:

  • ‘I think it’s the responsibility of a designer to try to break rules and barriers.”
  • “Fashion goes with the feeling of the moment. It’s related to movies, to art, to young people’s taste.”
  • “I never fall down. I always fight.”
  • “I have a fantastic relationship with money. I use it to buy my freedom.”
  • “It is nice to have valid competition; it pushes you to do better.”
  • “I want to be the joy to people through my work.
  • “Decide what you are, what you want to express by the way you dress and the way you live.”
  • “Don’t be into trends. Don’t make fashion own you, but you decide what you are.”
  • “In the past, people were born royal. Nowadays, royalty comes from what you do.”
  • “I am not interested in the past, except as the road to the future.”
  • “Do not go into trends. Do not allow fashion take you over, choose who you want to be and what do you want to show with your clothes and lifestyle.”
  • “That is the key of this collection, being yourself. Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.”
  • “Glamour is back, but with a minimalist touch.”

Wrapping Up

The Versace logo is one of the most imaginative and appealing in existence. Even though the Versace Medusa logo makes you think of a scary monster, she is still the most beautiful and seductive person in the world. It makes sense that so many people traveled out to sea in search of the barren island of Sarpedon if only to discreetly admire her beauty.

  1. FASHION BUSINESS: Best Ideas, Careers, Names, Courses (+ Startup tips)
  2. The Most Valuable Fashion Brand In The World
  3. STARTING A CLOTHING BRAND: Simplified Step-By-Step Guide

FAQs

Why does Versace Use Greek Key

Greek key is one of the most flexible prints in fashion, particularly in relation to Versace’s recent collection, functioning well in every color, as an accent, and with other patterns. Greek key is a significant style in house design, adding subtle yet impactful architectural interest.

Which fashion brand compete with Versace?

Versace competitors include , Gucci, Armani, louis vuittion and TomboyX.

Who owns Versace

The Versace family remains the majority owner of the Versace brand. The Versace family continues at the heart of the company, with Ms. Allegra Versace Beck, Ms. Donatella Versace, and Mr. Santo Versace all holding major positions in the company.

0 Shares:
Leave a Reply

Your email address will not be published.

You May Also Like