Addison Rae Net Worth 2023: The Story Behind Great Content Marketing

Addision Rae Net Worth

Addison Rae Net Worth

Addison Rae is an internet star from the United States with an estimated net worth of $5 million, according to Celebrity Net Worth. With $5 million in pre-tax earnings in 2020, she was the highest-paid TikTok individual in the world. That was $1 million more than Charli D’Amelio, the most-followed person on TikTok. For the most part, Addison’s sources of income include; Sponsorships, merchandise, and production deals. On her TikTok account @addisonre, she has over 80 million followers as of this writing; contributing to a huge part of Addison Rae’s net worth.

She rose to prominence as a result of a series of dance videos. Addison began her TikTok activities in 2019, and by the end of the year, she had accumulated over 80 million followers; making her one of the top three personalities on the platform alongside Charli D’Amelio and Khaby Lame. Most importantly, she is expected to be the highest-paid TikTok celebrity in 2020.

Addison has dabbled into music and acting in addition to her TikTok endeavors. Furthermore, “Obsessed,” her debut single, was released in 2021. In the same year, she made her acting debut in “He’s All That,” a Netflix reworking of “She’s All That.”

Addison Rae has since amassed a sizable fan base on Instagram, Facebook, and YouTube. In January 2020, she joined the WME talent agency.

Addison Rae Net Worth: Early Years

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Addison Rae Easterling was born in Lafayette, Louisiana on October 6, 2000. Despite the fact that Easterling’s parents split while she was a child, they remarried in 2017. Addison was raised in a Christian home with her two younger brothers. Several of her relatives have since gone on to build their own TikTok following. Rae began taking dancing lessons at a young age. She was competing in dance competitions around the country by the age of six.

Addison went to Louisiana State University to study sports broadcasting after graduating from high school. Her rising success on TikTok, however, persuaded her to drop out of education. She decided to relocate to Los Angeles, and devote her entire career to the entertainment industry

Addison Rae Net Worth: Career

In 2019, Addison began her career by uploading her first dancing videos to TikTok. In the same year, she also became a member of the Hype House, a collaborative collective. This group allows various content makers to cooperate on various projects and generate videos together.

Rae had over one million followers just a few months after joining the network. This persuaded her to drop out of education, believing that if she took her TikTok presence seriously enough, she might transform it into a legitimate career. Rae also moved into other online platforms around this time, most notably YouTube and Instagram. She signed with WME, a talent agency, in 2020.

Addison has demonstrated an aptitude for comedic skits, lip-syncs, trends, and a variety of other popular themes for her TikTok videos in addition to her dancing videos.

Rae had landed her first brand endorsement deals by July 2020. She started with American Eagle, where she was featured in a “virtual photoshoot” in her own bedroom for their “Back to School” ad. She then co-hosted a podcast with her mother and created Item Beauty, a cosmetics company. Within this company, Rae is the Chief Innovation Officer.

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She starred in “He’s All That,” a remake of the 1999 blockbuster film “She’s All That,” in 2021. Addison portrays a character inspired by Freddie Prinze Jr.’s part in the original film in the reboot, which is gender-swapped modernity. She had then struck a deal with Netflix, according to reports. This was supposedly a multi-picture contract, with Addison set to star in a number of future films for Netflix. Rae also released her first single in 2021.

Rae was reported to have canceled a scheduled performance at the iHeart Radio Music Festival in late 2021. She said that she wasn’t “ready to offer 110 percent” and that it wouldn’t be fair to her followers if she wasn’t fully dedicated to the show. She was in New York City for the Met Gala and Fashion Week during this time.


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Addison was reportedly chastised for appearing on “The Tonight Show” without sufficient Covid-19 protection, opting for a glass face shield instead of a mask. Furthermore, it has been widely assumed that Rae is a Trump supporter. She hugged him after a UFC fight, and it’s been said that she “liked” some of the former president’s tweets in the past. For the most part, Rae’s publicists have been silent on the matter, but they have stated that the “liked” posts were the product of a technical problem.


In 2020, Addison Rae won the “Stay At Home Slam,” an all-star “Mario Tennis Aces” video game tournament. She subsequently donated her $1 million rewards to the No Kid Hungry charity.


Addison was the highest-paid TikTok star in the world in 2020, according to reports. She made $5 million in pre-tax profits that year, more than Charli D’Amelio, the second-highest-paid TikTok star, who made $4 million. With $3 million, Dixie D’Amelio came in second.

It’s worth noting that the majority of her earnings come from brand endorsements, sponsorships, and partnerships with well-known companies. Some of these companies include; Reebok, Hollister, American Eagle, and L’Oreal are among them.

Real Estate Investments

Addison Rae owns a $3 million mansion in the Tarzana, California district of Los Angeles.

According to public records, she paid $3.006 million for this house in 2019. The house has 6 bedrooms and stands on a 0.58-acre lot. There’s also 6,399 square feet of living space, an infinity pool, marble countertops, a spacious walk-in closet, and breathtaking views of the surrounding area. Outside, there is a beautifully planted yard with numerous palm trees.

Addison Rae Net Worth: How Did She Achieve Such a High Level of Success?

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Addison Rae’s net worth skyrocketed in a matter of months, all thanks to a simple decision to download TikTok in July 2019. Her pals were all over the app, including the kids Addison babysat. She was aware that the platform was gaining traction, and decided to give it a try before starting college in September.

Addison told People magazine that her first post on the network was a humorous video of her father which was taken during a family vacation, which received only one like. She made a decision to remove the video and was on the verge of abandoning the account since she couldn’t understand the issue.

But, first, she decided to make another video to see what would happen.

As a prank, she videotaped herself executing a simple choreographed, lip-synced dance. Her video received 15 likes, and she thought she was getting a better understanding of the site at this point. Then, in the blink of an eye, her second post had amassed 90,000 likes. Her videos began to acquire popularity and went viral.

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Not long after she reached one million followers, she began to be solicited by brands, and her career officially began to take off. Following these successes, Addison Rae’s net worth began to rise as well.

Addison continued to grow her social media following, and within a few months, she had her first sponsored post with Fashion Nova. It wasn’t long before she recognized she’d discovered something special. She dropped out of school, relocated to Los Angeles, and began working as a full-time content maker.

She became associated with the “Hype House,” a group of 14 well-known content creators, after moving to LA, and began creating her social circle with Dixie D’Amelio and other well-known creators in the industry. This undoubtedly aided her visibility even more – but Addison explained that the house’s ultimate goal was to just do what they were all enthusiastic about— which was producing.

“It’s all about the content…

It’s almost as though they were bringing each other up. It makes no difference if there were followers in the house. It’s more about creating material together and doing what we enjoy.”

How Much Money Does Addison Rae Make?

To establish herself as an online creator, the TikTok star has dabbled in a variety of platforms, businesses, and companies. Addison Rae has amassed a tremendous net worth thanks to her millions of fans on TikTok, Instagram, and YouTube.

Her TikTok account presently has around 84.6 million followers, and she earns between $49,080 and $81,801 per TikTok post, according to her estimates. Addison Rae’s YouTube channel has over 138 million views and 4.72 million followers, bringing in amounts ranging from $587 to $9,400 every month. Finally, she is most certainly making over $155,000 each sponsored post on Instagram, where she has 39 million followers — in fact, her most recent marketing contract with American Eagle in July 2021 brought her roughly $673,761 in Media Impact Value on TikTok.

It’s easy to see why Addison is one of the wealthiest and most successful social media influencers and TikTok stars in the world. With a net worth of $5 million, she was the highest-paid TikTok influencer in 2020, according to Forbes, surpassing Charli D’Amelio. It’s hard to imagine Addison Rae’s net worth was larger than even the most popular TikToker, but social media monetization isn’t just about the number of followers.

Addison has worked with a slew of brands, including Daniel Wellington and Reebok, with the latter accounting for over two-thirds of her earnings in 2020. She has, however, worked with Spotify, L’Oreal, and a slew of other major businesses.

What Made Her Grow So Big?

Addison Rae’s TikTok popularity seemed to emerge almost immediately, but it took more than just releasing dance videos to maintain it. Since TikTok, Addison has expanded her role in the creator economy beyond the platform’s simple dancing videos. She now co-hosts a podcast with her mother, sells her own stuff, and last year started Item Beauty, a makeup line that debuted at Sephora this month.

Oh, and she’s a singer and actress as well.

Addison is beginning to leverage her status as a creator to help her break into the arts and entertainment industry. Like we mentioned earlier, she recently recorded her first single, “Obsessed,” and has a role in the Netflix film “He’s All That.”

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Clearly, Addison has accomplished what many people aim to achieve during their lives in the last two years. How? She understands the creator economy and is playing all of her cards rightly.

She began by developing what her audience found engaging and continued to do so. Her personality is bubbly and enthusiastic, and she was genuine. She’s driven, and she never stops creating. She constantly developing and growing, as well as finding new ways to engage with audiences, by listening to her target market.

She’s been quite active in the last two years, partnering with businesses, and she decided to relocate to LA, where she thought she’d get the greatest attention.

Of course, she has low points. She was questioned whether all of the work and effort had been worthwhile. She, on the other hand, never let that stop her. According to reports, she said;

“I’ve thought to myself, ‘This is a lot, maybe it’s mentally tough,’ and then wanted to give up…

But then I recall how I got here, and that I should seize every opportunity I can to achieve what I’ve ever wanted.”

But then, the most important lesson we can take away from Addison’s success is that she jumped on a hot platform at the appropriate time and generated the right content for the right audience.

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Everything began to fall into place after that. Throughout the process, she was lucky to have unwavering support from all of her friends and family. And, as creators, having the support of those closest to us can make a huge difference in how quickly and smoothly we move into working in the creator economy. When we reach the inevitable mental tiredness that social media brings, they are sometimes all we have to fall back on.

Not to mention, Addison received help from other entrepreneurs, brands, and prominent people, including the Hype House and even the Kardashians, who helped her flourish. She joined with WME and took advantage of brand collaboration opportunities so she could focus on what she loved: content creation. And it was because of her desire to collaborate with others that she gained the reputation and authority to rely on her own work and make decisions about her next moves.

These connections, as well as receiving support from other creators (such as when Mariah Carey ‘liked’ Addison’s video), provide an ideal environment for any budding celebrity to gain even more credibility and repute. And after a creator has discovered their success, it’s common for them to turn to helping other creators find theirs.

Addison’s Online Teaching Income

With Addison Rae releasing a feature film and the launch of her makeup line in Sephora, there’s a good chance that her net worth will continue to rise as she expands her business.

Plus once you’ve established yourself as a content creator (like Addison has), you’ll need to diversify in order to stay relevant and active. This opens up a lot of revenue and brand awareness options for you. She knows what it’s like to have those above her in the public spotlight support her, so it’s only reasonable and expected that she will do the same for people and creators who look up to her today. And being a teacher is a lucrative way to achieve just that.

Every creator’s success story is different, and Addison Rae’s TikTok journey is no exception. To get to where they are now, everyone has taken different paths and approached their craft in different ways. Taking this experience and teaching what you’ve learned as a creator is a fantastic approach to stay relevant and maintain that honest, genuine connection with individuals who support your company.

Every creative has a unique narrative to tell, and distinct approaches to their art, and passing on what you’ve learned is a fantastic way to stay relevant and maintain that genuine connection with those who support your business.

Addison is currently earning $0 from online classes, but she has the potential to increase her annual revenue by six figures by opening her own Academy.

What Does Addison Rae Get Paid for Each Post?

Though she wouldn’t specify if that was her price, Rae stated on the Views show in June 2020 that the most she knew of someone earning for a sponsored TikTok post was $90,000. Given that she is probably one of the platform’s biggest stars, it’s safe to assume her fee is at least in that range. She also stated that she is only compensated for branded TikToks.

Rae also makes money from Instagram in addition to TikTok. According to reports, she earns slightly about $70,000 per sponsored Instagram post.

How Much Money Does Addison Rae Make From YouTube?

Rae has a sizable YouTube following. She apparently makes anything from $587 to $9,400, or above, every month only from YouTube. This is depending on the type of video she releases and the response it generates.

She’s also astute with her material releases: when she launched her first single, “Obsessed,” in March 2020, she put the video first on YouTube, ensuring that she got a lot of views. The official music video for “Obsessed” has over 23 million views as of this writing.

What Is Addison Rae’s Income From Her Podcast?

Rae Easterling co-hosts the “That Was Fun?” podcast with her mother, Sheri Easterling. As of summer 2020, she had an exclusive partnership with Spotify for her podcast (previously known as Mama Knows Best).

While detailed data on Rae’s and Spotify’s relationship are difficult to come by, here’s a rough estimate:

In June 2021, the audio streaming platform signed a three-year, $60 million exclusive deal with the comedy podcast Call Her Daddy. Prior to that, presenter Alexandra Cooper was reportedly earning $500,000 a year from the show thanks to a previous deal with Barstool Sports—and Rae is a much bigger celebrity than Cooper, so you do the math!

What was Addison’s profit from He’s All That?

It’s unclear how much money Addison Rae got from He’s All That, but Deadline reports that Netflix paid $20 million for the rights to the Miramax-produced film in March 2021.

Addison plays Padgett Sawyer in He’s All That, a high school influencer who takes a dare to convert her school’s most popular male student into the next prom king. The character is based on Zackary Siler from She’s All That, played by Freddie Prinze Jr.

Rae said in an August 2021 interview with Variety that she “cried hysterically” when she booked He’s All That.

“I was weeping in the vehicle hysterically when I got the job, and I was really just eager to show the world more of what I love to do and continue chasing the dreams that I’ve had since I was a kid,” she added. “It’s definitely going to be difficult to demonstrate to people how much love I have for acting,” she concluded. There’s a lot of responsibility that comes with it, but it’s something I’m prepared to take on in order to demonstrate to others that this is actually who I am and what I enjoy doing.”

Addison Rae’s Cosmetics Line

Addison collaborated with Madeby Collective to develop her own beauty line, ITEM Beauty, in 2020. ITEM Beauty is now available through Sephora both online and in-store.

In an interview with Elle in August 2021, Rae said,

“Sephora provides me a broader platform to truly make my mark and say, ‘I’m a member of Gen Z, and I believe clean beauty is essential, too.’ “And now I get to do that alongside someone who is championing clean beauty.”

Addison continued,

“A big part of makeup and cosmetics is simply being able to see it physically, touch it, feel it, and see the hues in person.” “And that wasn’t an option when we debuted during the pandemic,” she says. And now that we’re able to do that at Sephora, it’s fantastic because I believe a lot more people will be able to physically look at, feel, and touch the items, exposing Sephora to a much larger audience.”

How Is Addison Rae So Rich?

Addison made a lot of money by selling merchandise, getting sponsorships, and making deals to make movies. The star became famous by putting dance videos on TikTok. In the first year on the platform, she had more than 80 million followers. She also has a YouTube channel that does well.

Who Is the Richest Tiktoker?

According to the recent numbers, Addison Rae ranks as the richest Tiktoker considering her net worth. With $5 million in pre-tax earnings in 2020, she was the highest-paid TikTok individual in the world. That was $1 million more than Charli D’Amelio, the most-followed person on TikTok.

How Much Money Does Addison Rae Make a Year?

According to Forbes, Addison was the richest TikTok content creator in August 2020. The report states that she earned $5 million in the year after she started her account.

Do Tiktokers Get Paid?

TikTok, unlike Youtube, does not compensate its creators through adverts. Nonetheless, content providers with 100,000 or more followers might earn $200 to $1,000 each month. According to analysts, TikTok performers may earn up to $1 million every post if their videos go popular.

How Much Does Addison Rae Get Paid?

She has a lot of fans on Instagram as well as a lot of followers on TikTok. She has 40.2 million Instagram fans. Forbes’ list of the top TikTok earners in 2023 says that Addison made $8.5 million from the app in 2021, which put her in third place behind Charli and Dixie D’Amelio.

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