Communication is a very vital part of every relationship. In marriage, it causes conjugal bliss, in friendship, it can make someone your bestie, and in business, it has the power to sustain the interest of your market segment. So, let’s talk about marketing communication. Marketing communicati...

If you take a real quick retrospect you’ll realize that even in our daily non-business lives we do make lots of mistakes because we neglect our environment so much. This mistakes can cause lots of damages and in the extreme of the spectrum can cause demise. So also in business a company can ne...

So you already have that best product in the market and you’ve done all the campaigns you could. However, customers seems not to be coming by as expected. A good acquaintance of market segmentation might just be all you need to make your business bubble. So, let’s take a walk through all...