Types of Marketing Strategies: 20+ that Works for any Business

types of marketing strategy

Building a business is hard. From idea development to building a viable go-ahead market strategy. And it doesn’t stop there. It goes on to profiting from the business. But businesses do face difficulties a lot of times. After passing some stages in business the next stage becomes hard. And sometimes some businesses even find it hard to pass the existence stage. So, what is the cause of this? Is it that the barber is inexperienced or that the clipper is bad? Well, most times the problem is an unsuitable type of marketing strategy. That is, employing a type of marketing strategy that isn’t appropriate for your business.

So, what are we gonna do then? Do we keep jumbling or trying out new different marketing strategies to know which is gonna work? Or do you search for that one method suit all business, type of marketing strategy? Well, it is your business. So, it’s is your decision. However, this post has different types of marketing strategies that can work for any business.


Traditional Marketing

This is the most common type of marketing strategy. Because every marketer knows about it. It involves all types of marketing channel used before the inception of digital marketing. For example, Television ads, radio ads, and billboards. So, before the advent of the internet, these were mostly used. Because they are the available methods that one can use to reach out to a large number of people.

Digital marketing

While traditional marketing uses older Tv ads, radio ads, etc. to achieve its marketing aim. Digital marketing uses the more modern electronic devices or the internet for its. So, social media, email, and search engine marketing can be considered as examples of this.

Outbound Marketing

Outbound because it involves active pushing of the message to the consumers. So, they didn’t ask for it but you somehow got it across to them. For example, email blasts. Businesses can easily turn off consumers using this approach. So, the tip is to segment your customers and get them the right message.

Inbound Marketing

This type of marketing strategy is the opposite of outbound marketing strategy. So, consumers willingly bring themselves to you. That is, you passively attract consumers. An example of this is a lead magnet, like a sign-up for an E-book form, on a helpful and engaging content on your website.

Search Engine Marketing

You might not be tapping the full potential of the internet if your business doesn’t have a website. However, there might not be much difference if your company’s site isn’t search engine optimized. Daily Google searches are estimated to be 3.5 billion per day. Searches on your industry’s content could be up to 1M and if your content makes the SERP (Search Engine Result Page) in 10% of the searches. It’s a sure way to promote your business. So, you don’t want to miss out on this. Also, you should check out the SEO segment of this post

Social media marketing

In this type of marketing strategy; the focus is on the audience on social media. And with the number of daily active users (DAU) on social media, Facebook alone reported about 1.66 billion DAUs, you sure want your business to establish a good social media presence. Tip: Don’t forget to tailor your message to suit the social media platform you want to put it to.

 Brand marketing

When you hear this, what do you think? A company’s logo, a company’s name, or more than those? Well, brand marketing goes beyond just a company’s name or logo. It involves their identity, values, and personality. So, this type of marketing strategy aims to seamlessly communicate these properties to the audience.

Contextual marketing

You would have noticed that sometimes you see contents related to your recent search engine searches on your different social media platforms. This is an example of content marketing. So, it tends to personalize content brought to you based on your interest. Clearly, this is powerful because you will most likely go for the product since you are currently interested in it.

Native marketing

This is when businesses pay publishers to join in creating sponsored content that looks like one of the publisher’s non-sponsored content. So, the publisher tweaks the content in a way that is relevant to their viewers.  Moreover, this publisher should be influential in the businesses’ niche to increase the reach of the content.

Partnership marketing

In this type of marketing strategy, two businesses collaborate to get their products/ services to different audiences. For example, YouTubers do partner with channels that do the same as theirs to increase their audience reach.

Relationship marketing

The aim of this is to build a loyal customer base through value delivery and good customer care services. So, the effect of this is the long-term sustenance of your customers and not just a one-off purchase by them. Check out more on relationship marketing.

Word of Mouth marketing

It’s a passive form of marketing usually done by your customers after a satisfactory engagement with your business. Clearly, this is kinda dependent on relationship marketing. Because it’s a loyal customer base that will be passionate enough to recommend your business.

Email marketing

This involves sending your content to the audience that willingly opted for it. It is one way of creating a deep long-lasting relationship with your customers by sending them personalized content. However, to avoid being tagged as spam by most email client apps, you should comply with email governing regulations especially the CAN-SPAM act. Also, you can check out this free course on email marketing to enhance your knowledge of this subject.

Experiential marketing

This type of marketing strategy aims at engaging customers by creating memorable, attractive public displays. The public show must not be necessarily about your company. It can address a community’s problem. For example, Coca-Cola small world machines. Aimed at fostering harmony between two countries that have been in dispute. However, let the result of such a campaign should bring your brand to the limelight. So, get creative in your experiential marketing.

Guerrilla marketing

From the military guerrilla tactics. One can easily say placing the word guerrilla beside marketing is very intense. However, guerrilla marketing isn’t combative or disruptive. It’s an unconventional type of marketing strategy that employs the use of opportunities to catch people during their normal daily routine. For more on guerrilla marketing, check this out

Promotional marketing

This type of marketing strategy provokes consumers to take action towards a business due to incentives offered by the business. For example, coupons, and price for winning a contest.

Cult marketing

Through this type of marketing strategy companies aim to align themselves to a certain tradition or beliefs. So, consumers who also have similar beliefs tend to follow the company’s brand in that industry.

Alliance marketing

Through this strategy companies in the same industry pulls resources to market the same product or service. So, most times companies do this because the alliance makes them stronger in the market. For example, the Android Open Handset Alliance.

Niche marketing

In a world where every market is becoming overcrowded. Niche marketing helps you find out consumers that need products in that same market. For instance, the shoe market is already overcrowded but a shoe company can carve out a new niche of consumers and make products targeted at them.

Seasonal marketing

Businesses can increase their consumer reach by this type of marketing strategy. By maximizing seasonal events or activities to foster their marketing campaign. For example, Heineken maximizing the champions league matches to promote their bear.

Undercover marketing

Just like an undercover agent in the military. This type of marketing strategy involves the use of a stealth maneuver to market the product to consumers. So, undercover marketing agent uses opportunities to promote their company in a congregation. And also, the people might not even be aware that they are being marketed to.

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