Facebook Marketing: Best Guide to Scale any Business (+ Free Tips)

Facebook marketing

With over 2.5 billion monthly active users and 1.66 billion daily active users. Facebook is undoubtedly the most popular social media platform. And since marketers are attracted to consumers, this stat is attractive to businesses in their marketing campaigns. So, if you, as a marketer, want to tap into this big consumer base, this post will guide you on how to make the most proficient and successful Facebook marketing campaign. It will also include Facebook marketing ideas and tools to help you excel almost stress-free in this area.

Let’s begin with the big question;

What Is Facebook Marketing?

In business, “Facebook marketing” is any method adopted by businesses to promote themselves on the Facebook platform. The platform has faced lots of rivalry and scandals in the past, which might make anyone question its longevity. However, research has shown that Facebook won’t be going anywhere anytime soon. Hence, while the platform lasts, let’s look at some Facebook marketing ideas we can use to promote our business.

How Did Facebook Do Marketing?

Facebook launched Social Ads in November 2007, enabling businesses to provide customized advertisements to potential consumers. During the keynote address at the Facebook Social Advertising event, Mark Zuckerberg stated, “Facebook Ads are an entirely new kind of online advertising.”

Is Facebook Marketing Free?

You can reach your audience and promote your business for free with Facebook Pages. Make a page for your business and put the important information on it. Share an update, add a button that tells people what to do, and talk to your followers.

Facebook Marketing Ideas

Businesses use different methods for their Facebook marketing, like Facebook ads, a Facebook page, sponsored stories, promoted posts, etc. So, as a business owner, do you use any of these methods? And if yes; how effective are they? Let’s look at some effective Facebook marketing ideas that will help you optimize your marketing campaign.

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Target your specific market segment:

Did you know that with Facebook ads you can target a specific age group living within a certain location? So, this helps you narrow down your promotion to the right consumers. You do not have to waste resources unnecessarily.

Host contests:

The endorphin rush associated with the sound of ‘free’ has lots of effects on people. So, you can use this Facebook marketing tip to increase your page’s followership. Hence, increased consumer engagement. For example, if you own an educational page; you can host a math contest with a condition that participants must follow your page.

If you are using videos to promote your company. You should know that most users usually do not like long uninteresting videos. In fact, some YouTube users jokingly say that the longest 5 minutes of their life is the 5 minutes ads on a video they want to watch. So, make the initial part of your video ad catchy while keeping it short and simple.

Clone new target audience with an existing one:

When you want to create your Facebook ad; you can use the Facebook lookalike feature. With this feature, you can reach out to an audience that has the same characteristics as a group of your existing audience. So, with your data ready, you can clone your top-performing customers.

Target leads on Facebook:

With the email of leads, you got from your site; Facebook allows you to get messages across to them. For instance, if an audience subscribed for a course on your website. You can give them updates on the course via Facebook using this tip.

What Is the Benefits of Facebook Marketing?

Facebook advertising can help a business increase the exposure of their Facebook content and drive more visitors to their main website material, be it blog posts, basic ad copy, or other essential pages. Facebook advertisements may be configured to target increased site traffic, impressions, and click-through rate (CTR).

Why Is Facebook Marketing Successful?

Facebook’s tools are made for businesses that want to connect with their audience in a real way. It lets marketers make and share good content that users will find useful. It also lets salespeople and people who help customers connect with people who are interested in a brand.


Facebook Marketing Tools

Having Facebook followers with little engagement and not having Facebook followers are equally frustrating. But to combat this, there are Facebook marketing tools that can help you up your game and gain as much organic followership and engagement as possible. Below are some really important ones.

  1. MobileMonkey:

    People feel good when they are given attention. But when you have too many comments to reply on a Facebook post; MobileMonkey is a handy tool for that. It automatically sends messages to the messenger inbox of people that commented on your post. Hence, helping you build a good relationship with customers. So, get creative and maximize the power of this tool.

  2. SocialPilot:

    If you are known for posting interesting content at a specific time. For example, posting at 10 pm every Wednesday. Your audience will expect your post at that time. However, catching up with this can be hard sometimes. So, this Facebook marketing tool helps you create and schedule your post for your audience.

  3. Shortstack:

    There are so many you can achieve with this marketing tool. From building interesting landing pages to creating interactive contests. Definitely, this tool has its marks in engagement. Also, it can help you collect contacts’ information for analysis.

  4. PostPlanner:

    If you are having difficulty creating the right content for your audience. Then PostPlanner is the tool for you. It helps you find top-performing pieces of content in your niche. Hence, you can get ideas and always stay in contact with your audience.

  5. Headline analyzer:

    Most engagements from a post, are due to catchy headlines. This wonderful tool will help you create captivating headlines for your posts. Therefore, increasing the number of click-through rate for a post.

Is Facebook Marketing Effective?

Facebook advertising are an effective approach to advertise your business, products, or services to your target audience. While organic content marketing through a blog post or social media material is fantastic, Facebook ads are even more effective. Facebook advertisements are able to reach more people than traditional efforts in magazines and newspapers.

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I hope this post has been insightful to you. Talking about how to use Facebook marketing to scale your business. However, if for some reason you couldn’t do this yourself. Some companies do Facebook marketing services for others. Some of them are Lyfe marketing, SevenAtoms, and WebFx. You can check out their website to know which one provides a marketing service that best suits your need.


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