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7 Ways to Define you and Define your Business



Did you know that you are your business? So, next time someone asks who you are, your business is you! In this article, we will split it into two aspects. The first part will portray us trying to define ourselves. Invariably, we mean finding our niche in business.

Consequent to finding and defining ourselves, we will define our business by learning about business and personal branding styles.

There is a lot we will say in a not-so-long a post. Stay with us.


Define Yourself- Finding your Business Niche

In order to build a Personal Brand for yourself,  you need to know this truth: Who you are speak even louder than What you do.

The truth is, people, gravitate towards people.  There are many entrepreneurs out there with better innovations than you can have and will ever have, don’t take this as an insult, it is a basic truth.

Yet, people will patronize the business of your personal brand- that is you! You are able to give what you do more color, depth, and expression. They are just in love with what you represent.

Remember we promised to simplify the post. Still in that queue, here are the simple steps to finding your niche:


1.  Identify your interests and passions

Make a list of things that interests you and you are passionate about. This is because there will be challenges and only passion can keep you going especially as a first-time entrepreneur. Moreover, if you don’t care about the topic, you may not be able to find the drive within to persevere.

Some helpful tips

  • How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
  • Which topics do you like to learn about most?
  • What organizations or social clubs do you belong to?

2. Identify problems you can solve

We are going to limit these to bullet points that can help achieve problem identification you can solve.

  • Make a research on your target market.  Go to your target market, ask questions that will help you uncover pain points.
  • Search online and offline forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. Likewise, what questions are people asking? What problems do they have?
  • Research keywords. Research different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you get popular search terms related to those pain points.

3. Research your competition

To be able to effectively compete with your competitors- those already in the niche you wish to join, search for;

  • Low-quality content. It’s easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience.
  • Lack of paid competition. If you’ve found a keyword that has relatively high search volume, but little competition and paid advertising, an opportunity definitely exists for you in that market.

4. Determine the profitability of your niche

By now you should have a pretty good idea of what niche you’re going to get into.  At this point, it’s important to get an idea of how much money you have the potential to make in your niche. Asides passion, money is another motivating factor.

Also, keep in mind that you don’t have to start your business with a new product of your own. You can partner with product creators, advertisers and site owners in your niche to earn commissions while you’re working on your unique solution.

Read about Ways to Attract Investors in your Business

5. Test your idea

You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea. One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.


Defining your Business – Branding

1. Identify your specific audience

The kind of audience or market you expect as an entrepreneur will determine the way your business will be structured.

Ideally, the ultimate goal of branding is getting your target market to see you as the only one that provides a solution to their problem.

As a start-up, you will need to know your target audience, what they want, and how they want it.

This is not something that happens overnight but also takes time to win your customers’ trust and time to communicate clearly to them the character of your business.

2. Establish business processes

We have already established that you research your competition. That will be helpful here.

Before establishing your business process, make it upon the bedrock of your uniqueness.

It’s important for your brand to be different from other similar options available to customers. Of course, your brand experience will ultimately differentiate you, but being unique starts with deciding what attributes set you apart from others. Your goal is to be different and better than your competition.

3. Record key business resources

I hope we know that business resources are not just limited to funds?

List out what you are especially good at and what you want your customers to think of when your brand comes to mind. Your unique set of skills will form the basis of your brand definition.

4. Develop a strong value proposition

Develop ways to do or say things that are unique to your business alone. This positions your business or personal brand as distinct from your competitors. In the long run, it will define you and your business.

It could even be your marketing or advertising strategy, for example, using animations, cartoons. Just about anything you can think of that will set you apart and make you remembered by your customers.

It is those brand resources that you develop into values.

5. Determine key business goals and partners

When creating a business model, select key partners, like suppliers, strategic alliances or advertising partners. This will reduce costs and boost your visibility. Create a system to generate demands for your product and how your customers will notice you.

After discovering them, Stick to your brand specification. Don’t be the ultimate tester of new strategies. Get one and focus on it.

6. Be Consistent

If you want to know what speaks volumes when it comes to Personal Branding, here it is: BE CONSISTENT.

Consistency is how you discover your voice, your style, your habits. Consistency is how you define yourself. It is how you grow.

Consistency is also how you build loyalty, how you create suspense. Consistency is how you attract more and more people and build a true followership

Be it across your social media platforms, business models, be consistent.

7. Leave room for innovation

Innovation is the key to sustainability. After all, until you begin to have customers, you don’t truly know if your business model will meet their ongoing needs.

For this reason, it’s important to leave room for future innovations. Don’t make a critical mistake by thinking your initial plan is a static document. Instead, review it often and implement changes as needed.


In conclusion, many would have expected the normal pieces of writing we see everywhere on the net that says create a logo, have a personal statement et al. Those are helpful tips but will not do justice to the topic, how to define yourself and your business.

We are committed to bringing relevant information to your staples. For this reason, we employ you to be consistent in visiting our page for other helpful tips.

We look forward to seeing more of you! Cheers!

Victory is a Certified Finance Personnel. She loves to write and relate to people.

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business branding




small business branding books

The place of books in small business branding can be likened to the worth of time and some financial investments. Small business branding books actually tell how and give practicable methods rather than the conventional theories. These branding books are top-notch

Small business branding books can;

1. Bring clarity and expository details
2. Inspire your business growth rate.
3. Improve the desire for value creation.

Listed below is a wide range of small business branding books that will help you find answers to your questions as well as why you should read them.

1. Archetypes in branding

This book highlights various characteristics of 60 prototypes and models that you could find reparable and useful to your branding strategy.

2. How to style your brand

This conveys how much your logo and graphics outlook helps to pass the message of your business.
Author “Fiona humberstone”.

3. Positioning

This book is co-authored by “Al-Ries” and “Jack Trout”. It identifies the importance of finding your spot in the hearts of customers and prospects going by the fact that they are exposed to numerous information from other brands and competitors.

4. Brand portfolio strategy

Author “David. A. Aaker” has proven to be an authority in the world of business branding with a wide range of other works such as “Building strong brands” and “Brand relevance”, he explains how to leverage your brand in order to win in the market place. This is exactly the apple brand experience

5. The 22 immutable laws of branding

This is structured for list-based learners. The Ries gives a rundown of 22 laws that helps in the brand growth process. Giving examples and relatable advice.

Authors; Al Ries and Laura Ties.

6. The power of broke

This is a controversial book that explains how empty pockets, the desire for success becomes your greatest lesson in your rise to financial success.
Author; Daymond John.

Read Also: The Coca-Cola Brand Story: 5 Things they did

7. The handmade entrepreneur

Author “ Dani Maxe” preaches how to build a great business around your craft goods. The techniques helps to set up a thriving craft business.

8. SEO for growth

The need to understand search engine optimization will help you convert your website into cash flow entity. It is for both amateurs and pros alike. Author “John Jantsch” and his co-author emphasizes the need to understand SEO practices as a vital tool in small business branding.

9. Launch

Author “Jeff Walker “ shares his story and supplies strategies to utilize in your small business branding.

10. Millionaire marketing on a shoe string budget.

This is that last but not the least of the small business branding books. It offers useful marketing tips for small business branding as Author “Debra Jason” analyses the path to run your desired business without stress yet making more money.

Developing a small business requires efforts therefore, sapping into these small business branding books is the way to go!

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business branding

How to choose business names [Step by step guide]



Business names

Business names no matter how easy it looks do get a lot of entrepreneurs worried and can even cause a level of disagreement among team members and partners. During the acquisition and merger process, which of the business names should be adopted and which should be dropped or how can the business names be combined to drive new purpose? Choosing business names shouldn’t be difficult and shouldn’t be a herculean task. There’s a way to get business names right. Here is a step by step guide to help you come up with business names to drive growth.

1. Throw away sentiments when seeking business names.

Business name

Don’t fall in love so much with the name that you want to create your business name around your personal name. It’s not really bad to name your business after your name but it should be done for a more purposeful reason than sentiments. One reason could be that the business is a family business you wish to pass on immediate family.

2. What does your business stand for?

Some successful business might seem to have contradicted this. Companies like Apple taking up the name of fruit as a business name when it doesn’t sell fruit and not even an agro company but a tech company. Speculation had it that the name was coined from the Eden experience where a lady looked at the tree that was so irresistibly appealing that she had to take a bite disobeying God. So the idea is to create products with physical features, components, and beauty so much that people can’t resist buying the products.

READ ALSO: Mystery behind Apple brand

3. Who’s your target market?

Yes, it matters sometimes who your target markets are when choosing business names. Why? Some local names can drive home the point and essence of your business for easy pronunciation and acceptability. Your market might have a name associated already to such operations or services like the popular word in Nigeria used to describe bike riders “Okada” a company redefined this service operation in an Uber-like way and added the letter G to the Okada making it Gokada. Everyone in the market space hearing the name instantly knew what the business stood for and it was easy to be adopted.

4. How easy is the pronunciation?

Some names are hard to pronounce and others are easy. When creating a company, you need to reduce the barriers keeping customers and investors from buying into your vision. If your company name is hard to pronounce, difficult to spell, or makes little sense in relation to your product, you’ve unknowingly created a barrier to your own success says LinkedIn Influencer, Ilya Pozin.

READ ALSO: China’s biggest business secret

5. Domain name availability and online factors:

Some businesses capitalize on their online platform to penetrate the market. The purpose of this is to use names that will make it easy for your business to be found online. Some names have high search competition online and some others have high search volume but low competition. What does this mean? High search means a lot of people are searching for related info around that names which implies you can have all those audiences attracted to your platform with little effort if there are no other sites competing for same related names or keywords. If there are no much sites fighting for the same keyword it means there is low competition. Whichever way, the key is to find names you can easily rank for on search engines if online presence means so much to your business. (,, and can help you search for these keywords or domain names.)

In conclusion, Names that are easy to remember, pronounce, spell, easy to rank for online and related to your business service or operations would go a long way to helping your business. These 5 step by step guide will help you so much. However, there are no dead rigid rules to follow when searching for a name for your business, these are only some suggestions to help one come with names that easily would penetrate and stay in the market and heart of customers. Names don’t entirely determine the success of a business but it sure contributes.

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why advertising would kill your business


Would anyone think why advertising would kill your business? With the so much importance laid on advertising and how the lack of it would kill your business, nobody thinks how actually advertising has killed a lot of businesses. It’s the seemingly one important factor that grows businesses especially new businesses gaining entrance into the market or old businesses seeking entrance into new markets. However, when your business has not been set right advertising and marketing would only help to kill your business faster.

Here is why advertising would kill your business faster than you think.

1. User Experience: This is the most neglected reason why advertising would kill your business faster than you think. Your product might be awesome but if users have bad experiences using the products, advertising that product isn’t the most important thing to do. Here is the principle, “for every experience a user gets using your product, they would tell seven more people”. Now that use of social media is on the increase, you can’t tell the number of people that get to read their narration about the product. Assuming it’s a bad experience and you keep investing heavily in advertising you are only multiplying the number of users who say a lot of bad things to millions of other people around the world.

With the 2 consecutive bad user experience, Boeing experienced between September 2018 to March 2019 reporting the crash of their 737 max, a newly launched model of their airplane with about 157 death record on the second crash with no survivor, imagine if they keep selling that product or keep advertising the product when the governments of different nations are banning the flight from being used in their countries. If you are the CEO of Boeing, how would you remedy the brand image? By Advertising? Of course not!

2. Brand Failure: To build a brand is to sell a promise and live up to it. Apple Brand building has been an awesome one bringing them to the most valuable brand in the world in 2018. How did Apple build its brand? Giving a promise and living up to it. People won’t judge you by what you didn’t promise but by what you promise. If you promise quality and under-deliver especially as a small business, then users will be disappointed and definitely would share their disappointment with many other people. The more you sell that promise through advertising, the more you kill your brand and kill Trust people have for your business which in turn would Kill your brand Loyalty. To remedy your brand loyalty, see these 7 ways to build customer loyalty again.

Read Also: How to Build Trust in Business

Samsung once had to recall phones people complained that it caused fire explosion, though not all users where affected, they recalled all of the phones back. Why? to stop Bad user experience. Fixed the issue and sent a better product back to the users. This increased Trust, Loyalty and in turn increased good Reviews and created a better user experience and attractive testimonial. Lexus too once did a recall. With bad brand and bad user experience, advertising would kill your business faster.

3. Bad product: This is the most dangerous reason why advertising would kill your business faster than you think. Get your product right before sales. It’s understandable for software to be released in versions because nobody gets it fully developed at first launched. However, let your first release or your minimum viable product (MVP) at least be up to your market standard. With a bad product in the market, advertising would kill your business faster. If your business needs so much advertising/marketing to sell in the first place, then the products aren’t good enough.

In conclusion: Advertising is great, Big companies still spend a huge amount on advertising and marketing. Advertising is a great tool for a new product launch or new market penetration However, only when you have solved the 3 factors discusses above right. Don’t kill your business with your own hands. When you discover these loopholes in your competitors, you can kill them faster by advertising for them anonymously but be sure they are not in for a short term return like what we call “hit and run”

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