REALTOR TRADEMARK: Best Practices, Rules & All You Need

the Realtor trademark symbol mean, logo, rules and ideas

The name Realtor® is a key membership benefit that distinguishes members from other real estate licensees. It is a trademark owned by NAR and protected by federal law.
The Realtor® marks show that you are more than just a real estate agent. You also follow a stringent Code of Ethics that safeguards clients, the public, and other real estate professionals. What does the Realtor trademark symbol mean, logo, rules, and ideas

Do Realtor and real estate sound alike? Maybe but a Realtor is a member of the National Association of Realtors®. The term “Realtor” may practically mean a real estate agent but should never replace a “real estate agent.”

What is Realtor Trademark Symbol?

The symbol ® on the realtor trademark indicates that a trademark has been registered. It informs the public that the trademark or service mark has been registered, as well as the legal ownership status of the mark in question. Only use the ® symbol when referring to registered trademarks or service marks. In most jurisdictions, the ® can only be used once the mark has been registered. The use of ® with an unregistered mark is a civil or criminal crime in most jurisdictions.

Member Boards (such as HBR) have the permission to use the word REALTORS® in their name or in the title of their magazine. As well as to use the REALTOR® Logo in association with their name. Member Boards may also grant permission to use the Block “R” mark in conjunction with their logo.

Read Also: REALTOR SALARY: The Best US Practices for Major States (Detailed Average Salary Listing)

Non-members do not have permission to use the Realtor® trademarks in conjunction/ relation to their businesses or themselves. Newspapers, journals, radio, and television programs, for example, may use the marks to appropriately identify a person as a member of NAR or to refer to a Member Board.

It’s necessary to use NAR’s membership marks accurately and in accordance with the Membership Marks Manual’s guidelines. This includes the REALTOR® trademark logo and the terms REALTOR®, REALTOR-ASSOCIATE®, and REALTORS®. The term REALTOR® is a valuable membership benefit that distinguishes members from all others in the real estate business. It is not only a trademark, it is also a valuable trademark owned by NAR and protected by federal law. The Legal Affairs department of the National Association of REALTORS® has launched a Trademark Awareness Campaign to educate association staff and members about the importance of protecting REALTOR® trademark logo and following legal usage guidelines.

What are Realtor Trademark Rules?

The REALTOR® trademarks show that you are more than just a real estate agent. You also follow a stringent Code of Ethics that safeguards clients, the public, and other real estate professionals.

REALTOR® marks must adhere to design guidelines.
REALTOR® is the preferred form of the term, which is written in all caps and includes the registered trademark symbol. If using the symbol isn’t an option, the next best form is REALTOR in all capitals.

The REALTOR® block ‘R’ logo is made out of a block “R” formed by a letter R placed in Futura Typeface. This is however, on a strongly contrasting rectangular background, with the term REALTOR® centered underneath. The rectangular block, as well as the term REALTOR® centered beneath it, must be the same contrasting color.

Which Members have fewer authority to utilize the REALTOR® trademarks?

  • The REALTOR® marks may only be used by members to identify themselves as NAR members.
    Members are only allowed to use the marks in conjunction with their real estate business as well as the place of business with which their membership is linked.
  • Non-members are not permitted to utilize the REALTOR® trademarks in association with their businesses or themselves.
  • Members are only authorized to use the REALTOR® marks with a member’s name or the legal name of a member broker’s real estate business in usernames to signify membership in NAR.
  • The REALTOR® marks do not need to be separated from a member’s name or real estate firm name with punctuation in usernames, email addresses, or domain names, as they do elsewhere.
  • The marks can be used on items like T-shirts and ball caps as long as they incorporate the member’s or firm’s name. Franchisors, on the other hand, may not use the marks in institutional advertising.

Realtor logo Idea

With realtor logo any color is acceptable, just be careful to follow the rules. Here are some of our recommended realtor logo ideas.

Realtor trademark symbol mean, logo, rules and ideas
Realtor trademark symbol mean, logo, rules and ideas
Realtor trademark symbol mean, logo, rules and ideas

Realtor Logo Design

Isolation Zones
The isolation zone, which is half the width of the block “R,” must be maintained around the perimeter of the logo. This however should be done on all sides of the logo. This gap separates the logo from other elements including typography, illustration, photography, borders, geometric forms, and the printed piece’s edge.

Color of the logo
You can use any color for the logo, however we recommend using the official REALTOR® Blue (PMS 293). If you wish to use a different color, make sure you follow these guidelines:

  • It’s a single hue with a strong contrast.
  • The color used and its background provide sufficient contrast.
  • That you reverse all components of the logo for a dark background.

Logo Dimensions

If you need to make the logo smaller than the minimum, make sure all of the elements,the block “R,” the phrase REALTOR®, and the ®—are readable. Meanwhile also make sure the have the same dimensions and spacing. The registration marks must be viewable at a distance of 20 feet if you need to enlarge the logo to more than three feet in width.

Frequently Asked Questions

Is REALTOR a registered trademark?

The word “REALTOR®” is a federally protected registered trademark held by NAR. Consumers and other real estate professionals will be reminded that you follow a strict code of ethics thanks to this useful NAR membership advantage.

Use Alt+0174 on PCs, Option+R on Macs, or type “(r)” and hit Enter to get the trademark ® sign on your computer.

Can you use REALTOR in your company name?

No, the REALTOR® marks cannot be used in a firm’s legal or DBA name. In advertising, signage, and other materials, members are permitted to use the REALTOR® marks in connection with the legal name of their real estate firm (i.e., real estate brokerage).

Is REALTOR the same as real estate agent?

Real estate agents are licensed to help clients in the purchase, sale, and rental of real estate. A Realtor is a member of the National Association of Realtors who is a licensed real estate agent, broker, or another real estate professional (NAR). The rigorous Code of Ethics of the National Association of Realtors (NAR) must be followed by all members.

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