VIRAL MARKETING: Definition and 10 Best Examples of Viral Marketing Campaigns

successful viral marketing campaigns and the campaign agency

In our world today, we hop on trending stories, watch trending videos, ads, songs, and even viral dance moves. Have you ever wondered how the whole world could actually be talking about the same thing at the same time? How can you as a business owner leverage this to strategically boost your marketing campaigns? In this article, we’ll be shading more light on the viral marketing campaign agency and what makes up successful viral marketing campaigns.

Viral Marketing Campaigns

Viral marketing is a sales strategy in which organic or word-of-mouth information about a product or service spreads at an exponential rate. It promotes a product or services primarily on numerous social media channels using existing social networks. It also refers to how customers share product information with their friends and family.
The internet and the rise of social media have boosted the number of viral messages in the form of memes, shares, likes, and forwards significantly. The most common recent example is the creation of emotive, humorous, or original YouTube videos. These are subsequently shared on Facebook, Twitter, and other social media platforms.

Virality, on the other hand, can be cut both ways. It’s vital to realize that with this form of advertising, the users have a lot of control. However, there’s also a chance that the message will be misread or mocked. A successful viral marketing campaign, can help a firm expand its reach and, as a result, its consumer base.

Viral Marketing Campaign

Businesses want to get the word out about their product/services to as many people as possible. They frequently do this by attempting to make their content go viral. Viral marketing is a tactic that product marketers employ to swiftly distribute their message. A viral marketing campaign, is more like a virus, spreading from one person to the next, resulting in a big number of views, significant social shares, and extraordinary brand exposure.

Do you wish to reach a larger audience for your products or services? You should keep the following characteristics in mind while developing your next campaign:

  • It appeals to a certain audience.
  • It employs an effective visual strategy.
  • You must have a very inventive content.
  • Let your content have a strong emotional appeal.
  • Make It is simple to share and advertise.
  • Release it at the appropriate moment.

Viral Marketing Agency

Contacting the best marketing agency is a vital aspect of viral marketing. For creating engaging, funny, and connective content, this viral marketing agency on our list is the best in this field.

#1. DMA | Digital Marketing Agency

DMA, as a full-service marketing agency, generates efficiency for your company by managing your complete project from start to end. This results in faster outcomes and lower expenses. As your objectives are completed, you will have more resources to support more growth and larger earnings.

DMA commitment lies more in learning about and comprehending your company. They design their marketing strategy with the sole purpose of solving the challenges your business encounters. Each marketing campaigns is designed with the client’s goals in mind, in order to address the most difficult marketing difficulties.

#2. Arcane Marketing

Arcane Marketing is a leading professional digital marketing business with considerable knowledge and skillsets in marketing campaigns that could make any product/service go viral.,

This viral Marketing Agency offers a fantastic team of digital marketers, strategists, and technicians who deliver unique digital marketing strategies, thorough, high-performance web design, and great customer service.

#3. Marketingagency.io

A complete Combination of technology with marketing for your company’s growth and development.

Marketingagency.io is a full-service worldwide online marketing agency. They provide a wide range of digital marketing services, including tactics to increase the online reach of businesses, as well as highly successful methods to lead to conversions for our clients.

Successful Viral marketing Campaigns

Successful viral marketing campaigns should be able to tap into customers’ emotions, particularly positive ones like joy and awe.
The truth is that very few people understand what goes into creating a great viral marketing campaign until it begins to spread. There are, however, some brands that have figured out what makes their target demographic tick. In truth, there are some recurring features in such campaigns that marketers might emulate. Let’s take a journey down memory lane and look at the top three viral marketing efforts from the last few years. There is a lot you can learn from them because they understand how to connect with their target consumers.

#1. Old Spice

“The Man Your Man Could Smell Like” is one of the most successful viral marketing campaigns.
Old Spice discovered that women are the ones who buy men’s personal hygiene goods, so they focused an advert to speak directly to this demographic.

The “Old Spice Man” addresses the audience directly in a bold, confident, and hilarious manner. He assures women that when your boyfriend applies Old Spice, anything is possible. All while sailing the ocean shirtless, turning sports tickets into jewels, and riding a white horse on the beach.

This campaign went viral because, well, humor is effective. It was so successful that it even increased brand sales. The commercial has gotten over 55 million views on YouTube, an Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards, and the Cannes Lions International Advertising Festival’s Film Grand Prix.

#2. ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge aired some years ago to raise awareness for the terrible condition. You had to pour ice-cold water over your complete body for the challenge, and then nominate a friend to do the same. This grew into a movement that raised $115 million in just a summer of 2014. Because… who doesn’t enjoy having a family member or acquaintance pour ice-cold water on their head?

Celebrities from all around the world began to take part, challenging their famous pals, giving, and raising awareness. There was a popular hashtag for the Ice Bucket Challenge, which allowed the footage to spread quickly across many social media networks.

Most importantly, the challenge is enjoyable and helps participants feel like they are a part of a larger movement, which is why it has remained relevant for years.

#3. Dove “Real Beauty Sketches” Campaign

Unilever, in collaboration with its ad agency Ogilvy & Mather Brazil, launched the Dove Real Beauty Sketches campaign in April 2013 to encourage women about their appearance. The promotion consisted of a short film starring FBI-trained sketch artist Gil Zamora. He was shown painting two portraits of women based on their descriptions and how strangers perceived them. The artist did not examine the women’s appearance, nor were the women aware of the social experiment.

The portraits were then placed side by side, and significant changes were discovered. The portrait based on the description of a stranger was more appealing than the portrait based on self-description. The campaign’s goal was to convey the idea, “You are more lovely than you realize”.

#4. Dollar Shave Club: Our Blades are F***ing Great

DSC was hardly unknown until they began investing in viral efforts to generate interest. Their task was to make something as simple and commonplace as shaving interesting.

Their first video advertisement was so amusing and unique that it received millions of views on YouTube and thousands of shares on social media platforms.

Being so pithy was a dangerous move, but it paid off in the end. Following the start of the campaign, their client subscriptions skyrocketed, making it one of the most successful viral marketing to date.

It succeeded so well, in fact, that the “self-aware” aspect of their advertising was immediately imitated by other prominent corporations, like Wendy’s and IHOP.

As a result, it has become the norm for advertisements to be humorous.

#5. Always “#LikeAGirl.”

This video became a huge sensation because it clearly addressed how commonly used phrases may be damaging to someone’s self-image and confidence. Various men, women, and young boys are asked to “run like a girl” or “fight like a girl” throughout the movie. Then young girls are asked to execute the same thing, but in a very different way: they demonstrate strength and confidence in their movements.

It made viewers realize how often we use female-oriented slogans as insults, and that acting #LikeAGirl should be perceived as encouraging and daring.

The original TV commercial, which aired in 2014, has over 65 million views on YouTube, and the hashtag #LikeAGirl is still trending today.

Conculsion

There is no practical magic to making your marketing campaign a success as no one knows what will or will not go viral. However, applying the tips on this post to your marketing campaign can help in furthering your goals. You can contact Business Yield for more viral marketing tips.

Frequently Asked Questions

How effective is viral marketing?

Your friends are considerably more likely to notice content shared by you than content shared by brands, allowing for more authentic connections. Viral marketing puts the user in charge and reduces the risk of appearing intrusive.

What is viral marketing example?

Social networks are the natural habitat of this type of marketing due to their speed and ease of sharing. The most common recent example is the creation of emotional, unexpected, humorous, or original YouTube videos, which are subsequently shared on Facebook, Twitter, and other channels.

Why is viral marketing important?

Viral marketing is, as the name implies, marketing that spreads like a virus. This straightforward method can have a significant beneficial influence during promotional product launches or campaigns. It contributes to improved visibility, exposure, and traffic, which leads to increased sales revenue.

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